Gunny was born in Seoul, South Korea, grew up in Korea, Netherlands, Canada, and USA, and has worked in Korea, Singapore and China. His career has taken him through Oricom, JWT Korea, Ogilvy Korea, Enfatico Singapore, Y&R Beijing, and since 2011 has been a creative director at Innocean Worldwide Seoul.
Mark Bowling is a senior marketer and strategist with over 20 years experience, and a passion for creative insights and delivering successful campaigns. He has conceived award-winning work for top international brands in the U.K., the U.S. and Asia and has been praised for his insightful business sense and approach to ‘creative pragmatism’ in solving client problems.
Armed with a post-grad in Advertising, Mark started out his career in London’s full service agencies (Ogilvy, Lintas, DDB), as a strategist and comms planner for Ford, Amex, Guinness, Cisco and Nestle, and earned a Cannes Media Lion for his work on Unilever, followed by a move into the digital and media agency world during the dotcom boom (at Hyperlink and Initiative).
Following this, Mark then became a regional then a global strategy director at Starcom MediaVest Group, moving to Singapore then New York then back to Singapore, and worked on a range of clients, including Samsung, Wendy’s, Kraft Foods, General Motors and Diageo. In 2012, he switched to a general management role for APAC at IPG Mediabrands, focusing on Microsoft, J&J, Coca-Cola, Exxon Mobil, MasterCard, and Sony before becoming an independent marketing consultant for global MNCs and an Asia role with well renowned TrinityP3 marketing management consulting.
In 2016, Mark moved to Shanghai to lead strategy for PHD China - one of the most exciting media and communications markets in the world. Since then, the agency has racked up an impressive 110 global awards for work across many clients, including Bayer, VW Group and Unilever.
Mark heads up the strategic output of iris in Singapore and across the APAC region.
He has worked in digital, traditional and integrated agencies as well as being an Associate Lecturer at University of the Arts London, working with entrepreneurial students on the MA Applied Imagination course.
He has worked across a broad range of categories and clients in global, regional and local capacities.
He believes in simplicity from complexity, and is passionate about helping his clients move forward.
It's been more than fifteen years since Masako became the first female Creative Director at Dentsu. In September 2017 she took up the Executive Creative Director role as Aspac DAN, the holding company's sister agency and handles accounts such as Honda, Ginebra San Miguel and Globe.
Prior to that, she was ECD at Dentsu Vietnam and won big local accounts such as Beer 333, Jetstar and Vinamilk along with Japanese clients. Masako has numerous accolades under her belt with work for clients such as Toyota, Suntory, Shiseido, Fujifilm, Shizuoka Broadcasting and Thai Airawys International. She has served on juries for Cannes, Clio, YoungGuns, AdFest, Spikes, One Show, London International Awards, New York Festivals and Art Directors Club.
She was awarded the Asian Top 10 Creative Directors in 2007 by Media magazine (now Campaaign Asia-Pacific).
Masako used to be an associate professor at university for 13 years and published her first book, 'How to Be a Copywriter'.She has spread the word "Kawaii", the essence for Japanese culture, in her speeches in 14 countries.
Meanwhile she has produced charity events for Sake breweries in the disaster-hit region in Japan as a Sake Sommelier. She loves football, and is a season ticket holder of Chelsea FC.
Mel brings 17 years of experience in media, spread across Paris, Hong Kong and Singapore.
Mel embarked on her career in media with an international news agency in Hong Kong, and later with French TV broadcasters in Paris. In 2004, she moved to Singapore to join the media agency world, with roles at Carat and Dentsu before joining Mindshare.
Mel’s journey with Mindshare Singapore started in 2008, leading a mix of local and regional businesses. She has worn many hats at the company, from Senior Account Manager to Business Director and Managing Partner as well as Head of Exchange. Her success of leading the company’s trading division saw her take the lead of the overall development and strategic growth of the agency as Managing Director in 2015.
Embracing Mindshare’s core values of speed, teamwork and provocation, Mel has built a reputation for developing efficiencies, incubating new business models, and creating new opportunities by growing partnerships.
As Geometry Global’s Managing Director of North Asia, since Sept 2013, Mike has three core responsibilities based out of the Tokyo office. Mike supports the business growth opportunities of the Korea and Taiwan offices, oversees the running of the Japan office and serves as day to day Business Lead on the British American Tobacco (BAT) Japan Account.
Mike has worked both Client and Agency side and has over 20 years of Integrated Marketing Communications & Activation experience, with 12 years’ experience working in Asia. Mike has built his extensive industry knowledge and expertise working across a wide variety of FMCG clients and categories in 5 different countries. This has resulted in award winning work on; Heineken, Guinness, Budweiser, Shell, Lynx (Axe), Kit Kat, Mentos, Listerine, Jaguar, Diesel and British American Tobacco.
Activation & Omni-Channel marketing are two of Mike’s core competencies. These have been key areas of focus whilst working for both Ogilvy Action and Geometry Global.
Mike's key goal is to deliver clients highly effective and idea led creative campaigns that can change the way consumers think/behave and ultimately influence what they buy!
Currently National Planning Director, J Walter Thompson, India.
Spent many years in Creative before moving to Strategic Planning. Work spans Chennai, Kolkata, Bangalore, Hyderabad, Mumbai and Delhi, and categories ranging from talcum powder, deodorants and shampoos, through pesticides, sanitary ware and education to foods, beverages, telecom and cars.
* 16 year Career in Strategic Planning includes Ford, ITC, Unilever, Hero Motocorp and PepsiCo among many others. Currently head Strategy on the PepsiCo portfolio,
* Created thinking frameworks, models and brainstorming tools in a variety of verticals: foods, education, technology, automotive; and strategic areas: new product development, premiumisation, portfolio planning and integrated planning.
* Created over 50 hours of training material. Been lead Planning trainer for J Walter Thompson India and part of the Global Trainers Council and on the faculty of JWT and WPP APAC training programmes; created Building Blox, an Online Planning Tutorial; taught a 10-classes elective course at Indian Institute of Management on Integrated Marketing Communication.
* Initiated and steered Coffee and Donuts with JWT Planning (www.coffeeanddonuts.blogspot.com), and Food for Thought ( a curation of perspectives on Foods and Beverages), knowledge sharing initiatives that reached out to colleagues and clients.
* Published over 75 articles in leading Indian, US and UK media (www.povfromindia.blogspot.com ).
* Created Brand Chakras ™ a proprietary toolkit based on the seven energy centers in the human body (www.chakrawatch.blogspot.com ).
* Speaker at Indian and APAC industry fora
* Judge at AME, and APAC, UK and Global Effies.* Many times Campaign India A Lister* Runner up, Campaign South Asia Planner of the Year 2015.
* Won Patricia Mann Award for Women Marketers, UK, 2008, winning a bursary to the Executive Marketing Programme, in Stanford University, USA.
*Coauthored "Voices Within"(with two leading south Indian musicians) a coffee table book on the maestroes of carnatic (south Indian) music.
Specialties: Brand strategy, integrated marketing communication, insight mining, socio-cultural and ethnography research, new product development, designing and conducting workshops, knowledge and content creation, writing, teaching.
Nagesh Alai is a finance and legal professional having 4 decades of experience in diverse fields. He has a Bachelors in Commerce, a Masters in Commerce, is a Bachelor of Law, a Chartered Company Secretary, a Cost & Management Accountant.
After running his own Accountancy, Finance and Tax practice for eight years & a couple of years’ stint with a management accountancy firm, Nagesh joined the Health Care Pharmaceutical major, Boots India (now Abbott) and worked there as a Management Accountant for 6 years before moving to Wyeth, an American Pharmaceutical giant, to head up its finance and corporate law functions. After managing finances, taxes and corporate law matters at Wyeth, he moved to FCBUlka Group, one of the top 5 advertising agencies then and now a top 3 company in the industry. He has been with FCBUlka Group for 26 years and was a key force behind the Group’s sound fundamentals & success. Between 2006 and 2011, FCB Worldwide handed over to Nagesh the finance and operational responsibilities of APAC & Africa region. In the course of a successful stint in that role, Nagesh got an insight into cross border cultures, people behavior and diverse perspectives. Over the last few years, as Group Chairman, he has been helming the FCBUlka Group in India.
Beginning of 2016, Nagesh relinquished his responsibilities in India and moved on to take up a new assignment with FCB Worldwide, as Vice Chairman, Global. He retired in June 2016 on attaining the age of 58, but continues as an advisor to the company.
From 2010 to 2012, he has been the President of the Advertising Agencies Association of India (AAAI), and has been very active in other industry bodies like Ad Club, Mumbai and Advertising Standards Council of India (ASCI).
Nagesh has been a member of the Executive Council of the Confederation of Advertising Agencies Association of Asia for the past over 6 years and is currently its Chairperson.He has been been very active in industry awards like DMAi and Asia Pacific Effies, where he has served on various juries including as Head of Jury.
Nick is a media, digital and creative planner with 21 years of broad cross-category experience. A Zambian-born Brit, he's spent the last 15 years in Asia with focused stints in Thailand and Singapore. Currently with the Dentsu APAC regional team covering data and insights, he considers authenticity, emotional power and effectiveness to be the keys to great work.
Nicoletta is an Executive Creative Director with 20 years marketing experience in digital and traditional media. She has worked on campaigns for some of the world’s biggest and most successful brands and won a multitude of awards.
Nicoletta was lucky enough to be able to build her career in Germany, London, Singapore and most recently Hong Kong.
She thrives on solving business problems with charm and ingenuity, instilling a never-ending sense of curiosity and passion for ideas and craft for her clients and her team.
Since joining the Dentsu Aegis Network and Isobar, Nicoletta has been responsible for the creative leadership of the Hong Kong office which includes combining creative, strategy, technology and brand commerce expertise. Nicoletta spearheaded a complete restructure of the creative team and helped to maintain Isobar’s top spot as Digital Agency of the year for HK and Greater China 2 successive years in a row.
She helped to raise the bar for the work and nurtured a collaborative, open environment that led to the creation of breakthrough integrated campaigns, platforms and communications for brands such as Disneyland HK, Marriott, Huawei, Uniqlo and Estee Lauder.
Prior to Isobar Nicoletta served as Group Creative Director at Publicis Hong Kong for the agency’s global clients Cadillac, Marriott, Cartier and UBS. Together with the global team in NY, Nicoletta created the new “Dare Greatly” campaign and its regional roll-out and was instrumental in creating successful integrated campaigns for Nestlé, Axa and Cartier.
Her work for clients such as Pizza Hut, Faber Castell and Shangri-La has been awarded in major industry award shows such as Cannes, Art Directors Club, D&AD, Clios and more.
Nicoletta is a regular judge on the international creative awards scene, most recently judging at the Cannes Lions 2016,
Clios, NY Festival, The One Show and the Effies.
When Nicoletta is not found at work she usually runs after her 8 year old son or runs the trails in Hong Kong.
Norman has over 25 years of experience in marketing communications, with expertise in the disciplines of Advertising, Public Relations and Digital Marketing. Prior to running the full-service independent agency Grupo Agatep, Norman was managing director of Havas Worldwide Manila.
In 2015, Norman was president of the Internet and Mobile Marketing Association of the Philippines. The following year, he was appointed chairman of the Ad Standards Council and was elected chairman of the Association of Accredited Advertising Agencies of the Philippines (4AsP), a role he reprised in 2017. This year, he is chairman of Ad Summit Pilipinas, the country's largest learning event for professionals of marketing communication, and is a board director of both the 4AsP and the Public Relations Society of the Philippines.
He is a frequent speaker on such topics as Digital PR, Creating Brand Stories, and Music Marketing. Outside his agency work, Norman teaches Strategic Planning at the Ateneo de Manila University, and is an award-winning record producer.
Patrick is currently the chief creative officer of McCann Australia, McCann Health, SMART, MRM and The Red Republic, this includes offices located in Sydney, Melbourne and Brisbane. Winner of more than 500 international awards including the Cannes Grand Prix for Creative Effectiveness for V-Lines ‘Guilt Trips’ and the most awarded campaign in the history of Cannes and D&AD, ‘Best in Show’ ONE SHOW for ‘Dumb Ways To Die’ Metro Trains. During Patrick’s time as ECD of McCann Melbourne it was ranked by the ‘Gunn Report’ as the No.1 creative agency in the world and ‘Agency of The Year’ by Campaign Brief. The Advertising Age USA ranked Patrick as the world’s No.1 creative director and art director and the ‘Directory Big Won’ rankings as No.1 art director and No.4 copywriter. McCann Melbourne became the 3rd most effective agency in Australia and Pat was named ‘Creative Of The Year Australia & New Zealand’ by Campaign Asia Pacific. Pat was also the first ever winner of the ‘Creative Of The Year’ at the Australian Creative & Effectiveness Awards. He is also the only Australian creative director and art director to have had work awarded by TED and housed in London’s Design Museum. Patrick actively supports his industry on award juries for CANNES, the ONE SHOW, New York Festivals, SPIKES Asia, AWARD, Sirens, and the Australian Creative & Effectiveness Awards ADMA AC&E jury president. Patrick writes opinion articles in the media for AdNews, Campaign Brief for example and also presents at creative workshops, seminars and media events.
Pathamawan, or more familiar as Linda with clients and colleagues joined Mindshare in 2006 as Insights Director and now leads the Thai office as Managing Director since 2014. Her career started at Lintas (now Lowe) in 1990 as AE trainee where she was Account Director until joining Bates Thailand in 1995. After two years, she returned to Lowe as Associate Director, promoted to VP, and then moved to being a strategic planner. Through the years, she has wide experiences with a wide variety of brands ranging from consumer goods to luxury brands.Linda continues to build the reputation and credibility of the Mindshare brand whether through scale – the largest media agency, handling more than half of the top 20 clients of the industry, and delivering the most innovations and awards wins to our client rosters in Thailand.
She enjoys travelling, cycling, scuba diving and helping out in non-profit work during her free time.
Bringing over 20 years of digital experience to this role, Patrick is responsible for reinforcing and expanding MWG’s market leading position, working with senior clients from clients such as L’Oreal, Cigna, and Nestle to develop and deliver digital marketing programs that drive revenue and profit growth for them and MWG, and working closely with local market CEOs and Digital Leads to embrace innovation in the provision of digital marketing services. Patrick also has management oversight of McCann Worldgroup Korea.
Based in Singapore, Patrick joined MWG from DDB, where he was Chief Digital Officer of DDB EMEA and APAC and President of Tribal Worldwide EMEA and APAC. At DDB, Patrick worked closely with key clients across the region including McDonald’s, Fonterra, VW and Unilever to develop and implement innovative, digitally led marketing programmes.
Prior to DDB Group, Patrick worked for OgilvyOne, where he ran the global Unilever digital marketing account based in London. Overseeing and coordinating teams across five regions and over twenty five countries, Patrick helped some of Unilever’s top global brands including Dove, Persil (Omo), Becel/Flora, Hellmann’s and Vaseline to embrace and utilise the ever expanding arsenal of digital channels including social media, mobile and viral marketing in additional to display advertising and search, to engage with consumers and drive sales.
Patrick joined OgilvyOne from Digitas, where he spent nearly seven years, first in NY then in London. Advancing from Account Director to Senior Vice President, Patrick managed a team of over thirty client service leads, strategists and measurement experts and led the agency’s relationships with some of it’s top clients including Ericsson, Royal Bank of Scotland, GlaxoSmithKline and Yahoo!. Patrick began his digital marketing career at Agency.com in New York in the mid-90’s where he managed several accounts including British Airways, Hewlett Packard, Kmart and Unilever.
Married with two children, Patrick spends his precious free time chasing his two boys across the parks and sporting grounds of Asia, wishing he was at least ten years younger.
Patrick’s advertising career began in 1978 at Fortune Advertising, then Singapore’s largest local ad agency. In 1981, he joined Ogilvy and Mather where he won his first major international award. 1987 saw him move to Y&R where he became its longest serving Executive Creative Director.
In 1995, Pat became the first Singaporean to chair the local Creative Circle Awards, setting the stage for many other Singaporeans to follow.
In 1998, he co-wrote the short film ‘OOPS’, which featured in the Sundance Film Festival.
In 2005 he was one of 4 advertising veterans awarded Champion of the Creative Circle for his contribution to the industry. In the same year, he was also featured in IDEAS, a book on Singapore’s hottest creative directors.
To date, his work has won awards in every major international competition, notably the One Show, D&AD, Clio, New York Festival, London International, Communication Arts and Cannes. Besides winning awards, he has also judged many, including the Cannes Advertising Festival.
Also in 2007, Pat was voted Singapore’s Creative Director of the Year at the Advertising Hall of Fame Awards.
In 2009, he left Y&R after 22 years and founded Goodfellas where he worked on many notable and successful public service initiatives like encouraging drinkers not to drive to drink, highlighting the perils of gambling addiction and the plight of people with disabilities.
Pat has been an advisory council member of the Temasek Polytechnic School of Design since 1999 as well as a member of the poly's board of governors.
He's also the vice chairman of the Singapore 4As.
A strategist with 20 years obsessing about what people do and why they do it, to help businesses and brands create commercially valuable initiatives.
I’ve been fortunate to work with brands all over the world (Europe, Americas, Middle East, Asia, Oceania) in most major categories: Automotive; Consumer Electronics; Fashion & Sportswear; FMCG; Government; Media & Entertainment; Telcos; Travel; Utilities.
My core experience comes from deep experience in the fields of data / analytics / CRM; digital & social; communications planning; and brand / account planning.
I'm now heading strategy across APAC for GTB - the agency partner for the Ford Motor Company.
Peter’s industry experience spans over 20 years at media agencies in Australia and the UK.
Since arriving in Australia in 1995, Peter managed a variety of blue chip clients, before being appointed to a pan agency role as National Buying Director for Carat Australia.
In 2003 Peter was recruited to join OMD as Executive Director of Trading, leading the largest specialist trading department in Australia. In 2004 Peter assumed the role of Lead Negotiator for OMG, encompassing all Omnicom’s media assets including OMD.
In 2006, Peter was promoted to Managing Partner, and together with Mark Coad and Leigh Terry, guided OMD to its position as the most successful and awarded media agency in Australia, doubling billings to over $1Bn. In 2009, Peter and Leigh Terry were promoted to Managing Directors of OMD Australia, where the business continued to grow and win industry recognition.
Peter has long understood that continued success is dependent on his people. His ability to maintain a strong culture, and subsequently retain and develop staff, ensured that fresh insights, innovation and market-leading work remained at the heart of the company. In 2011 he was promoted to CEO OMD Australia.
As CEO Peter led over 500 communication specialists across Australia and was the lead negotiator across all Omnicom assets. In 2014 he was appointed Chairman of the Media Federation of Australia.
It's Peter's commitment to specialisation and sustainable growth that made OMD a perennial standout for people development and client solutions. He was named Campaign Asia ‘Agency Head of the Year Award’ in 2014 and finalist in 2015. Under Peter’s watch OMD grew to become the largest media agency in Australia.
In July 2016 Peter was promoted to CEO, Omnicom Media Group, Australia and New Zealand where he leads over 1,000 communication specialists across all Omnicom Media Group assets in Australia and New Zealand and is responsible for over $2Bn in billings.
He is dedicated to building a communications group that can help clients grow in the future landscape. Culture and a reputation for integrity have been the foundations on which he has driven growth at Omnicom.
Philip Sheldon was Executive Planning Director of four of Australia's largest agencies DDB, DMBB, Clemenger BBDO and Leo Burnett Australasia. He served on the Worldwide Planning Board of both DMBB and Leo Burnett. During his time working in agencies he was fortunate to serve as the brand planner for the Sydney Olympic Games, was worldwide planner for the Australian Tourism Authority and has worked across just about every product category over a fourty year period.
In 2003 he established his own consultancy "Storymining" based on the premise that "the brand with the best story wins". For more than a decade he has worked with clients both big and small to uncover the story that is both integral and unique to a brand: be that a product, service, or increasingly a corporate organisation. The complexity of multiple digital channels makes it more imperative than ever that brands speak with one voice, telling their story internally to sustain a strong culture and externally to drive consumer loyalty and endorsement.
Philip was a final round judge for the AFA Effectiveness Awards 2000-2008, and has served on the Executive Judging Panel of the Australian Effies since their inception in 2009. In this capacity he has headed panels across numerous categories and sat on the third round panel distributing the final Effie awards.
After planning stints in Amsterdam and London, Pieter-Paul is now head of strategy at AJF Partnership Melbourne. He is passionate about helping brands become more effective and meaningful. Pieter-Paul has worked on global and local clients and has won numerous Effies (including 2 x Grand Effies), an IPA Effectiveness award and APG awards (including the Grand Prix).
32 years of advertising, branding and management experience in Asia and China.
Even before joining Cheil in 2015, Pully’s acumen and experience in turning around businesses and elevating agencies to become profit centers, to boosting creative standards is evident in what she has achieved during her posts at FCB Greater China and at Saatchi & Saatchi where she served as China CEO for 10 years. Pully has received numerous awards for her contributions within the industry including 30 Outstanding People over 30 Years by the China Advertising Association.
Ramesh is a seasoned marketing communications professional, with two decades of experience in building brands across the Asia Pacific region.
In his career based out of India and Singapore, he has worked with blue chip agencies like M&C Saatchi, Leo Burnett, Ogilvy and TNS. He is experienced in leading global and regional strategy for top-notch brands that include Samsung, BP Castrol and Philips, among others. Currently, he leads strategy for M&C Saatchi across Shell Fuels, Bridgestone Tyres, MSIG Insurance, Galaxy Entertainment Group and more.
His deep knowledge of Asian consumers combined with a passion to understand human behaviour is a proven asset in solving business problems for clients. He has been a consistent winner at multiple effectiveness awards over the years, and has also served on the jury for some of them.
His personal passion is Behavioural Economics, and he is a firm believer in the power of ideas to influence behavioural change.
Ranjit leads strategic planning on Edelman’s integrated brand business across the areas of digital, consumer PR, social media and brand communications for Asia Pacific, Middle East and Africa. He brings over 18 years of experience in building brands via purpose, culture connections and earned engagement strategy.
Prior to Edelman, Ranjit has spent over a decade with the MullenLowe Group network, holding senior strategic and management positions based out of Bangkok, China, Dubai, India and Singapore.
Ranjit’s work has helped to position brands as leaders in their markets around the world, and has been recognised by the top global and regional effectiveness and creative awards, including a Global Effie and a Cannes Effectiveness Lion in 2017.
Rapeepun started her career at LINTAS as a media planner and later on, she moved to client service. Later at TBWA, she has changed to Planning & New Business department until present.
Rapeepun has an extensive experience in account management especially regional accounts. In charge of Johnson & Johnson products in Thailand for 16 years. Appointed to Regional Director of Women’s health, Oral Care & Wound Care Franchise (Carefree, ob, Modess, Reach) during J&J ASEAN setup. Involved closely with all development & production of regional campaign and materials (TVC, print, POP).
At TBWA, Rapeepun has taken care of a variety of brands from corporate branding to consumer products. She is also looking after all new business.
Raymond Arrastia has almost three decades of experience in advertising, working on several local and multinational clients across different categories.
In 2003, Raymond was tasked to set-up Blackpencil Advertising, the Leo Burnett group’s second advertising agency.
In 2006, Raymond was appointed as Managing Director of Leo Burnett Group Manila to oversee Leo Burnett, Arc and Blackpencil.
In 2016, Raymond became CEO of Publicis One Philippines. Under his wing are the country’s top creative and media agencies such as -- Leo Burnett, Arc, Blackpencil, Starcom Mediavest Group, Zenith Optimedia, Publicis Manila and Publicis Jimenez Basic.
As a respected figure in the industry, he has been elected as the Chairman of the 4As-Philippines, Public Relations Officer of the AdBoard, Chairman for the 4As-Agency of the Year Awards committee, Board of Trustee of the PANAF, among others.
Eternal optimist, hard worker, early riser.
Bec originally hails from Perth, Australia but has come to Singapore via Melbourne and New York. Bec has been with the BBDO network for 6 years with three in Singapore and three in New York. In Singapore, she's proud to lead a team of brilliant planners and clients such as Visa, Fonterra, Tiger Beer and APB.
Her proudest moments have been launching the new CVS Health positioning in New York which won her four Gold Effies, winning a Gold Cannes Lion for her work on Texting While Driving and launching the new Anlene brand purpose across Southeast Asia.
She's a strong believer in asking why five times, in creating work with and for people (not at people) and acts, not just ads.
Rey Tiempo is the Chief Creative Officer of Y&R Philippines. Rey has more than 15 years industry experiencce, having led teams to award-winning creative and effective work in Dentsu, BBDO Guerrero, Leo Burnett Manila, and Basic Advertising. He has handled the biggest local, regional as well as global brands, ranging from telecommunications, to automotives, retail, food and beverage, electronics, beauty and wellness, and various advocaies.
Ranked as the number 1 Creative Director in the country, Rey has consistently placed as one of the top creatives in Campaign Brief Asia's list of hottest creatives. He has led his former agencies to win Campaign Agency of the Year awards, on top of growing businessese and revenues.
Rey has also done the rounds as jury member in various international and local award circuits. Rey maintains a host of secret identities: one of writing comics; doing soundtrack production; playing hole-in-wall gigs with his bands; and being chief songwriter and music producer for Mistula, the Philippines' first and only virtual band, of which he is co-founder and co-creator.
Richard is highly enthusiastic about creativity and that has never changed since he started his career in the advertising industry in 1993.
He leads his agencies which he worked in to win “Agency of the Year” in Greater China or Taiwan for 10 consecutive years (2008 ~ 2017) in several famous international creative rankings, such as The Gunn Report, Campaign Brief Asia and Campaign Asia-Pacific and etc.. ADK TAIWAN awarded Agency of the Year in One Show Greater China Awards 2015 and then gained the victory with 4 Gold pencils in 2016.
In 2016, Richard was selected as "Greater China Creative of the Year" by Campaign Asia-Pacific AOY Award and was also ranked “TOP19 Aisa’s most awarded creative directors” in Campaign Brief Asia Creative Rankings 2017.
He is also the record-holder for winning Cannes Lions, London International Award, New York Festival, Mobius, AWARD, Spikes Asia, ADFEST, One Show Greater China Awards, Longxi Creative Awards, AME Awards and Tangrams Awards among the Taiwan industry.
Richard has judged at every major creative competition in the industry, including One Show 2018 Direct Jury, D&AD 2017 Media Jury, Cannes Lions 2016 Direct Jury and ADFEST 2016 Direct Lotus Jury President.
He is also an active participant in award shows, recently spoke at ADFEST, Facebook, China 4A and HK 4A Awards and other international creative conferences.
Richard’s marketing career spans Global Financial, FMCG, Lifestyle, Youth, Luxury, and Travel and Tourism Brands.
He has spent the past 20 years based in Asia working on local, regional and global strategic initiatives across the US, European, Middle Eastern and Asian markets.
He has worked with agencies including: Publicis, DDB, Bates/XM, M&C Saatchi, The Filter Group, Batey Red Cell, FIN International(UK), Strawberry Frog(NL) and Ion Global on brands such as ABN AMRO, Nokia, GE, Dubai Tourism, ESPN, Credit Suisse, HP, Kotex, Volkswagen, Kleenex, Tiger Beer, Emirates Airlines, Burger King, Mini, XBOX & Heineken amongst others.
Awards include One Show, Effies, Spikes, Creative Circle Awards, Hong Kong Design Awards, Cannes Cyberlions, Digital Media Awards, Appies, Asian Marketing Effectiveness Awards.
Past and Present Global/Regional clients include: Coca Cola, BMW, MasterCard, Nestle, P&G Oral Care (Oral B), P&G Health Care (Vicks), JJVC, Subway, Cigna,& Microsoft.
Outside of work Richard’s passion for music, art, design and pop culture manifest as a founding member of a Singapore based creative music &art collective, POOL, and owner of a Berlin inspired restaurant/bar In Hong Kong which functions as a platform and space for DJs, singers and visual artists.
With over 20 years experience spanning advertising, design, brand experience and digital, Richard brings a unique combination of creative, strategy and execution to his work. Able to bridge the gap between disciplines, he focuses on developing strategic creative that spans the breadth of traditional and non-traditional channels in its scope and effectiveness. Harnessing technology to bring together diverse technical and cultural insights with sound communications strategy, he has a passion for new ideas, beautifully realised.
Originally from London he has worked with award winning agencies that include DeWynters, DMB&B and Amnesia Razorfish. Clients he has worked with include: Google, Nike, Porsche, Toyota, Unilever, Ray-Ban, Nespresso, Piper-Heidsieck, MTV and ESPN. His awarded work includes two D&AD yellow pencils, the 2009 Media Federation Awards Grand Prix winner and Stevie, Shorty, SMA, Promax, ASTRA, Mobie and Cannes award wins.
Richard Morewood is the CEO of M&C Saatchi Asia and is responsible for the growth of the group in the region. Richard oversees the five current offices in Asia (Singapore, New Delhi, Tokyo, Shanghai and Kuala Lumpur), seeks out opportunities in new markets and is looking to bring new group offerings to the region.
Prior to M&C Saatchi Richard was at DDB, where he was the Regional Business Director for McDonalds and Unilever.
Richard has also spent more than 6 years as the Managing Partner at M&C Saatchi, Sydney, where he led a number of its key accounts including Woolworths, Westfield, David Jones and OnePath. He also had managerial responsibility for the people and culture of the agency.
He started his career in advertising working in London with a number of leading agencies in senior positions including Mother, Bates and M&C Saatchi London.
Robin leads strategic planning for TBWA across South East Asia. An award-winning strategist, he has over 25 years of experience in developing brand, marketing and creative communications strategies for many of the world’s leading corporations.
He is the global strategic leader for Standard Chartered Bank and has also headed the Singapore Airlines account for over ten years.
Over the years, Robin has been responsible for nurturing some of the finest disruptive thinkers to emerge in the region. He also leads the group’s consulting unit, is a member of the agency’s management team, has been leading the evolution of Disruption across the region while raising the quality of strategic planning across the network’s Asian offices.
Robin has been with TBWA for 19 years and has been based in Asia since moving from the UK in 1991.
Rosemary Lising is the Managing Director of Columbus Asia, a leading search and performance agency within Dentsu Aegis Network.
Ms. Lising has been a leading Digital and Search Marketing expert since the early days of this field. Recognized as a digital industry leader, she speaks at industry conferences and produces globally recognized digital solutions and best practices in marketing.
Prior to joining Columbus, Ms. Lising was the Regional Managing Director on key accounts at iProspect and spearheaded the General Motors search and performance business across Asia Pacific, Middle East, Africa and Russia.
Before joining iProsepct Ms. Lising was the Managing Director of GroupM Search where she was responsible for developing and growing the Search business practice across Asia Pacific. This included business planning and operations, business development, agency integration and training development.
At Blue Interactive Marketing (now a WPP company, Possible), Ms. Lising expanded the company’s business offering by creating their Search and Media arm.
Ms. Lising was General Manager of DoubleClick Media in South East Asia launching the Singapore office and satellite operations in South East Asia in the late 1990s.
Her career started in strategic media planning where she worked for notable agencies including Ogilvy & Mather, Zenith Media and FCB.
Ryan Jordan is Strategy Director across the Dentsu Aegis Network in New Zealand, with a strategic remit that spans creative, media, PR, activation and digital agencies.
Ryan’s current focus is leading the brand planning for Barnes, Catmur and Friends Dentsu (BC&FD), working across brands such as Qantas, Jetstar, and Tower Insurance.
BC&FD has been the #1 Most Effective Independent Agency in Asia-Pacific for the past three years and Top 5 Worldwide, as well as being #1 in their hometown of New Zealand. In 2017 after being acquired by the Dentsu Aegis Network, BC&FD is now the #2 network agency in New Zealand.
Prior to joining the Dentsu Aegis Network, Ryan was Strategy Director at Contagion, an independent creative agency in New Zealand. Here he led the global digital strategy for Tourism New Zealand. Prior to this Ryan spent four years at Ikon Sydney driving the Coke and Commonwealth Bank communication strategy.
Ryan is looking forward to the APAC Effies judging, to review the highest calibre of work across the region.
Said developed brand and communication strategies in Europe and APAC for numerous local and international clients in several categories such as automotive, food, beverages, tobacco, personal care, OTC, banking and insurance with deep experience in brand planning, consumer activation and the development of total commerce strategies. Currently he is applying the concepts of purchase decision journeys and pivotal ideas to drive always on campaign development and inspire creative excellence with the team of geometry global in Tokyo, Japan.
Besides his job Said enjoyed lecturing marketing communication in Hamburg and at the University of Dusseldorf.
Currently in his fourth consecutive Agency Turnaround, Sailesh has spent last 18 years across multiple geographical locations (Kuala Lumpur, Colombo, Mumbai, New Delhi) working across Brand Consulting and Advertising Agency business operations.
An avid proponent of Business/Marketing/Creative Effectiveness, Sailesh has earned the distinction of bringing home Asia's first Global Effie. He has led work across markets that has been awarded at over 125 Specialist Marketing & Creative Effectiveness awards regionally including Global Effie, AMES, APPIES, Dragons of Asia, Tambuli, MobEx, Marketing Events, CMO Asia, Effie, Loyalty & Engagement Marketing and more.
A regular columnist with Marketing Magazine Singapore, Sailesh has had the privilege of serving as a jury at:
1: Global Effie Awards: 2017, 16 (moderator Asia-Pacific) & 14
2: APAC Effie Awards 2017 & 2015
3: DMAi ECHO Asia Awards 2015
4: Effie Malaysia 2013
TIME (16 years)
PLACE (South Asia, MENA, SE ASIA)
sub- CULTURE (Tech, Kicks, Minimal House)
OBJECTIVE - SIMPLICATE
SUPPORTS - BREAK & BUILD THEORY
Sanchit’s professional journey started in investment banking working out of languid Laos. Banking roles predictability and monotony didn’t keep Sanchit hooked for long. He moved back to India within a couple of years to join the excitement of the dot-com era.
Persistence & resolve to establish digital media during the dot-com bust helped him play a pivotal role in shaping the digital marketing industry in Asian Markets.
Sanchit is the Chief Digital Officer for Mindshare in Asia Pacific & MENA & consults world’s top marketers on establishing their digital businesses for future ready business models
His passion is using digital data streams & tracking consumers’ trails, to inform marketing strategies of the world’s top brands. Sanchit is a self-professed stalker of Google’s business & loves fast moving data.
Sandra leads Kantar Public’s work in Singapore. With a background in communication, media and digital insights, Sandra has been involved in integrated communication work for almost 2 decades.
She has considerable data and insight advisory experience within both public and private sectors in Singapore and across the Asia Pacific region presenting to C-suite levels.
Sandra was previously General Manager of a local research agency (part of a local broadcast company) focusing on clients in the public realm, and working with senior officials and Ministers on integrated communications.
She is part of the steering committee for the WPP-LKY Communication for Public Policy program at Lee Kuan Yew School of Public Policy guiding government officials across the globe.
Sandra is also the President of the Market Research Society Singapore helping in uniting the research professionals and volunteers as a Grassroots Leader in Singapore to build and bridge communities as one nation.
Sarah oversees Strategic development and insight mining for MEC's Global Solutions and Singapore Teams. Her clients include Friesland Campina, The Dairy Farms International Portfolio, Tiffany & Co., Singapore's Health Promotion Board and Caltex.
An advertising planner since 1998, Sarah was initially on the creative side of the industry with the likes of Saatchi & Saatchi and Publicis before switching to media with GroupM in 2010.
Initially drawn to the business through an obsession with epidemiology in pop culture, she worked as a ‘coolhunter’ / youth strategist in Canada and the US. Moving to the UK in 2001, she carved out a specialty on Fashion, Beauty, Luxury brands and FMCG and developed a brand positioning tool called 'Desire' which carves out distinct territories for brands/labels according to primal need states like Love, Sex, Respect and Drama.
After 12 years on the creative side, she was lured over to media by Mindshare and MEC at Group M with their progressive approach to communications planning and has been combining her skills from both disciplines for clients like Campbell's Arnott’s, Unilever, Kellogg’s, KCA, AMEX, J&J, Novartis, Beiersdorf, Singapore Tourism Board, Bacardi, Mulberry and Chanel.
With GroupM in Asia since 2013, first Sydney then Singapore in 2015, her responsibilities include the development of business and communication strategies across the MEC client base and taking them through to innovative and effective paid, owned and earned plans with the teams and markets.
Shahvez Afridi is the Global Strategy Director on Unilever at MullenLowe Singapore.
Prior to this, he was the Head of Marketing at Zimplistic Inventions, a kitchen robotics Startup. And before that, he was the Head of Strategy, P&G Asia-Pacific at Grey Group.
A planner with a background in engineering & design, Shahvez has over 20 years of end-to-end consumer insight, brand strategy & marketing experience:
- Tech Startup Marketer (Zimplistic, a kitchen robotics Startup)
- Marketing & Brand Management (The Coca-Cola Company)
- Research & Consulting (The Nielsen Company)
- Strategy & Brand Planning (MullenLowe, Grey, BBDO, Leo Burnett)
Shahvez is one of the most awarded Planners in Asia; having won every major strategy & effectiveness award internationally, regionally & nationally; including the inaugural Cannes Black Lion for Creative Effectiveness, Jay Chiat Strategy Award, WARC Asia Prize, Spikes, AdFest Lotus, multiple AMEs, EFFIEs & APPIES.
He has been on many effectiveness juries. And, has also been invited as guest speaker at several universities in India, Thailand and Singapore; including SMU (Singapore Management University), SP Jain School of Global Management & the University of Oklahoma.
He has a keen interest in the study of comparative religion, is an avid follower of popular culture, a film buff & a reader of fiction that borders on reality. And, a Paul Theroux clone in the making!
Shantanu, currently the Executive Planning Director, Global at ADK, has spent over ten years in the communication industry working in multiple organizations like JWT, McCann and ADK across the APAC region.
Fueled by a massive appetite for pop culture, he brings on board a distinct brand of thinking converging at the logical yet lateral. His motivation for work stems from a deep rooted belief that the profundity of an emotion is always more overwhelming than the precision of any statistic.
At ADK, he has been instrumental in building a strong planning ethos within the company, while constantly pushing the envelope in discovering and developing more potent insights and ideas.
As a young, passionate leader, he is presently focusing on accelerating ADK’s ambition to become a future facing, high performance company both in its sensibilities and its solutions, geared to lead this hyper-evolving marketing landscape.
Over the span of his decade long career, he has been felicitated by many prestigious effectiveness and creative awards for his work on brands like, Coca-Cola, Nokia, Nestle, Pocari Sweat, Unilever amongst others. He has also been on the jury of many distinguished award platforms like the EFFIES, Tangrams etc.
Head of Strategy Momentum Worldwide, Tokyo
Having joined McCann Worldgroup in 2014, Simon is responsible for ensuring the quality of Momentum Worldwide’s strategic product offer in Japan. Prior, he was Regional Planning Director at McCann based in Singapore, leading accounts across Asia-Pacific and South East Asia.
Simon has traversed various sectors; from advertising, brand consulting, customer experience, creative services through to shopper-marketing, has lived in Australia, Japan, China and Singapore, executing global and regional campaigns across Asia-Pacific.
During this time, he has worked at Saatchi & Saatchi, Interbrand, Spark44 and Hakuhodo, across a breadth of clients including; Proctor & Gamble, Johnnie Walker, Coca-Cola, Microsoft, MasterCard, Johnson & Johnson, and Jaguar-Land Rover.
Simon is fluent in Japanese and French and spends his down-time in the great outdoors.
Sosuke has been working as a strategic planner in advertising for almost 20 years, living in varied climate zones around the world from Minneapolis, Tokyo, Shanghai, and Singapore.
He started his career at D’arcy in Tokyo and has subsequently worked at Fallon, BBH, TBWA, Wieden+Kennedy, and have managed planning departments at Publicis and JWT.
He is currently at Publicis One Japan as head of planning, media, and shopper marketing.
S.Subramanyeswar leads the Strategic Planning function Lowe Lintas in India.
He has spent two decades in advertising and marketing, having worked at Wipro, Publics, Rediffusion Y&R, and Saatchi & Saatchi in the markets of India, US and UK.
Subramanyeswar has been awarded ‘South Asia Planner of the Year’ for two consecutive years now – 2014 and 2015 by the prestigious Campaign magazine.
Subramanyeswar also won numerous awards at India Effies, APAC Effies, Tambuli, Asian Marketing Effectiveness and the prestigious Jay Chiat by 4A’s. Under his strategic leadership Lowe Lintas was also awarded APAC Agency of the year at AME Awards 2015, APAC Agency of the year at APAC Tambuli Awards 2015, World’s No.1 Creative Agency on Marketing Effectiveness as per WARC 100 and No,1 Agency in India as per WARC Global Effie Index 2015. In the year 2015 alone, Lowe Lintas won 75 Effectiveness Awards across the globe.
A passionate academic, he is also a visiting faculty at the IVY League business schools IIM Ahmedabad and IIM Bangalore in India. He has also delivered talks at the world famous Kellogg School of Management, Illinois and MIT Sloan, Boston in US and various other global forums.
Subramanyeswar is a passionate believer and practitioner of purpose-inspired brand building. His mission is to bring purpose to the world of brands and his breakthrough ‘Brand Point of View’ methodology and frameworks have been adopted by many of the brands that Lowe Lintas steers in India.
As a director of data driven marketing business development, Tetsuya leads the digital integration and transformation works building business strategy, digital solutions and executions of all the company’s digital and data driven output.
He works with Hakuhodo offices across Asia region (China, Taiwan, India, Korea, Japan, Thailand, Malaysia, Singapore, Indonesia, Vietnam) to lead digital integration and related projects and collaborate with digital and technology partners.
He has 19 years’ experience in communication, advertising, insight, brand planning, digital marketing with leading global clients in Hakuhodo - focusing particularly on Automobiles, IT, E-commerce, Consumer Electronics and the Cosmetics.
Tetsuya has led digital integration projects delivering data driven platform capabilities for Automobile and E commerce also support brands to take more digital & data driven approach driving new business growth.
Tony studied Design in UK as well as Architecture and Advertising in the USA.
He has 30-year experience in advertising and had assumed the posts of Executive Creative Director in several international networks such as Grey China、BBDO Greater China & Ogilvy Shanghai. n 2003, Tony founded aeiou, the pioneer of boutique creative agencies in China. In no time, aeiou rose to become the hottest name in China’s advertising industry.
Tony is one of the 25 creative people to receive the Creative Achievement Award for Asia Pacific Region from the New York Festival.
In 2013, M&C Saatchi acquired aeiou, changing its company name to M&C Saatchi aeiou, to be responsible for all its business in the Greater China area. M&C Saatchi is the largest independent advertising network in the world, listed in London Stocks Exchange.
Tony’s design works are collected by the Museum of Modern Art in The United States, and his advertising works have won almost all the international advertising awards.
Tony's work is published by Thames&Hudson London and New York in "CREATIVE ADVERTISING- IDEAS AND TECHNIQUES FROM THE WORLD'S BEST CAMPAIGNS".
Tony has also served as judge in many international & domestic advertising awards, He is also Visiting Professor at Nanjing University 、Master Tutor at Zhejiang University.
In 2017, Tony was appointed by London international awards as the only representative from the Greater China Area in the final judge panel for its Design Awards to take place in Las Vegas.
With more than 18 years in digital marketing, Tuomas has worked in the intersection of technology, strategy, creative and business since the late 1990’s.
As President, Asia, Tuomas oversees Digital Arts Network and drives innovation, technology, and digital capabilities for TBWA\ across Asia.
Previously, Tuomas was the Head of Digital Arts Network in Singapore. During his leadership, DAN Singapore has been consecutively recognized as one of the leading and most innovative digital agencies in South East Asia.
Tuomas was featured by Campaign Asia-Pacific as 40 under 40 to watch, and awarded as Asia Pacific Digital Network Agency Head of the Year at the 2017 Campaign Asia Agency of the Year Awards.
He is also a regular speaker at digital industry events such as ad:tech, Spikes, MMA, Mobile Interactive, SES, ClickZ, Google Squared, and Google's Think Agency event. He lectures for MBA programs at universities, such as SMU, NUS, and INSEAD, on various topics around digital marketing.
Tuomas has also been involved in awards juries around the world, such as Asian Marketing Effectiveness awards, Tangrams, Effies, the WARC Prize for Innovation, Cannes Innovation Lions, and Spikes Asia Innovation.
Previously to TBWA\DAN, Tuomas was the Managing Director and Partner of digital production agency, !NOOB, who he lead from a startup to Finland’s Digital Agency of the Year in just 3 years.
Tuomas is also a startup advisor, mentor, and angel investor for early stage technology startups.
Vishnu is currently the Chairman & CEO of Havas Group in Southeast Asia & India, responsible for the media and creative operations of the group across 10 markets in the region. He took up the responsibility of setting up the media network from scratch for Havas Group in Asia in 2005 and is credited with building a large robust offering for Havas Media in Asia.
Having spent 20 years in the industry, Vishnu has worked across account management, strategic planning and agency management roles at creative and media agencies in India, China, Singapore and United Kingdom. Starting his advertising career with Y&R in India, where he looked after the Colgate Palmolive business, he moved to Euro RSCG (now Havas Worldwide) Singapore in 1995. Under his stewardship, Euro RSCG grew to be one of the most successfully integrated 360 agencies winning the Agency of the Year at the very first Effies in Singapore.
Based in Singapore, Vishnu is a regular contributor to regional and global industry events, having been invited on the jury of top global and regional events. He is also on the board of the Asia Chapter of Mobile Marketing Forum and regularly speaks at industry events like Ad Tech, Festival of Media and Asia Pacific Media Forum. He is a passionate champion of the group’s global approach- Meaningful Brands - which outlines a huge opportunity for brands to reconnect with consumers.
An alumni of IIM Ahmedabad (IIM-A), he is an ardent believer of the co-existence of "innovation" and "accountability" and his driving force is his version of ROI - Return on Innovation.
Will is an experienced management consultant with international, cross-sector expertise in digital innovation, data-driven strategy, marketing effectiveness and operational improvement.
Currently Will oversees Iris Concise's Singapore operations, where he focuses on bringing data, digital and commercial expertise to Iris' strong creative offering in Asia Pacific. He is particularly interested in data's emerging role in the creative process and its ability to bring about business growth.
Known for his infectious laughter and healthy appetite, Yang is also famed for his multidisciplinary creative talent. He lead the charge in China’s advertising revolution by winning the country it’s first-ever Grand Prix Lion at Cannes, the agencies under his leadership won ‘Agency of the Year’, his clients won ‘Brand and Marketer of the Year’, and he was named ‘Creative of the Year’ in the Asia Pacific Region.
His structural and spatial design projects were equally well celebrated, having won the Grand Prize at Design for Asia Awards, UNESCO Asia-Pacific Award for Cultural Heritage Conservation, Green Good Design at The Chicago Athenaeum/Europe, Iconic Award at the German Design Council, and the World Architecture Festival Award, amongst many others. His creative reputation, solid leadership and consistent track record earned him the PDA ‘Designer of the Year’ accolade, presented to him by Dr. Tony Tan, the President of the Republic of Singapore.
Yang grew up in Singapore, and started his creative career with Saatchi & Saatchi in 1992. BBH hired him as Art Director when they opened their Singapore office in 1996, and transferred him to the BBH London office three years later. In the winter of 2001, Yang returned to sunnier Asia as Founding partner and ECD of Fallon Singapore and Hong Kong. He moved to Shanghai in 2006, was North Asia ECD and China Chairman of JWT, and ECD of W+K Shanghai, before joining Hakuhodo Inc, April 2017, working closely with the offices in the Asia Pacific region.
Yoshi Matsuura is an experienced planner, responsible for leading the planning division, handling transnational projects at McCANN Japan. He has lived, studied and worked around the world, including the US, China and Japan. Yoshi joined the advertising industry as a planner, later moving to Shanghai as head of strategic planning for Shanghai Hakuhodo. Throughout his career, Yoshi has been involved in planning for prominent international brands, ranging from toiletry to automotive brands.
He is also a well-known Chinese market specialist with an academic background, has written numbers of published books, and has contributed to numerous articles in business magazines in Japan. His speech regarding globalization at Adfest, Spikes, and Effies in 2014, met favorable reception.
His love towards China has also led to judging the 2012 & 2014 Chinese International Advertising Festival, appeared on TV debate program "Brainstorm", and taught advertising planning as a Visiting Professor at Shanghai Tongji University.
Yoshi is passionate about the forces that are driving our industry, and has a fascination for Asian culture. He holds a Master’s degree in International Affairs (East Asian Studies) from The George Washington University in Washington DC. Currently Yoshi also teaches brand strategy at Aoyama Gakuin University MBA in Tokyo.
With the experience of a strategic media planner at foreign affiliated advertising agency and marketing manager at US major movie company, appointed for the country manager for Initiative media Tokyo, IPG group. Joined Unilever in 2009, pursued to find an effective channel communication planning and buying to improve company ROI. At the same time, accelerated digital marketing planning from very early stage among HPC category, and lead team to win multiple awards. Recently, passionately active on proposing digital advertising media industry to improve viewability, verification and fraud for sustainable healthy development of the industry.
Ajay Kakar is the Chief Marketing Officer at Aditya Birla Capital.
Aditya Birla Capital delivers a wide range of money solutions for protecting, investing and financing its customers, serving 8.93 million unique and active customers through over 1,300 points of presence and more than 150,000 agents and channel partners. With a strong presence across the life insurance, asset management, private equity, corporate lending, structured finance, project finance, general insurance broking, wealth management, equity, currency and commodity broking, online personal finance management, housing finance, pension fund management and health insurance business, ABC is anchored by more than 14,500 employees. The Company is committed to serving the end-to-end financial needs of its customers and is uniquely structured to go to market as ONE Brand —Aditya Birla Capital.
At ABC, Ajay and team have worked passionately to create and launch a whole new category – MONEY and thereby have successfully launched a whole new way in which financial brands enter and become a part of peoples' lives through their life's needs. As part of his mandate, he has carved new milestones across his portfolio comprising brand, customer data and analytics, customer life time value, customer experience, corporate communication and corporate social responsibility. Over the years, Aditya Birla Capital has consistently won recognition through coveted Marketing awards, under Ajay’s leadership, on domestic and international platforms.
Ajay brings over three decades of expertise in consulting and financial services marketing to Aditya Birla Capital, after having headed the central brand team at Reliance Capital and spending 14 years as Executive Director at Ogilvy and Mather, where he headed dual portfolios of Financial Practice and Public Relations.
Ajay has been invited to partner many industry bodies in an advisory and office bearer capacity; like the Association of Mutual Funds in India (AMFI), Securities and Exchange Board of India (SEBI), Public Relations Consultants Association of India (PRCAI) and The Advertising Club of India.
Andrew joined Visa in 2000 and currently leads the regional Consumer Marketing team based in Singapore. In his time at Visa he has held various hub roles in the AP and APCEMEA marketing teams, with responsibilities covering brand management, advertising, sponsorship, digital strategy and research, as well as a period leading the country marketing team for SE Asia.
Over 20 years of brand, talent management and marketing experience across Singapore and Malaysia – 5+ years CRM, 7+ years Advertising, 6+ years in Talent Management, and 6+ years in Marketing and Communications.
Angelina spent the first 18 years of her career within the Ogilvy network. Starting with CRM grounding at Ogilvy & Mather Direct Singapore and eventually moving to Malaysia taking on leadership roles in various disciplines – OgilvOne, Ogilvy Advertising and Ogilvy Malaysia’s Group Talent unit. She was lured away from the Advertising industry in 2011, to be part of a pioneer team within the Star Media Group. In her 4 years there, she helped build and market a significant local brand with an ambitious transformation path, facilitating the rebranding of Star Publications to Star Media Group.
In 2015, the opportunity to manage Malaysia’s #1 fast food brand, KFC, enticed her to join them. She continues to relish in the learnings and challenges that a super-fast paced industry affords.
Annabel is CMO of DirectAsia and Hiscox Global Brand Director. In these roles Annabel is responsible for driving the effectiveness of marketing across the Hiscox Group and DirectAsia, specifically in key markets of UK, US, France, Germany, Thailand Singapore. Her key deliverables are; running and sustaining the 'Hiscox Marketing Excellence' programme, owning the Hiscox & DirectAsia brand architectures and ensuring its local activation, and providing technical support, guidance and best practice to all markets.
Annabel joined Hiscox in January 2009, as Head of Marketing and prior to her current Global role was UK Marketing Director, and sitting on the UK Leadership Team.
Previous to her time at Hiscox, Annabel was at Coca-Cola for nine years working across a number of brands including; MyCoke, Schweppes, Powerade and Oasis, and on both GB and European projects. She led projects including the launch of the UK loyalty programme, consumer activation of Beijing Olympics, and a pan European promotion with i-Tunes.
Annabel holds a chemistry degree from the University of Bristol and is a Fellow of The Marketing Society, member of the Financial Services Forum, and a Tech London Advocate. She is married, with two young boys, and lives in West London.
Ashlee joined Dutch Lady Milk Industries Berhad as the Marketing Director in 2016, leading the innovation and execution of marketing strategies across portfolios for the Company. Owned by Dutch parent company Royal Friesland Campina, Dutch Lady is a leading dairy company in Malaysia.
Previously, Ashlee was the Personal Care Director for Unilever Malaysia, responsible for its hair care, personal wash, deodorants & skin care divisions. She began her career as a management trainee at Unilever, and held various marketing managerial roles in Malaysia and Singapore during her 13 years with them. This includes holding the position of Head of Marketing for the ice cream business.
Over Ashlee’s 15 years of marketing and commercial experience in the fast-moving consumer goods industry, she was also responsible for branding, marketing campaigns, communications and media strategies for well-known brands such as Magnum, Sunsilk, Dove, Lifebuoy and Rexona.
Ashlee holds a Master’s Degree in Business Systems and a Bachelor’s Degree in Marketing from Monash University, Australia.
Cheryl Goh is the vice-president of marketing at Grab. In her role, she shapes the strategy behind the company’s user growth, country expansion and service diversification. She also oversees Grab’s marketing efforts across the region.
Ms Goh has spent a decade in leadership roles in the digital space, mostly in technology companies such as MOL Global and Friendster. She also headed the New Straits Times Press Group’s digital arm and served as group digital general manager at Nissan Malaysia. Throughout her career, Ms Goh has developed a profound understanding of digital audiences and how to build businesses around them.
Over the years, she has been invited to speak and serve as a panellist at various technology, start-up and digital marketing conferences and forums. Ms Goh holds a bachelor of commerce (economics and marketing) from Curtin University.
Over 15 years of experience in the field of Sales and Marketing, having worked across various fields such as the Hospitality Industry, Fast Moving Consumer Goods, Consumer Health and the Foodservice Industry.
Currently leads the Marketing Team of McDonald’s Philippines and is in-charge of the development and implementation of marketing plans, PR and communication strategies for McDonald’s Philippines. Successful campaigns include “Handong” Thematic TVC in 2016, “Tuloy Pa Rin” Burger McDo Relaunch, “Chicken ni Joy” and “Aldub McSaver Meals” Campaigns in 2016, The Daniel Cabrera “Share the Love” Online Vidoe, “Banca” National Breakfast Day-Early Risers in 2016 and 2015, McTollbooth in 2015, McSpicy Chicken Burger in 2013; “First Love-Huling El Bimbo” in 2010; “Tweens” in 2009 and “Pa-Cheeseburger Ka Naman” in 2008.
Recipient of the 5th Young Market Masters Award for Brand Management in 2010.
One of the Professors teaching Marketing at the Worldwide Marketing Hamburger University of McDonald’s Corporation.
Took her Masters in Business Administration from De La Salle Graduate School of Business and graduated with Highest Distinction. Graduated from the University of the Philippines with a degree in Hotel and Restaurant Administration Magna Cum Laude.
Corinna joined the Singapore University of Technology and Design (SUTD) in 2009, as the pioneer Senior Director to brand SUTD and set up the Marketing and Communications department. For the past 8 years, she has established one of the most innovative and effective teams with consistently new ideas to address and engage this generation of young people.
In the short 8 years, Corinna has worked with her team and other colleagues to develop the SUTD brand, and built up its awareness to over 90% among potential students. This was achieved through compelling advertising campaigns that ""spoke"" to the potential students and inspired them through the message that they too, can build a ""Better World by Design"". The brand logo and corporate identity developed won the Singapore Design Award (Gold).
Significantly, she worked with various stakeholders to drive the recruitment of female students to average 40% for the past 6 cohort of students. This is almost double the norm for female students in other universities. This was achieved through a combination of advertising campaigns, workshops and talks. SUTD was awarded Institution of the Year for promoting gender equality by AWARE. Corinna has won various design, advertising and marketing awards for the university. Most recently, the SUTD website won Best in Class in the Interactive Media Awards. Before joining SUTD, Corinna has 25 years of experience, spanning Consumer Marketing, Branding, Communications, and B2B Marketing. She worked for Procter and Gamble, and two leading Government-linked companies, progressing to Senior Vice President. She built brands to leadership positions and won several Advertising awards both internationally and locally. She re-branded two leading companies, improving their brand identity and reputation.
Dawn Lee leads the Corporate Marketing function at the Health Promotion Board (HPB), to support the achievement of its vision – A Nation of Healthy People. She sets the strategic directions for the marketing programmes of HPB, spearheads effective communications in all channels, both offline and online, to achieve the Board’s goals of high levels of outreach to all Singaporeans, enhancing health literacy and driving sustained behavioral change.
Prior to joining HPB, Dawn has more than 20 years of experience in the marketing and management of consumer packaged goods and held progressively responsible roles in several MNCs, including GSK, Sara Lee, Quaker Oats and 3M. In her past employment, Dawn managed the full spectrum of marketing function across different Asian markets; including the development of market entry strategies, brand positioning and marketing communications, product portfolio management and new product development.
Dawn holds a Bachelor of Business Administration degree and a Master degree in Marketing. She is married with two children.
With more than fifteen years of marketing experience across a number of APAC countries, Dennis currently holds the Country Media Head position in Unilever Philippines, the country's biggest advertiser. In this role, Dennis leads the creation and execution of local media strategies for some of the world’s biggest brands in Personal Care, Home Care, Foods and Refreshments. A number of his works were recognized in local and international awards, including Festival of Media APAC (FOMA), New York Festivals, APAC Effie, WARC Media Awards, MMA Smarties and Tangrams Effectiveness @ Spikes.
Aside from his role in Unilever, Dennis is also an active member of key industry associations in the Philippines. He is currently the Vice President of the Internet & Mobile Marketing Association of the Philippines (IMMAP) and was the Chairman of the Digital Measurement Board of the Philippines (DMB).
Whilst enjoying media and marketing as a profession, Dennis is a licensed Chemical Engineer. Thus, he always believes that building brands is a balance of magic and logic.
An experienced FMCG marketer with more than 12+ years of experience in crafting product, communication and innovation mixes with a strong penchant for creating digital-first marketing campaigns.
Dhiren Amin is the Head of Marketing, SEA for Kraft Heinz, with a commercial responsibility spanning brand management and innovation development. He also oversees the consumer insights, media and activation related activities for the company.
Since joining the organization in July’16, Dhiren has implemented a number of measures, aimed at improving the business performance and brand equity of the ABC brand in Indonesia, extending across the brand’s full range of products – Soy & Chili Sauce, Ready-to-drink and canned foods.
Before joining Kraft Heinz, Dhiren worked at Unilever for 3 years as a Global Brand Manager for Vaseline Men, based out of Singapore, where he was involved in the re-launch of the brand in SEA and leading face-care innovations that were aimed at growing the business in the brand’s key markets. Prior to this, he worked as a strategic planner for 8+ years in advertising with his last role being Head of Planning for McCann Mumbai.
Dhiren has a passion for digital marketing, evident in his involvement with the Tantangan Sambal ABC, Kecap ABC Recep Perasan Pertama and Vaseline Men “Worst Face Scenario”, all digital-led marketing campaigns.
You cannot discover new oceans until you have the courage to lose sight of the shore". Living by this mantra, Eugene, currently the Executive Director for Communications and Marketing Excellence for the Nestle Malaysia-Singapore region, has spent the last 15 years of his Nestle career in regions such as Indochina, Europe and the Pacific Islands doing what he loves most: delighting consumers and building businesses & brands through marketing, communications and sales.
He is as passionate about creating unforgetable brand stories as he is about leading change management and developing people and teams. An adventurer-at-heart and a proud Star Wars geek, Eugene spends his precious spare time with his family, traveling, dabbling in photography, kayaking and impersonating Federer on the tennis court. In an alternate reality, he would be a Jedi.
Gita’s career journey tells the story of diversity. It crosses borders, it crosses disciplines and it crosses industries. Gita, a Dutch National, holds a Master degree in Law and started her career as a management trainee at Unilever in Europe. She is a Marketing professional with 18+ years’ experience in growing businesses across Luxury and FMCG industries (Unilever, Coca-Cola and Diageo) in local, regional and global roles.
At present Gita works at DSM Nutritional Products (ranked #2 on Fortune Magazine’s Change the World) leading their Food & Beverage portfolio globally. In this position she is responsible for the entire Food & Beverage marketing activities including business development and supporting the customer’s future (Innovation) strategy.
Gita’s passions at work include using creativity as a critical tool for competitive advantage and ensuring that a focus on marketing and big ideas is central to all business activity.
Gladys Peters is currently International Category Marketing Director for the Cough/Cold/Allergy business in Sanofi Consumer Healthcare with a geographic remit that spans Asia Japan Pacific, Eurasia Middle East and Africa. Prior to joining Sanofi, she was Multichannel Marketing Director at GSK for Asia Pacific.
She spent most of her marketing career with Johnson & Johnson Consumer, joining their Australia/New Zealand business in 2007, and progressing to lead the APAC Women's Health business out of the regional office in Singapore. In this role, she was part of the Global Leadership team that led the worldwide strategy for the Feminine Care franchise.
Gladys’s close to 20 years marketing experience covers a wide range of categories – from consumer healthcare to pharmaceuticals to medical aesthetics, from beverages to beauty, as well as telecommunications. The red thread in her career has always been the pursuit of cracking the code with consumer insights and delivering elegant marketing solutions to hairy business challenges.
Gladys holds a joint-MBA degree from University of Sydney and University of New South Wales, Australia, and a Bachelor’s degree in Business Administration from the University of the Philippines, with magna cum laude honours.
Joined Coca-Cola Company in September 2017 as VP Integrated Marketing Communications, leading teams of Brand Advertising, Design, Media, Digital Marketing and Assets.
Previously worked at Google in Sales between 2014 to 2017, managing major global consumer goods and finance industry clients. Prior to that, worked in consumer goods, alcohol, auto and fashion industries for 20 years in Marketing, and as Marketing Director for Audi Japan, Levi Strauss, MHD Moet Hennessey Diageo.
Present: Head of Marketing for Nestle Petcare Purina in AOA, spent 1.5 years as General Manager for Kimberly-Clark (Singapore) heading the Marketing, Sales and E-commerce function. Before moving to Singapore spent 8 years at Mars Petcare - various roles as Marketing Manager, Marketing Director and last held role as Regional Marketing Director for Mars Southeast Asia.
2 years assignment as Regional Marketing Director of Central Eurasia and Belarus for Mars Chocolates. Held various roles: Brand Manager at Nestle Thailand, Regional Strategic Planning Manager at Lowe Worldwide (Thailand) and Strategic Planner at McCann-Erickson (Thailand).
Leadership at Harvard Business School, Marketing degree from Assumption University Thailand and Architecture and Fine Arts from University of Sto. Tomas Philippines.
The Group CEO of Fairway Holdings, Imal has previously been the CEO of Ceylon Biscuits Ltd and Managing Director of Hemas Manufacturing Sri Lanka and Hemas Consumer Brands, Bangladesh.
Imal has worked with multi nationals such as JWT, Unilever, Glaxo-Smithkline, Coca-Cola and Chevron in the Middle East, in South East Asia and in the Indian sub-continent.
He was the President of the International advertising association (Sri Lanka Chapter 2007-2008)and the founder chairman of the Sri Lanka advertising awards (2006). Imal was also the Chairman of the “EFFIES” Sri Lanka jury (2009, 2012,2016) and Chairman of the Trustees of the Sri Lanka advertising awards (2010).
Jae brings more than 13 years of invaluable experience (as agency/client) with an unlikely combination of track records in marketing, digital, retail and creative development. His work can be seen recognised consistently in various local, regional and global awards show between 2004 - 2015 including some wins in Cannes Lions across categories - Direct, Cyber and Print, and Best of Shows in Relationship Marketing (Caples, Advertising Hall of Fame).
With an impressive track record and strong business acumen, Jae first took a leadership role as the general manager of Publicis 133 for Publicis Singapore where he set up Southeast Asia’s first specialist agency that focuses on luxury brand marketing for premium and luxury brands. During his tenure, the agency won one of the largest global digital and social media AOR for Accor Luxury and Upscale brands - noted as one of the Top 10 Asia Pacific creative wins in 2014. In the same year, the agency also won the Campaign Asia - AOTY Gold award for Southeast Asia New Business Development Team of the Year amongst other significant wins. Jae’s leadership and vision are also evident in the impressive new business growth rate of Publicis 133.
Coupled with his innate knowledge and understanding of the mass affluent to HNWI-UHNWI segments (particularly in Asia-Pacific), he has also successfully crafted and launched products and services across categories, and creatively transformed customer experience across channels with profound impact on perception, behaviour and loyalty.
In 2017, Jae joined LVMH as Head of Digital (Fashion) to accelerate group’s ambition on digital transformation for all fashion houses. In this role he continues to develop his passion in driving digital innovation, developing service culture and understanding behaviours.
Jan is the Global Media Investment Director for Huawei Consumer Business Group based in the headquarter in Shenzhen, China. Among leading the strategy for flagship campaigns Jan takes responsibility for spearheading thought leadership, trainings, auditing, agency management and best practices for all regions and countries.
With his profound knowledge of consumer insights, strategy and digital capabilities Jan ensures delivery of best strategies for campaigns of Huawei and previously his clients. Originally from Germany, Jan has worked for multinational 4A agencies in China and Hong Kong. Jan has been living, studying and working in China for over 9 years and is fluent in Mandarin and holds an MBA from Manchester Business School.
In 2017 Jan has served as a Judge for the China Mobile Marketing Association and Spikes Asia. Jan has extensive experience in the beauty, automotive, business-to-business, FMCG, technology and luxury goods categories.
Passionate marketing professional with +15 years of global work experience spanning across multiple regions including North America, Western Europe, and Asia Pacific for Tier 1 CPG organizations, Procter & Gamble and Johnson & Johnson. She has lived in India, Austria, Switzerland, Canada, US and currently resides in Singapore with her husband and 2 children.
Jennifer Lam is Director and Head of Marketing & Communications of Hongkong Land Limited. She leads the corporate communications and marketing functions with a focus on the Company’s prestigious regional commercial properties, primarily LANDMARK in Hong Kong, One Central Macau and WF CENTRAL in Beijing. She also successfully led the rebranding of Hongkong Land and LANDMARK in 2013.
Ms Lam joined the Company in 2012 and has strong regional exposures covering 16 markets. Prior to joining Hongkong Land, she managed Melco Crown Entertainment’s marketing role for the launch of City of Dreams and its US$250 million entertainment offering – The House of Dancing Water. Ms Lam has also held a number of senior and leadership roles at integrated communications agencies. In these roles she gained extensive experience in integrated marketing communications, creative development, public relations, strategic partnerships and digital marketing.
Born in Hong Kong, Ms Lam graduated from the University of Hong Kong with a Bachelor of Science Degree (Honours).
Jenny brings a client perspective to the judging panel with 25 years experience in Consumer Marketing in a number of countries across the Asia and Pacific region. Jenny has held both operational and strategic marketing roles at Boots Healthcare International, Reckitt Benckiser (RB),Johnson & Johnson, Actavis, Allergan and Teva Pharmaceuticals.
She has developed a deep understanding of consumer insights and coupled with her strong strategic agility, has delivered robust business solutions in diverse and challenging regulatory environments. She has worked on worked on creative development projects for leading brands such as Nurofen, Tylenol, Motrin, Zyrtec, Clearasil, Strepsils and Lemsip.
Jeremy is a marketing and retail veteran of just under 20 years in Greater China and has enjoyed every bit of his career. He has worked with well-known international brand such as Levi’s, Puma, Reebok, Geox, Giordano and Caterpillar and has strong retail background working for retail giants such as Watsons, Belle International and Marathon Sports.
With a strong digital and brand experience, he has lead his team into winning multiple Chinese and International creative and integrated marketing awards such as Effie, Internationalists, MMA Smarties, Great Wall, Media 360, Golden Mouse, etc.
He has also been a panel judge for the past 3 years with the ROI festival creative awards in China.
Aug 2016 - Present CEO, ScentOn/ SEVP, Home Fragrance Business Unit, Bullsone
2012 - July 2016
Marketing Director, Bullsone
Other Major experiences
Marketing Director, Bausch & Lomb Korea Marketing Director, CJ Cheiljedang (Fresh Food Business Unit, Healthcare Business Unit)
Reckitt Benckiser, LVMH Korea, Unilever.
Heading up the Digital Marketing Innovation & Data Insights department at AIA Singapore, Joe is responsible for driving AIA Singapore's digital innovations and strategies to achieve business growth and enchance customer experience.
Joe joined AIA Singapore when the company kick-started its transformation with focus on beocming the leading digitlly enabled insurer in Singapore. As a business technologist with 18 years of experience in the area of digitla, Joe specialises in user experience, data analystics, digital marketing and e-commerce with the aim of increasing revennue, lead generation, and reducing operational costs for businesses.
Joe has been credited with spearheading efforts to bring companies into the digital age through strategic planning and immaculate execution in both global and local companies including StarHub, DBS Bank and Hewlett-Packard.
He is also a seasoned speaker and panelist at digital conferences. Joe holds a Master in Business Administration (MBA) in Marketing from the University of Leicester, United Kingdom, and a Bachelor of Arts in Mass Communications from the Royal Melbourne Institute of Technology University, Australia.
With 17 years of global marketing and business development experiene, Kartik has led brand development in consumer goods across key markets in Asia, America, Latin America, Africa and Middle East.
Currently based in Singapore, he has previously worked in India and Bangkok and has worked extensively on the Personal Care portfolio. He is currently part of the leadership team of Smile- Unilever's billion euro Oral Care brand. With a global footprint, Smile is a loved brand and is driven by its social mission of encouraging children to brush twice a day for their best oral health, thus protecting not just their teeth but also enabling their bright future. In this role, Kartik leads brand strategy & P&L, global product innovation, multi-channel content development, brand strategy and market devleopment.
Having always passionately believed in disrupting the status quo through creativity in craftsmanship & storytelling, Kartik strives to bring alive the brand magic everywhere.
"Kavita Chaturvedi, is currently the Head of Marketing of ITC’s Foods Business. ITC is one of India’s foremost multi-business enterprise with interests in consumer products, hotels, paper, agri-business and IT. ITC Foods is the third largest packaged food company in India and also the fastest growing, with strong play in staples, snacks, biscuits, noodles, spices, luxury chocolates etc.
Kavita has sixteen years of experience in Consumer product goods, comprising creation, development and nurturance of some of India's foremost Food brands such as Aashirvaad, Sunfeast Yippee! Noodles, Bingo! Snacks, Fabelle Luxury chocolates, ITC Master Chef, Kitchens of India and so on.
An MBA from Mudra Institute Of Communications Ahmedabad (MICA), the first two years of her career were spent working on mainstream aswell as non-traditional media on Unilever's Haircare, Infant Care and Femcare brands.
A certified Scuba Diver, Kavita likes to add dives to her ""log book"" during her travels.
Currently with Fraser & Neave, Limited’s f&b business as VP Marketing (Dairies), responsible for developing and driving our Dairies brand portfolio strategy, positioning architecture, new product and packaging development across markets in ASEAN. Marketing experience spans across markets in Asia as well as FMCG categories in dairy, beverages, personal care, household care and OTC healthcare.
Lisa Williamson is the Vice President of Communications for Marina Bay Sands. She is part of the founding team of the Integrated Resort, joining the company in March 2009. In her role, she directs the company’s Communications functions, including Media Relations, Social Media, Visual Media, Internal Communications for over 9,500 team members, Executive Communications as well as Corporate Social Responsibility (CSR) and Civic outreach.
Under Ms. Williamson’s leadership, the integrated resort has developed its CSR programme, Sands for Singapore. Her priorities for the programme include building a culture of volunteerism among Team Members and identifying and helping portions of the local community that are underserved. She spearheaded Marina Bay Sands’ signature charity event – the Sands for Singapore Festival, which raised over S$5.4million for over 300,000 beneficiaries in 2015. She also drives many high-profile media and celebrity activities in Marina Bay Sands, including red carpets, international movie premieres and media trips, helping the integrated resort attain its iconic status all over the world through press and social media coverage.
Prior to joining Marina Bay Sands, Ms. Williamson was the Managing Director of Bryant Williamson Communications, a Singapore-based integrated marketing firm with a special focus in energy, commodities and financial technology. She was responsible for developing a global client base by providing marketing, messaging and communications architecture for the diverse Asian region. Ms. Williamson moved to Singapore with GlobalView Software Inc. in 1998 to direct Marketing and Communications functions for the US-based energy trading software company in Asia. After joining Thomson Financial as Director Marketing APAC, she later returned to GlobalView as Vice President of Marketing Globally.
Ms. Williamson began her career in the hospitality sector in the USA before moving to London, England to perform Marketing and PR functions for the opening of the Conrad at Chelsea Harbour and The Halcyon Hotel, Holland Park.
Ms. Williamson attended Pine Manor College, Chestnut Hill, MA.
As Chief Marketing Officer, Marcus oversees brand marketing, public relations, events, product development and marketing, corporate social responsibilities, business analytics and consumer insights at NTUC Income and is a member of the company’s Executive Committee.
A dynamic and business strategic individual, Marcus who leads a 38-member team at NTUC Income is also the chief architect of the company’s e-commerce strategy. He implemented the industry’s first digital distribution platform which was a commercial success for NTUC Income. His youth-centric digital marketing efforts also boosted the company’s youth market-share.
Marcus is an executive committee member of the Singapore National Co-Operative Federation and previously served as Sub-Committee Chairman with the Life Insurance Association.
Prior to joining NTUC Income in 2013, Marcus was Brand Marketing Director at Adidas China where he led a team of 12 to a Gold Effie Award for a marketing campaign for women that also successfully clinched a 30 per cent increase in market share for the company.
Before his move to China, Marcus was Head of Brand Marketing (South-East Asia) at Adidas Singapore and South-East Asia. During his tenure there, Marcus was named Marketing Magazine’s Industry Top 25 Rising Starts under 35 for his impressive portfolio of award-winning marketing campaigns which also over delivered on business target.
Marcus joined Adidas from Unilever where he was Senior Brand Manager. At Unilever, Marcus managed a full range of total home and personal care brands for the Singapore and Malaysia markets. Appreciated for his cross-functional and result-driven leadership, Marcus received six promotions during his five-year tenure at Unilever.
Prior to Unilever, Marcus was a marketing executive with Sime Darby Edible Products Limited and SNP Corporation (Media Asia).
Marcus holds an Executive MBA from INSEAD, Bachelor of Business from Edith Cowan University, Australia and has a Diploma in Tourism Studies from SHATEC. For leisure, Marcus enjoys running marathons, football and travel.
Personal Circumstance:
• Senior Vice President for Corporate Communications of Globe Telecom and Company Spokesperson.
Educational Background:
• Masteral Degree in Business Administration, Ateneo Graduate School of Business;
• Bachelor’s Degree in Communication Arts, University of Santo Tomas.
• Awardee, UST Gantimpala Award, Most Outstanding Alumni for College of Arts and Letters, 2012
Professional Experience:
• A Marketing and Corporate Communications Executive with over 20 years solid experience in Integrated Marketing Communications. Her expertise lies in Strategic Communications for Corporate, Brand, and Crisis Communications. She does stakeholder relations involving employees through Internal Communications and culture development, customers, communities, media and government relations. She also oversees the company’s corporate social responsibility and Sustainability programs.
• 2013 President, Public Relations Society of the Philippines (PRSP); 2016 Director, Philippine Association of National Advertisers (PANA) and PANA Foundation.
• Member of Asia Pacific Association of Communications Directors (APACD), Public Relations Society of the America (PRSA), and the International Association of Business Communicators (IABC).
• Judge, PR Week Asia Awards 2014-2017; Judge, Marketing PR Awards 2015-2017
• Top 500 Most Influential in Global PR Industry by PR Week Global Power Book 2015-2017
• Judge, Boomerang Awards 2017
May Ling is an extremely energetic communications person that believes that brands needs to be consistently engaging to consumers with relevant content in today’s complicated market place.
With a total of 19 years’ experience in branding, marketing, communications and advertising, she has spent the last 10 years in telecommunications and the first part of her career in multinational advertising agencies.
Her expertise spans across traditional and digital marketing, digital efficiency and performance, social media management, content generation, media management and optimization, channel and segment based marketing, sponsorships and partnerships.
She currently is immersing herself with a new culture with Telenor Myanmar as Vice President, Head of brand strategy and online marketing.
She was also the Vice President of the Malaysian Advertisers Association (2014 – 2016), re-elected Vice President in 2016 and was the organizing chairman for the 2015 Malaysian EFFIE awards.
She has participated as a jury member for several local and regional marketing effectiveness awards, (APAC EFFIE, APPIES Singapore, WARC Asian Strategy, Malaysian EFFIEs awards and MMA) panelist and speaker in a few conferences.
Melisa Teoh has been a contributing member of the jury and committee of the APAC Effie since 2013. She is best known for building high profile award-winning brands in the Insurance, InsurTech and HealthTech industries in Asia.
After 18 years of building brands in 14 categories and working in 12 countries, Melisa charted a new course to integrate everything she loves; innovation, creativity, social good, entrepreneurialism, people development and personal growth. In 2014, she plunged into the world of startups. Since then, Melisa helped build and grow two high profile brands in Asia - Singapore's first digital life insurer and only homegrown insurer licensed since 1970, singlife.com (Singapore Life) and cxagroup.com (CXA Group), one of the hottest insurtech and healthtech startups in the region.
Melisa is passionate about building useful brands in a connected age, creating useful products and great customer experiences that improve lives and deliver commercial results. She helps investors, founders, CEOs build brands that are fundamentally relevant and worth talking about. She works with successful leaders to develop their authentic leadership styles with a focus on growing highly engaged teams and disruptive organisations while maintaining personal wellbeing.
Melisa is a certified Marshall Goldsmith coach and a Sivananda Yoga teacher.
Nicki Kenyon is a results-oriented, strategic-thinking Business Executive, with an exemplary record of building businesses and brands across Asia Pacific, for global corporations and start-up companies, in emerging and established markets. She has held leadership and change management roles in diverse industries including Travel, Technology and Financial Services, with companies such as Facebook, Visa and currently with Visit Victoria as General Manager, Consumer Markets.
Nicki is an innovative, inspirational, multi-dimensional leader who motivates teams to work collaboratively to achieve common business goals. Brand-oriented and business-results focused, she is passionate about brands + consumers connecting in a digitally oriented world. She thrives on making a tangible impact in a commercial environment and is at her best in hardworking cultures infused by a strong sense of freedom and fun.
She speaks regularly at industry events including iMedia, Spikes, WFA and ad:tech, and was recently featured in Campaign Asia’s 2016 Media ‘A List’ of top media executives. Nicki has held Executive Board positions, is currently a non-Executive advisory board member of Shootsta, and is a Graduate of the Australian Institute of Company Directors.
Nikhil Rao is currently The Regional Marketing Director, Chocolates for Mondelez AMEA, Leading Brand Equity for iconic brands such as Cadbury, Milka and Toblerone. Nikhil is known for having landed several effective campaigns across the region and the globe.
Prior to this he was the Global Brand Director for the Cadbury Brand and had also led the Chocolate category in India.
His key passions include Skiing, Cinema and Cooking.
A marketing veteran with two decades of leadership experience, Oliver heads Brand, Marketing Communications and Customer Loyalty at StarHub. Instrumental to the growth of the brand over the last 18 years, Oliver strengthened brand equity and preference through notable campaigns, scoring multiple accolades.
As a testament to his personal success, Oliver was named Campaign Asia’s Client Marketer of the Year (2012) and Creative Client of the Year (2015) at the Creative Circle Awards.
Being a firm supporter of industry development, Oliver commits his time on the EXCO of Singapore Advertisers Association with the vision of grooming the next generation of marketers.
Hold a Master degree in Marketing at Macquarie University but most of my career was with Brand and Communications creative agencies in various roles as client servicing, strategic planning and management. In July 2017 I decided to join Prudential Vietnam Assurance marketing department and lead one of the three critical strategies for life insurance for urban market segment.
During my time, I have seen how technology has changed our lives from the way we communicate to the way we make purchase. Fintech and InsurTech tap into the way Millenials think and act in financial sector. In order to success in this technology-enabling world, one must think like an entrepreneur. There are no rules to follow.
"Shireen graduated in Business Degree with a major in International Business and a minor in Economics from Wichita State University, Kansas, USA, in 1993, followed by an MBA in 1995 from the same university.
In 1996, Shireen joined the fast moving consumer goods industry and began a career in brand building through strategic planning and managing of A&P activities. She began her career as a marketing assistant in Kimberly-Clark Professional and work her way up to the position of assistant marketing manager until the end of 2000.
In January 2001 Shireen joined Sara Lee Malaysia as Assistant Brand Manager managing the men hair care category for Brylcreem and ended her career as a Marketing Manager for three categories (Insecticide, household cleaners and shoe care) with Sara Lee after almost 11 years with the company. In total these three categories constitute for 65% of Sara Lee Malaysia sales and the total value of the three categories combined is RM420 million as estimated by AC Nielsen.
Among Shireen’s proudest achievement in Sara Lee is being part of the team that won Malaysia’s Brand Equity Award for 3 consecutive years (2006-2008) under the RM300-RM500 million category, a Kancil and Cannes Gold Lion Award in 2006 under print campaign for Ridsect Roach Trap and a gold award at the Inaugural Putra Awards under the household products category in July 2010 for the brand Ridsect.
Shireen joined The New Straits Times Press (M) Berhad in October 2011 as the General Manager of Marketing managing all three of NSTP’s brands, which are New Straits Times, Berita Harian (BH) and Harian Metro up until October 2015. Shireen has successfully executed the rebranding exercise of BH and Harian Metro, as well as introduced the digital paper (ePaper) and Augmented Reality apps for all three of NSTP’s brand.
Shireen is currently the Head of Marketing for Pepsico Malaysia & Singapore since November 2015 managing both the Beverages and Foods brands under PepsiCo with Brands such as Pepsi, Mirinda, Tropicana, Mountain Dew, Lipton, Revive, Quaker, Lays, Doritos and Red Rock Deli.
N.Rajaram is a business leader and marketer with over 20 years experience across consumer goods and services. He recently took over as the COO of Sanofi Aventis India, a world leader in healthcare. His earlier assignment was at Bharti Airtel, India's largest telecom company, as Chief Marketing Officer-Consumer Business.
Prior to joining Airtel, Rajaram spent over 18 years with Unilever in various marketing and sales roles, where he led a large personal care business units covering brands like Dove, Sunsilk, Clinic and Lakme.
With more than 15 years of Marketing, Communications and Consulting experience and a track record of effective intrapreneurship across a diverse range of industry sectors and organizations, I thoroughly enjoy the creative process, delight in the promise of transformation and believe that excellence is best achieved through positive human relationships.
As Director of Marketing Services - Asia, with the World Federation of Advertisers, Ranji looks to elevate and enhance the marketing capabilities of WFA member organizations towards increased efficiency and effectiveness through the adoption of global best practices, industry frameworks and guidance as well as unique peer-to-peer round-table FORUMS.
Prior to this, she spent just under two-and-a-half-years with Samsung Asia managing Media, Digital Marketing and Mobile IMC portfolios across the region, and have previously also held in-market MarCom roles with both local-and-global brands such as automotive marque Audi in Singapore.
Ranji also enjoyed a successful career as an Executive Search consultant for senior Consumer Marketing and Digital professionals and was formerly the Executive Director of the IAB Singapore.
For a large part of her career, Regina works at NEC Asia Pacific, providing leadership and strategic counsel on marketing and communications best practices to marketing team at NEC’s regional offices.
Passionate about marketing best practices, Regina engages in the development and execution of effective strategic and tactical plans for external and internal communications. To ensure that communications strategies, messages and tactics are aligned with business objectives.
As NEC Brand Guardian, Regina’s primary focus is to continually increase brand awareness to help drive business results. She has daily oversight of the Web site, video channel, social media, thought leadership content - and established social media guidelines.
Regina holds a Bachelor Business degree in Marketing. She is fluent in several Asian languages, and is able to conduct businesses in Japanese and Mandarin.
Outside of work, Regina enjoys game of tennis.
Richa Goswami is an accomplished marketer with a digital transformation success track record at Fortune 100 companies. She currently serves as Chief Digital Officer at Johnson & Johnson Asia-Pacific for consumer healthcare brands, with an added portfolio of enabling creative marketing excellence globally within the organization.
Richa firmly believes in consumer-first marketing, and by result became an early adopter of digital and social media when the cultural phenomenon landed in modern world. Holding fast to her desire for creative disruption and equipped with her strategic mindset, she was put in leadership positions during her time at HSBC and Standard Chartered to orchestrate organization change and evolve traditional finance business practices.
She started her narrative on digital and mobile banking in 2001, and rapidly rose to Global Head of Next Generation Banking in a short 10 years. These roles are proof of her ability as a turn-key personnel within complex organizations, and have also deepened her forte in digital mobile marketing.
As a Chief Digital Officer at Johnson & Johnson, she establishes transformational experiences for both brands and customers in the consumer space. This brand portfolio encompasses iconic names like Johnson’s Baby, Neutrogena, Band-Aid, Listerine, Clean & Clear, Aveeno and more.
A true global digital leader, her dynamic management career has seen her recruiting, developing, mentoring and retaining diverse digital talents across 6 continents and 30 markets spanning Africa, Asia, Oceania, Europe, North America and South America.
Rishi Pahwa is the Head of Marketing for Ginvera Marketing Enterprise, Malaysia (A unit of Wipro Consumer Care) with market leading brands in Skincare (Bio essence), Personal care (Ginvera) and Healthcare (Ebene). His earlier role within Malaysia was with Wipro Unza, one of the largest consumer goods company in Malaysia with well-known brands in skincare (Safi), body care (Enchanteur), male grooming (Dashing, Romano) and kids toiletries (Carrie Junior).
Rishi, an Indian national is an experienced marketing, consumer research, media and sales professional with over 15 years of experience in FMCG, Consumer Goods and Retail industry across India and Malaysia.
He is a passionate leader and under his leadership business reported strong growth and gained market share across brands and categories. He has been instrumental in driving change and launched series of innovations across products, packaging and communication.
He joined corporate world in 2002 after his Post Graduation from Symbiosis Institute of Management Studies, Pune – one of the leading business schools in India. He was awarded during his Post Graduation for all-round academic and extra-curricular achievements.
He considers himself fortunate to have worked in diverse cultures, business sizes and industries. His experience ranges from being part of large multi-billion-dollar organizations to entrepreneurial start-ups that got him exposed to and allowed him to learn fundamentally strong and ethical business practices.
In his current role he heads marketing, new product development, media and design departments for Ginvera Marketing Enterprise, Malaysia.
Samantha Burgess-Allen is a communications leaders with more than 20 years international experience working in Asia, the Middle East and London. She has run regional communications for a range of organisations and brands including Coca-Cola, DHL, Philips, Allied Domecq, Banyan Tree and IHG.
She has strong experience working collaboratively with teams across a range of communication disciplines including advertising, activation, Public Relations, social media and media planning.
Sam has been working at InterContinental Hotels Group across Asia, Middle East and Africa since 2015 and is currently Head of Communications, AMEA.
Shing Chu has over 17 years of experience in telecommunications and software industries with profound knowledge in mobile core services, value-added services, broadband fixed lines and mobile commerce. Key forte is the ability to strategize and grow businesses for scale, create and drive innovation, new products & revenue streams, partner ecosystem, branding and communication. Widely acknowledged as a pioneer for driving innovation and setting new trends & benchmarks.
Being a director of Marketing Business Divison at Far EasTone Telecommunications, she has established Customer Loyalty Structure and Programs, Bonus Point Platform, and made FarEasTone as the market leader in prepaid sector for years. Afterwards, she was designated to be in charge of the MVNO and built the very first and successful business case of 7 Mobile, a strategic partnership with the retail giant. Followed by another challenging appointment of broadband fixed lines business and delivered a year-over-year revenue growth of 25% with net profit of 53%.
In 2012, she made a career move to Taiwan Mobile, setting up the operator-owned mobile commerce business from scratch. In order to leverage its advantage in mobile, an innovative online-to-offline shopping experience was realized, which enable users to fetch their purchase from operator's retail store, the 1st mobile operator to launch the O2O service in Taiwan. Within 2 years, myfone's sales were up 400% with revenue growth of 70%, carrying items and paid users grew over 500%.
Currently, she is the senior vice president of Marketing Business Group, Taiwan Star Telecom, a new mobile service provider in Taiwan. She is devoted to develop the most innovative service and high C/P value products of the market. The groundbreaking and innovative price plans, such as the 4G Data Rollover, lowest-price-guarantee, which has been shortlisted for Best Mobile Network Solution for Serving Consumers, Global Mobile Awards 2016, and an array of youth brand campaigns were launched in 2015, and more to expect in 2016.
Siddharth Banerjee is a leading consumer business leader with almost two decades of experience in building businesses and brands & is currently the Executive Vice President (EVP) - Marketing at Vodafone India.
In his past 15 years of FMCG / CPG experience, including the last ~13 years in Unilever, Siddharth has worked across Country P&L roles and Global / Regional Brand Marketing roles, with rich exposure across Developing & Emerging Markets. His last role in Unilever was as the Country Marketing Director / CMO & a member of the Management Committee at Unilever Sri Lanka. He has lived & worked across India, Singapore, the UK & Sri Lanka.
Siddharth is an alumnus of La Martiniere College, Lucknow & holds B.A. Economics (Honours) and M.B.A degrees from the University of Delhi. He is a National Talent Scholar, the highly competitive scholarship under the aegis of NCERT - Government of India. Siddharth has also been awarded the Chevening-Rolls Royce Innovation Scholarship to study at Oxford, under the prestigious UK Government Chevening Scholarship Scheme.
Siddharth is a published author and a top-ranked speaker on Business Innovation and Consumer Marketing at industry conferences across the Asia Pacific Region.
Siddhartha Mukherjee has worked in Sales and marketing for 20 years. He currently heads New Products for the chocolate category for Asia Pacific and Middle East and Africa for Mondelez. He has led a number of successful launches across India, SEA, ANZ and Africa. He is part of the Regional Leadership team responsible to deliver the business objectives for the chocolate business.
Marketing is his passion and he has worked in Global, Regional and local roles in India, USA, Zurich and Singapore. He loves to read and travel and feels fortunate to be able to do both in his new role as regional head of innovation for Mondelez's largest category in Asia Pacific.
I’m the McDonald’s Global Media Lead, based in Singapore. I started in this role in January of 2017. As this is a role new to McDonald’s, a great deal of the time I have spent to date is on leading the creation and articulation of my team’s mission and priorities, the ways we should work and aligning with new internal stakeholders.
Prior to this role, I was the Global Engagement Team Lead for the London and Singapore teams. In this role, I managed subject matter experts in the primary digital connection points including Media, Social, CRM, Marketing and Merchandising. Prior to that, I was the digital media lead within the McDonald’s Singapore CoE, joining in February of 2015. In this role, I was primarily focused on driving systemic improvements in media through the application of data-backed media solutions, innovation, partnerships and local market upskilling.
Previous to that I worked at OMD Singapore managing the McDonald’s regional media business. During my 4 years at OMD Singapore, I lead the business to considerable digital media change including a more than 300% increase in digital media investment, rollout and institutionalization of data-backed media practices such as programmatic, a focus on the leveraging modelling to more closely link media to the McDonald’s business as well as partnerships with key media companies such as Google and Facebook.
My time before Singapore was also in the agency world at a variety of shops (MindShare, UM, Ogilvy) in London and New York, where I started both my career and where I am from originally.
Silke Miksche is Marketing Director of Audi in Japan. In this role, she manages marketing communications, digital, social media, CRM, and product marketing for the premium car brand in Japan.
Prior to this role, she managed Audi's marketing communications team in the brand's home market Germany for nearly 5 years. Under her leadership, the brand became a top performer in creative awards, always keeping marketing effectiveness in close sight.
In total, Silke has an experience of more than 20 years in the automotive indsutry, covering various fields of marketing, but also sales training and business consulting.
Simone is a Marketing specialist with over ten years’ experience leading profitable brand, marketing and communications initiatives across diverse industries.
After graduating from The University of Sydney with a Bachelor of Arts (Media and Communications), Simone joined Johnson & Johnson’s graduate program and subsequently led a number of marketing initiatives for iconic brands including Johnson’s Skincare, Codral, Sudafed, Zyrtec, Benadryl and Clean & Clear.
After her time in the PCG segment, Simone made the move to financial services and spent 8 years with American Express in a variety of partnership marketing roles across the card issuing and merchant acquiring businesses. Primarily she worked in a consulting capacity leading a team of marketers to support clients with best practice marketing solutions.
In 2017, Simone took on a new challenge with Westpac Bank (one of Australia’s “Big 4”) where she is currently managing their Small Business Card portfolio.
Outside of corporate roles, Simone has unique production experience working as a commercial model in advertising campaigns for brands like CommBank, Cannon, Tourism Australia and Proctor & Gamble’s Ariel.
Spencer is the Commercial Director of AirAsia Malaysia. He has over 10 years of experience in the aviation industry from serving AirAsia in several positions. In his current role, Spencer leads the entire Malaysia commercial functions including product development, revenue management, marketing, distribution, ancillary, government, partnership and customer relationship management, and has received numerous industry awards.
Spencer is an advocate of talent development through effective leadership. With the backing of a solid work culture, he champions openness, innovation and a ‘can-do’ spirit in the workplace and has led the growth of the airline to be a leader in the region.
Spencer is a member of World Federation of Advertisers, a member of Malaysia Advertisers Association, and Board Member of the Audit Bureau of Circulation Malaysia. He is a supporter of Manchester United FC.
Sujit Ganguli is the Head of Brand & Communications at ICICI Bank, India’s largest private sector bank by consolidates assets. At ICICI Bank he is in-charge of the bank’s brand, media, digital marketing, market research and external & internal communications portfolio.
Prior to this, Sujit worked in ICICI Prudential Life Insurance, India’s largest private life insurer, where he handled multiple responsibilities.
Sujit is a Physics graduate and he completed his management education in 1994 from the Indian Institute of Management, Bangalore, one of the most prestigious management institutes in India. He began his career with the Indian arm of Unilever Plc. where he handled various responsibilities in Sales and Marketing.
Sujit relaxes by reading, watching sports programs on TV and spending time with his wife & daughter. He thoroughly enjoys going on vacations with his family.
Suresh double hats as the Global Head of Marketing for HSBC Insurance and Regional Head of Marketing, Asia Pacific at HSBC Retail Banking and Wealth Management.
He was previously HSBC's Global Head of Marketing Strategy, leading long term strategy fas part of HSBC's Advertising and Marketing Communications Centre of Excellence. He also managed HSBC’s global media investment across various business lines and was responsible for HSBC’s digital marketing, new media strategy and marketing innovation. He has been with HSBC for the last 13 years in various senior positions in Marketing Communications, Product Development, Innovation and Retail across Europe, Asia and the Middle Wast.
Prior to joining HSBC, he worked at United Breweries on lifestyle brands like Kingfisher. He has also worked for WPP Group agencies on brands from Colgate Palmolive, Cadbury Schwepps and Pfizer. He started his career in sales at GSK over 2 decades ago.. Suresh loves to play in the intersection of Human Insights, Technology and Marketing. He is a self-proclaimed World’s No.1 Superman fan.
A naturally inquisitive person who has never stopped asking the proverbial how, who, why, where to some degree of success but also to some cliffhangers that I have barely managed to escape from. The tale to be told is far from over. The journey is endless and I look forward to the people that I am destined to meet that will make it that much more sweeter.
Regional Marketing Manager of Coca-Cola Southeast Asia, Inc, in charge of Cambodia & Vietnam – be instrumental in developing strategy to expand business, leading marketing team to build strong marketing plan to growth current brands and capture business opportunity with new brand launch. Broad and intensive experience in marketing communication & brand management for 16 years.
In the past years with Coca-Cola, she has driven different successful campaigns to build Coca-Cola, Sprite, Fanta and led new launch of new product like Nutriboost, Samurai, Aquarius... She is one of the pioneers to deploy the concept of integrated marketing communication into different campaigns like Taste The Feeling launch, Coca-Cola Khong Thu Sao Biet, Coca-Cola Tet, Coca-Cola Soundfest.
Vikas Gupta works at Unilever Indonesia as Vice President, running its Home Care business and also leads its Media and Market Research divisions. In this capacity, he also serves on the board of the company as a Director.
Over the last 18 years with Unilever, Vikas has done a variety of leadership roles across beauty, home and personal care categories primarily serving D&E consumers across the markets of South Asia, South East Asia, Africa, Middle East and Latin America.
Currently based in Jakarta, he has lived and worked in Delhi, Mumbai, London, Singapore and Sao Paulo in the past.
Vivek Sharma is Chief Marketing Officer of Pidilite Industries Ltd. since 2015 across all businesses. Here, he is responsible for marketing planning, implementation and brand development for all divisions and corporate brand, innovation, building marketing capabilities and capacities via new processes & systems and marketing talent development across the organization.
Pidilite Industries Limited is a leading manufacturer of adhesives and sealants, construction chemicals, craftsmen products, DIY (Do-It-Yourself) products in India. Its products range also includes art materials and stationery, fabric care, maintenance chemicals, industrial adhesives, industrial, textile resins and organic pigments. Pidilite's most known brand Fevicol has become synonymous with adhesives to millions in India and is ranked amongst the most trusted brands in the country. Some of its other major brands are MSeal, Fevikwik, Fevistik, Roff, Dr.Fixit, Fevicryl, Motomax and Hobby Ideas.
Prior to Pidilite, Vivek was Vice President Indian sub-continent at Philips India Ltd. as Chief Marketing Officer & Head – Govt. Affairs. He built ‘ONE PHILIPS’ marketing planning and implementation for the three Philip’s businesses viz. Consumer Lifestyle, Lighting and Healthcare. Vivek also led the engagement of company and businesses with various Govt., regulatory and industry bodies and enabled B2G sales. The combined role spread across B2C, B2B and B2G with a sharp focus on accelerating business growth.
Before Philips, Vivek was with MIRC Electronics Ltd. (ONIDA) as Vice President, Marketing, Sales and Service. At MIRC, he spearheaded the re-launch of the ONIDA brand across product categories.
An industry veteran with over 25 years of experience, he has held senior leadership positions across Ogilvy Advertising and Cadbury Kraft (now Mondelez). At Ogilvy, Vivek led the Hindustan Unilever (HUL) business nationally across functions and geographies. Vivek carries a unique blend of business and brand development experience across FMCG, Healthcare, Lighting and Consumer Durables encompassing B2C, B2B and B2G.
Vivek is a member of CII National Committee of Marketing and has been active in industry forums like FICCI, CII and Assocham.
Vivek holds a Post Graduate Diploma in Management from Indian Institute of Management (IIM), Bangalore and Bachelor of Technology from Indian School of Mines (now IIT, Dhanbad).
Vivek leads Shell Helix Brand (Car Engine Oil) & Shell Advance Brand (Motorcycle Engine Oil). He is passionate about brands and strongly believes that Brands that add authentic value to consumers, customers are rewarded with great financial results. He has developed the brand purpose and multi-year brand communications platforms for Shell Helix & Shell Advance. He collaborates with well known brand partners like Ferrari, BMW and Ducati. He has also worked on Brand Partnership like Chinese Super League.
His background is in Brand Communications and Innovations. His past experience is in Unilever on Brands like OMO, Surf etc. He has lived in more than 5 countries (Singapore, Shanghai, London, France and India). He is married and has a 2 year old daughter.
Vivek Kumar is Assistant Director-General of the National Trades Union Congress (NTUC). He is the Director of U Startup, U Associate, U Future Leaders & U PME.
Under his leadership, his team grows the Labour Movement and builds relationships with 3-Generation NTUC members & networks, together with NTUC-affiliated unions and associations, NTUC Social Enterprises, NTUC U Associate professional guilds & professional groups such as startups & technopreneurs.
Vivek is presently a board member of NTUC Link Pte Ltd & NTUC Club. He is also a Board Member of the InfoComm Media Development Authority (IMDA) & Assurity Trusted Solutions, a wholly owned subsidiary of GovTech Singapore.
He is the honorary Chairman of the Asia-Pacific Advisory Board of Global Chief Marketing Officer (CMO) Council, a keynote speaker at regional conferences, and writes in selected business publications.
As CEO of YTL Communications, Wing and his team built the largest all-4G; all-IP network in Malaysia with 85% population coverage - despite being one of the youngest national operators.
Using the nationwide 4G network, YTL Communications helped drive education transformation in Malaysia by connecting all 10,000+ public schools to the Internet complete with a cloud based learning platform - one of the largest such initiatives in the world.
Prior to YTL, Wing spent over 17 years in the US in leadership positions to build the first nationwide fiber optics network (Sprint – Chief Architect); the first nationwide wireless data network (Sprint PCS – Chief Technologist) and the first large scale 4G network (Sprint-Nextel XOHM – Director of Product Development).
Recognized as Asian American Engineer of the Year during the 2002 U.S. National Engineers Week.
Wing holds 22 U.S. Patents along with Singapore and Korea patents.
He attended the University of Texas at Austin and MIT.
Yen Le is one of very first marketers in Vietnam. She has been trained by different companies but mostly by Nestle where she worked for more than 20 years and till now.
By destiny her diversified experiences in different roles at Nestle made her natural fit into current role of Communication and Marketing Support Director. Holding quite a number of failure records as well as successful ones across core brands such as NESCAFE, MILO, MAGGI and NESTLE she's known as the marketing lady at Nestle Vietnam!
Her no-nonsense approach has made her a reputation as a result getter for Nestle Vietnam. Today Yen Le's purpose and passion lies in helping Nestle brands innovate themselves into digital world and make Nestle brands uplift to a new level.
As the brand guardian and voice of Asia Miles, Peony tells compelling Asia Miles stories through integrated communications channels across both internal and external stakeholders. She is responsible for developing, managing and executing the marketing strategy, as well as engaging members and programme partners to enchance brand awareness, and articulating desired propositions, offers and image.
Peony also plays a key role in driving Asia Miles's digital evolution to enchance insight-driven marketing capabilities of the programme in line with business objectives. With 20 years' experience in consumer marketing, advertising and management consulting, Peony has a strong background in digital-driven marketing from a renowned communications agency group and Mainland China market.
She was named Top 20 Women to Watch by Campaign Asia in 2014
Susie is a story teller who tells stories to influence sales and create new marketing experiences. She is a commercially minded senior marketing professional of over 20 years with a focus on returns and bottom-line. Her current job at IBM as the Asia Pacific Performance & Programmatic Marketing Director is to use data scientifically as the new way to delight clients. Susie’s multitude of roles in her IBM tenure include leading as the CMO for ASEAN, heading regional digital strategy for this region, crafting brand strategies for the growth markets (Asia Pacific, Middle East, North Africa, and South America), leading integrated marketing & communications for ASEAN/South Asia, to name a few. Prior to being in technology, Susie started her career in the hospitality & government industries. In her leisure, she practices Pilates and is a kettle bell aficionado.
Veetika has over 15 years of experience with the Tata group and has worked across multiple industries like - Speciality retail (Tanishq, A Titan Company), Telecom (Tata Teleservices Ltd) and Financial Services (Tata Capital). She is currently heading the Marketing and Category teams at Tata Starbucks. In her last role Veetika was the COO for the Digital Business vertical for the retail suite of products and services. Her areas of work include - Customer, Digital, Product, Marketing and PR. She is also a member of the Digital sub-group operating at the Tata Group level.
Veetika is a Fulbright scholar and a MBA from FMS, India.
Veetika is an avid traveller, sportsperson and reader. She resides in Mumbai (India) with her husband and 9-year old son.
To Be Updated