How To Enter

The Positive Change Effies recognize and celebrate the most effective marketing programs that have measurably shifted audience behavior toward more environmentally sustainable choices, and/or grown demand for more sustainable products and services by incorporating sustainability as a part of their marketing communications.

Winners of this award will showcase how effective marketing communications that incorporate sustainable strategies can make a positive difference for brands and for the environment.

Efforts entered must have as one of their main strategic objectives changing audience behavior of towards more environmentally sustainable choices and sustainability must be a part of the marketing messaging.

A clear set of KPIs must be provided, and all data/claims/facts must reference a specific, verifiable source. Entrants should address how the sustainability goal relates back to the overall brand strategy.

Criterion for this award is the result of behavior change toward more environmentally sustainable choices, with these elements being considered in judging:

• Awareness – Making the audience aware of a sustainable product, service or action
• Trial – Trying the sustainable product or service for the first time
• Product / Service Substitution – Switching to a more sustainable product or service
• Change in Use – Using a product/service more sustainably than before

Qualifying period - 1 August 2014 to 31 October 2015 
Your case must have made an impact during this time period and the results you provide must be within this time frame. Elements of your work may have been introduced earlier and continued through this periods, but your case must be based on data relative to the qualifying time period.

Do not include results after 31 October 2015. This will result in disqualification.

Refer to the Entry Kit for the Rules of the competition.

Positive Change Asia Pacific – Any case that ran in the Asia Pacific region that meets the definition can enter. Entrants cite their success in one or more countries when entering.

Only campaigns that have run in one or more of the following countries in Asia Pacific may enter in the competition:

Australia, Bangladesh, Bhutan, Cambodia, China, Cook Islands, Fiji, French Polynesia, Hong Kong, India, Indonesia, Japan, Kazakhstan, Kiribati, Korea, Laos, Malaysia, Maldives, Marshall Islands, Micronesia, Mongolia, Myanmar, Nauru, Nepal, New Caledonia, New Zealand, Niue, Pakistan, Palau, Philippines, Samoa, Singapore, Solomon Islands, Sri Lanka, Taiwan, Thailand, Timor-Leste, Tonga, Tuvalu, Uzbekistan, Vanautu and Vietnam.

To enter into the Europe and North America Categories, please visit www.effie.org/positive-change

2016 Positive Change APAC Category:

Cut-off time on all deadlines is at SGT 2100 hrs.

The Jury is made up of some of the brightest and most experienced business leaders - CEOs, marketers, strategists, creative directors, media and research professionals. Entries are judged in two phases. The highest scoring cases from Round One will go to the Final Round. In both rounds, all elements of an entry – written case and creative elements – are judged and scoring is done anonymously and confidentially.

Scoring Criteria
Judges evaluate a case's effectiveness using the following scoring system:

The judges' scores determine which entries will be finalists and which finalists are awarded a gold, silver or bronze Effie trophy. The finalist level and each winning level – gold, silver, bronze – has a minimum score required in order to be eligible for finalist status or for an award. Effie Trophies are awarded at the discretion of the judges. All judging scores are carefully reviewed for evidence of biasness.

It is possible that a category may produce one, two, three or four winners of any level or perhaps no winners at all.