2021 Jury

Adrian is the Group Strategy Director at DDB Group Hong Kong. Joining in 2015, he has since led the strategic thinking on both local and regional businesses, with a focus on finance and real estate industries, while specializing in corporate branding and communications. His key client engagements in his time at DDB include Hang Seng Bank, FWD Insurance, Samsung, A2 Milk Company, Hagar International, and McDonald’s to name a few. With a pedigree spanning across brand strategy at Brand Union and brand management at start-up Nanoleaf, Adrian drives strategy in advertising through a rare combination of long term, big picture thinking and an astute insight into commercial implications. As a result of this approach, in collaboration with creative partners, he has produced multiple award-winning campaigns, as well as contributed to repeated agency of the year recognitions. Born and bred in Hong Kong, Adrian was educated in the U.S. with a BA in Political Science from the University of Wisconsin – Madison. His eclectic and diverse interests, ranging from mixed martial arts to crypto-currencies, from gaming to behaviour economics, have equipped him with the exposure and empathy to derive unique and genuine human insights that drive world-class work.

This is Alexandra, leader of Edelman Taiwan office. I am Taiwanese and has over 20 years experience of marketing work with international brands in Taiwan, having worked with agencies including Ogilvy, Yahoo, Dentsu, Leo Burnett and Lion & Lion.

I had helped set up two businesses from scratch in Taiwan and a proven business builder to bring in quality clients & build up effective client portfolio , to plan and exercise team training, and to develop strong linkage & bondage with regional & global team. I joined Edelman Taiwan in July 2020 and achieved new wins with teams, build up HKTT (Hong Kong, Taiwan, and Thailand) Studio, inject & process brand & digital knowledge into PR communication.

My specialism or passion professionally is helping clients to understand its market competitive advantage, to provide brand & digital strategic solution, and to deliver quality contents to build up strong & long term business partnership. She has managed big teams of almost 50 people and, like us, believes in a collaborative, supportive culture to bring the best out of people.

I had wonderful experience to work with excellent leading brands & people, including Samsung, Cathay United Bank, Cathay Pacific Airline, McDonalds, KFC, Watson’s, Pernod Ricard, Mercedes Benz, HP, Acer, BNPP, Marriott International Group and also the member of 4A Agency association & DMA (digital & media association) and attend gathering & offer sharing speech regularly

Ranked amongst the Top 20 ECDs in the world and the No.1 ECD in MENA/APAC on the 2020 World Creative Rankings, and named the South Asia Creative of the Year twice in three years by Campaign magazine, Ali Rez is one of the most successful award-winning creative leaders in the world. He has won more than 500 international accolades in his career spanning USA, the Middle East, Asia and Africa, at everything from Cannes Lions, Clios, D&AD, Effie, One Show, Loeries, Caples, to Dubai Lynx, Spikes and many more.

Rez’s work has been instrumental in Impact BBDO being ranked amongst the Top 5 most creative agencies in the world in 2020, and has brought tremendous business success to the global and regional brands he looks after. He has been on the jury at every major award show, and is a member of the D&AD Impact Council.

Besides lecturing at Oxford University and St.Martin’s College, Rez has exhibited at Tate UK, spoken at Tedx, captained a cricket county team in California, and - being a firm believer that curiosity leads to creativity - has traveled to 131 countries.

What does it take to lead a 60-year-old agency to win its first Cannes Lion?

A lion, a Sherpa, a boss who isn’t bossy, and a prime number. Alice Chou, who has been described as all of above.

Alice is as persistent as a lion on the prowl when exploring new territories, and she acts like a Sherpa guiding new hires to international stage without arrogance. Her pursuit of creative excellence is likened to a prime number that cannot be divided.

Alice was named Outstanding Creative Person of the Year at the Taiwan Advertiser Association, creative leader in Women Leading Change Awards, and been selected in “Women to Watch”.

Since bagging the Lion, she has also won Grand Prix in Adfest, Adstar and other major creative awards in Asia-Pacific. Alice increased the visibility of Taiwan’s creatives and lent the country’s unique perspective to the world.

Experienced award judge
She has served on the Jury President for D&AD 2019 and judged at One Show, AME Awards, Webby, Clio, Cannes Lions, Dubai Lynx,Spikes Asia, ADFEST and LIA China. Jury president for LIA China Creativity Award 2017 and also as panel of judge at Longxi Awards, Taiwan 4A, China Times Asia Pacific Award.

A versatile strategist - passionate about building progressive, profitable and enduring brands. Having completed the unique trifecta across Brand, Creative and Communications strategy, Aliya has spent over 15 years in various agency roles within the APAC region. She is currently heading the strategy unit at one of Australia's leading independent agencies, The Media Store.

Aliya has featured in Campaign Asia's Women to Watch List and her work on the likes of Vodka Cruiser and Arts Series Hotels, has been recognised internationally at several majors - including Cannes, Spikes and the Effies. She has sat on various local and global awards judging panels including the WARC Strategy Awards, Media Federation of Australia and is a regular at the Effies.

She is a firm believer in the power of brand building and business growth that centres around human truths, super charged through the potency of data. As a student of psychology and consumer behaviour, she strives to champion intuition, curiosity and simplicity as the basics that can't afford to get diluted when it comes to the craft of planning in the digital age.

She considers her wanderlust (32 countries and counting) as the inspiration when it comes to understanding cultural codes and sharpening her strategic sensibilities. She is a strong advocate for bringing diversity and inclusion to the forefront of the modern marketing agenda.

Andrea is an award-winning digital strategist and the founder of Fireworks, technology marketing company in Shanghai. Since 2021, Fireworks is part of VAR Group, Italy’s leading digital transformation company.

He has lived 14 years in China, whose majority he spent working with the country’s evolving digital landscape. Prior to Fireworks, he was a founding member of the APAC social media team at Ogilvy, a researcher of Chinese social media at Leiden University, and a journalist for CNN and China Daily.

A regular member of the Campaign Asia Digital A-List, he speaks at public events, business schools and management trainings globally. He is content consultant and trainer at the Alibaba Global Ecommerce Talent program among others.

Andrea was born in Prato, Italy, is an Italian-British dual-national, and is fluent in written and spoken Mandarin Chinese.

Andreanne leads Ogilvy’s social media capability in Asia across 14 countries driving a community of 400 experts in delivering best in class work. Other top priority includes managing key clients in the healthcare, technology and FMCG space. Her mission is to make social matters for clients. Helping them build relationships, generate transactions and get into the right conversations. Sometimes it means to get involved in their digital transformation journey, help them navigate change or guide them through issues and crisis. Beyond social media, she has a rounded experience in digital from paid media to CRM and everything in-between, having worked with the biggest brands in the world. It started with a media company in Montreal and then moved to Dubai for 6 years where she built MEC MENA digital media planning and buying department from the ground up. Subsequently she joined Ogilvy where she led Neo@Ogilvy, co-managed Ogilvy One and launched Social@Ogilvy in the MENA region. Over the years Andreanne managed teams, P&Ls, played agency leadership, consultancy as well as project management roles. Additionally, she worked with multiple startups on their business strategy, shaping up their offering and the way they present and sale themselves. Her career has moved more and more towards the East in the past 13 years from Canada to the Middle East and now in Asia for the last 7 years. In 2013, she took the year off to travel the world and have been to more than 70 countries to date.

Half Korean, half Austrian, and a strategist turned CEO.

Andreas’s work has regularly been recognised at local, regional, and international awards including Cannes Lions, Effies, the AMEs (Tangrams), and the WARC Prize for Asian Strategy. He was named Campaign Asia’s Planner of the Year in 2013 for North Asia and in 2017 for Greater China. In 2019, Andreas was listed among Campaign Asia’s 40 under 40, which recognises the top rising talent from the Asia-Pacific region and their efforts to positively influence the industry.

He is a published author in the field of cross-cultural consumer research, and an avid writer for industry publications such as ClickZ, Marketing Magazine, Campaign Brief Asia, Campaign Asia, and the WARC Blog. He also frequently lends his views on stage at international marketing conventions such as Advertising Week in Tokyo, DigiCon in Manila, and ADSTARS in Busan.

Andreas is fluent in German, English, Korean, and claims to know how to get himself into trouble in Russian.

In his free time, Andreas likes to illustrate comics, pretend to lift heavy weights, and film Arts & Crafts YouTube tutorials with his little daughter.

Andy Wilson is the Head of Strategy for BBDO Asia, leading planners across the region and developing innovative and effective communications strategies.

Andy has won countless effectiveness awards for his clients and was named Asia-Pacific account person of the year in 2011, and Asia-Pacific planner of the year in 2012 and 2015. No one has done that before.

Prior to joining BBDO, Andy worked at Ogilvy for six years, in Jakarta, Tokyo and Singapore.

Before Andy moved to Asia in 2000, he worked for a number of brand consultancy and research houses in London during the 1990s.

Andy is a graduate of Oxford University where he studied philosophy, psychology, and anthropology.

Angela is co-founder and lead strategist of AFFINITY - Australia’s most effective digital agency - WARC 100, for the last three years: 2019, 2018, 2017, as well as Australia’s most effective indie agency (Global Effie Index 2019 and 2018). A winning author of 14 APAC and Australian Effies and winner of Australia's sole gold IPA Effectiveness Award in 2016 (as well as two Special Awards and a silver in 2018), Angela is 100% focused on delivering highly creative but alway powerfully effective work for her clients. She has also been shortlisted at Cannes.

Her agency's success comes from seven years of data-driven smarts: the Science of Creativity.

With extensive judging experience at many prestigious award shows including the Australian Effies, AC&Es, B&T’s Agency of the Year Awards, etc, Angela feels it would be a real privilege to provide her focus on smart and effective work to such a highly respected awards show as the APAC Effies.

Leader of a kick ass Australian agency, as well as a qualified lawyer and once-upon-a-time research scientist, Angela brings a unique perspective to any industry jury.

Anthony Wong is our Chief Client Officer, APAC & MEA, based in Singapore, leading our 20 global client teams across the region.

Anthony started his career in investment banking and in the media and entertainment industry in the US. He then came to the region and held a number of senior regional and global leadership positions at WPP, such as Regional President of global clients and strategy consulting at Ogilvy APAC and Global Client Leader on Huawei. After WPP, he joined the Shangri-La Group as EVP, global head of brands and, most recently, he led marketing at a Chinese fintech start-up where he successfully launched a virtual bank.

Anthony has helped companies transform digital experiences to drive better operational efficiencies, e-commerce performance and customer experience; he’s led his teams and clients to achieve best-selling brand and product launches across categories and borders, long recognized as a marketing effectiveness leader in the region. A sought-after advisor, Anthony is an expert in customer experience transformation, who is well versed in digital business model innovation and strategic data analyses.

Beyond his professional roles, Anthony serves as a Board Director of the Harvard Club of Hong Kong and a United Nations reforestation NGO Future Forest. Asia Society has named Anthony an ‘Asia 21 Young Leader’. He holds an MBA from Harvard Business School.

Arvind has spent nearly 18 years with Ogilvy Asia where he has worked across different markets and strategic planning roles. He has been Ogilvy’s Regional Planning Director for The Coca Cola Company and Nestlé, Group Chief Strategy Officer for Malaysia, Co-Head of Planning for the Delhi office and served a two-year stint as Chief Strategy Officer-Asia at Ogilvy’s second agency Bates CHI & Partners. In 2016 he moved to China where he currently serves as the CSO of the Shanghai office and leads a modern strategy team of 50+ strategists that include e-commerce, data, social, CRM, media connections and brand specialists. In July 2019 he was promoted and given additional responsibility as Head of Strategy-Advertising for Ogilvy Asia with a remit to work with strategy and creative teams across the region to interpret and drive advertising in the modern, data-led digital age. Arvind has led his teams to win every major effectiveness award including AMEs, Effie, WARC and the IPA of UK. He has also served as a regular jury on some of these awards. He believes that effectiveness and creativity need to work in tandem—without one, the other is futile. He started his Ogilvy career in India and credits it for his deep and abiding love of culture, creativity, fun and laughter at work, and for Ogilvy itself. Arvind has an adventurous young family that has enjoyed living in Delhi, Kuala Lumpur, Singapore and is now excited about life in Shanghai.

Badong is a founding partner of GIGIL, the Philippines' most marketing-effective ad agency in the 2020 APAC Effies, and the most effective independent agency in Asia.

He muscled GIGIL to be named 'Philippines Independent Agency of the Year' by Campaign AOY 2020, and 'Philippines Creative Agency of the Year,' vanquishing all multinationals.

Badong also powered GIGIL to be declared the 5th most creative agency in the Asia-Pacific by Campaign Brief Asia's THE WORK 2020. GIGIL has also won in the Clios, The One Show, London International Awards, Spikes Asia, ADFEST, AD STARS, Boomerangs, Kidlat, and the YouTube Ads Awards, even though it's just turned three.

On GIGIL's first try in the Philippine Agency of the Year Awards, he propelled the company to be among the top 5 most creative agencies in the country: the only independent ever in the history of the awards show to be shortlisted in the brutal category for multinationals.

Previously as Chief Creative Officer of Y&R Philippines, Badong won the agency its first Philippine Agency of the Year plates, and pride of Cannes Lions since the office opened for business 30 years ago. In Y&R, he also bagged the Philippines' first APAC Effies metal in 2016.

Badong was inducted into the Hall of Fame of the Creative Guild of the Philippines in 2010. He was named its Chairman in 2016.

Bakmee Perera leads the data insights and media strategy efforts at GroupM Sri Lanka, the country’s leading media investment consolidation company. She has over 14+ years of experience in advertising and media and has worked across a multifaceted client portfolio; handling and managing the top adverting client portfolio’s in Sri Lanka. Her media experience covers both media planning and strategy. Prior to her current assignment, she served as the Head of Team Unilever, Director Client Leadership. Through her tenure she's been able to conceptualise and deliver some of Sri Lanka’s trailblazing and benchmark campaigns, while growing clients brand deliverables with well-grounded strategies and media solutions.

A strong believer of media centric ideation and campaigns, she has been able to bring in many awards through home grown ideas that were creatively powerful and delivered brand results. Many of her media led concepts have won accolades across local and regional platforms - including Effie’s.

In a period of unprecedented pace of change, Bakmee is responsible for keeping GroupM clients at the forefront of developments in consumer media behaviour and associated marketing opportunities.

Bakmee is a Postgraduate of the University of Cardiff, UK, holding a master’s in business administration (MBA).

With 12 years of experience, Bitop is a hybrid strategist with expertise in strategic thinking, creative communication, digital strategy and content. He has been with Grey Dhaka for more than a decade and has risen up to be a home grown planner in a network that believes in being borderless to produce famously effective works. He has played an instrumental role in helping the agency enhance the depth and breadth of their total integrated offering and fully leveraging off digital and data. His strategy style starts with cultural and behavioural understanding, then unearthing the real issues to solve them with creative ideas in tandem with digital and data.

His contribution has helped Grey Dhaka win Cannes Lions, Warc Prize, Adfest, AdStars and many others. He has won Grand Prix and Category Disruptor award in WARC Prize for Asian Strategy 2020. He has been published in various marketing publications including WARC. He has contributed to Campaign Asia’s insights on Bangladesh brands for their Asia Top 1000 Brands series.

He has been in the esteemed jury panel of Tangrams Strategy & Effectiveness 2021, AdFest 2020 & 2021. He has also been invited to judge in Warc Prize for Asian Strategy 2021.

Brenda leads the newly formed end-to-end media and creative agency team for P&G Haircare in ASEAN within WPP.

She is also a part of the leadership team of Grey Adventures, a Creative Tech incubator within Grey where she works with over 30 start-ups forming bespoke technology solutions to the clients.

Outside the world of advertising, she is a trained comedian having attended the Second City Improve Program in Toronto. She believes humour is about seeing the obvious in new light, it is something that connects us as human beings. As such, one of her future life projects is to start her own YouTube comedy channel.

Brenda was awarded as one of the Top 40 Women to Watch by Campaign Asia.

As a former journalist, ad executive, digital media planner and creative wannabe with almost three decades in the communication industry, Campbell is convinced that it is better to earn your way into people's hearts and mind than to pay for the privilege.

His vision and mission is simply to make Weber Shandwick Tokyo the most effective PR agency in Japan.

This year, Campbell is hoping to be shortlisted for the PR industry's coveted "60 Under 60".

A Chevening Scholar awarded by British Commonwealth, Charu comes with more than two decades of digital, creative & media strategy experience on Fortune 500 brands like Disney, P&G, GSK, Samsung & Nokia in APAC and MENA remits.

Equipped with this blend of expertise, she has crafted digital innovations like the GSK Learning Machine which have been recognised by Boston Consulting Group and led globally awarded content platforms like Samsung Friendship Cup & Polident Kilauan Emas.

Charu is the first Asian to win the APG (Account Planning Group) Award and has been a part of the jury for global and regional awards like Asia Marketing Effectiveness Awards, Dubai Lynx, Spikes, Effie & World Advertising Research Council.

In her spare time, she can be found teaching at management universities in the region or just finding fuzzy logic in yoga poses.

Driven by the vision to build impactful Brands in OMD and PHD that are powered by a sustainable group organisation, Chloe is deeply involved in the business transformation, product innovation and people development of Omnicom Media Group Singapore. Chloe believes in constantly challenging the organisation and herself to reimagine OMG operations and its value proposition. In the last 6 months, she has launched Transact (Commerce), OMD Create & PHD Drum (Content & Partnerships) and accelerated the growth of group investment and data & analytics services.

Chloe is known to be highly passionate about the endless possibilities the world of communications could bring.
She believes in building a strong collaboration and prototyping culture that focuses on a simple philosophy of Happy People, Happy Clients, Happy Results.
This focused intent has brought about successes over the years.
2016: WARC 100’s Top Media Agencies.
2017: Cannes Media Lions Silver/ Gunn Report Top global campaign/ Singapore Media Awards (SMA) Media Agency of the Year and Digital Performance Agency of the Year
2018: SMA Brand Awards for validated brand and business impact for consecutive years
2019: SMA Grand Prix and Media Agency of the Year
2020: R3 #1 agency for New Business wins

Chris Iki has more than 28 years of experience as a marketing professional, working on managing global brands in the U.S. and overseas.

After joining TBWA\ in 2004, Chris was assigned to work on the Nissan global account based in Tokyo out of TBWA\HAKUHODO International, formerly called G1\Worldwide. Over the course of 8 years, as the Global Account Director, Chris led the Nissan global account team in Japan and worked closely with TBWA\ agencies across 14 countries, including the US and Europe.

Chris started his career at Wunderman in New York working on the American Express Platinum and Optima Cards. During this time he also served as a key member of the team that launched the Optima Card in Japan. Since then, Chris has worked on clients such as VISA International / USA, National Football League, Apple, Gore-Tex, United States Postal Service, Harrah’s Casinos, and AT&T, all of which has provided for his unique combination of management, branding and holistic communications credentials.

As the Chief Operating Officer of TBWA\HAKUHODO, Chris continues to lead the agency down its path of success, including its tenth year of being named Japan's Creative Agency of the Year and 2018 and 2020 Agency Head of the Year by Campaign Magazine.

As Wavemaker’s Chief Strategy Officer, Christina leads to develop creative business solutions that will help brands navigate the increasingly complex and fragmented digital landscape, build learning through data across the consumer purchase journey, identify and capture growth opportunities.

Christina is an industry veteran with a wealth of experiences and capabilities accumulated over 20 years in consumer experience consulting, digital and communication strategy. She’s held senior roles with Wunderman/Agenda, OgilvyOne and Isobar China Group, where she was responsible for integrated solutions to drive clients’ digital transformation agenda.

Connie Chan joined OMD China as CEO in July 2020. She leads a team of more than 300 OMDers across 3 offices in China with a focus on developing strong client partnerships, driving growth and creativity, and inspiring teams. Client relationships span across both global and local brands such Apple, Mercedes-Benz, Remy Cointreau, Estee Lauder Companies, Yili, AliExpress, and Xueersi. Leveraging her 25 years of extensive experience, and coupled with her sharp business acumen, Connie has successfully reorganised the company and continues to steer OMD China towards growth. Throughout her career, Connie has proven to be a passionate leader, and established a reputation for strategic leadership that drives positive change and encourages growth. Prior to joining OMD, Connie had managed local and regional media operations, built a Client Leadership community, and led Business Development teams. Connie also went beyond her media experience, by working across companies in creative, digital, brand, PR, and media to develop and deliver agile and effective solutions in strategy, innovation, and capability building for Government and Public Sector clients.

Dheeraj leads Leo Burnett in South Asia. He also leads strategy for Leo Burnett in South Asia. Previously, he ran the strategic planning function for Grey (WPP Group) in India, South & South East Asia and for Bates (WPP Group) in Asia Pacific. He has worked in advertising for over 20 years across McCann Erickson, Euro RSCG, Bates, Grey and now Leo Burnett.

Dheeraj is the author of two books on India and its consumer market. His latest release is India Reloaded – Inside the Resurgent Indian Consumer Market published by Westland in India and Palgrave, internationally. His previous book, ‘Consumer India – Inside the Indian Mind and Wallet’, published globally by John Wiley & Sons, is a recommended read at Wharton Business School’s course on emerging markets.

Dheeraj has spoken at the Harvard India Conference, Boston, Cannes Lions festival of advertising, Spikes Asia, CII Marketing forum, Asian Marketing Effectiveness Festival and Esomar Asia Pacific Conferences amongst several other platforms.

Dheeraj was amongst the top 40 advertising and marketing professionals in Asia Pacific in Campaign Asia’s top 40 under 40 list for 2014. Dheeraj is a three times winner of the prestigious Atticus Awards (WPP’s award for best published thinking). He has won several effectiveness awards, including the Jay Chiat Planning Award by the 4A’s, the Asian Marketing Effectiveness Award and the Yahoo Big Idea Chair. Under his leadership Leo Burnett was India's most awarded agency at the APAC Effie awards 2020.

Lara is a seasoned ad woman and go-getter, having played key roles in Bates and Y&R before starting Brand Energy, a creative consultancy company handling an array of global names such as Shell, Cadbury and P&G. In 2003, Lara joined the M&C Saatchi network, setting up the KL office of one of the most sought-after agencies in the world.

M&C Saatchi is the fastest growing agency in Malaysia, maintaining double digit profit growth through challenging times with an industry-leading client retention rate. The agency under Lara's leadership has consistently won industry accolades. It has gained recognition in the Campaign Brief "Agency Of The Year" awards at Gold, Silver and Bronze levels, and is a four-time winner of M&C Saatchi Network Agency of The Year.

Other notable recognitions include A+M Magazine Social Media Agency of The Year Gold Winner, A+M Magazine Digital Agency of The Year Gold Winner, and A+M Magazine Creative Agency of The Year Silver Winner, showing the agency’s well-rounded integrated. In 2018, Lara was the first Malaysian to win Campaign Asia’s New Business Leader of the Year. She was the Chief Judge of Malaysian Effies 2019 and 2020.

Results for clients have been no less impressive. Under its "Transformation" mantra, the agency played a leading role in successfully transforming Celcom from the No. 3 telco company in Malaysia to No. 1 in five years. Similarly, the agency helped to build the new Axiata brand from infancy to become the regional telco champion in four years.

For the past 25 years, Eric Chang has specialised in marketing, direct marketing, Customer Relationship Management (CRM), and digital marketing.

An expert in the theory and application of integrated marketing and digital marketing, he is one of the few people in experienced at practically executing CRM from marketing and digital perspectives. He has advised clients in a wide array of industries such as finance, communications, high-tech, telecom, automotive, and fast-moving consumer goods.

He currently serves as Chairman & CEO of McCann Taiwan, helping promote the development of digital business, providing clients such services as branding, digital marketing strategy, digital media planning, CRM strategy consultation, and direct marketing and communications planning.

Eric used to work at OgilvyOne Taiwan as MD and regional VP.

Eric earned a master’s degree from the University of Wisconsin in Madison.

Eugenia co-manages GOODSTUPH, an independent Social Marketing Agency in Singapore, Indonesia and Thailand that does platform agnostic social marketing, focusing on driving word of mouth for brands.

100% independent since day 1, GOODSTUPH has made a name for itself by delivering on award-winning campaigns year after year for the likes of Netflix, KFC, Singtel, Changi Airport, United Overseas Bank and Hewlett-Packard, Unilever and other large corporations.

Eugenia’s work has won over 60 awards to date. Through her leadership, GOODSTUPH clinched Hall of Fame Specialist Agency of the Year 2016 – 2018, Hall of Fame Independent Agency of the Year 2017-2018, Campaign Asia Singapore’s Independent Agency of the Year 2017-2018, Campaign Asia Social Media Agency of the year Southeast Asia 2017, Specialist Agency of the Year Southeast Asia 2018-2019, Social Media Agency of the year Southeast Asia 2017 and Marketing Magazine’s Social Marketing Agency of the Year for 8 consecutive years.

She has been named Top 50 Southeast Asia Women of the Future 2018, Campaign Asia – Women to Watch 2017, and won Hall of Fame’s Business Lead of the Year 2018.

She is driven with the aim to develop the best talents and teams in the industry. Quoting Paul Polman, she believes that “the main quality of a leader is to be a human being” and with that you will be able to empathise, inspire and motivate each person and team the right way.

With 20+ years in the industry, Fern has a career spanning public relations, social media, brand strategy, sponsorship, experiential and content development in the UK, US and Australia.

She specialises in integrated consumer/brand campaigns which span strategy, creative and digital media. She has spearheaded international campaigns for multiple brands across the P&G, Diageo and SABMiller portfolios. Her work with Diageo led to a marketing excellence award. She supported the strategic repositioning of Audi from a car maker to a design and lifestyle brand in the UK. She was also responsible for developing major purpose focused programmes, such as national educational design competitions, for the Audi Design Foundation.

Since moving to Australia, Fern has worked with a diverse range of brands and her work with HP Australia resulted in two Effie Awards in 2018. She has also led purpose-based campaigns such as the Vaseline Healing Project.

Fern is the Managing Director of Edelman Australia, which has been awarded Cannes Lions, APAC Gold Sabres and named #1 in the Holmes Report’s Global Creative Agency Index during her tenure. She also serves as Global Strategy Lead for PayPal and APAC Integrated Brand Lead for HP. The agency’s award-winning creative work includes HP Spectorium, Samsung BrainBAND, LifeLive and Slideliner, the LAB experiment from Best&Less, the humourous Missile Moments from U by Kotex and the much-applauded NIVEA sun campaign.

With seasoned experience across marketing, advertising, digital and data marketing, Gary Chi is the CEO of Isobar Taiwan where he leads and transforms the leading digital agency into the experience-led full service agency with truly end-to-end brand and experience transformation capabilities.

An active enthusiast in Advertising & Marketing community, Gary served as the Chairman of Taipei 4A during 2015-2017 and CEO of Digital Singular Award (DSA) in 2019-2020. Currently he is the Chairman of ABC (The Audit Bureau of Certification) Taiwan. He also has lots of experience for award judging, such as APAC and Greater Chin Effie, 4A creative awards, TAAA Times awards and DSA awards.

With more than 20 years worth of marketing communications experience under her belt, Golda has managed a comprehensive array of multinational and local brands such as Pepsi, Unilever, Shell, Bayer, Nestle, URC, San Miguel, McDonald’s, Johnson & Johnson, Globe Telecom. Throughout her career, she has honed her client management skills by working with the best creative hothouses and strategic shops like JWT, BBDO, TBWA and Leo Burnett.

Her career started in PAC/BBDO as an account manager. She then went to J.Romero, then back to BBDO Guerrero where she eventually rose to become a Group Account Director. She then played key account management roles in TBWA/Santiago Mangada Puno, JWT Manila, Blackpencil Manila, Leo Burnett Manila, then back to J. Walter Thompson Philippines where she was the Managing Director.

Golda also plays an active role in the local industry by occupying key positions in the 4As, the country’s advertising association. Her personal mantra is “make things happen.” Wherever she goes, she aims to make things happen – by transforming innovative and creative ideas through immediate action. Throughout her career, she helped the agencies she’s in to win numerous awards and accolades both locally and internationally, including the Philippines’s first and second Gold Cannes Lion during her stay at J. Walter Thompson Philippines.

Golda is currently the CEO of Wunderman Thompson Philippines.

After graduating from University of Tokyo in 1995, Goro started his career at Hakuhodo as a marketing planner. In 2005, Hakuhodo appointed Goro to complete an internship with Tequila London and Wolff Olines, studying data marketing and branding in London for 2 years. From 2013 to 2020, Goro was a Managing Director of Hakuhodo Institute of Life and Living ASEAN to oversee Hakuhodo group office in South East Asia. Currently he is a General Manager at marketing division in hakuhodo HQ.

Graham is the Chief Creative Officer at Grey Malaysia, helping create award-winning work for key clients such as P&G, Tesco, Pantene, SEA Games, Carlsberg, WWF and Volvo. In 2020 he led his team to its first ever ‘Creative Agency of the Year’ title, three times, winning Gold with Campaign Brief Asia and Campaign and in 2021 for Spikes. This year he was also named Campaign ‘Creative Person of the Year’ for South East Asia.

When not working, Graham tries to keep up with his two far more intelligent daughters who find ever more devious means of avoiding remote schooling and remain deeply unimpressed with what Daddy does for ‘work’.

Tay Guan Hin is Chief Creative Officer, BBDO Singapore. He has helped Visa, Exxon, Shell, Johnson & Johnson, Abbott, P&G, HSBC, Unilever, and other global brands improve market share and solve business challenges. He operates well within this complexity, always matching flawless execution with inspiring creative ideas, staying true to the brand's DNA. Guan is the true collaborator, a profound alchemist of innovative success in a team working in the most creative agency worldwide networks, like JWT, Saatchi & Saatchi, and Leo Burnett. Guan's role continues to evolve: delivering insightful creativity that builds on digital and innovative engagement to increase brand preference. He has been fortunate enough to be recognised in Cannes Lions as a Jury President, D&AD Foreman, One Show Judge, Head of Jury Asia Pacific Effies, and a tank mechanic. As a thought leader, he is a sought-after keynote speaker in global/regional conventions, including Digital CMO Summit, The Martech Summit, CMO Innovation Summit, Spikes Asia, One Show China, Brand Fest, Adfest, Brand Forum, AdStar, and Cannes Lions. Guan devotes the same passion that goes into his work by mentoring young talents — setting up the first student awards in Singapore, trained students in One Show China, including the Spikes Asia Young Academy.

Hal Ito is Managing Director of BBDO Japan, leading all the major multinational brands including Mars, VISA, Phillip Morris, Starbucks, Champion, JBL, SAP and others. Besides branding and creative expertise he has also experienced the most innovative channel and media media planning as Managing Director of PHD Japan, an Omnicom global media agency. Before BBDO, he was in JWT Japan as SVP, the worldwide director for major Japanese client expanding to Asian markets and in FCB New York as VP for Asia Pacific market. He delivered seminars and lectures at various occasions such as Japan Advertisers Association and the Graduate School of Tokyo University. A winner of major creative awards including Cannes and D&AD.

Hiroyuki is responsible for presenting solutions to business and social issues.
He joined Dentsu in Tokyo in 2000 after a successful career in finance and trading. Since then his expert counsel on management, branding and marketing issues has helped clients in a wide range of sectors advance their business.
He is also a board member of Dentsu Consulting.

Huw rejoins the Effie jury from Red Fuse Hong Kong where he is APAC Head of Strategy. I have been lucky enough to launch brands all over the world, and have spent the last six years living here in Hong Kong and working throughout the region. I love the Effies because they are proof that great creative work is the inevitable result of good thinking - creative brilliance is creative effectiveness.

Hwee Peng is the co-founder and Creative Partner at Blak Labs Singapore, an integrated Advertising agency. Prior to Blak Labs, she has worked in top agencies like Batey, TBWA, Leo Burnett, Ogilvy, Grey, JWT.

With a strong digital and branding experience, she has lead her team to continue to strive for results for their clients in Singapore and the region.

Hwee Peng received nods from DNAD, Clio, Cannes, Ad Fest, Times APAC, Communication Arts, LIA Chinese Awards, New York Festivals, CCA and One Show. She has also been jury for SpikesAsia, Cannes, APAC Effie etc.

She believes in hard work, right attitude and passion. Hwee enjoys the industry as its filled with creative people and she is constantly learning from the young people. She believes in giving back and takes time to contribute back to the art schools.

Ida is a world-class leader and strategist who has partnered global giants, Asian unicorns and local icons to build powerful brands that accelerate business and culture. Her journey took her across London, Shanghai and Southeast Asia before returning to Singapore. In the UK, she worked on The Guardian newspaper’s first repositioning campaign in 25 years, garnering 7 Cannes awards. In China, she made global brands locally relevant, launching Agoda to a new breed of independent travellers. At 72andSunny, she leads a motley crew of modern thinkers and makers intent on creating fresh solutions for the fastest-moving region in the world.

Jean-Paul has been Chairman and CEO of BBDO Asia since 2015.

He began his career at JWT London in 1998 and joined BBDO in 2004. Over the past twenty-three years he has worked in London, Bangkok, Amsterdam, Hong Kong and Singapore.

After managing multiple global accounts, he was appointed Managing Director of BBDO and Proximity Singapore in 2007 and was subsequently promoted to Chief Executive Officer in October 2008 and to BBDO President South East Asia in 2010.

Over the past decade, BBDO is the most awarded network for creativity and for effectiveness in Asia. In 2016 and 2017, BBDO was named Network of the Year at the APAC Effie Awards. From 2014-2017 and 2019, BBDO Asia has been named the most awarded Network in Asia Pacific at Cannes and Network of the Year at Spikes in 2012 and 2014-2019.

For 14 years in a row, BBDO has been the most creative agency network in the world in The Gunn Report, and has been ranked the most awarded agency network across all marketing communications in The Directory Big Won 14 times in the last 15 years. In addition to success at the regional level, since 2017, 10 offices across the APAC region have ranked as #1 in local creative and effectiveness shows.

With representation in more than eighteen countries, BBDO Asia Pacific is known for creating award-winning advertising and brand communications solutions for clients including AIA, Hewlett-Packard, ExxonMobil, FedEx, Diageo, Mars, Pepsi, Johnson & Johnson, Mercedes-Benz and Fonterra.

Jennifer is currently Head of Effectiveness and Data Strategy at BMF Australia.

Jennifer has been championing effectiveness over the last 19 years, both agency side (BMF, RAPP, Leo Burnett) and client side planning data-driven campaigns in in Financial Services and Alcoholic Beverages.

She's proud to be part of the award winning planning department at BMF, helping them to be awarded the Grand Effie at the APAC Effies in 2020, Effective Agency of the Year at the 2017 & 2019 Australian Effies and also seeing their client ALDI winning the Effective Advertiser of the Year three years running.

Having earned a degree in advertising from Shanghai University, Jeremy joined McCann Worldgroup / Automobile Division SGM Works in 2006. During his time at SGM Works, he served two major GM brands - Chevrolet and Cadillac for nearly 10 years. He then focused on brand Coca-Cola and some public service film projects. During his time with McCann he spent one leap year in English study and subsequently went to New York City and worked as a photographer assistant at Monte Isom Studio.

In late 2016, Jeremy became the co-founder of MATCH Communications. Only in three short years, MATCH has become one of the most prestigious creative hot shops in Shanghai.

Jeremy was the jury member for London International Advertising Festival in Las Vegas, 2019. He is also a visiting professor at Ad School of Jilin Animation College / Changchun and Shanghai Normal University. He became an instructor at ONE SHOW China Youth Innovation Camp, and a member of Longxi Youth Award Jury Board. Jeremy guides the upcoming generation on their path as promising creative talents.

Jeremy has won numerous awards such as D&AD, Cannes, London Advertising Festival, New York Festival, Crystal, LongXi, EFFIE, ROI, and China 4A Awards.

His Motto - Kidult Forever

A passionate advocate for the power of creativity and the cultural impact of brands, Jessica has worked across multiple award-winning campaigns and has over fifteen years of experience working with some of the world's leading FMCG companies, including Coca-Cola, Dove, Unilever, Heineken, Mondelēz, Philips and Mars.

Jessica has led integrated teams that span advertising, digital, PR and shopper marketing at a regional and global level and prides herself on working closely with clients to unlock great brand work that will drive sales.

Since 2015, Jessica is one of the driving forces in McCann Worldgroup as the Chief Marketing Officer for Asia-Pacific, overseeing the growth and development across all the Worldgroup disciplines. She also assumed an additional role of Creative Excellence Director for the region in 2020.

Also one of the founding members of the IPG Women’s Leadership Network chapter in Singapore, Jessica is a frequent public speaker/panelist at industry events, focusing mainly on the importance of diversity and representation in creative agencies.

Named one of the 50 most influential people in Advertising & Media Industry in India by the ET Brand Equity in 2019 Jeetu is one of the foremost Strategy leader in the sub-continent.

Under his leadership McCANN India rose to become the No. 1 agency office in the world in the WARC 100 rankings for advertising effectiveness in 2019. He also led McCANN India to become Global Agency of Year at Jay Chiat Strategy awards 2018. MWG India has been the India Effie Agency of the year successively for the last 3 years.

He been a prolific winner of more than 100 Effectiveness and Strategy Awards across the globe ranging from India & APAC Effies, WARC, AMEs, the APPIES and the 4As Jay Chiat Strategy Awards.

He’s been awarded the South Asia Strategic Planner of the year by the Campaign Asia Magazine twice In 2012 & 2016. He also has been a recipient of prestigious Atticus award for Original thinking in Marketing & Advertising.

He is also a thought leader and his articles & views have been featured in leading Indian publications like the Times of India, Financial Express, The Hindu, The Economic Times & CNBC.

Born and raised in Rio de Janeiro, Brazil, João has happily and effectively connected people and brands across 4 continents and almost every business segment over the past 20 years.

Currently the Chief Creative Officer at Wunderman Thompson Australia, João heads up a highly inspired multi-disciplinary team across 3 offices nationally, producing innovative solutions and driving growth for some of the country’s most ambitious brands.

Prior to that, João has had solid award-winning stints at Wunderman Thompson Bangkok, Ogilvy Singapore, Publicis Portugal and TBWA Brazil, with work that’s been recognized across multiple categories at Cannes, Clio, Effies, D&AD and the One Show, to name a few.

After living in Rio, London, São Paulo, Lisbon, Bali, Singapore and Bangkok, he’s now happy to call Sydney his new home with his wife and their 2 boys.

Jonathan is an Executive Vice President at Publicis Groupe based in Singapore. His current role is focused on implementing a truly integrated multi-agency Publicis model across the Asia Pacific region. With over 20 years of multi-disciplinary experience, his career spans design, advertising, social media, digital strategy, data driven marketing and media.

Prior to his current role, he was Managing Partner at Digitas and the CEO of Lost Boys, an award winning creative content agency in London. While in the UK, he played a key role in designing the ground-breaking Government Digital Service (GDS). He went on to launch Moment Studio, an agile creative newsroom that produced real-time social content for brands. Jonathan has worked with leading brands including Microsoft, Unilever, Rolls Royce, Sky, UBS, and Samsung.

A frequent industry speaker and commentator, in 2017, Jonathan received a Legacy Award for his contribution to the Media Industry. He was also acknowledged by the Financial Times as the UK’s 3rd most influential ethnic minority person in technology in 2018, in recognition of his efforts to champion diversity and inclusion. Having judged the UK Effie Awards since 2016, he passionately believes that marketing should be judged by its effectiveness.

Joonyoung Choi, CEO of Mayday Partners, established Mayday Partners in 2015 with many years of marketing experience, including SBS M&C Marketing PD.

Mayday Partners, through convergence of various fields based on digital, Mayday Partners presents its unique New Creative.

We are also creating new market opportunities through platforms using the in-house venture system.

In addition, he is an executive of the Virtual Reality Content Industry Association. He attracted 5 billion won for the first investment in the online service platform.

In recognition of his contributions for his various activities, he was awarded the 2019 SBA Korea Win-Win Development Grand Prize, and the 2020 Small and Medium Venture Minister Award.

In the future, it is expected to expand business in various fields through marketing with not only domestic but also global multinational companies.

JOSY PAUL
Chairman and Chief Creative Officer – BBDO India

Josy started BBDO India from the backseat of his car in 2008.

In 2016, he was named Creative Agency Head of The Year by the IAA (Indian Advertising Association). Campaign Magazine awarded him 'Creative Person of the Year for India and South Asia' in 2013, 2015 and 2016.

He is ranked among the most influential people in Indian advertising - according to The Economic Times.

Josy and his team won the inaugural Glass Lion Grand Prix at Cannes in 2015 – for their internationally acclaimed campaign Whisper ‘Touch The Pickle’. They also won the Cannes Lion Gold in 2015 and 2016 and 2017 for Ariel ‘Share The Load’.

Ariel #ShareTheLoad has been ranked as the world’s most effective campaign by WARC 100 two years in a row - 2017 and 2018.

Josy and his partner Ajai Jhala pioneered the idea of brand movements with the belief that India needs more ‘acts not ads’. This led to brand movement ideas like Gillette's 'Women Against Lazy Stubble', Mirinda ‘Release The Pressure’ and All Out #StandByToughMoms - that have won several awards at Cannes and other international festivals of creativity.

Before BBDO India, Josy was the National Creative Director of JWT. He also co-founded an agency for Ogilvy in 2000 called 'David.

Josy Paul was born during an earthquake and has a permanent tremor. He lives by the mantra, “Think like the navy, deliver like the pirates.”

Joy is currently the Head of Strategy for Leo Burnett Manila and Publicis Manila, where she steers the strategic direction of a wide range of brands and businesses, as well as coaches and supports a team of brand, digital and shopper planners. She joined Leo Burnett in 2005 and transformed the Planning department into a key revenue stream by leading brand and communication initiatives, setting up a consultancy practice and running client workshops. Her strong strategic leadership propelled her agencies to win major pieces of new business from both multinational and local clients. Joy also mentors young Filipino marketers by conducting workshops on brand strategy and insights, in partnership with the Philippine Association of National Advertisers (PANA) and other leading industry organizations. In 2015, Joy was named Southeast Asia Strategic/Brand Planner of the Year at the Campaign Asia-Pacific Agency of the Year Awards in Singapore.

Jun started her carrier as a business consultant in one of the biggest business consulting company in Japan, and her major filed was building business strategy and marketing strategy, and then joined a SPA company of major interior brands in Japan and lead corporate planning and business planning and contributed to get listed to Tokyo Stock exchange and played a prominent role as a brand manager and experienced brand launch in US in New York as VP.

Joined McCANN in 2005 and have been engaging in consultation planning on brand strategy/communication strategy for both global and local clients. She also leads the initiative studies of "Truth About Age” and “Truth About Gender in Japan”. And she is actively speaking at many marketing events: an official speaker at Advertising Week Asia 2019, ad:tech Tokyo 2019 and Sendenkaigi.

As Chief Transformation & Strategy Officer for Wunderman Thompson APAC, Justin’s helps brands leverage changes in consumer behaviour, technology, and data availability to deliver business growth.

Justin believes sustainable growth is found when the needs of people overlap with the objectives of a business and has worked across a wide range of brands and categories spanning FMCG, Financial Services, Travel, and Health to find these opportunities and to create not just ads that tell, but work that works. He counts himself lucky to lead a team of brilliant strategists and planners from across the region in this mission.

Prior to Wunderman Thompson, Justin worked at Digitas for 13 years, where he launched their regional APAC footprint - first in Singapore and then driving growth in Shanghai, Hong Kong, Sydney, and Mumbai.

Justin is Co-Chair of the Board of the IAB for SEA and India where he works with his peers from across the industry to support the regional growth agenda, including the adoption of emerging technologies, training, and the promotion of fair practices for brands, agencies, platforms and publishers alike.

When not thinking about marketing and transformation, Justin enjoys spending time with his two children who continuously remind him about the importance of asking why as you try to see the world through fresh eyes.

Kawal has been a lifelong planner. His last job before he co-founded The Womb was as head of strategy for Ogilvy India. Under his strategic leadership, The Womb helped create a blockbuster product for Saregama - Carvaan. The innovation and communications work on Carvaan won the 'world's most effective campaign' of the year award from WARC last year. He spoke at Cannes last year, and has been a juror/speaker at all the marquee effectiveness award platforms around the world. He's also the first-ever IPA gold winner from India - for his work on Cadbury Dairy Milk. Besides, he's led Ogilvy India to agency of the year multiple times at the Indian and Asian Effies during his earlier stint.

He believes that the industry is overly focussed on short-termism, and tactics and activations are lording over big ideas. This is taking the industry more downstream than before, while the ambition should be the very opposite. Creativity has to matter to the boardroom and for that it has to grapple with business issues. At The Womb, he practices what he believes in. He doesn't pitch, so the clients he gets are senior folk who can take such calls. And entrepreneurs/C-suite clients are less into activations and tactics, sometimes less even into brand, but are more concerned with growing top-line, botttom-line, margins and shareholder wealth. Exactly the things that Kawal loves to take on.

When not working, Kawal loves to spend time with his pets...a Taylor semi-acoustic, and a Takamine. He aspires to live in the moment.

Kazz is a globally-recognised, multi-award-winning creative with more than 20 years of brand-building experience in the U.S. and Japan. Since joining MRM//McCann as Executive Creative Director he has successfully lead his department to new heights of creativity and digital sophistication. Before joining MRM//McCann, Kazz worked at Beacon Communication, where he led the Nike Digital creative work before taking on one of the most prestigious Asian cosmetics brands, SKII. Prior to that, he was Art/Motion Director at R/GA New York, working on global brands including Nike, Citroen and Smirnoff. Over the course of his career, Kazz has won numerous top industry honours, including a Gold Cyber Cannes Lion and awards from Webby, Clio, One Show, LIA, AdFest and Spikes.

With over 25 years of global advertising experience on some of the world’s biggest brands, Kim Pick has worked at leading agencies in Australia, Singapore, London, New York and New Zealand.

She has won more than 100 creative and effectiveness awards for her ideas and craft in brand, digital, social, experiential and direct, including Cannes Lions, D&AD, Effies, Midas, Spikes, AWARD and much more.

Kim was ECD of RAPP New York until 2014, when she returned to the New Zealand industry, joining Colenso BBDO as creative director. She was appointed Executive Creative Director of VMLY&R New Zealand in 2018.

In addition to the work, she is passionate about the industry and talent development. A former chairman of Australia’s AWARD School and member of the NZ Marketing Association Digital Advisory panel, she currently serves on the NZ Communications Council Diversity and Inclusiveness Council.

Laura Liang is a highly experienced strategist and an intuitive thinker. A native of Shanghai, she has worked both in China and Singapore, and has more than 15 years of experience in professional strategy leadership and in digital consulting fields. This has given her a wider perspective of consumers across Asia, as well as the ability to develop broader and deeper strategic insights into the cultural and technology fields.

Prior to joining DDB in 2017, she worked with BBH China, TBWA, eYeka Asia Pacific, Ogilvy Singapore, McCann China and other international advertising creative companies, where she built up a proven track record of brand building and remodeling, marketing and communications strategy planning, and business and strategic restructuring, all ultimately leading to measurable brand growth.

Liang was recognised as an honoured speaker at Cannes in 2018, where she partnered with a DDB client Swellfun to share these profound insights into the China market with the world. In 2019 Cannes lions festival, she was the jury member for Creative E-commerce award. She was also a jury in China Effie awards 2018 and final jury in 2019 and 2020.

Lew Bentley is the owner and Head of Strategy at Energi, an agency that specialises in demand generation, shopper marketing and customer experience.

Lew has many years' experience as a strategic planner for agencies such as Clemenger BBDO, M&C Saatchi and The Campaign Palace, and as an independent strategic consultant and researcher. He has designed the strategy for many campaigns that have seen success at Effie and creative awards both in New Zealand and internationally. He has also been the Convener of Judges for the New Zealand Effies for five years, and the Beacons (media awards) for three years.

Lizi Hamer, Regional Creative Director, Octagon. Lizi has been quoted to have the ‘creative enthusiasm of a school bus on the way to the zoo’. And boy is it contagious. As a Creative Director Lizi builds world-class work that earns attention. Through her highly crafted stories, infectious style and a powerful network of collaborators she has captured hearts and minds globally. LiziHamer.com

Lukasz has over 18 years of marketing and management experience in emerging markets, developing and transforming businesses in Poland, Kazakhstan & Central Asia, China and currently Vietnam. He is a graduate of MBA Hult International Business School in San Francisco. For last 8 years in Vietnam, he has led Publicis Groupe to become one of the leading integrated communication Agencies. He has won over 40 recognitions, some of the key ones are Creative Agency of the year in Vietnam 2013, 2014, 2015, 2016; Digital Agency of the year 2015, 2016; Agency of the Year in Mobile, Global, APAC & Vietnam, Asian Marketing Effectiveness. Since May 2016 his role was extended to CEO and Board Member of Publicis Groupe Vietnam. He has extensive experience in business acceleration across categories, he has been developing brands for companies such as Samsung, McDonalds, Philip Morris, Nestle, Vietnam Airlines, Heineken, General Motors and number of leading Vietnamese companies.  With his commercial and transformative mindset, he has been developing new operational models and launching new companies within the Publicis Groupe resulting in over 400 talents professional service operation. Number of years Lukasz has been selected to judging panels in Effies, MMA, and other regional competitions. He also advises Investments Funds and partners with Start-ups on the growth strategies in Vietnam.

In his free time he is passionate about endurance sports, marathons, kite-surfing and muai-thai.

Luke Brown is the CEO, founder and driving force behind Australian agency, AFFINITY.

Luke has divided his career equally between the disciplines of integrated communications, media and tech over the past 20+ years. Following a decade with some of the industry’s top multinationals, he uncovered a need for a very different type of agency. He started AFFINITY with data analysis at its core. AFFINITY is a data-driven advertising, CX and media agency and right now is Australia’s most effective digital/specialist agency for the last three years.

Along the way he’s garnered an impressive list of over 40 effectiveness awards and is a regular conference speaker from global events like SXSW, IPA Eff Week to local such as Mumbrella 360 and ADMA Data Day.

A firm believer in creativity is the most powerful tool to business today. Maggie has over 18 years of experience in devising & strategising creative solutions for brands in HK, China and APAC region. A brand and communications specialist, Maggie is currently managing Publicis Worldwide and Leo Burnett Hong Kong.

Notoriously famous for being unapologetically fierce, Maria in a short span of time has become one of the youngest female group creative directors in the country. She leads creatives of all three offices of Synergy dentsu across Pakistan. In her creative leadership, she has managed to revamp the agency culture; putting it on the forefront by aggressively pitching and diversifying the agency's portfolio. dis earned her both international and local acclaim, in the year 2019 she was the first and youngest Pakistani to reach the coveted list of Pitch Fanzine 100 Superwoman. She has also picked up both APNS and PAS awards, the most notable awards in the country for her creative campaigns. Maria has been featured on the Cannes See It Be It podcast and has also served on other global award juries such Spikes Asia and Cannes Young Lions. Maria has worked on an independent thesis project titled “Under the shadow of instant death” that maps the journey of some of the most notorious targeted killings of leading opinion makers of the country, dis earned her a distinction from Pakistan’s most esteemed art school, The Indus Valley School of Art and Architecture. She has also co-founded SHERO SPACE, a support group for working women in Pakistan, that aims at mentoring, grooming and providing networking opportunities to young women.

Winner of the Inaugural issue of ‘Top 25 Leading Lights in Kindness & Leadership’ in SEA Region in 2020 by the UK based Women of the Future program, Mazuin has also earned the distinction of being the First Malaysian business leader to feature in the prestigious 2018 FT HERoes Top 100 Women Leaders worldwide.

A three times winner of the prestigious CMO Asia’s CEO of the Year (2019/18/17) award, Mazuin Zin takes immense pride in helping transform Edelman Malaysia from a Pure-play PR Consulting company, to Malaysia's leading Communications Marketing & Creative business solutions firm with Strategy at its core.

A proven business transformation leader, Mazuin is passionate about creating a workplace culture that empowers young leaders hone their both managerial and entrepreneurial skills in the real world. As she believes that ‘Shaping Talent & Culture’ is not merely a departmental function, but a key responsibility of the CEO.

In a career spanning two decades, Mazuin has led business transformation assignments at some of the country's most respected MarCom Consulting firms like MullenLowe Group, Leo Burnett Group and Ogilvy.

Melanie is currently Chief Partnerships Officer at Wunderman Thompson. Mel has spent over 17 years working as a communications strategist in Melbourne, New York and Perth helping some of the world’s biggest brands clarify their value proposition and effectively identify and communicate with their marketplace.

Her personal expertise is in brand planning, designing research methodologies, human insight and shaping organisational culture to reflect purpose. She believes that research should fit within a customer’s experience of your brand and build equity, rather than sit behind glass.

Melanie’s work has recognised in local ad regional awards, including the APG Award for Best approach to Research, National and Asia Pacific Effies, a FAB Award and AMI Pinnacle Award. Through her work in Perth, Melbourne and New York, Melanie has worked on RAC, HBF, Synergy, Ford, Yoplait and Quit Victoria.

In the USA, Mel was a Planning Director, and Senior Vice President at Grey New York, where she worked as the Global Strategy Lead for Procter and Gamble’s fabric care business. She also worked on DIRECTV and Diageo.

Mel has three kids, and, after a decade working in categories from services to consumer goods to health promotion, she’s also pretty handy at a quiz night.

Michael Zhang－dentsuX China CEO
As a media veteran with 25 years of experience in the communications industry, Michael started his career in Ogilvy Beijing and then joined the GroupM network, holding senior leadership roles in MindShare, MAXUS, MediaCom, and CEO of Neo@Ogilvy. Michael joined DAN China in May 2018 as CEO of Merkle &c – Media Services.

KEY COMPETENCY:
Stronger in knowledge of the industry in China market, and in the management experiences in clients, teams and agencies.
Since May 2018, as CEO of Merkle &c, he led the optimisation of the brand strength in media to offer high quality service that will bring more value to clients.
With the expansion of dentsu X China, Michael Zhang has been promoted to lead as dentsuX China CEO in April 2019, reinforcing the brand proposition of Experience Beyond Exposure. dentsu X is awarded an A in Compitches 2020, (its best grade in 10 years.), also, dentsu X topped China new business ranking in COMvergence Global New Business Barometer Full Year 2020.

EDUCATION & QUALIFICATIONS:
Peking University with a Bachelor’s degree in law
Harvard Business School’s Advanced Management Program in 2011.

In his role as CEO, dentsu Solutions, he drives an outcome-driven model of business partnerships, bringing together the best of dentsu’s diverse spectrum of expertise across creative, media and CXM service lines.

In his role as Chairperson, dentsu Creative, Narayan drives partnerships that enable brand transformation through a confluence of ideas, experiences, technology and influence, overseeing a clutch of 10 different brand-led and digital-led creative agencies.

In his group executive role, he is the chief steward of the Dentsu brand in India and Sri Lanka, ensuring consistency of vision and output in line with Dentsu’s global philosophy of championing meaningful progress.

In his group strategy role, Narayan drives a culture of effectiveness that delivers unmatched results for clients. He also serves on the Global Strategy & Solutions Council and the dentsu APAC Growth Council.

Narayan frequently contributes to leading publications like the Economic Times, Financial Times, Business Standard, Mint, Mumbrella Asia, Brand Equity and Campaign India. He has served on the juries at the APAC and India Effies Awards, Tangrams, Spikes, Young Spikes, and the Maddies, and is an invited speaker at leading business forums and schools across India.

Brands he has help build include Honda, Maruti Suzuki, American Express, Sprite, Ikea, Hindustan Times, Canon, Hitachi, Catch spices, Airtel, Carlsberg, Havells, Netflix, Parryware, Royal Enfield and Reckitt Benckiser, among others.

Narayan holds an MBA in Marketing from Osmania University, Hyderabad, an M.S. in Mass Communications from Iowa State University and an M.A. in Strategic Communications from University of Wisconsin-Madison.

Natalie Lam is Chief Creative Officer of Publicis Groupe Asia Pacific, Middle East and Africa.

Originally from Hong Kong, Natalie was educated in NYC in the early 90s and worked there since, with a short stint back in Asia during the late aughts, specialising in creating 360 ideas for some of the world’s biggest brands, and leading creative departments for innovative agencies.

Natalie started as a print designer and made her way into the integrated world of advertising based on her love for craft, strategy and simple big ideas. She was executive creative director for agencies such as OgilvyOne, R/GA, McCann Erickson, Razorfish and Google’s inhouse agency Art, Copy & Code. Natalie’s work included some of the most innovative brand and product creations for Nike, Spotify, Adidas, Mercedes Benz and Instagram. She was part of the original small crew that created Nike+, the first ever digital product at Nike which inspired an entire fitness industry. Her work won her top awards in Cannes, D&AD, The One Show, Clio, ADC, Clios and she was a frequent judge in said competitions.

Natalie took a break in 2015 to start an electronic music and DJ school The Foxgrove in NYC. It was featured in Rolling Stone, Fast Company, Time Out NY, and The New York Observer.

Now back in Asia, Natalie’s mission is to put creative as the core of all of Publicis Groupe’s offerings, leverage her unique international background to serve global brands and bring the creative output to the next level.

I'm a creative, digital and media strategist with 20+ years experience. I've worked in the UK, Thailand and Singapore and am now based in New Zealand.

Having spent a large portion of my career in large networks and now sitting in a digital consultancy I've had the opportunity to work with many multinational and local brands across the Tech, Auto, FMCG, Financial Services and Travel categories to name but a few.

Whilst I love seeing beautifully insightful, meticulously crafted ads, nothing floats my boat more than solid proof points that those ads have actually shifted the dial and helped deliver meaningful value for the clients that pay for them.

In her journey to becoming chief creative officer of global digital brand Tinker Tailor, Nicoletta Stefanidou has worked across countries and continents; from career beginnings in Germany to leading and inspiring creative teams in London, Singapore, and Hong Kong. Along the way, her work for clients such as Disney Land, Pizza Hut, Faber Castell, and JW Marriott has been awarded in major industry award shows such as Cannes Lions, Art Directors Club, D&AD, the Clios and more.

Most recently, taking her experience in branding, applied consumer design and digital applications, combined with her passion for reinventing the industry, Stefanidou co-founded Tinker Tailor, a new breed of industry-disrupting creative agency focused on tailoring remote teams to suit their clients’ needs and bringing in the very best creative ‘tinkers’ from around the globe to offer a more agile and effective way of working.

Since fully co-founding Tinker Tailor at the end of 2019, Stefanidou has grown the agency at an unprecedented speed. This has included building an international network of partners and talents across the globe.

Closely connected to the global creative community and a member of the One Club, Stefanidou is a regular judge on the international creative awards scene, judging at the Cannes Lions, the Clios, One Show, Spikes Asia, Effies, the NY Festival and many more.

Paroma drives business and strategy at Iris Delhi and is responsible for inspiring great ideas and ensure growth in the client’s business. Passionate about understanding people, Paroma is keen on exploring the role of communication in effecting meaningful action among communities. She has worked on campaigns for brands, social behaviour change, healthcare and politics.

Patrick is currently the Chief Creative Officer of McCann Australia, McCann Health, SMART, MRM and The Red Republic. Winner of more than 500 international awards including the Cannes Grand Prix for Creative Effectiveness for V-Lines ‘Guilt Trips’ and the most awarded campaign in the history of Cannes and D&AD, ‘Best in Show’ ONE SHOW for ‘Dumb Ways To Die’ Metro Trains. During Patrick’s time as ECD of McCann Melbourne it was ranked by the ‘Gunn Report’ as the No.1 creative agency in the world and ‘Agency of The Year’ by Campaign Brief. The Advertising Age USA ranked Patrick as the world’s No.1 creative director and art director and the ‘Directory Big Won’ rankings as No.1 art director and No.4 copywriter. McCann Melbourne became the 3rd most effective agency in Australia and Pat was named ‘Creative Of The Year Australia & New Zealand’ by Campaign Asia Pacific. Pat was also the first ever winner of the ‘Creative Of The Year’ at the Australian Creative & Effectiveness Awards. He is also the only Australian creative director and art director to have had work awarded by TED and housed in London’s Design Museum. Patrick actively supports his industry on award juries for CANNES, the ONE SHOW, New York Festivals, SPIKES Asia, AWARD, Sirens, and the Australian Creative & Effectiveness Awards ADMA AC&E jury president. Patrick writes opinion articles in the media for AdNews, Campaign Brief for example and also presents at creative workshops, seminars and media events.

Pathamawan, or more familiar as Linda with clients and colleagues joined Mindshare in 2006 as Insights Director and now leads the Thai office as Managing Director since 2014. Her career started at Lintas (now Lowe) in 1990 as AE trainee where she was Account Director until joining Bates Thailand in 1995. After two years, she returned to Lowe as Associate Director, promoted to VP, and then moved to being a strategic planner. Through the years, she has wide experiences with a wide variety of brands ranging from consumer goods to luxury brands.Linda continues to build the reputation and credibility of the Mindshare brand whether through scale – the largest media agency, handling more than half of the top 20 clients of the industry, and delivering the most innovations and awards wins to our client rosters in Thailand. She enjoys travelling, cycling, scuba diving and helping out in non-profit work during her free time.

Pat began his career in 1978 at Fortune Advertising, then Singapore's largest local advertising agency. Working on blue-chip accounts like Mitsubishi cars, Ikea furniture, and DBS bank gave him the perfect foundation for what was to follow.

In 1981, he joined Ogilvy & Mather, where he won his first major award for Philips, becoming the first Singaporean to feature in the prestigious One Show. He also won many awards for Carrier, BMW, and Shell. He moved to Y&R in 1987, where he spent a large part of his career creating many award-winning and memorable campaigns for his clients.

In August 2009, Pat left Y&R after 22 years to form Goodfellas.

Pat became the first Singaporean to chair the local Creative Circle Awards in 1995. In 2005 he was awarded Champion of the Creative Circle by the industry and was voted Singapore's Creative Director of the Year at the Singapore Advertising Hall of Fame Awards 2007.

In 1998, co-wrote the short film 'OOPS', which featured in the Sundance Film Festival.

Pat has won awards in every major international competition, notably the One Show, D&AD, Clio, New York Festival, London International, Communication Arts and Cannes. Besides winning awards, he has also judged many, including the APAC Effies and Cannes Advertising Festival.

Pat is an executive committee member of AAMS and Vice Chairman of the Advisory Council for the Institute of Technical Education Design School. He's also an Advisory Council Member of Temasek Polytechnic School of Design since 1999 and a member of the polytechnic's board of governors.

Dutch born, London trained, Melbourne based. After working at Publicis Amsterdam, Publicis London and SaatchiX London, Pieter-Paul is now CSO at AJF Partnership and GrowthOps in Australia.

Pieter-Paul has won numerous Effie awards including two Grand Effies and one IPA Effectiveness award. He oversees one of Australia's largest strategy teams and helps clients deliver more to the bottom line through marketing.

Currently Greater China Group Chairman of CHEIL Group, Pully Chau has 30+ years of advertising, branding and management experience in Asia and China. She launched “Amazing Factory” one-stop creative hot house under Cheil Group to integrate all capabilities under one roof. She is leading a Group of 1,600 people in 7 cities under Cheil family in Greater China with a holistic spectrum of experience in Digital, Media, Strategy, Retail, PR, Brand experience, eCommerce, Data-Marketing, Auto-Marketing, etc.

Even before joining Cheil, Pully’s acumen and experience in turning around businesses and elevating agencies to become profit centers, to boosting creative standards is evident in what she has achieved during her posts at FCB Greater China and at Saatchi & Saatchi where she served as China CEO for 10 years. Pully has received numerous awards for her contributions within the industry including 30 Outstanding People over 30 Years by the China Advertising Association.

Pully has judged Effie Awards in China, Asia, India and USA. She was appointed President of Effie Greater China Awards for 3 years, 2016-2018. In 2013 and 2019, Pully was appointed jury of Cannes’ Creative Effectiveness and Industry Craft Awards respectively.

Putri Mahardhikarini, joined Ogilvy in 2007 and re-joined in 2013 after two years at client side.

She has been active in the PR industry for over 15 years, specialising in the consumer and wellness markets. She’s experienced in handling several brands of Merck Indonesia (Merck KGaA), Merck Sangobion Femine Menstrupain, GSK (Oral Care), Novo Nordisk (Growth Hormone), Actavis Indonesia, Mead Johnson Enfa and Sustagen (including working with paediatricians and psychologists), Huggies, Unilever (Wall’s, Pond’s, Vaseline, Rinso Dirt is Good, Lifebuoy Global Handwashing Day, Hijab Fresh), Blue Band, Nestlé Bear Brand and Ultra Jaya. Her experience in corporate and reputation management also includes Nestlé Indonesia, Unilever Indonesia, Frisian Flag Indonesia, Prudential Indonesia and Lazada Indonesia.

During her tenure at the international pharmaceutical company Roche Indonesia in 2011, she was responsible for the Virology division, assisted the Oncology and Metabolism division, participated in the task force for biosimilar preparedness at local and global level and worked closely with The Ministry of Health (particularly Disease Prevention and Control), Indonesian Association for the Study of the Liver, hospitals, as well as patient support groups.

She holds a bachelor degree from University of Indonesia, School of Social and Political Science, majoring in Mass Communication and currently pursuing Master Degree at London School of Public Relations, majoring in Marketing Communications. She has earned MIPR (Member of Indonesian Public Relations) accreditation from the Public Relations Association of Indonesia (Perhumas).

RANA BARUA CEO HAVAS GROUP, INDIA

Rana Barua is CEO of Havas Group India. His role is in sync with the global “Together” strategy of collaboration and integration, that brings together Havas Group agencies of different disciplines under a unified leadership.

He oversees all companies of Havas Group in India which includes Advertising, Media, Digital, Experiential & Activation Marketing, UX|UI Design, Consumer Experience (CX), Branding Design and Health - which together comprise the Village model.

Leveraging over 24 years of rich experience in the media industry, Rana is a highly skilled brand, media and marketing communications leader with cross category & multi-media platform expertise and has rich experience in running large establishments with different verticals and making a success out of them.

As a CEO he has also led esteemed organisations such as Contract India (a WPP creative agency) and RED FM (India’s leading radio network). He has also held senior leadership profiles in Radio City and multiple WPP agencies (JWT, Ogilvy & Y&R).

Rana is actively involved in the Indian industry and is on the mancom of the IAA, The Advertising Club, as well is an executive committee member and honorary treasurer of the Advertising Agencies Association of India. He also presides as a director on the board of many leading companies across the Havas Group.

Rapeepun started her career at LINTAS as a media planner and later on, she moved to client service. Later at TBWA, she has changed to Planning & New Business department until present.

Rapeepun has an extensive experience in account management, especially regional accounts. In charge of Johnson & Johnson products in Thailand for 16 years. Appointed to Regional Director of Women’s health, Oral Care & Wound Care Franchise (Carefree, ob, Modess, Reach) during J&J ASEAN setup. Involved closely with all development & production of regional campaign and materials (TVC, print, POP).

At TBWA, Rapeepun has taken care of a variety of brands from corporate branding to consumer products. She is also looking after all new business.

Raymond Arrastia has almost three decades of experience in advertising, working on several local and multinational clients across different categories.

In 2003, Raymond was tasked to set-up Blackpencil Advertising, the Leo Burnett group’s second advertising agency.

In 2006, Raymond was appointed as Managing Director of Leo Burnett Group Manila to oversee Leo Burnett, Arc and Blackpencil.

In 2016, Raymond became CEO of Publicis Groupe Philippines. Under his wing are the country’s top creative and media agencies such as -- Leo Burnett, Arc, Blackpencil, Starcom Mediavest Group, Zenith Optimedia, Publicis Manila and Publicis Jimenez Basic.

As a respected figure in the industry, he has been elected as the Chairman of the 4As-Philippines, Public Relations Officer of the AdBoard, Chairman for the 4As-Agency of the Year Awards committee, Board of Trustee of the PANAF, among others.

Rey Tiempo is the Chief Creative Officer of VMLY&R Philippines.

He has more than 20 years industry experience, having led teams to award-winning creative and effective work in Dentsu, BBDO Guerrero, Leo Burnett Manila, and Basic Advertising. He has handled the biggest local, regional, as well as global brands, ranging from telecommunications, to automotives, retail, food and beverage, electronics, beauty and wellness, and various advocacies.

Ranked as the number 1 Creative Director in the country, Rey has consistently placed as one of the top creatives in Campaign Brief Asia's list of hottest creatives. He has led his former agencies to win Campaign Agency of the Year awards, on top of growing businesses and revenues. Rey has also done the rounds as jury member in various international and local awards circuits.

Most recently, he has served as President of the Creative Guild of the Philippines and has spearheaded the launch of CreativeFest NOW! - the country’s first ever, all online event featuring some of the biggest names in advertising, and in creative disciplines all over the world.

Gamer, content creator, musician, and comic book enthusiast - Rey maintains a host of secret identities: writing comics, releasing music online, forming bands (6 at the last count), and being chief songwriter and music producer for Mistula, the Philippines’ first and only virtual band, of which he is co-founder and co-creator. Also, he plays in tournaments as well as online matches in the Street Fighter servers. Challengers welcome.

Richard’s marketing career spans Global Financial, FMCG, Lifestyle, Youth, Luxury, and Travel and Tourism Brands.

He has spent the past 20 years based in Asia working on local, regional and global strategic initiatives across the US, European, Middle Eastern and Asian markets.

He has worked with agencies including: Publicis, DDB, Bates/XM, M&C Saatchi, The Filter Group, Batey Red Cell, FIN International(UK), Strawberry Frog(NL) and Ion Global on brands such as ABN AMRO, Nokia, GE, Dubai Tourism, ESPN, Credit Suisse, HP, Kotex, Volkswagen, Kleenex, Tiger Beer, Emirates Airlines, Burger King, Mini, XBOX & Heineken amongst others.

Awards include One Show, Effies, Spikes, Creative Circle Awards, Hong Kong Design Awards, Cannes Cyberlions, Digital Media Awards, Appies, Asian Marketing Effectiveness Awards.

Past and Present Global/Regional clients include: Coca Cola, BMW, MasterCard, Nestle, P&G Oral Care (Oral B), P&G Health Care (Vicks), JJVC, Subway, Cigna,& Microsoft.

Outside of work Richard’s passion for music, art, design and pop culture manifest as a founding member of a Singapore based creative music &art collective, POOL, and owner of a Berlin inspired restaurant/bar In Hong Kong which functions as a platform and space for DJs, singers and visual artists.

Ritu is the Chief Creative officer of Ogilvy India – North.

She comes with an experience of about 19 years across a wide range of brands and categories including Mirinda, 7 Up, McDonald’s, Samsung, Nestle, Dabur, MasterCard, Coca Cola, HP, Microsoft, Wrigley’s, Quaker Oats, SC Johnson ,HBO, Pernod Ricard, BMW, Chevrolet, Honda, LG, SC Johnson, Ford, KFC, Google and many more.

Ritu has won numerous accolades at Cannes, The One Show, D&AD, The Andy’s, LIA , The Work and Adfest.

The notable pieces of work in the past few years include: #ReleaseThePressure for Mirinda, #StandByToughMoms for All Out, The Legacy Project for 100 Pipers Whiskey and #SaveTheEvidence; DNA Fights Rape for Gordan Thomas Honeywell - Governmental Affairs.

She has been on the jury for Cannes Cyber Lion (2017) and Adfest Asia Pacific (2018).

She has also been a lead speaker at the Global 3% Conference (2018) where she spoke about ‘how to lead like a woman.’

She is a theatre person, an avid cyclist and Crossfitter and loves to paint.

She comes from an Air Force background, so patriotism and travel run in veins :)

Robin leads strategic planning for TBWA across the region. With over 30 years of experience developing transformational brand, marketing and creative communications strategies for many of the world’s leading brands, he is now one of the most experienced strategists in the region.

Said to be one of the world's foremost financial sector strategists, he has led global strategy for Standard Chartered for 17 years. He has also worked with AIA to develop their global brand platform, was the global strategy leader for Visa’s premium card portfolio and prior to that worked with DBS, across its brand and retail marketing activity and HSBC.

Beyond financial services, Robin led TBWA to win the Singapore Airlines business and was its chief global strategist for over 10 years. He has also guided brands including Apple, BMW, Adidas, Corona, The Ritz-Carlton, local telcos Singtel and M1, and Sony’s consumer electronics and TV networks.

Over the years, Robin has been responsible for nurturing some of the finest disruptive thinkers to emerge in the region and has been leading the evolution of Disruption across the region while raising the quality of strategic planning across the network’s Asian offices.

Robin has been with TBWA from nearly the beginning, that's over 22 years, and has helped the once upstart agency grow from around twenty people to close to three hundred in Singapore. 2021 marks his 30th anniversary in Asia, having made the Lion City home since moving from the UK in 1991.

With an MBA from Boston University, Rohit worked in Forex banking in London for 2 years before joining Contract, a part of the erstwhile JWT (now Wunderman Thompson) Group in 1990.

Rohit is the Chief Strategy Officer for Contract; and also heads Core Consulting, the marketing & strategic consulting division of Contract . The range of assignments for Core Consulting include brand positioning, marketing strategy & plans, portfolio planning, service benchmarking, business models, mix development , innovation & NPD projects & marketing training.

Rohit has a passion for training and regularly conducts training programs & workshops in the field of strategy & marketing for a number of large companies, some of this across Asia Pacific; besides being guest faculty at some of the premier management institutes.

His white papers on areas of strategy have been awarded the Atticus Merit Certificates, the global WPP recognition for original published thinking. He has been a member of the Global Effies Jury; and of the Effies Jury in India for many years.

Over the years, Rohit has worked closely on a wide range of categories & clients that include Cadbury/Mondelez, Dominos, British American Tobacco, Unilever, HSBC, Whirlpool, Braun, Philips, Honda, Franklin Templeton and BAT.

Ronnie Thomas is the Head of Strategy & Planning at PHD Singapore, where he is tasked with advancing the agency’s strategic planning capabilities and grooming the next generation of smart comms planners and creative media thinkers. Under his leadership, the agency has produced some of the most effective and awarded media thinking in APAC.

He currently leads global communications planning for Singapore Airlines and regional media strategy for Diageo, and prior to that led global media strategy for Unilever's global brands. His work has been awarded at Cannes, Festival of Media Global (The Effectiveness Award), the Asian Marketing Effectiveness & Strategy Awards, and the WARC Global Media Awards.

He is excited to be back as an APAC Effie judge for the 3rd time, and can't wait to help recognise and award the region's most effective work.

Rory Gallery
Head of Strategy
Special Group New Zealand

Originally from Ireland, Rory has worked at agencies around the globe in Dublin, Sydney, London and he currently leads the strategy department at Special Group Auckland.

He’s created highly successful campaigns for brands such as Air New Zealand, Guinness and Tourism New Zealand that has seen him win Cannes Lions, D&AD and One Show Pencils.

At AMV BBDO, where he was a Board member, he won over 100 creative awards including 10 Cannes Lions and two Gold IPA effectiveness awards for his work on the Guinness ‘Made of More’ campaign.

His recent work for Tourism New Zealand, saw Special Group win New Zealand’s first ever Global Effie award for the campaign Good Morning World along with a number of ‘Campaign of the Year’ titles.

Under his charge, Special Group has catapulted to New Zealand’s leading agency, recently being awarded Agency of the Year by Campaign Magazine, B&T Magazine and Campaign Brief.

Rory was also crowned Campaign Magazine’s Australia/New Zealand’s Strategic Planner of the Year in 2020.

Roshan has over 12 years experience in digital marketing - across various categories and markets. She joined BBDO Guerrero straight from University and has grown into the role of Executive Director for Transformation and Strategy.

Outside of being part of many successful and award winning campaigns she has also enhanced the capabilities and offerings of the agency. With this, the agency has grown to be a hub for various brands, markets and specialisations.

Be it heading up some of the biggest and best agencies over the last 25 years, or getting the agency she co-founded off the ground and off the charts, it's always Day One for Rowena.

Rowena co-founded BLKJ in 2016 along with her three partners - Joji Jacob, Khalid Osman and Lester Lee. BLKJ has since earned a reputation for consistently creating work that's effective, inspiring, and ground-breaking. From a team of 20 in ‘Year 1’ to a team of 85 and growing in ‘Year 4’, there is no doubt Rowena thrives on challenge and change. In early 2020, Rowena steered BLKJ to a successful partnership with Vivendi-owned Havas Group. The agency, now named BLKJ Havas, operates out of Singapore and works with regional and global brands.

Rowena’s modus operandi is simple: focus clearly on the business problem, and solve the problem with work that is relevant, fresh and inspiring. And do this with respect and care for everyone involved.

Rowena is also a council member of AAMS (Association of Advertising and Marketing Singapore) and an integral member of the industry advisory committee (Digital Communications and Integrated Media) at Singapore Institute of Technology. In these roles, she helps steer the broader industry in directions and actions that help it stay a step ahead of the market changes.

Rowena is an active volunteer for various social causes and initiatives that involve the less fortunate and voiceless.

An ardent Manchester United fan, Rowena is a doting mother of two girls.

Rupert’s career in advertising spans eighteen years in London’s most pre-eminent agencies and now nearly five years in New Zealand.

In the UK, Rupert worked on brand and advertising strategy with Y&R, AMV BBDO, JWT, Saatchi&Saatchi and Ogilvy. Beginning with local projects for companies including Kellogg’s, Unilever, The Army, Burberry and Sainsbury’s. Rupert broadened his skill set to take on global strategic roles for BP, SAB Miller, Unilever and American Express amongst others.

In 2010, Rupert relocated with his young family to New Zealand. Now Chief Strategy Officer with DDB and Interbrand, Rupert has delivered strategic projects for Westpac, Lion, The Warehouse Lotto New Zealand and Vodafone. Rupert has won numerous IPA Effectiveness Awards, Effies and APG Awards and has been involved in highly awarded advertising campaigns including Persil ‘Dirt is Good’ and Dove ‘Campaign for Real Beauty’. Rupert led DDB's charge at APAC Effies 2019 where DDB NZ picked up the regions second most effective agency award.

Ryan Jordan is Strategy Director at dentsu.

Ryan is a brand strategist with a passion for behaviour change. His experience includes campaigns for The Movember Foundation and The New Zealand Heart Foundation. He has been applying behavioural change techniques to shift Kiwi men’s attitudes and positively impact their own, or a mate’s, mental health.

Ryan has judged at APAC Effies for the past 4 years, and is looking forward to reviewing the most effective creative work across the region.

Currently in his fourth consecutive Agency Turnaround, Sailesh has spent last 18 years across multiple geographical locations (Kuala Lumpur, Colombo, Mumbai, New Delhi) working across Brand Consulting and Advertising Agency business operations.

An avid proponent of Business/Marketing/Creative Effectiveness, Sailesh has earned the distinction of bringing home Asia's first Global Effie. He has led work across markets that has been awarded at over 250 Specialist Marketing & Creative Effectiveness awards regionally including Global Effie, AMES, APPIES, Dragons of Asia, Tambuli, MobEx, Marketing Events, CMO Asia, Effie, Loyalty & Engagement Marketing and more.

A regular columnist with Marketing Magazine Singapore, Sailesh has had the privilege of serving as a jury at:

1: Global Effie Awards: 2018, 17, 16 (moderator Asia-Pacific) & 14

2: APAC Effie Awards 2020, 19, 8, 17 & 15

3: MAA Globes 2019

4:: DMAi ECHO Asia Awards 2015

5: Effie Malaysia 2013

Sajju Ambat - CSO at WUNDERMAN THOMPSON Vietnam.

Sajju has an advertising & consulting career spanning 17 years. He has worked as a planner/strategist across markets in Asia, South East Asia, Middle East & North Africa managing strategy for marketers like Unilever, Nestle, Suntory Pepsico, Renault, General Mills, Sanofi, Perfetti, Etisalat & J&J.

His work under brand strategy & marketing effectiveness has been recognised at Jay Chiat Day, WARC Asian Strategy Prize, Tambuli & AMES.

He has been consistently winning mobile & digital awards at MMA, MOBEX, EPICA, MENA Cristal & SPIKES.

He is a big believer in collabs. He loves experimental music and kicks and strategy that kicks.

LIFE OBJECTIVE: SIMPLICATE
SUPPORTS: BREAK BUT BUILD APPROACH

Sanjay has been part of the world of Brand Communication for almost 30 years on a Global, Regional and Local scale.

He has worked across leading Agency networks including Ogilvy, Lowe, Grey, DDB and Y&R leading a varied portfolio of Brands from multiple Fortune 500 companies such as Unilever, Proctor & Gamble, Colgate Palmolive, Coca-Cola, American Express and Philips.

He has built high performance award winning teams in his assignments in markets like Shanghai, Tokyo, Hong Kong, Bangkok, Taipei, Singapore and Mumbai, Beirut and Casablanca.

An avid sci-fi fan and movie buff, Sanjay is currently based out of Colombo as the CEO for the Publicis Groupe.

His career with the Publicis Groupe started at Leo Burnett 10 years ago in Singapore and then in Dubai. Currently heads the strategy practice for Publicis Groupe Indonesia across all creative, media and digital agency brands.

With a decade and a half of experience, of which strategy, digital and CRM have been at the core, Shailesh has worked across a expansive list of categories from Travel & Tourism, FMCG, Banking & Insurance, Retail, Telecom, Personal Care, Home Décor, Consumer electronics, Tobacco and more. He is responsible for driving the strategy through data driven creativity, integrated creativity and effective creativity for Publicis Groupe Indonesia.

Sharlene is a dynamic, results-oriented leader who is professional with experience across many industries and categories . Her key focus is to lead and drive digital transformation and organisational innovation within 4As in China where has been in tier 1 battle nowadays due to the complexity and digital emergence in the past decade. Before joined GREY, she was with Proximity China for more than 13 years and under her leadership, the agency won Gold at the 2019 Effie Awards Greater China and scored a Grand Prix at the Great Wall Awards. Proximity Shanghai office was ranked No. 34 globally by WARC 100 and named TOP 3 for Most Ideal Digital Agency in the R3 China 2020 Agency Survey report.

Hands-on and full-on. Shaun is the Co-owner/CEO of FCB Malaysia and the driving force behind the agency’s reboot as a youthful creative start-up that has quickly become the #1 locally owned & operated Malaysian agency thanks to an impressive record of 50 new business wins in three years and multiple agency of the year wins including being named as Marketing’s Overall Agency of the Year in 2018.

Shaun’s personal career has seen him at significant and successful roles with Bates Malaysia, Bates Singapore and TBWA Kuala Lumpur. He joined FCB Malaysia in 2015 before proceeding to buy-out out the agency from its global owners in 2017. With over 150 marketing awards, 50 different agency of the year titles, personal accolades such as Campaign Asia’s ‘40 under 40’, Campaign Asia’s Account Person of the Year & Southeast Asia Business Development Team of the Year, APPIES Malaysia Trailblazing Presenter of the Year and Mumbrella Asia’s Agency Head of the Year to going along with judging stints at Spikes, MAA Globes, APAC EFFIES, Malaysian EFFIES, Dragons of Asia, Malaysian Media Awards and the Malaysian Digital Awards, Shaun knows what it takes to win.

Sheilen leads Ogilvy Experience in Asia and is passionate about customer centricity and the power that data, technology and creativity have to not only drive growth for business, but also to improve the emotional relationship consumers have with brands and brands with consumers.

Working with a multidiscipline team of talented individuals, Sheilen and the Ogilvy Experience team support numerous local and multi-national brands embrace the new growth opportunity digital, data and the new experience platform-driven world brings.

Simone is an established leader with extensive industry experience working in the U.S, China and Hong Kong.

Prior to joining dentsu, Simone worked at FCB, Hong Kong, Shanghai and San Francisco where she rose through the ranks from Account Executive to Managing Director. She then moved to DDB and held the role of Group CEO for both Hong Kong & Guangzhou operations. Under her leadership, DDB was the most awarded Hong Kong agency in both creativity and effectiveness.

In 2015, Simone joined mcgarrybowen as the Greater China CEO. Under her leadership, both operations have achieved transformational, winning an impressive number of accolades. Shanghai team named Top Three Creative Agencies and Top Ten Hottest Agencies in China, while Hong Kong was crowned the Fastest-Growing Agency as well as the Newcomer of The Year in 2017.

Having more than a decade of experience leading agencies across the region, Simone has had a consistent track-record. She was named as one of the top five agency heads in Greater China by Campaign in 2012 and 2013 consecutively. She has served on the Juries for Cannes Creative Effectiveness, Spikes Effectiveness, Tangrams, Asia Pacific & Greater China Effies.

Siyuan is the Chief Strategy Officer of BBH Shanghai.

He leads a team of multi-disciplinary strategists that is plugged into the wider Publicis Groupe's data intelligence. Together, they have produced work that's both creative and effective. As a collective, they are behind some of BBH's most celebrated campaigns for Audi, Google, Ikea, Harbin beer, Burberry and Kraft Heinz.

Prior to Shanghai, Siyuan has held strategy roles in Singapore and London. Agencies he worked at include Ogilvy & Mather London, Saatchi & Saatchi London and Singapore, TBWA Singapore.

Over the past 15 years, Siyuan has been involved in building brands across a wide range of businesses. Much of his work has been recognised with effectiveness and creative awards.

Soumya leads digital strategy for Mindshare Vietnam. He has over 15 years of experience in developing, planning and executing digital strategy in India and Vietnam across WPP agencies such as GroupM and Wunderman.

With cross functional expertise across digital verticals, Soumya has a successful track record of creating innovative and effective digital solutions across FMCG, Mobile, Technology, Automobile, BFSI, Real Estate and Telco for brands such as Unilever, Kimberly Clark, Colgate Palmolive, Ford, Oppo, Nokia, Microsoft, Airtel, Carrier, Aricent, Masterise Homes, Zespri and Techcombank.

Soumya has 100+ awards under his belt across Global, APAC and country specific forums.

Sourav has over 20 years strong track record in stewarding brands in India, HK and China across leading agencies like Ogilvy, Leo Burnett, Bates 141, Havas Worldwide and now Cheil. He has experience across FMCG/CPG, Mobile Devices, Finance, Media, Pharmaceuticals, Lifestyle, Travel, B2B technology and the Social Sectors.

Sourav loves technology and its transformative power. He is deeply interested in work that drives change; brand/business transformations, behaviour change or even social change.

With a degree in Advertising from the Academy of Art University San Francisco, Su Ling describes herself as someone who actually made full use of their degree.

She has 14 years of through the funnel marketing experience with a passion for data driven top of the funnel marketing activities. She’s a huge geek and loves keeping abreast with the latest data signals available from social listening to Google Ads audience insights to DMP audience data. She’s worked across various industries and brands such as PETRONAS, Wipro Unza, Maxis, KFC, and Volkswagen. But her greatest passion still lies in FMCG, probably because she loves to eat, cook, and has a 10 step skincare routine.

She’s helped some of Malaysia’s biggest brands drive business with my campaigns and as a result have won multiple marketing effectiveness awards like Effies, WARC, Tangrams, Spikes, Festival of Media, etc.... because of this she has been recognised as a Young Business Leader (finalist) in 2019 by Campaign’s Women Leading Change Award, was in Campaign Asia’s 2018 Woman to Watch list, and was 2017’s South East Asia’s Strategist of the year.

When she’s not at work grappling through excel sheets of data, you can find her grappling Brazilian Jiu Jitsu at the gym or at home grappling my PS4 controller.

Suzzane has been leading the Strategy team in China for McCann World Group since 2017, with a total 16 years of brand and communication planning experience across a wide spectrum of businesses of luxury, beauty, FMCG, automobile. Prior to joining McCann, Suzzane was the Strategic Planning Director at BBH China and Global Planning Director with Grey London.

Suzzane groomed and mentored the new generation of planners across brand, digital planning disciplines. She co-founded APG China Group, a “Planning Community” with over 300 strategists. Suzzane believes in Diversity of Planning and she's built an “Avenger Planning Team" within McCann World Group.

Takeshi is leading integrated communication department at Hakuhodo’s Creative Headquarters that helps Japanese companies expand their business internationally and global companies enter Japan market, leveraging his PR experience for over 15 years. He has very diverse industrial experience such as automobile, electronics, FMCG, mobile, online platform, healthcare, and travel/hospitality. He is in charge of Hakuhodo’s strategic alliance with Ketchum, and is board member of Hakuhodo Group PR company, Ashton Consulting.

Takeshi has led Locomo Challenge campaign, which won Grand Prix at ACC (Japanese biggest creativity awards), Golden SABRE Award, and 2 Silver Spikes in 2018. He launched NPO with Japanese Orthopaedic Association to raise awareness of Locomotive Syndrome (walking disability of elderly people, nicknamed Locomo) that is one of the most serious healthcare issues for Japanese society. The NPO has engaged over 30 healthcare companies and achieved 80% Locomo awareness among females in their 70’s. Anti-Locomo market grew to 1.3 billion USD in Japan and Ministry of Health, Labour and Welfare listed it as one of national health goals.

He earned BS/MS at University of Tokyo and MBA at University of Michigan by Hakuhodo’s sponsorship, and won Media Gold Spike, PR Silver Lion, and Cannes Lions Masters of Creativity Competition.

Taku is the Managing Director at Dentsu One (Bangkok). He has taken a strong leadership and influence to drive new initiative to shape the future of clients’ business, agency and the society.

Formerly Vice President / Chief Strategy Officer of Dentsu One (China) Guangzhou, Taku was responsible for innovating new solutions in one of the most digitalised country in the world. Taku has a wide experience of creative solution development with a strong strategic thinking offering not only traditional creative executions, activation, but also brand management, data, technology and content. He has a deep experience offering solutions for various markets in APAC.

Taku has been committing himself to provide innovative solutions for just one purpose, to drive positive changes.

As Chief Operating Officer for dentsu Creative China, Tammy is charged with evolving and shaping business growth strategy to deliver the business vision and financial targets, evaluating current operation model to propose changes for operation excellence and efficiencies. She will also lead and inspire teams to drive ambitious, new and better collaborative ways of working with clients, cross lines of business and dentsu teams.

As the Chief Executive Officer of Isobar China Group, Tammy Sheu is tasked with enhancing Isobar’s overall digital transformation proposition, and empowering the agency to be the Experience Agency of Record by delivering experiences that are idea-led, data-driven, and tech-enabled. Tammy believes that digital economy has disrupted traditional consumer-brand relationships. To differentiate and grow, today businesses need to activate brand purpose and customer loyalty by creating experiences that deliver value beyond the product. As the Chief Executive Officer of Isobar China Group, Tammy will concentrate on delivering experience-led solution and service for clients’ digital transformation.

Tammy Sheu has more than 20 years of marketing communications experience in the Greater China region. She is one of the few senior experts who understands China’s Internet ecosystem, agency operations and brand building.

Terence has two decades of experience in the marketing and communications industry. Originally a client-side marketer, he has led business and brand strategy on both client and agency sides. Through TBWA’s Disruption® philosophy, his team has helped organisations unlock unforeseen opportunities to Disrupt at both the local and regional level. Organisations such as the IPA, WARC, Effie and AMES have recognised such success over the years. Terence leads a team that includes data, social and integrated strategists. As part of the senior management team, he also contributes strategy for TBWA to further its growth and cement its position as The Disruption® Company. TBWA Hong Kong has been consistently recognised as one of Greater China's leading digital, creative and integrated agencies. He also spends time coaching startups at a few incubation programmes, as well as judging at international effectiveness awards.

As a director of data driven marketing business development, Tetsuya leads the digital integration and transformation works building business strategy, digital solutions and executions of all the company’s digital and data driven output.

He works with Hakuhodo offices across Asia region (China, Taiwan, India, Korea, Japan, Thailand, Malaysia, Singapore, Indonesia, Vietnam) to lead digital integration and related projects and collaborate with digital and technology partners.

He has 20 years’ experience in communication, advertising, insight, brand planning, digital marketing with leading global clients in Hakuhodo - focusing particularly on Automobiles, IT, E-commerce, Consumer Electronics and the Cosmetics.

Tetsuya has led digital integration projects delivering data driven platform capabilities for Automobile and E commerce also support brands to take more digital & data driven approach driving new business growth.

Thien Thanh has 18 years of experience working for JWT & Publicis Group. Before joining Edelman, TT was the MD of Publicis Vietnam for 7 years. She is known for her Strategic Leadership on both corporate and brands.

Thien Thanh is a thorough market explorer with deep insights into consumer and stakeholder behaviour. She is a big believer in authentic conversations and content, which when delivered in a creative and engaging way, will provoke and generate conversations across relevant touch-points and effect behavior change.

Master degree from Insead, TT can consul, coach and inspire the best creative and thinkers in communication.

Tiffana has over 20 years of diverse experience in Asia Pacific spanning across multiple disciplines in the ad agency industry. She joined Serviceplan in China in November 2020 after her previous Chief Strategist role for Volkswagen Project House with Cheil Worldwide. By joining Serviceplan, one of the largest independent agency in the world, Tiffana is pursuing challenges in creating new possibilities and new capabilities in the House of Communications, where true collaboration and connectivity via innovation and creativity can happen and grow.

As a former theologian, broadcaster, and film-maker, Toby’s approach to advertising is anything but conventional.

Whilst he is a passionate advocate for marketing’s need for ‘different shaped ideas’, his commitment to effectiveness is unwavering.

He’s been the proud recipient of an APG creative planning award, a gold Effie, two IPA golds and the IPA Grand Prix for effectiveness.

As Head of Strategy, Toni oversees Brand Strategy, Engagement and Data teams across Ogilvy’s integrated creative network in Manila, rooting solutions in business and brand needs to help deliver on client objectives and to ensure they Make Brands Matter.

Toni joined the Ogilvy Philippines Strategy Team in 2013, bringing with her almost a decade’s worth of experience in brand strategy across multiple categories including healthcare, QSR, telecommunications, alcohol, beauty and personal care, confectionery, cooking essentials, baby care.

In 2014, she took on the concurrent role of Training Director for the Agency to lead the development, implementation and evaluation of training programs to build core technical and management skills and strengthen company culture.

Toni has a passion for storytelling and consumer insighting, helping ensure work is culturally grounded to deliver clear business, brand and communications results.

Tony studied Design in UK as well as Architecture and Advertising in the USA.

He has 30-years experience in advertising and had assumed the posts of Executive Creative Director in several international networks such as Grey China、BBDO Greater China & Ogilvy Shanghai. In 2003, Tony founded aeiou, the pioneer of boutique creative agencies in China. In no time, aeiou rose to become the hottest name in China’s advertising industry.

Tony is one of the 25 creative people to receive the Creative Achievement Award for Asia Pacific Region from the New York Festival.

In 2013, M&C Saatchi acquired aeiou, changing its company name to M&C Saatchi aeiou, to be responsible for all its business in the Greater China area. M&C Saatchi is the largest independent advertising network in the world, listed in London Stocks Exchange.

Tony’s design works are collected by the Museum of Modern Art in The United States, and his advertising works have won almost all the international advertising awards.

Tony's work is published by Thames&Hudson London and New York in "CREATIVE ADVERTISING- IDEAS AND TECHNIQUES FROM THE WORLD'S BEST CAMPAIGNS".

Tony has also served as Jury and Jury Chairman in many international, regional and domestic advertising awards, He is also Visiting Professor at Nanjing University 、Master Tutor at Zhejiang University in China.

In 2017 and 2018, Tony was appointed by London International Awards as the only representative from the Greater China Area in the final judge panel for its Design Awards to take place in Las Vegas.

With over 20 years in digital marketing, Tuomas works in the intersection of technology, strategy, creative and business. As EVP, Managing Director for APAC, Tuomas oversees R/GA's business across Asia-Pacific.

Previously, Tuomas spent 7 years with TBWA\Singapore, of which the last 4 years overseeing TBWA\'s Digital and Innovation business across Asia. Before this he was the Head of Digital Arts Network, TBWA\'s digital brand, in Singapore. During his leadership, DAN Singapore was consecutively recognized as one of the leading and most innovative digital agencies in South East Asia.

Tuomas was featured twice by Campaign Asia-Pacific as 40 under 40 to watch, and awarded as Asia Pacific Digital Network Agency Head of the Year at the 2017 Campaign Asia Agency of the Year Awards.

He has been involved in awards juries around the world, including Cannes Innovation Lions, Effies, Spikes, Tangrams, and the WARC Prize for Innovation.

He is also a startup advisor, mentor, and board member.

Tze (Z) took on the CEO role of BBDO Greater China for 5 Years + now, with 450+ employees, 40+ brands under her watch and 13 direct reports in 8 agency branches across 5 offices in Greater China. She is also a member of BBDO’s Global Board of Directors and is the first Asian in the firm’s entire history to have ever achieved this feat.

Z’s leadership and focus has led to results where they matter - in the work produced for the company's clients, Campaign Greater China Agency of the Year Awards, BBDO recorded a stellar performance in the past 5 years. BBDO scooped the much coveted Greater China, China, Taiwan and Hong Kong Creative Agency of the Year, BBDO also made history by winning a record number of People awards.

Z is an outstanding leader and a forward thinker who brings an infectious energy and passion to all she does. Loved by clients and all who work with her. She has been a powerful force in the rapid growth and success of BBDO group in China - involved in all of the important strategic decisions for the company in the last 16 years.

Z was named 2019 Greater China Agency Head of the Year.

Udara heads brand, digital and Cx strategy at Toaster APAC - a Google approved Vendor. He also mentors start-ups with their business growth strategies and is an industry speaker across all things brand, digital, social and Cx.

Vaishali has largely been a single agency person. She completed 28 years at Ogilvy in 2017.

The first 16 years were at Ogilvy India and the last 12 years at Ogilvy Indonesia. She arrived in Indonesia in 2006 as Country Head of OgilvyOne, and then set up Soho Square, Ogilvy’s second agency, which she ran for 4 years.

In 2015, she was promoted to Managing Director, Ogilvy Advertising, a role she played till August 2017.

Vaishali has led teams that have won 2 Gold Echo awards, 3 Cannes Lions and she was also the winner of the prestigious David Ogilvy Award for excellence within the Ogilvy network.

In September 2017, Vaishali joined BBDO Indonesia as CEO. She worked on key accounts like Gudang Garam, P&G, J&J. After a year there, she took a corporate break due to personal reasons.

In January 2020, Vaishali joined Wunderman Thompson Indonesia as CEO.

During her career, Vaishali has led clients like Nestle, Unilever and Coca-Cola, managing multi-brand and multi-channel portfolios. Working on Social awareness projects for Unicef, Save the Children and USAID have added a richer meaning to her career.

Her strength lies in leading strong senior client relationships and creating highly motivated and effective teams. Both have been key to delivering enviable business results.

Vaishali believes creativity is at the heart of everything we do. She experiments in the kitchen, does a lot of handicrafts and is a voracious reader, attempting autobiographical writing occasionally. Competitive tennis and solo swims are her sporting forays.

From a young age of 5, Valerie was happiest when she could paint. Her love for art lead her to an amazing 20 years of creative career, building brands and creative solutions for the likes of Hewlett-Packard, Procter & Gamble, Singapore Airlines, HSBC, Burger King, VISA, Singapore Tourism Board, Changi Airport, Central Provident Fund, Shell and many others.

In 2010, Valerie was made the first female chairperson in the history of the Creative Circle Awards Singapore and went on to judge at all major shows such as Spikes Asia, Cannes Lions, D&AD, Clio, One Show and London International Awards.

Valerie made her mark in all the above shows with multiple metals over the years and has been voted as one of Singapore's Most Influential CD for 2011, 2012, 2013, 2014, 2015, 2017 and 2018 by the Institute Of Advertising, Singapore (IAS).

At the start of 2016, she was appointed as Head of Creative Shop for Facebook, Southeast Asia, where she spent 1.5 years in one of the most extraordinary organisation that inspired her to start her own artisan ice cream shop, Licktionary, which she runs with her husband, another advertising veteran, Farrokh Madon.

Having spent the last 30 years in the industry, Vishnu has worked across account management, strategic planning and agency management roles at creative and media agencies in India, China, Singapore and United Kingdom. He started his advertising career with Y&R in India, moving to Euro RSCG (now Havas Worldwide) Singapore in 1995. Under his stewardship, Euro RSCG grew to be one of the most successfully integrated 360 agencies winning the Agency of the Year at the very first Effies in Singapore.

Vishnu is currently the Chairman of the Vivendi Committee in India & Southeast Asia, a new role he has taken on since relinquishing his responsibilities as the Chairman & CEO for South East Asia & India at Havas Group in January 2021. He had set up the media network from scratch in Asia in 2005 and is credited with building a large robust offering for Havas Media in Asia. At Vivendi, he will focus on content development initiatives which he had commenced in parallel while at Havas for the last 18 odd months.

Besides serving on the jury of top global and regional events, Vishnu is also on the board of the Asia Chapter of Mobile Marketing Forum and regularly speaks at major industry events.

Yukio is one of the few creative directors who can lead both global & digital projects in dentsu inc. Born in Japan and raised in Canada in his early years, it was natural for him to explore international careers. In Fallon london, he had worked with clients such as Cadbury, FIFA, Orange Mobile, Sony etc. In Dentsu Tokyo, he had helped multinational clients such as Disney, TOYOTA, UFC, Moët Hennessy Diageo K.K. etc. succeed in the Japanese market. He won Spikes, Adfest, The Webby award, Dentsu award, TCC, ACC and more.

Yupin, Chief Executive Officer VMLY&R has more than 25 years of experience, most recently as CEO of McCann Worldgroup Thailand, a role she held for almost five years.

An expert in omni-channel communication – from ATL, BTL, digital marketing, shopper marketing and experiential. Yupin leads VMLY&R’s Thailand office, as the regional Centre of Excellence for Creative Content and Data for VMLY&R Asia.

Sani holds a Bachelor Degree of Economics from University of Malaya and bears more than 20 years of working experience as a Marketing professional. Started his career at Unilever Malaysia & led the branding teams in various product lines. He has helped grow key businesses into market leadership positions and been awarded with numerous Business & Marketing awards while serving in Unilever for 10 years. He also served at Unilever Thailand during those years.

Prior to joining RHB Bank Berhad, he was the Head of Marketing with HSBC Bank Malaysia Berhad for 9 years. He has led the bank wide marketing group throughout the years and have done numerous structural changes to ensure sustainable growth of the business. He has helped launch HSBC’s Islamic Bank franchise, grew its affluent customer base and commercialised its digital channel for the business.

Presently leading RHB Group Marketing as their Group Chief Marketing Officer and supports the Group’s various business entities across the ASEAN region. He was awarded as amongst Malaysia’s top marketer for 3 consecutive years in 2018, 2019 and 2020 and being recognised as Marketing trailblazer for Financial Services in 2020 by Marketing Magazine. In 2019, he was named as one of the “Influential Marketing Leaders to Watch” by Insight Success Magazine.

I have a passion for finding and telling great stories. When on stage, I love to grab the attention of my audience with stunning visuals (of my slides, not me) and insightful stories of innovation. Effective communication skill has been one of my strengths over the course of my career--both as a professional interpreter and as a B2B marketing professional.

Working in the information technology industry for almost two decades, I've been a passionate speaker and writer, touching on major topics in business and information technology, including industry trends, vision, and strategy, delivering message of innovation to corporate executives, IT managers, analysts, and journalists.

In my current role, I'm driving digital transformation at SAP Korea, guiding the digital marketing and social selling programs that are being put in place. Building on my strength in story-finding and story-telling, I help my colleagues, customers, partners, as well as journalists and analysts, to gain an insight on the latest trends and get an easier grip on what's at the cutting edge of technology.

Akira is a veteran in the aviation industry with more than 30 years of experience, and multiple leadership positions under his belt. In the course of his illustrious career, Akira has been named one of Asia’s Best Marketers and celebrated amongst the 50 Most Influential Global Marketing Leaders.

In his current role as Japan Airlines’ Vice President of Global Marketing, Akira leads the department in driving the growth and innovation across the airline’s international markets. Rendering his contribution to the larger marketing community, Akira also serves as a member of the CMO Council Asia Pacific Advisory Board, as well as the Airline Passenger Experience Association (APEX) Board of Directors. Akira is also a voracious researcher on business-related issues and has published a book on Japanese Corporate Groups.

Ali has more than 19 years of experience in marketing, sales and general management across multiple Food & Beverage categories. Ali had one of the unique opportunities to live and work in North America, Europe, Middle East as well as Asia. During this remarkable journey, he has successfully led business turnarounds, managed business P&Ls, ran billion-dollar brand’s global strategies, and launched award-winning innovations & marketing campaigns.

In his current role as Business Head of Dairy at Nestle Vietnam, Ali leads multiple brands of Dairy and Plant based nutritional beverages. He, along with his team, has won 2 Asia Pacific Effie awards as well as multiple other awards of recognition & excellence.

Alice Fok
Head of Customer, International and Marketing
Wealth and Personal Banking
HSBC Bank (Singapore) Limited

Ms. Alice Fok is a business leader with diverse senior management experience in wealth & retail banking across marketing and customer experience, product management, data analytics and digital banking. She has a strong track record of success in building innovative solution and winning teams to provide optimal values to consumers and outstanding business results in financial services in US and Singapore. Ms. Fok was with Citibank Singapore, most recently as Director, Customer Franchise in its consumer banking business.

In her current role, Ms. Fok oversees the Customer Propositions, Customer Experience, Digital Engagement & Sales and Marketing teams across wealth continuum from Retail banking in Singapore to Private Banking in SEA. Ms. Fok’s depth of knowledge especially in leveraging customer insights and data analytics to drive a customer-centric culture enable the bank to further sharpen its propositions and develop marketing strategies that support its bold growth ambitions.

Mr Alvin Neo is the Chief Customer and Marketing Officer (CCMO) at FairPrice Group and the Managing Director of NTUC Link. He is responsible for driving strategic marketing, customer, partnership and communications initiatives to achieve business growth, uplift customer experience, customer-centricity and loyalty across the group. Key recent achievements in 2020 has been to have Fairprice achieve #1 in Campaign Asia's top local brand awards and top 5 in YouGov's best brand list, both for the very first time.

Prior to his current appointment at FairPrice Group, Alvin has over 20 years of local and international brand, business and marketing management experience. He was part of the management team at leading healthcare provider Parkway Pantai, where he was the Group Chief Marketing Officer, heading their commercial function which included sales, marketing, market development and doctor/portfolio management. He was responsible for driving revenue and volume growth across multiple countries, as well as the development of the group’s Future of Healthcare Marketing. Prior to Parkway Pantai, he was with Johnson & Johnson where he was Diabetes Care Franchise Head for J&J Medical Asia Pacific and Senior Marketing Director for Global Emerging Markets for J&J Consumer. His earlier career spans various business, marketing, strategic business development roles with Procter & Gamble, Gillette, technology startup Netdecisions, and he was also a strategy consulting leader with The Boston Consulting Group.

Andrew currently oversees all shopping centre marketing & innovation strategies for IKEA Southeast Asia & Mexico.

He has more than 18 years’ experience across both the client and agency spectrum, handling brands as diverse as IBM, SK-II, KFC, Uniqlo, BMW, Microsoft and Disney both locally and regionally. Prior to IKEA, his experience includes marketing and strategy roles at IBM, P&G, Interbrand, Isobar and DDB.

He holds an MBA from the Melbourne Business School. Recently, Andrew was recognised as one of the Top 25 Innovators in Asia Pacific for 2020, according to the Innovator25 Global Rankings.

Ari is passionate about how people makes daily decisions and their rationales for making their choices about what to do or buy; it's all about people at the end of the day.

He brings almost 20 years of international experience having worked in Latam, Europe, Middle East and Asia across different commercial roles.

Ari believes that connecting with people in a relevant way, at the right time and in the right place combined with the business objectives is the key for success in the business.

He is married and with 3 small kids; loves to explore cultures and places and ultimately to connect with different people around the world. It's all about people at the end of the day :)

Brendon is an experience designer who cares about creating products, brands, and campaigns which matter. He currently works at Oracle where he helps customers on their digital transformation strategy.

Over the past 20 years Brendon has worked with technology start-ups, NGOs, creative teams, and some of the biggest companies in the world to produce a variety of successful campaigns, products and services and has received more than 100 awards in the process —including a few Effie Awards.

Always interested in “Why” and “What Next”Brendon is especially interested in how new technology and innovations can help brands in a meaningful way. He writes about it, creates strategies around it, designs them, and connects people and teams to bring them to life.

Previous to working at Oracle, Brendon spent almost 10 years at McCann Worldgroup in Singapore where he started the UX department as a consultancy and lead the strategy team for both the McCann and MRM//McCann business across APAC.

Caroline Hugall is Group Brand Strategy Director at Insurance Australia Group (IAG) working across the portfolio of brands including NRMA Insurance. She runs a team responsible for Brand Strategy, Media and Effectiveness. Her career started in London working at Naked Communications running Global Integrated Communications programs for the likes of Coca-Cola and Nokia. In 2010 she relocated to New York working at Ogilvy and then client-side at Mondelez, leading Planning for big global brands like Oreo and Trident Gum. In 2018 she returned to Australia and lives in Sydney with her husband and three small children.

Cheryl is part of the early founding team at Grab. Starting in Kuala Lumpur as a one-man marketing team for the taxi business, she has since set up the marketing functions across Southeast Asia for Grab over the last six years. Today, she leads marketing in over 200 cities in eight countries, covering all of Grab's business verticals including transport, food, payments and logistics. She oversees Grab’s marketing efforts across the region, leading a team of over 400 marketers across Southeast Asia.

In her role:
• She shapes the strategy behind the company’s user growth and lifecycle management.
• She leads teams across the end-to-end sphere of marketing, covering advertising and promotions, branding and reputation, public and corporate reputation, product marketing, marketing research and analytics.

Recognised as a thought leader in the tech and start-up space, Cheryl has been invited to speak and serve as a panellist at various technology, start-up and digital marketing conferences and forums.

Mr Goh Chin Hou is the CEO of BURGER KING® Singapore, and is responsible for driving overall business growth. Since he took charge in 2016, BK has grown from strength to strength, where he has opened more than 15 new restaurants. With focus on the guests, he endeavors to create unique guest centric experiences to serve guests better, Chin Hou hopes to bring BK brand to all parts of Singapore and make it an accessible F&B brand in Singapore. He has more than 15 years’ experience in F&B management, where his background stems strongly from marketing and category management. His last position was General Manager, BURGER KING® Taiwan, where he engineered a successful turnaround of the market. Other previous experiences include Starbucks, where he spent about 7 years between Singapore and China and FMCG giant Nestle.

Chris is the Chief Marketing Officer for Everise, a leading customer experience solutions and technology company. As CMO, he is responsible for bringing Everise’s transformational brand and to life, communicating it effectively to both business and talent audiences across the Americas and Asia. He leads a diverse team of marketing, internal communication, public relations and creative professionals.

Chris’s journey into marketing began when he moved to Malaysia as a Digital Planner for FutureLab Asia in 2011. The firm was later acquired by digital services firm APD in 2012 where he advanced to Head of Strategy for Asia. Chris’s experience combines digital and marketing strategy, advertising, market research, and brand planning.

Recognising that consumers were shifting to self-service channels, he co-founded Hyperlab in 2016 with a vision of making Conversational AI the primary interface for automating customer experiences. Hyperlab now powers Everise’s Digital Experience solutions, after being acquired by Everise in 2018.

Notable awards and accomplishments include an EFFIE and Mumbrella’s Campaign of the Year. Chris has also judged the Malaysian and APAC EFFIE Awards, STEVIES Awards and has contributed articles for Chatbots Magazine, TechinAsia, Marketing Magazine and Customer Think on the intersect of technology and customer experience.

A marketing and communications guru, Porter possesses more than 40 years of industry experience in both agency and in-house capacities. Prior to joining Unilever in 2010, Porter spent 25 years in UK agencies before a 7-year stay in Asia Pacific with Mindshare where he managed the agency’s multimarket relationship with Unilever.

In his present role at Unilever, Porter oversees one of the largest media budgets in a diverse region spanning 14 time zones. He is responsible for driving the company’s innovation in communications channel planning to develop Unilever into a major force in digital marketing in the region.

David represents Unilever externally as the VP (APAC) for the World Federation of Advertisers and as Chair of the APAC Mobile Marketing Association.

Dawn Lee leads the Corporate Marketing function at the Health Promotion Board (HPB), to support the achievement of its vision – A Nation of Healthy People. She sets the strategic directions for the marketing programmes of HPB, spearheads effective communications in all channels, both offline and online, to achieve the Board’s goals of high levels of outreach to all Singaporeans, enhancing health literacy and driving sustained behavioral change.

Prior to joining HPB, Dawn has more than 20 years of experience in the marketing and management of consumer packaged goods and held progressively responsible roles in several MNCs, including GSK, Sara Lee, Quaker Oats and 3M. In her past employment, Dawn managed the full spectrum of marketing function across different Asian markets; including the development of market entry strategies, brand positioning and marketing communications, product portfolio management and new product development.

Dawn holds a Bachelor of Business Administration degree and a Master degree in Marketing. She is married with two children.

Dennis is the Media Director of Unilever Philippines, where he leads the creation and execution of local media strategies for some of the world’s biggest brands in Personal Care, Home Care, Foods and Refreshments. A number of his works were recognized in local and international awards, including Festival of Media, D&AD, New York Festivals, APAC Effie, WARC, MMA Smarties and Spikes.

He is the Vice President of the Internet & Mobile Marketing Association of the Philippines (IMMAP); and was the Chairman of the Digital Measurement Board of the Philippines (DMB).

Whilst enjoying media and marketing as a profession, Dennis is a licensed Chemical Engineer. Thus, he believes in building brands with magic and logic, math and meaning.

With over 20 years in advertising, branding, digital media and adtech space in South East Asia, Diana Boo brings extensive digital marketing experience with a proven track record in partnership management and business growth. Prior to joining Lazada, Diana helmed Country Manager for iflix Malaysia and Brunei, leading 4 major business divisions mainly content, marketing, distribution and sales. Prior to iflix she was one of the pioneering team who co-founded the formation of CtrlShift, held the role of Regional Head of Publisher Solutions for SEA business, for over nine years. Prior to CtrlShift, she held senior roles at renowned advertising agencies such as BBDO/ Proximity and Saatchi & Saatchi before expanding her portfolio to digital media.

When she's not at work, she loves to travel, experiencing new culture, explore new cuisines, bring home memories by shopping a lot and collecting art pieces from country local artists. Closer to home, when she has some free time, she likes to take weekend arts & crafts workshop, she’s done leather crafting to perfume making and then discovered that she has a natural talent in flower arrangements. You can call her Diana (pronounced as Dye-ana, similar to the late Princess of Wales), D or Boo in short.

Edward Bell is responsible for the development of brand strategy, consumer insights, and marketing communications for the Cathay Pacific group globally.

Mr Bell has spent the majority of his career in marketing strategy and later as a CEO for marketing and communication consultancies across Asia and Greater China, working for a diverse set of brands and businesses.

A seasoned marketing professional, Mr Bell is the recipient of the prestigious IPA and Jay Chiat awards for marketing effectiveness and strategy and is a regular author and speaker.

Originally from Melbourne Australia, Mr Bell is married with three children, and happily calls Hong Kong 'home'.

Edwin Teoh is the Director of Marketing at Canon Singapore Private Limited. He has been in Canon for 20years and has extensive marketing experience. He is responsible for the marketing strategies and campaigns for the company and has been instrumental in creating and executing signature events and award winning initiatives for Canon. Having served on both domestic Singapore as well as South/South East Asia regional roles, he is keenly aware of the challenges facing marketers in the region. He had also served on the judging panels of several marketing/creative competitions in the past and was awarded Marketer of the Year at the Singapore Media Awards in 2014. A hobbyist photographer, he blends his personal passion with the requirements of his job.

Elaine is the Head of Digital & eCommerce Transformation for British American Tobacco North Asia Area. Heading up the Digital & eCommerce Transformation team, she has an overall responsibility for spearheading Digital & eCommerce strategy creation and delivery, with priority focus of driving business growth through transformation within the Area.

Prior to BAT, Elaine was with Philips for 14 years in various Digital & eCommerce roles in Netherlands, China, South Korea, and APAC, managing the Consumer, Healthcare and Sleep & Respiratory business. She also spent 4.5 years in the agency side with Carlson Marketing Worldwide Singapore, managing clients with digital portfolio, such as ExxonMobil, SK-II and Guinness for Southeast Asia.

In her role for Philips ASEAN Pacific, she led the digital transformation journey and setup of The PULSE at Philips, which focuses on end-to-end digital management, performance management and driving DROI across digital activations in the region. The concept and some of the work produced by this team has won global Philips awards as well as industry awards in the region, such as at 2015’s Campaign Asia, 2016 Singapore Creative Circle Awards, 2016 and 2017 Singapore Advertising Hall of Fame Awards.

Emily is currently the Head of Marketing at TruTrip.co, a business travel management company focused on keeping travellers safe especially during the Covid-19 pandemic and determined to bringing travel back to where it once was.

Previously, Emily was awarded Top 40 Women to Watch in APAC by Campaign Asia for her role as Managing Director of Lion & Lion Malaysia, where she grew the business by +30% in topline revenue and +90% in profit contribution. Emily then led a team of 100+ young digital minds, as Chief Digital Officer, delivering digital marketing solutions to many clients across 6 countries in APAC.

In 2015, Emily held a senior leadership role in L’Oreal Malaysia where she drove the digital + ecommerce transformation and achieved the highest market share for many beauty brands

As Chief Customer Officer, Myer, he is responsible for the key customer facing functions of online, MYER one, marketing, corporate affairs and communications.

Geoff has led advertising, marketing, communications and media functions at some of Australia’s most well-known and respected organisations, Tourism Australia, Westpac, David Jones, IMG/Rugby World Cup and Sydney Olympics.

Throughout his career, Geoff has led innovative work through traditional and digital channels, aimed at improving the customer experience, creativity, increasing engagement, advocacy and loyalty whilst, at the same time, driving strong and measurable commercial outcomes that improve shareholder value and financial performance.

Gino Borromeo

SM Supermalls

VP – Corporate Strategy

Gino looks after the growth strategy for SM Supermalls – one of SEAsia’s largest mall operators - while helping guide the development of new malls and expansion projects. He also oversees marketing for the group’s Premier Malls.

Before joining SM Supermalls, Gino was Chief Strategy Officer at McCann Worldgroup Philippines, the country’s largest marketing communications agency. At McCann Philippines, he led a cross-functional team of strategists covering expertise in brand strategy, social media, healthcare, eCommerce, digital media and data analytics. Under his leadership, McCann Philippines was a consistent Effies winner, for brands like Jollibee, Nestle’s Kit Kat and the Metro Manila Development Authority.

A strategist by training, Gino brings 20 years of hands-on strategy experience for brands at the local, regional and global levels. Thanks to frequent travel from past roles, Gino is an “anyvore” who will try anything at least once. From river eel in Cambodia to hairy crab in China and biltong in South Africa. He is partial, however, to a well-made Filipino sinigang.

Guy Kellaway is a global marketer, having worked for Nestlé over 25 years building brands with purpose across multiple markets including Oceania, Asia and Africa. He is passionate about connecting cultural insights to grow sustainable business & empowering the teams that deliver results.

Guy is currently the Communications Director for Nestlé Indonesia, where he leads insights, media, content, engagement and eBusiness transformation teams as drivers of brand and business performance across the portfolio of iconic global and local brands.

In her current role, Helen leads the Brand and Marketing functions at Sky New Zealand. This includes direction of the Brand Experience end-to-end across all marketing and communications, customer experience, product development and digital. Within the marketing area, her responsibilities extend beyond the delivery of marketing campaigns to sponsorships, activations and community initiatives, commercial partnerships, and relationship management.

Prior to her time at Sky, Helen spent over 12 years working in advertising agencies in London, Amsterdam, Australia and New Zealand. This included the account management of award-winning work for Nike and Nokia at Wieden + Kennedy London, Asics Global and hp Europe at 180 Amsterdam, Samsung and Mars at Colenso BBDO Auckland.

Helen began her career as a Commercial Solicitor after graduating with a BALLB from the University of Otago in 2004.

An award -winning marketer, Helen is a Purpose-driven, Result-oriented, Multi-cultural Leader with a successful career track record in various industries such as personal care, homecare, food, petcare, and chocolates. She have transformed businesses and spearheaded revenue growth, profitability and built high-performing teams in multiple geographies – both developing and developed markets across Asia and Emerging Europe. Proud to have spent most of my career so far in great organisations - Nestle, L'Oreal, Mars Inc, Netflix.

Most recently, Helen is the Deputy Director, Head of Content Marketing for True Digital Group, based in Thailand.

2020 Thailand Women Leader Award (CMO Asia)

2013 Best Global Campaign, Pedigree 5 Signs “Miracle (Mars Inc,)

Hitu heads the marketing function for Microsoft in India, a role she assumed in May 2020. Leading the brands voice & purpose, her team is responsible for customer acquisition, retention & advocacy for its commercial & consumer business in India.

Passionate about both the art and science of Marketing, she believes in leading the function as a driver for business growth vs that of a brand/advertising custodian alone.

In a career spanning over two decades, Hitu has donned different hats across 3 companies: Microsoft, McKinsey & Co. and 3Com. With expertise in strategy consulting, business & channel management, she has led brand marketing and go-to-market portfolios in India and the United States.

Known for her strong ability to challenge the status quo and think innovatively, she is also a regular speaker on the evolving role of marketing, infused with data & technology. Passionate about mentoring the new generation of business and marketing leaders, she is a strong advocate of women driving impact in senior leadership roles.

If not a marketer, she would’ve been a danseuse. She also enjoys the wilderness, long hikes, adventure sports & street food!

For more information, please visit:
https://www.linkedin.com/in/hitu-chawla-2508909/
https://twitter.com/HituChawla/

The Chairman of Multifinance Plc, Imal has previously been the CEO of Ceylon Biscuits Ltd and Managing Director of Hemas Manufacturing Sri Lanka and Hemas Consumer Brands, Bangladesh.

Imal has worked with multi nationals such as JWT, Unilever, Glaxo-Smithkline, Coca-Cola and Chevron in the Middle East, in South East Asia and in the Indian sub-continent.

He was the President of the International advertising association (Sri Lanka Chapter 2007-2008)and the founder chairman of the Sri Lanka advertising awards (2006). Imal was also the Chairman of the “EFFIES” Sri Lanka jury (2009, 2012,2016) and Chairman of the Trustees of the Sri Lanka advertising awards (2010). He is also the Founder Jury Chair for the Sri Lanka Digital Marketing Awards.

A visionary marketer and business developer with 20 years of experience in building brands through driving disruptive marketing strategies in the digital and social media space. Currently, Jamie Lee leads the Sales and Marketing functions for the MG brand in Singapore. Jamie is responsible for the strategic direction and implementation of marketing, branding, partnership and communication efforts to achieve business targets.

Prior to this, Jamie spent 14 years in China and Singapore with the Volkswagen group, one of the global leaders in the automotive industry where she was successful in building strong local business development teams in partnership with business partners to achieve over 150% growth in key performance indices.

20 year career in Marketing reflecting a depth of valuable and diverse experience in driving overall marketing & brand strategy, consumer insights, innovation & brand leadership to produce business results in leading FMCG companies such as PepsiCo, McDonald's, British American Tobacco, Pernod Ricard and now The a2 Milk Company. Experience in both regional & market roles focused in Asia Pacific including Australia, China, India, Korea and Singapore.

Creative, strategic, business & brand-building Communications and Content Professional. Extensive 27-year experience in advertising and marketing of multinational and local brands spanning various categories (FMCG, Telco, Finance, Transportation, Retail, Advocacies).

As both Client and Agency, his work has won over 215 metals from various international and local award-giving bodies such as Cannes Lions, Clio, AMES Grand Prix, APAC Effies, London International, WARC, Spikes, DMA International ECHO Awards, Smarties, Tambuli including Recognition from H.R.M. King Abdullah of the Hashemite Kingdom of Jordan.

Award-winning Screenwriter and Film Producer. Winner of the Palanca Awards (the Pulitzer Prize of the Philippines). Painter. Prayer Warrior. Husband. Proud father of two.

Jennifer Lam
Head of Marketing and Communications
Hongkong Land Limited

Jennifer Lam is Director and Head of Marketing & Communications of Hongkong Land Limited. She leads the corporate communications and marketing functions with a focus on the Company’s prestigious regional portfolios, primarily the Hong Kong Central portfolio; marketing retail flagship properties including LANDMARK, ONE CENTRAL MACAU, WF CENTRAL in Beijing and JL CENTRAL in Nanjing. Ms Lam has a passion on data-driven marketing and launched the regional luxury loyalty programme, BESPOKE in 2017. She also successfully led the rebranding of Hongkong Land in 2013 and 2020.

Ms Lam joined the Company in 2012 and has strong regional exposures covering 16 markets. Prior to joining Hongkong Land, she managed Melco Resorts & Entertainment’s marketing and launch of City of Dreams and its US$250 million entertainment offering – The House of Dancing Water. Ms Lam has also held a number of senior and leadership roles at integrated communications agencies. In these roles she gained extensive experience in integrated marketing and communications.

Born in Hong Kong, Ms Lam graduated from the University of Hong Kong with a Bachelor of Science Degree (Honours).

Jeremy is a marketing and retail veteran of just under 20 years in Greater China and has enjoyed every bit of his career. He has worked with well-known international brand such as Levi’s, Gap, Old Navy, Puma, Reebok, and Giordano and an extended retail background working for retail giants such as Watsons, Belle International and Marathon Sports.

With a strong digital and brand experience, he has lead his team into winning multiple Chinese and International creative and integrated marketing awards such as Effie, Internationalists, MMA Smarties, Great Wall, Media 360, Golden Mouse, etc.

Currently he is working as the Head of Marketing for Charterhouse Asia, the Asian head office of the renowned Charterhouse School in the UK. His work is to develop branding and communication for the education group's 17 countries and region that it has rights for. He has also been as a jury for 4 years with the ROI festival creative awards in China and for the 4th year as a jury for APAC Effie.

An accomplished marketer, Josephine has been spearheading digital strategy and operational excellence with proven commercial impact across the Asia Pacific region for more than 20 years.

She is currently focused on driving global digital solutions across the international markets at McDonald's, and previously led global digital media acceleration and activation to deliver personalised consumer connections and digital product marketing for McDelivery with the McDonald's owned ordering platforms.

Prior to McDonald's, Josephine headed up eCommerce/Digital at MediaCom APAC, and managed digital transformation and marketing in North Asia for CBS Interactive and a travel ecommerce startup.

Hello,
I am CEO of ScentOn, a leading scent marketing company based in Seoul, Korea.
I am business person, perfumer and marketer.

I found scent marketing is fascinating as scent marketing techniques are gettig used more by companies worldwide to enforce a brand image, improve consumer's perception of product quality and drive sales. Scents can help create an experience associated with a brand.

Previously, I was marketer at global FMCG/food companies such as CJ, Bullsone, Unilever, Reckitt Benckiser and Bausch & Lomb, working on a number of new product launches and brand campaigns.

An award-winning global marketer and business leader, Kartik is a veteran of billion-dollar purposeful brands like Lux & Smile at Unilever. He is currently the Global VP, Product Strategy & Innovation for Tupperware, a loved and iconic brand worldwide that is driven by its purpose of nurturing the future of families, communities and planet, everyday. Prior to this, he was heading Marketing & Digital for APAC.

A seasoned global leader with multi-market experience, Kartik has lived in India, Singapore, Bangkok and UK over the last two decades, developing solutions for markets in Americas, Asia, Europe and Africa. He has been the recipient of multiple awards including POPAI Global, Spikes Asia, Mumbrella Asia, Ad Stars and Marketing PR awards, and has been member of the Jury at APAC Effies for last 3 years.

With a strong belief in the power of brands to do good, Kartik is always looking for ways to use that brand-power to delight people through purposeful innovation, stories and experiences. These days Kartik is busy with creating an agile consumer-centric product innovation organization. A happy introvert, Kartik is always open to exciting one-on-one idea exchanges over a cup of coffee!

Kavita Chaturvedi, is currently the Chief Operating Officer of ITC’s Snack Food Business. ITC is one of India’s foremost multi-business enterprise with interests in consumer products, hotels, paper, agri-business and IT. ITC Foods is the third largest packaged food company in India and also the fastest growing, with strong play in staples, snacks, biscuits, noodles, spices, luxury chocolates etc.

Kavita has 18 years of experience in Consumer product goods, comprising creation, development and nurturance of some of India's foremost Food brands such as Aashirvaad, Sunfeast Yippee! Noodles, Bingo! Snacks, Fabelle Luxury chocolates, ITC Master Chef, Kitchens of India and so on.

An MBA from Mudra Institute Of Communications Ahmedabad (MICA), the first two years of her career were spent working on mainstream aswell as non-traditional media on Unilever's Haircare, Infant Care and Femcare brands.

A certified Scuba Diver, Kavita likes to add dives to her "log book" during her travels.

Currently with Fraser & Neave, Limited’s f&b business as Director, Marketing (Dairies), responsible for developing and driving our Dairies brand portfolio strategy, positioning architecture, new product and packaging development across markets in ASEAN. Marketing experience spans across markets in Asia as well as FMCG categories in dairy, beverages, personal care, household care and OTC healthcare.

Kuo-Hi Lee leads the project house ‘Move Forward’, a brand initiative to innovate the brand at Volkswagen Passenger Cars in China. Before that she has worked in different roles at Volkswagen as Director Brand Management and Director of Brand Marketing.

Born in Germany with Korean roots, Kuo-Hi started in global network and boutique agencies more than 20 years ago. Her career kicked off with international accounts in Germany, notably in diverse client and marketing management positions. Later in her career, she expanded her extensive expertise into strategic brand building as consultant to automotive OEMs and companies in consumer electronics, retail and hospitality.

Since her first experience in China back in 2007, Kuo-Hi is currently on her third stint fascinated by the transformation and innovation speed this country has to offer. She is passionate to drive effective and impactful brand building – better brand experience to people through deeper integration of data, meaningful brand strategy and creative content.

‘The only way to do great work is to love what you do.’

Ms. SUN is Vice President, Head of Marketing, SAP APJ & Greater China. Prior to join SAP, she held Performance Marketing Director position in IBM Great China for 5 years and worked for PWC Consulting as a Strategy Consultant for 8 years.

Ms. SUN is one of the most prestigious CMO in B2B marketing. In 2017, She received the Ram Charan Award for Management Practice from the Harvard Business Review. In 2018, she was awarded the “Meritorious Figures” by the China Advertisers Ceremony Organizing Committee. She is a Final Jury member of the Greater China Effie Awards, ROI Award and a Jury member of the APJ Effie Awards. Ms.SUN had translated and published two books - Fundamentals of Accounting by professors at Stanford University and Advanced Analytics Methodology. She is a regular guest speaker at Tsinghua University’s School of Economics & Management and a career counselor at Tsinghua.

Ms. SUN graduated from Tsinghua University with a bachelor’s degree in Environmental Engineering and a master’s degree in Finance and Accounting. She also holds an MBA from HEC Paris/London Business School. She is also a graduate of the CMO Executive Training Program at the Kellogg School of Business, Northwestern University.

Lisa Ransom is a global business leader and marketing executive with over 25 years in the Consumer arena, across the Asia Pacific region.

Lisa joined Dairy Farm in November of 2018 where she has taken on the responsibility of creating a unified Marketing Group support function, driving scale efficiencies, group synergies and building the talent of the Marketing teams. In her time with Dairy Farm, Lisa has led the reorganisation of the creative, production and media agency portfolio and most recently was part of the team who launched the yuu Rewards platform.

Lisa has held various marketing and leadership roles including CEO of Pizza Hut Australia where she led a business and brand recovery and the purchase of the business from previous owners Yum.

Prior to this role, Lisa spent 18 years of her career as a marketing leader with McDonald's Restaurants. In her time with McDonald’s, Lisa led Marketing, Menu and Strategy teams based in Japan, Korea, Hong Kong, and finally based in Singapore for the Asia Pacific, Middle East and Africa region which covered 38 countries, with 10,000 McDonald's restaurants and $18B in sales.

Lisa is also a passionate cook and traveller, who often combines the two by indulging in local cooking courses when she travels.

Macy graduated from The University of Hong Kong, majoring in Economics and American Studies. She is now the Vice President of Brand and Communications at CSL Mobile Limited. Formulate marketing & branding strategies, strategic projects implementation, as well as leading digital innovations and social media for csl and 1O1O.

She worked in Leo Burnett and JWT with 10 years brand and advertising experience - working closely with over 10 brands across a broad range of sectors including Telecoms, FMCG, Finance, Insurance & Luxury. She is now the Chairman of The Hong Kong Advertisers Association.

Mandy currently serves as the Regional Marketing Director, Asia Pacific at Subway, where she is responsible for Strategic Planning & Consumer Insights, Integrated Brand Communications, Innovation, PR and CSR. As part of the APAC Leadership and Global Marketing Leadership teams, she focuses on driving brand transformation by instilling a consumer-first and data driven mindset, building a high performing marketing organization and delivering marketing initiatives that have resulted in profitable sales growth.

Before Subway, Mandy worked in a variety of global, regional and business unit level roles at P&G, Fonterra and General Mills. She is passionate about making a difference, leading positive change and developing people.

Outside of work, Mandy enjoys spending time with her husband and 8-year old daughter. When she has time for herself, she indulges in reading, swimming and shopping.

Manish Dubey, CMO ICICI Prudential Life (India), is a strategic business and marketing leader. He operates at the intersection of Marketing strategy, Business growth and Digital marketing. Awarded the “Marketer of the Year – Insurance” at the IAA Leadership awards in 2016, he has some outstanding marketing and digital campaigns to his name. Manish is inspired by the way consumer behavior is changing around us and the opportunity that this provides us to re-imagine the supply side landscape. He also leads the direct-to-customer online business at ICICI Prudential. Manish has worked extensively on the digital customer acquisition and brand building. On the customer experience side he has influenced re-drawing the product offerings, simplifying sales processes, creating engaging user interfaces and challenging the product constraints. On the brand side, he has introduced innovative media and brand practices to drive more impact in less cost. In his personal space, he is an avid reader and a regular runner. He is associated with the cause of promoting inclusivity for the disabled.

As Chief Marketing Officer, Marcus oversees brand marketing, public relations, events, product development and marketing, corporate social responsibilities, business analytics and consumer insights at NTUC Income and is a member of the company’s Executive Committee.

A dynamic and business strategic individual, Marcus who leads a 38-member team at NTUC Income is also the chief architect of the company’s e-commerce strategy. He implemented the industry’s first digital distribution platform which was a commercial success for NTUC Income. His youth-centric digital marketing efforts also boosted the company’s youth market-share.

Prior to joining NTUC Income in 2013, Marcus was Brand Marketing Director at Adidas China. Alongside his team, their marketing campaign for women clinched a Gold Effie and also resulted in a 30% increase in market share.

Before his move to China, Marcus was Head of Brand Marketing (South-East Asia) at Adidas Singapore and South-East Asia. During his tenure there, Marcus was named Marketing Magazine’s Industry Top 25 Rising Stars under 35 for his impressive portfolio of award-winning marketing campaigns which also overdelivered on business target.

Before this, Marcus was Senior Brand Manager at Unilever, where he managed a full range of total home and personal care brands for the Singapore and Malaysia markets. Appreciated for his cross-functional and result-driven leadership, Marcus received six promotions during his five-year tenure.

Marcus holds an Executive MBA from INSEAD, Bachelor of Business from Edith Cowan University, Australia and has a Diploma in Tourism Studies from SHATEC. For leisure, Marcus enjoys running marathons, football and travel.

Yoly is the Corporate Communications Group Senior Vice President and Chief Sustainability Officer of the number one mobile company in the Philippines - Globe Telecom Inc.

She finished AB Communication Arts at the University of Santo Tomas with an MBA from the Ateneo Graduate School of Business. She is a member of the Asia Pacific Association of Communications Directors (APACD), and Public Relations Society of the Philipiines. She became the first Filipino to be recognised with a C4F Davos Award by winning the Ideas of the Future-Personal category under the Start-up and Technology Categories. She was also recognized by PRWeek as one of the 500 most influential people in the global PR industry for three straight years from 2015 to 2017. She served as judge to the following: PR Week Asia Awards 2014-2017, Marketing PR Awards 2015-2017, Boomerang Awards 2017, APAC Effie Awards 2016-2018, PR Week Global 2018.

A Marketing and Corporate Communications Executive with over 30 years solid experience in Integrated Marketing Communications, her expertise lies in Strategic Communications for Corporate, Brand, and Crisis Communications. She handles stakeholder relations involving employee culture development through Internal Communications, media and government relations, as well as the company’s corporate social responsibility and Sustainability programs.

A driven senior marketing leader with a proven track record of developing marketing strategies, digital transformation, change management and innovative firsts across different markets largely in telecommunications, with a recent career pivot to the quick service retail industry. 21 years of experience in leading cross functional teams to build award winning brand & marcomm campaigns, #1 digital product and first digital telco payment whilst piloting new digital innovation in an emerging market.

Also, the project lead for a brand refresh exercise for a RM 38 bil market cap company, an advertiser of the year and a Guinness World Record holder. Elected Vice President of the Malaysian Advertisers Association for 2 terms (2014 – 2017) and the organising chairman for the 2015 Malaysian EFFIE awards.

An active jury member for several local and regional marketing effectiveness awards, panelists and speaker in a few conferences.

Mayank Shah
Sr. Category Head
PARLE PRODUCTS PVT LTD

A graduate in Electronics & Instrumentation Engineering and postgraduate in Management from Indian Institute of Management, Mayank Shah is recipient of Gold Medal for Scholastic Performance from IIM. With 20+ year’s experience and career spanning across FMCG categories from OTC to processed foods, he has worked across various functions of Sales & Marketing Management.

He joined Parle Products Private Ltd., the leading manufacturers and marketers of Biscuits, Confectionery, Snacks, Chocolates and other Bakery items, in 2001 and is currently working in the capacity of Sr. Category Head.

He is based in Mumbai and is responsible for product portfolio management, advertising and promotions for Biscuits and Chocolates Vertical.

A Marketing Professional with over 20 years of experience, Ms Minoo Phakey has a strong passion for creating powerful brands.
An alumna of St. Stephens College, Minoo joined Dabur over 2 decades back, is a seasoned marketer with cross-category experience in Skin Care, Healthcare, Baby Care and Hair Care. She has been actively involved in launching new brands for Dabur, besides restaging several traditional Dabur brands to make them more contemporary. She has handled various business roles driving profitable growth through competitive brand strategy and innovation.
She has held workshops on Insight Mining, led media systems and processes. In her current role, she is heading Marketing Strategy and Investments across categories within Dabur. This entails identifying investment opportunities to maximise Revenue while generating optimum ROI.

Linked in: www.linkedin.com/in/minoo-phakey-185ab65/
Twitter: @MinooPhakey

A mother of two teens, she actively pursues her passion in classical dance, Kathak. She has given many stage performances and has recently graduated in this field. She hopes to teach this form of art to underprivileged girls in future. An adventure sports enthusiast, she is seen rafting, bungy jumping, hiking, and trekking.

Nick Boyden is Area Marketing Director for GSK Consumer Healthcare Australia and New Zealand, with responsibility for all marketing activities (both consumer and expert). Prior to joining GSK, he worked across a number of FMCG businesses both in Australia and overseas. Nick previously was Head of Marketing for Cerebos Suntory responsible for their food and coffee brands in Australia and New Zealand. Nick has also held a number of senior roles at Nestle, Campbell Arnotts, and Unilever both in Australia globally across across their Personal Care and Homecare categories on brands such as Lynx and Skip. Nick has been responsible for reshaping Tim Tam, relaunching a number of brands such as Nescafe, Robbert Harris Coffee (NZ), Gravox, and Fountain Sauces.

Pepe Torres is a marketing leader with 13+ years of international marketing experience with brand-building, business-growing and award-winning stints in Procter & Gamble and Airbnb. He is currently with BDO – the #1 bank in his home country of the Philippines – where he is at the forefront of helping the bank win with the next generation of customers against fintechs by launching new digital products and leading the transformation of the marketing practice.

Rachelle Berges works for Exclusive Networks APAC, developing future facing GTM strategies, Demand Generation and Partner programs for the defining cyber security and cloud technologies of our time. Exclusive Networks is the global specialist VAD for cybersecurity and cloud solutions – the defining and interdependent technologies of the digital era. Rachelle has a diverse and successful 20+ marketing track record conducted across APAC spanning both B2B and B2C MNCs. With the constant theme of building Modern Marketing and Demand Generating teams and capabilities she spent over 4 years in Tokyo managing IBM accounts for Ogilvy and Mindshare, 8 years based in Hong Kong with Motorola Enterprise Asia Pacific and a further 4 years working for WPP agencies on Huawei, Jetstar and L'Oreal accounts across APAC. Rachelle also founded the APAC marketing team for the successful Robotic Process Automation start-up, UiPath.

Having worked both in-house and on agency side for consumer and enterprise technology companies Rachelle has a strong technical grounding in both marketing strategy and execution in the digital marketing landscape. She has been based in Sydney, Tokyo, Hong Kong, Chicago and for the past 8 years in Singapore. Rachelle is most passionate about discovering what drives individuals’ thoughts, feelings and ultimately their actions and particularly how these dynamics differ across economies, industries and cultures.

Rachelle currently resides in Singapore with her husband, son and daughter and enjoys cycling, the heat and the outdoors.

Rashi currently works in Nestlé and is double hatting as the South Asia business head for breakfast cereals along with consumer communications for Nestle India. She is spearheading the digital marketing transformation at Nestlé and is responsible for Brand Content, Media, CRM Services and the Corporate Brand-AskNestle.in.

Over her career, she has successfully delivered business growth, turned around distressed brands, and launched new businesses for leading MNCs like L’Oreal, Unilever, PepsiCo, Coca Cola, Givaudan and KraftHeinz. She credits her marketing learning to the width of exposure gained from marketing Rs.2/- iron fortified products to under nourished girls and selling Rs.300/- hair color to beauty conscious women.

Rashi believes in the power of whole brain thinking and collaboration to solve problems, so works best as part of diverse teams of high performing individuals. She believes great brands are built on simple but compelling human truths and need to be constantly contemporised, especially in today’s fast changing world. She observes human behavior obsessively and query the “whys” behind the “whats” relentlessly, believing in the power of ‘non-lazy’ words and fresh, intelligent designs to build muscular brands.

She took a career break and broadened her skills by pursuing a full time Sloan fellowship at Stanford University in 2008. Having worked across India, Brazil, Bangkok, Singapore and studied in India and USA, she is a global citizen with well-honed adaptability.

Rishi Pahwa is the GM – Regional Brands (Bio essence, Enchanteur) with Wipro Consumer Care (LDW) Malaysia.

Rishi, an Indian national is an experienced marketing, consumer research, media and sales professional with over 18 years of experience in FMCG, Consumer Goods and Retail industry across India and Malaysia.

He is a dynamic leader who has delivered consistent results over time. Fully involved and leading from the front he has been instrumental in transforming many brands and product categories delivering market share gains and fast business growth. Recipient of Gold for Chief Marketing Officer Award, he has been instrumental in successfully driving change and launched series of innovations across products, packaging and communication.

He joined corporate world in 2002 after his Post Graduation from Symbiosis Institute of Management Studies, Pune – one of the leading business schools in India where he was awarded for all-round academic and extra-curricular achievements.

He considers himself fortunate to have worked in diverse cultures, business sizes and industries. His experience ranges from being part of large multi-billion-dollar organisations to entrepreneurial start-ups that broadened his perspective on various organisation cultures and challenges and shaped his value system about fundamentally strong and ethical business practices.

In his current role he leads global strategy for brands, Bio essence and Enchanteur.

Rupen is the Global CMO at Dole, a company that believes everyone should have equal access to good nutrition, delivered in a positive and sustainable manner.

He co-founded TS/28 to partner organizations thrive in the conscience economy; is a member of the global creative council at Bayer and a former board member at Female Founders, a not-for-profit dedicated to the pursuit of gender equality in entrepreneurship and leadership.

Prior to Dole, he was Edelman’s Vice-Chairman across Asia Pacific, Middle East, and Africa. During this time, he also led Edelman’s Women’s leadership network. He began his career with Mullen Lowe, where he spent two decades, leading the Asia-Pacific region for the last six.

He is a strong advocate of the responsibility purposeful business and creativity have, towards the interdependence between people, planet, and prosperity.

Samantha Burgess-Allen is a communications leaders with more than 20 years international experience working in Asia, the Middle East and London. She has run regional communications for a range of organisations and brands including Coca-Cola, DHL, Philips, Allied Domecq, Banyan Tree and IHG.

She has strong experience working collaboratively with teams across a range of communication disciplines including advertising, activation, Public Relations, social media and media planning.

Sam has been working at IHG Hotels & Resorts for more than 5 years and is currently Head of Communications for South East Asia and Korea and EMEAA Corporate Affairs.

Sancia Zheng is the head of brand communication at Adidas Asia-Pacific and Adidas China, building success in brand momentum and demand generation. Having achieved 22 consecutive quarters of double digits growth in Adidas China, Sancia leads a winning culture with a firm belief in consumer obsession, hyper-local strategies, and creativity as the answer.

To-date, Sancia stewards a brand team who has landed over 300 hyper-local campaigns in Adidas and continues to influence the power of great storytelling across the markets. Prior to that, Sancia has worked on brands across banking, technologies, FMCG, tourism, government, automobile, fashion and properties.

Sancia has almost 2 decades of experience in advertising and marketing.

Shiva Kumar currently oversees Brand Marketing and Comms for LinkedIn in Australia and New Zealand. He also leads B2B comms programs for LinkedIn in Asia Pacific.

He established LinkedIn's brand marketing department and launched its first ATL campaign in Australia last year.

He has over 15 years’ experience working across Brand and Communications both in client and agency environments. He has worked with leading tech brands such as Adobe, Samsung, Symantec, GE and Commonwealth Bank helping them drive their B2B programs and social/digital campaigns.

His passion lies in brand marketing, marketing comms and digital marketing. Prior to joining LinkedIn, his previous experience includes issues management, B2B marketing and driving customer advocacy programs at Edelman, Singapore Airlines and Text 100.

Siddhartha Mukherjee has worked in Sales and marketing for 25 years. He currently heads Category Marketing and Strategy for Mondelez International and is based in New Jersey. He has been a judge on the Effies for a number of years and believes that it is a great privilege to witness the wide range of inspiring entries for a marketer. He has worked in local, regional and global roles and lived in Mumbai, Singapore, Zurich and USA. He is passionate about the power of brands and the power of great marketing. He believes that the combination of analytic tools, big-data, e-commerce and a deep connection with consumers will bring about an even more exciting era of marketing effectiveness.

Foo Siew Ting is currently the Chief Marketing Officer, Greater Asia. She was previously the Vice President and Global Head of Marketing Strategy and Planning, Print Category for HP Inc. She was previously regional head of Marketing Services and Personal Systems Marketing, for HP in Asia-Pacific & Japan (Chief Marketing Officer for HP Asia- Pacific & Japan). She is an established world class marketing leader with more than two decades of marketing experience in international consumer-goods companies, including Unilever, Mars, Diageo and Fonterra.

Siew Ting’s astute marketing leadership and strong track record of purposeful leadership has won her many industry awards. Most recently, she was listed on Campaign Asia’s Power List 2018 of CMOs. Previously she was named a Top 50 Asia’s women leader by 7th CMO congress in 2016. She had also been recognised as a “New York Ad Age China Woman to watch” in 2014 and Marketing Innovator of the Year from China CNBC in 2012.

As the APAC Head of Media for GSK Consumer Healthcare, I have been active in a variety of areas including driving more advanced media techniques within the AdTech, data, and audience planning space, landing our new-ish agency model throughout the system, deploying key media technology platforms globally, driving better outcomes by forcing an effectiveness conversation and providing an overall media centre of excellence with my talented team of media professionals.

Previous to GSK, I was with McDonald’s. I started as the digital media lead within the McDonald’s Singapore CoE in 2015, and moving on as the Global Engagement Team Lead for the London and Singapore teams. In 2017, I was made the Global Media Lead, based in Singapore where I drove continued media and digital transformation throughout the organisation. As this is a role new to McDonald’s, I also spent much time leading the creation and articulation of my team’s mission and priorities.

Previous to that, I worked at OMD Singapore managing McDonald’s regional media business where I lead the business to considerable digital media change including a more than 300% increase in digital media investment, rollout and institutionalisation of data-backed media practices such as programmatic, a focus on the leveraging modelling to more closely link media to the McDonald’s business as well as partnerships with key media companies.

My time before Singapore was also in the agency world at a variety of shops (MindShare, UM, Ogilvy) in London and New York, where I started both my career and where I am from originally.

Stephanie Brown is an award-winning, global brand strategist at Intuit for Australia, Asia-Pacific and EMEA. Intuit is a NASDAQ-100 company that makes world-class fin-tech products such as QuickBooks (accounting software) Mint (personal finance) and TurboTax (USA tax).

With a global portfolio at Intuit and reporting to a fearless leader in California, she collaborates with multiple Country Managers, Global VPs and Marketing Directors to lead brand strategy and full-funnel brand campaigns for multiple markets.

After a decade of creative and digital agencies, she’s now venturing into the world of client-side. She’s won multiple campaign and marketer-of-the-year awards for work that works. In 2016 she was shortlisted as 1 of 5 finalists for mUmBRELLA Achiever of The Year (under maiden name Stephenie Ho) and B&T 30 Under 30. Her work has been recognised for its effectiveness by B&T, ADMA AC&E, The Effies, mUmBRELLA, PRIA, SABRE, Clio and the IAB awards.

From crafting cultural and consumer insights, leading multi-market creative agencies, to localising brands for different countries uniquely different to Australia - it has opened her eyes about how lucky she is to call Sydney home.

Stephen Howard is a Marketing Communication professional with a variety of experience spanning over 20 years in a number of different industries and cultural backgrounds having lived in Australia, Hong Kong and the United Kingdom.

Stephen began his career studying at QUT in Brisbane, Queensland whilst running the Marketing and Promotions for a number of high-end hospitality venues. In 2007, he joined The Popcorn Group in Sydney and ran the PR and Marketing for the national social beach volleyball festival SLAM.

In an extreme change of direction, he joined the Hyundai Motor Company in 2008, where he oversaw a complete brand evolution in the company, launching a number of new vehicles and also implementing a new direction in their PR practices.

In July 2012, Stephen joined one of Australia’s largest hospitality and entertainment companies, EVENT. Here he successfully launched the designer hotel brand, QT Hotels & Resorts, across Australian and national markets whilst also overseeing the company’s group communications across EVENT businesses like Event Cinemas, Rydges Hotels, Thredbo Alpine Resort, among others.

In 2017, Stephen furthered his education, completing the Strategic Marketing Management course at Harvard Business School.

Since Stephen joined Ovolo Hotels in 2018, the company has expanded to more than 10 hotels globally, more than 8 F&B venues and has implemented many marketing communications strategies to assist in increasing Ovolo's global brand awareness, enhancing digital customer experience, increasing direct revenue and winning some prestigious awards including 'Hotel Brand of the Year' at the 2019 & 2020 HM Awards.

Sujatha is currently the Head of Marketing for Visa India and South Asia. She is responsible for driving the overall B2C and B2B marketing strategy and execution, including consumer, retail and digital marketing initiatives for India and the emerging markets of Sri Lanka, Bangladesh, Nepal and the Maldives.

Sujatha has over 23 years of working experience in the field of Marketing, and has worked extensively in all key areas - such as Brand development, Launch strategy, Category Management, Retail strategy and promotions, Creating Advertising, Media, Consumer Behaviour, Client Engagement, Market Research and In-market implementation of Programs.

Prior to joining Visa, Sujatha was the Head of Brand & Reputation, Marketing & Strategy at Google India. Sujatha has solid experience in strong consumer marketing companies, having started her career at Procter & Gamble. Over the years, has gathered rich experience in Sales and Marketing across companies such as Gillette, Nokia, The Royal Bank of Scotland and Coca-Cola.

Growing up as the nerdy daughter of an obsessive history buff, Sulin dreamed of traveling the world as a journalist — but fate intervened, and she ended up in advertising instead. She went on to lead strategy teams at BBDO and DDB. In 2014, not content with advising clients from the outside, she decided to become one.

As Head of Marketing Services for Digi (2009-2013) and later Maxis (2014-2017), she was a big advocate of drawing marketing inspiration from the zeitgest and newsfeeds: from one of FB's earliest 360 videos – shot before 360 cameras were even sold, to a plantable Chinese New Year Angpow that blooms into flowers, to publicly betting the CTO’s life on Maxis’ improved data network. Maxis was named Malaysia's EFFIE Effective Brand of the Year 3 times in a row 2015-2017 and was ranked #1 Effective advertiser in APAC (7th globally) according to the 2017 Global Effie Top 100 Effectiveness Index.

She left marketing briefly to lead Facebook’s agency partnership team in Southeast Asia but joined Grab in March 2019 to lead Grab’s in-country marketing strategy and GTM operations in Indonesia, Malaysia, Thailand and Philippines.

In between stints in advertising, she’s also been a Kiva Fellow, published a creative marketing guide that helps small businesses think big on a small budget, and dabbles unspectacularly in writing and painting.

Sulin has a BSc in Government and Economics from the London School of Economics and Political Science and is the author of ThinkThings, about big idea marketing techniques for small budgets.

Sunny Park is currently Head of Marketing for South East Asia & Korea in HP Inc. Sunny brings extensive experience and knowledge from multi-cultural, multi-industry background; he worked and lived in South Korea, Taiwan, Japan and Singapore working for many prominent brands and companies including Johnnie Walker, Pampers, Moet Hennessy, Philip Morris, Hyundai. Sunny's key interests are in Creative Education, Brand Architecture, AI-backed Decision Modeling, Growth Hacking.

Sunshine has held senior marketing roles at MetLife, American Express, Kraft Foods and Harte-Hanks, and has worked in Mexico City, Sydney, New York and Hong Kong. Sunshine is a results-driven, award-winning integrated marketing and communications leader with B2C and B2B experience driving strategy and innovation across insurance and financial services industries.

She is currently the Global Head of Marketing & Communications at Tricor Group, a PE-backed professional services firm headquartered in Hong Kong, where she leads integrated marketing and communications strategy, planning, and campaign execution to accelerate brand awareness and client acquisition across 21 markets.

Prior to this, she was Chief Marketing Officer at MetLife Hong Kong where she spearheaded branding, marketing and digital product innovation. She pioneered the insurtech go-to-market strategy, launching the first suite of digital insurance products ever introduced in the Hong Kong life insurance market and her brand campaigns have been featured in The Wall Street Journal, The Telegraph, The Huffington Post and Adweek.

Sunshine has been recognised by Campaign Asia as one of the ‘40 under 40’ marketers in Asia and a ‘Woman to Watch’, selected as ‘Innovator 25 in Asia Pacific’ list by Holmes Report and included in PR Week’s Global Power Book.

She serves as a Non-Executive Director of the Justice Centre Hong Kong, sits on the APAC Advisory Board of the CMO Council and is a frequent contributor to Fast Company, Entrepreneur and other leading marketing and business media.

Ted Choo is an enterprising marketer. Currently at Singapore Management University as Head of Corporate Marketing & Branding; his career span areas in marketing, advertising, media, design, business consulting, start-ups, fund raising, mentoring and volunteerism.

He has worked at Ogilvy, Euro RSCG, The Ball Partnership, American Express International to local start-ups like Monsoon Advertising and Gosh Advertising. His contribution to the industry was as President of The 4As (2009 -2012) where he led the industry on key initiatives to improve the professionalism and recognition of his marketing and advertising colleagues.

Ted also mentors and lectures at Singapore Polytechnic, Nanyang Polytechnic, NUS and SMU. He was on the Advisory Panel of NUS New Media & Communications at the same time. These experiences of learning and imparting had a profound impression that led Ted to his second wind.

In 2013, having sold off his fourth and last business, he took a gap year to travel and reflect. Trekking in Bhutan, building homes in Sri Lanka, Laos and Cambodia; animal conservation work in South Africa to organic farming in Thailand… those were the happiest moments for him.

As the current Vice Chairman at Habitat for Humanity, Singapore; he continues to contribute a significant amount of time fund raising and building homes for the less fortunate across Asia. Professionally, Ted has transformed his SMU marketing team into one of the best in Singapore winning multiple accolades at the annual Marketing Excellence Award over the years.

Lim Teong Seng's professional experience covers both B2C and B2B marketing. He is a digital marketing leader in building, transforming and scaling organisation's digital marketing activation and capabilities fitting global change management strategy, markets business needs and digital landscape changes in China and APAC. His experience also covers health technology, pharmaceutical and consumer electronic industries. Teong Seng is currently based in Singapore with Philips Health System as its APAC Digital Marketing and E-commerce leader, activating Philips D2B strategy in paid media campaigns, CRM, lead management, digital analytics and e-commerce operations.

Vanessa is trusted builder, shaper and driver of high performing regional marketing organisations. She is a innovative and engaging leader with a passion for empowering others to achieve more.

Vanessa has 18 years experience across diverse markets in APAC, the Middle East & Africa leading business and consumer Go-To-Market for some of the worlds most trusted brands. She has deep expertise in data and insights; strategic brand building; NPD; product & category management; digital & social; integrated demand generation; e-commerce and partnerships.

A quick study and an agile collaborator; Vanessa believes in a data-driven approach to solving business problems. She has a proven track-record achieving growth. Launching and scaling products that consumers, business decision makers and communities love through smart, scalable and results-driven sales and marketing programs.

Beyond the office, Vanessa is a community advisor for #WeCanBeHeroes and the co-founder of #InGoodCompany. She is a corporate meditation teacher, a lover of architecture and adventure travel.

As Marketing Vice President, Yves is currently supervising all the marketing activities of the Colgate-Palmolive APAC Division across brands and countries. He has an extensive career in Marketing, which began with luxury cosmetics, with both L’Oreal and LVMH, and the chocolate industry with Lindt.

Yves joined Colgate Palmolive in 1999; since then, he has experienced all the aspects of marketing, from operations to new product development in various locations (France, Germany, Slovenia, Poland, Italy, Switzerland, US, Hong Kong), including 3 years in New York during which he was leading the Design organisation, with the mission of embedding the design culture in Colgate-Palmolive and turning it into a people-centric and experience driven organisation.

Alan was with J. Walter Thompson for 25 years, many as President Asia-Pacific and a member of the JWT Worldwide Board and Executive Committee.

Alan co-founded Duxton Consulting Group in 2009. Duxton uses unique psychological principles and data analysis to help companies create business opportunity. Duxton works with a broad range of Governmental and private companies across Asia and Europe.

Alan is also an investor and is Chairman and majority shareholder of Melon World GmbH, a manufacturer of cycling helmets www.melon-helmets.com

He graduated from Durham University with an Honours Degree in Psychology and is the author of ‘The Age of Selfish Altruism’ published by Wiley & Co in April 2010.

Change, the only constant. Many don’t like it. I enjoy it. It brings opportunities, it drives business.

I'm a strategist, a digital marketeer, a change manager, a team coach and team player, an inspirator, a brain for hire, a friend. I like to play at the intersection of technology, creativity, brands and business. I enjoy tech, good thinking, great company, culture and play. I explore the new and weird to find inspiration for team and client.

After 25 years @ agencies like BBDO, DDB, S&S, SapientNitro, Isobar and VMLY&R in Berlin, Hong Kong, Shanghai, Amsterdam, London and Tokyo I am now helping companies to evolve their business through advanced marketing. More under https://www.linkedin.com/in/amoellmann/

Angela Bassichetti has 20 years of expertise carved in advertising and entertainment marketing.

She arrived in the Facebook Singapore office one year ago to lead The Creative Shop APAC.

With a strong digital background, since the early age of the internet in Brazil, Angela helped to build digital departments in advertising agencies like DPZ (Publicis) and Ogilvy, where she conceived and deployed the creative work for global clients like J&J, Unilever, Samsung and Coca-Cola. During her prolific carrier, she had been awarded in the most recognised ad industry international festivals such as Cannes Lions, London Festival, Clio and AD&D.

Before Facebook, she was leading creative and production team at Content Partnership division of Warner Media in Latin America. Developing global and local projects, harnessing the power of creativity and giving voice to brands communicate with their consumers in a new and relevant way.

As manager, she had the chance to lead a diverse team of creatives, strategists and producers. Always working close to Ad Sales team, she designed omnichannel custom projects, scalable products and solutions for the countries in the region.

Angela’s high performance work profile can be understood by knowing that during her university days, she worked in the City Zoo and spent 6 hours a day painting forest murals in a cage with a 22 lbs Sucuri (Brazil’s biggest snake). This curious fact can tell much about her resilience and ability to work under pressure.

Chew Wee Ng is the Head of Business Marketing, Southeast Asia at TikTok. She helps businesses of all sizes grow using TikTok's proprietary technology and marketing solutions. She has managed brands across technology, banking, government and media industries, spanning Asia-Pacific and North America markets. Prior to joining TikTok, she spent 6 years at Google where she built the government vertical, drove partnerships with SEA’s marketplaces as well as engaged CxOs and media practitioners globally with thought leadership content & insights. When she was serving in the Singapore government, she spent 3 years in the US attracting foreign direct investments and talent from North America to Singapore.

She is passionate about building teams, helping businesses tap the power of digital technologies, and driving diversity & inclusion in the media industry.

Currently based in Bangkok, Dave has spent the last three decades working across the Asia Pacific leading strategy planning and in senior management roles with McCann. He started his own consultancy, Bibliosexual in 2015 and became a partner at AI.Agency in August 2016.

Dave joined McCann in 1986 in his native Sydney where he built the Strategic Planning function. Since 1995, has been based in Bangkok, Hong Kong, Tokyo, leading regional strategy and communication campaign development for clients including Coca-Cola , General Motors, L’Oreal, Cathay Pacific, to name a few.

He has an extensive history of working on the implications of media changes, how society is influenced by and influences them. Seen as an Asian thought leader on youth marketing, he is also leading key initiatives into understanding the aging markets of Asia.

A speaker at over 500 conferences globally and a regular columnist for journals like Advertising Age, Japan Close-Up, Campaign Asia, he is also a board member and contributor for ESOMAR’s Research World.

In 2015 Dave initiated BIBLIOSEXUAL , a consultancy that brings together his long term passion for understanding the interaction of people and media with brands and stories. BIBLIOSEXUAL has in the last few years worked with brands like Nissan, TATA, AsiaMiles, L'OREAL, Pfizer.

In August 2016 he launched the Ai.agency which uses various AI platforms and other virtual tools to provide insight/content/people solutions to marketers. This includes using significancesystems.com with whom he is currently undertaking international research studies with Shiseido, the Australian Wool Corporation, Tesla, Uber, among others.

Over the past 20 years, Dominique has worked with the largest global agency networks (Saatchi & Leo Burnett notably) in France and Germany. He moved to the dark client side to lead the global advertising department at Swatch out of Switzerland. During his tenure, Swatch was awarded the “advertiser of the year” accolade at the Cannes Advertising festival. He has been a member of P&G's expert group of Brand Building Integrated Communications for 17 years. With P&G, he has covered most of the world with stints in Europe, MEA, Latin America and now Asia out of Singapore.

He started his own branding and marketing company, Shokunin, offering marketing as a service for Asia-based SMBs on a growth trajectory. Shokunin aims to go beyond classical consultancy structures and offer the expertise of a CMO in the long run without the burden of managing the CMO career.

He has a passion to build long-lasting in the new ever-changing marketing world. And is keen to explore how to leverage FMCG marketing skills for foodtech and medtech ventures.

He is French, married to a New Zealander with 3 kids who consider themselves Singaporean, Panamanian and Chilean.

Twitter handle : @domtouche. / Wechat : domtouchaud

Georges Mao is Director Marketing Science (APAC) at Facebook. With over 25 years of experience, Georges now leads the Marketing Science team and together with his team, are responsible for building cross-publisher measurement and marketing effectiveness standards for large advertisers and their agencies with aim of transforming marketing practices through data & science.

Georges started his career working at Nielsen, focused on advising FMCG clients with purchase data insights. In 1998, he made the leap to digital and has not looked back since. He then joined online measurement and analytics start-up NetValue advising European publishers, agencies & advertisers helping their adoption of digital advertising through innovative planning & ad effectiveness.

Prior joining Facebook, Georges led Market Insights for more than 5 years at Google covering Southern Europe, Middle East and then APAC based  in Singapore. He managed regional monetisation ad Insights; built teams & scalable research & data analytics platforms focused around media-mix and advertising planning through Single Source hybrid reach cross-screen video ad reach measurement. 

Gita’s career journey tells the story of diversity. It crosses borders, it crosses disciplines and it crosses industries. Gita, a Dutch National, holds a Master degree in Law and started her career as a management trainee at Unilever in Europe. She is a Marketing professional with 15+ years’ experience in growing businesses across Luxury and FMCG industries (Unilever, Coca-Cola and Diageo) in local, regional and global roles.

Gita’s passions at work include using creativity as a critical tool for competitive advantage and ensuring that a focus on marketing and big ideas is central to all business activity. At present Gita works as an independent consultant.

Jodie Collins is the head of APAC Go-to-Market, Creative Works for Google Asia Pacific, responsible for driving the creative strategy, operations and partnerships with the creative ecosystem.

Joe Nguyen is presently a Consultant, Advisor, Speaker, Ex-Chair of IAB Southeast Asia and India, and APAC Board Member of Mobile Marketing Association (MMA). He is also currently consulting with the Asia Video Industry Association (AVIA) on their Premium Video Advertising Committee and with Vpon Big Data Group on their Southeast Asia market Strategy.

Until recently, Joe was the Senior Vice President, Asia Pacific at comScore, Inc. where he built the business from scratch with sales and servicing teams and distribution partners across the region over 10 years. In addition to market research, Joe also led the team in offering SaaS products, advanced analytics and ad tech solutions. Prior to comScore, Joe was the Southeast Asia regional manager for Omniture where he successfully delivered its product suites across diverse industries. He also previously served as the director of global e-commerce at Millennium & Copthorne Hotels.

Joe has over 20 years of senior management experience in Asia Pacific media, measurement, analytics and eCommerce. Joe holds a Bachelor of Science in Mechanical Engineering from Princeton University and post-graduate Executive Programme in Artificial Intelligence: Implications for Business Strategy from MIT Sloan School of Management. He was born in Vietnam and emigrated to the United States after spending a year in a Malaysian refugee camp.

Karl Cluck is the Head of APAC Agency at TikTok based in Singapore. He and his team work with creative and media agencies across Asia Pacific to deliver innovative, inspiring and effective communications on the world’s most exciting content platform.

Prior to joining TikTok, Karl was the Global Client Leader for Mindshare’s Facebook Team based in San Francisco. Here he managed Facebook’s global off-platform marketing investment in 30+ countries and across all of their business divisions including Facebook Blue App, Instagram, Whatsapp, Messenger and Oculus.

Before moving to the Bay Area, Karl spent over 14 years in Asia at Mindshare and GroupM. He served as Mindshare’s regional Chief Client Officer in Singapore, and before that, as the CEO for Japan, Korea and Taiwan. He started his career at Mindshare in China, where he spent ten years between Shanghai and Beijing in various leadership roles.

Kitty is one of the rare creative talents with management experience and extensive on-ground experience in Hong Kong, Taiwan and China. She started as a copywriter at Leo Burnett, rising through the ranks before eventually leading several international agencies. She also worked for McCann, Euro RSCG, Arnold and Lowe.

Born in Hong Kong, Kitty studied advertising at Baptist University and did her master’s degree at Syracuse University. She was honoured as distinguished alumna at both Alma Maters.

As Chairman/CEO at Lowe China from 2006-2016, Kitty achieved tremendous business growth. She led the agency to become the most awarded agency in China from 2014-2015 – this includes the world’s most awarded campaign in 2015 and agency global rank #30, according to the Gunn Report.

In 2016, Kitty turned a new page in her career and joined Facebook as Head of Creative Shop, Greater China.

Kitty initiated and hosted the Cannes Lions main stage forum “Beyond Mad Man: Towards Gender Balance in Creative Roles” in 2011. A two-time Cannes Lion jury, she was honoured by AdAge as one of the Women to Watch in Advertising in China in 2013.

Kitty was named many times as top 10 Creative Directors of the Year and top 10 Distinguished Advertising Women of the Year. She received a Lifetime Achievement Award at New York Festival in 2005 and judged/chaired many international and local award shows.

The author of “Advertising Without Lipstick”, Kitty shares about her life and experience in advertising.

Lee has over 20 years of experience in market research in both Europe and the Asia Pacific region. He began his career in a client side marketing role before joining GfK based in London.

2011- Present – Commercial Director APAC, Media, GfK Asia

Leading the media research division for one of the world’s leading market research agencies. Involved in all areas of media research including industry currencies and custom projects.

Under his leadership, GfK was awarded the Radio Audience Measurement in Australia, New Zealand, Malaysia and the multi-platform TV Audience Measurement in Singapore.

2009 – 2011 – Managing Director APAC, Analytic Partners

Leading a boutique analytics agency in the APAC region working with blue chip clients on marketing mix modelling projects.

2001 – 2009 – Sales & Marketing Director APAC, GfK Asia

Heading the commercial division of one of the leading market research agencies in the APAC region.

Leela Nair is an advertising media consultant. Over the last 30 years she has held numerous management roles at various agencies across Asia Pacific. Under her leadership, her teams have been awarded numerous regional and global awards including Australia’s first global Grand Prix Media Lion! Most recently, she started the Ebiquity South-East Asia office and within five years, it has become the leading media investment analysis consultancy in the region. Ebiquity advises 80 out of the top 100 advertisers globally. In 2020, she took on the role of Managing Director, Ebiquity Asia Pacific.

Known media maverick with almost 30 years of advertising, media and marketing experience;

Responsible for leading GMA Network with the most number of marketing awards in the Philippines, with awards from both local and regional award giving bodies since 2010;

Responsible for making Starcom Mediavest Philippines the #1 media agency in the market, during her tenure as Managing Director, with the most number of Media AOR pitch wins (2000- Jan.2010)

Mike WONG (黃嘉輝)
Professor of Practice
School of Journalism & Communication
The Chinese University of Hong Kong

Before joining the Chinese University of Hong Kong, Mike had held prominent positions in marketing and communication. He was Greater China Marketing & Innovation Director of Diageo, the world’s leading producer of spirits and alcohol, overseeing brands like Johnnie Walker, Baileys, Guinness and Smirnoff. He was also North Asia Head of Strategy of Bates Asia, Greater China Vice President and Managing Director of McCann WordGroup, Managing Director of Ogilvy & Mather Advertising HK. He had also served as the Chairman of the Hong Kong Association of Accredited Advertising Agents (The HK4As). The markets witnessed the introduction of the Effie Award during his tenure as the 4HKAs Chairman.

Adam is a veteran in the marketing field with a career spanning 30 years in multi-national companies, international agencies and public-listed GLCs in senior positions with regional responsibilities. For the last decade, Adam served in the Banking sector as the Group Chief Marketing Officer of CIMB and Maybank Group where he was also responsible for establishing the Customer Experience Management divisions in both banking group. Prior to that, he was the CMO of Sunrise Berhad and has also worked on a diverse range of categories including FMCG, Automotive and Telecommunications, managing category leading brands. His experience in marketing management spans 17 countries across India, China, South-East Asia and the South Pacific island Nations. Adam also served as a council member of Malaysian Advertisers Association (MAA) and an Executive Committee member of the World Federation of Advertisers (WFA). He was recently invited into the Global Chambers of Business Leaders in 2021.

Nagesh Alai is a Co-Founder at an AI technology start-up providing cutting edge enterprise solutions, having actively set it up in early 2017, determining GTM strategy and establishing the business. He has over 4 decades of entrepreneurial and corporate experience.

Nagesh ran his own financial and business consultancy firm for a many years before moving to MNC pharma companies like Boots and John Wyeth. In 1990, Nagesh joined FCB Ulka Advertising, a leading ad company of India. He was with the FCB Ulka Group for 26 years and was the key force behind the Group’s sound fundamentals & success. Between 2006 and 2011, Nagesh handled the finance and operational responsibilities of FCB Worldwide’s Asia Pacific & Africa regions. In recognition of his contributions, in 2012, Nagesh was appointed as the Group Chairman of the FCB Ulka Group.

Nagesh has been closely involved with the advertising industry’s challenges and developments throughout his career and has also been the President of the Advertising Agencies Association of India. He has served on the jury of the APAC Effies, since its inception in 2014, including as head of jury, as well on the Global Effies.

He has been a regular guest columnist for various publications. He is passionate about social causes and is actively engaged with NGOs. Art and adventure remain an abiding interest for him.

A turnaround expert and a driven leader - Nina Elavia Jaipuria has been at the forefront of scripting the growth story of kids entertainment in India with NICKELODEON and driving the leadership agenda of the Hindi Mass Entertainment broadcast category with the COLORS franchise. In an illustrious career spanning 3 decades across FMCG, telecom, broadcast and advertising, Nina has spearheaded numerous landmark product launches, campaigns, and strategic business innovations and initiatives. Since taking on the leadership mantle for kids cluster at Viacom18, Nina has fuelled Nickelodeon’s sustained category leadership, withstanding the test of time.

It is the success of Nina’s vision for kids cluster and her strong understanding of consumer and broadcast industry that led to her repeating the turnaround story for the network’s flagship business - Hindi Mass entertainment cluster (COLORS, COLORS Rishtey and COLORS Cineplex). Under her aegis COLORS has emerged as a leading Hindi Mass entertainment brand on the back of its innovative, engaging and inclusive content, and marketing and communications strategies.

Nina is a member of the Managing Committee of IAA’s India Chapter. She is also a committed Philanthropist, an active member of the Social Venture Partners (SVP) and supports many charities in her individual capacity.

Prathyusha Agarwal is the Chief Consumer Officer at Zee Entertainment Enterprises Limited (ZEEL) driving viewer led brand and business growth for the company. She has been a part of the ZEEL family since January 2017, and as CCO, she is responsible for building the business’ capability to anticipate, understand and meet the needs of its consumers and customers, creating repeatable, consumer led delivery models for the organisation.

Prathyusha is instrumental in driving customer centricity as the core philosophy of the business by ensuring the mind and choices of the consumer are captured to fuel the business through data and insights that are translated into tangible market winning propositions and deliveries for our consumers. She also spearheads the business transformation initiatives and the brand growth mandate, which have resulted in consistent network portfolio viewership share growth and increased brand equity for ZEE, India’s leading media and entertainment powerhouse.

Prathyusha has over 20 years of professional experience across leading global and Indian MNCs across sectors as diverse as FMCG, Consulting, Insurance, and Media and Entertainment.

Priya heads the Unskippable Labs team for APAC at Google. Her team designs experiments to explore how advertising can evolve and partners with leading brands and agencies across the region to identify opportunities to drive ad effectiveness.

She started her career in Advertising and managed clients like Unilever and P&G. Post that, she joined Mondelez and worked in regional Sales and Marketing roles for Asia.

Peter F. Smit, based in Singapore, is an independent expert and advisor, specialised in Executive and General Management, Marketing and Sales, with focus on fast-moving consumer goods (FMCG). His career spans more than 35 years in executive positions at the Hershey Company, Chiquita Brands International Inc, and the Procter & Gamble Company.

He was on the Board of Directors of the Softex Company in Indonesia (2016-2018), an advisor on FMCG projects in Iran and in South East Asia, and is an Investor and Advisor at Spinn Coffee, and at Environmental Technologies.

From 2007 to March 2014, Peter was the Senior Vice President at the Hershey Company in Singapore, overseeing the Asia, Europe, Middle East, and Africa Regions and part of the Global Management Team of the Hershey Company. His focus was to establish Hershey as a major player in the confectionary market throughout China, India, and ASEAN.

From October 2005 to August 2007 Peter was President of Asia Pacific & Middle East at Chiquita Brands International Inc, based in Singapore, and was responsible for reorienting this major global banana grower and trader in the region.

From 2002 to July 2005 Peter “gave back to the world” by joining the International Trade Centre (ITC), in Geneva, Switzerland, a United Nations Agency created by UNCTAD and WTO. As the Chief, Market Development Section, led projects to develop the export capabilities in developing countries.

From 1977 to 2002 Peter was with the Procter & Gamble Company for 25 years, evolving through the Marketing function, to positions of increasing responsibilities in General Management, in Eastern Europe, Middle East and in Asia. His last function was Vice President and General manager of Baby Care and Fem Care in the Asean, Australasia and India region.

Ramesh is the founder and principal consultant at In Plain Sight Consulting, a strategy boutique focused on the pursuit of simple and elegant paths to influence behaviour, build brands, groom talent and nurture relationships.

He has been in the business of building brands across Asia Pacific for nearly 25 years, having held leadership roles in blue chip agencies like M&C Saatchi, Leo Burnett, Ogilvy and TNS. He is experienced in driving global and regional strategy for top-notch brands that include Samsung, BP Castrol, Philips, Shell and Royal Brunei Airlines among others.

His deep knowledge of Asian consumers combined with a passion to understand human behaviour is a proven asset in solving business problems for clients. He is passionate about Behavioural Economics, and is a firm believer in the power of ideas to influence behavioural change.

Sangsoo Chong is a professor of the Department of Advertising & PR at Cheongju University in Korea. He has worked at Ogilvy & Mather Korea as a vice president/ executive creative director until he moved to the university in 2008. He started his career as a film producer at Oricom, the first ad agency in Korea. It was an easy start for him since he studied film & drama in the university. Over 30 years he has worked at agencies as a film based creative director. He has been launched successful campaigns for Kimberly-Clark, Pizza Hut, Unilever, Motorola, KFC, Nestle, LG, Daewoo and Hyundai. He has served as a jury member at many awards shows such as New York Festivals, The One Show, AME, Ad Stars etc. He is giving the local agencies helping hand to win more international awards in recent years. He received Korea Prime Minister’s Award in 2017.

Stephen is a proven executive and entrepreneur who specialises in helping businesses define and articulate their value.

Stephen has advised corporates and start-ups in just about every business category in Western and Eastern Europe and Asia. He chaired the largest brand communications group in Southeast Asia before setting up his own business, which was subsequently sold to Japanese owned Dentsu Inc. He now mentors a number of CEOs of professional services companies.

Currently based in the UK, Stephen teaches Marketing for Entrepeneurs at EDHEC Business School. He is an Expert Advisor for Bain and Co’s marketing transformation practice, a ‘Master’ at the business advisory company Masters of Scale International, and an active shareholder in an Asian video content platform company.

Raju is an Integrated brand builder with years of experience in multiple categories across various regions and communication disciplines.

Before joining Genero, Raju did a short stint at REDHILL Communication to launch Redhill Studio, an integrated creative services practice.

Prior to that he was the CEO of Grey Group Indonesia. He lead Grey Singapore and Thailand before that. Winner of The "Agency professional of the year - 2011 and "Agency Head of the year" 2014 at the Singapore Hall of fame awards show. Under Raju's leadership, Grey Group Singapore won the Agency of the year and Digital agency of the year at the Gong show Singapore in 2015. Within 12 months of taking over the duties at Grey Indonesia, The agency was awarded “ Creative agency of the year (Silver) at the Campaign Asia Awards in December 2018.

Raju transformed Grey Group Singapore into the country’s fastest-growing creative outfit within a year. He boosted the agency’s profitability by leading the team to win major accounts, local and regional, such as Sentosa, Wyeth, KFC, Ministry of Manpower, Abbott Nutrition, Allianz Insurance, La Salle, British Council and Contact Singapore.

Vikram is the Marketing Science lead for Global Clients & Agencies at Facebook. He is responsible for driving measurement solutions and best practices across the APAC region.

He has 25 years’ experience in data, analytics, digital advertising, media planning and research. Prior to joining Facebook, he has primarily worked in advertising agencies in a variety of roles such as Chief Data Officer at Dentsu Aegis Network APAC (2012-2019), CEO at ZenithOptimedia (2007-2012) and Media Director at MindShare and MEC (2000-2006).

He was recognised as Singapore’s Media Person of the Year by Association of Accredited Advertising Agents Singapore, in the year 2010.

Vikram holds a Doctorate in Digital Advertising from Singapore Management University. He serves represents the industry in Ngee Ann Poly's advisory committee, where he also teaches as an adjunct professor.