SINGAPORE – Sep. 19, 2025 – Marketers from all over the region gathered in Singapore to celebrate marketing excellence and the reveal of the most effective campaigns in APAC.
Of the 123 finalists previously announced, 81 campaigns emerged with a metal. The jury awarded a total of 12 Golds, 31 Silvers, and 48 Bronzes to winners across 12 territories.
Ogilvy Mumbai snagged Agency of the Year, the third time they’ve achieved this feat, with their work ‘The Impossible Choice’ and ‘From Handwash Rebels to Handwash Legends’ contributing heavily to their metal count of 3 Golds, 3 Silvers, and 3 Bronzes.
For the second year in a row, Independent Agency of the Year went to the India-based agency The Womb. Their haul of 3 Silvers, and 5 Bronzes also led them to claim the 3rd rank for Agency of the Year.
St. Jude Childcare Centres clinched the double title of Brand of the Year and Marketer of the Year for ‘The Impossible Choice’, which attained phenomenal results by redirecting the focus from cancer patient to the heart-wrenching caregiver’s dilemma of having to choose which child can be housed within their limited space, and therefore who gets to continue cancer treatment.
The last award of the night went to Ogilvy for Agency Network of the Year for the seventh year in a row. Their work across 6 territories secured them 24 Effies – 7 Golds, 5 Silvers, and 12 Bronzes.
India topped the rankings with 33 awards, followed by Australia at 13, and a tie between New Zealand and Singapore at 6 metals each. This year’s competition also marks the first awardee for a Sri Lankan campaign in APAC Effie history for ‘Relive the Epic of The Ramayana Trail’ by Sri Lankan Airline and Phoenix Ogilvy O&M.
2025 Awards Chairperson Lex Bradshaw-Zanger said, “Winning an Effie is a symbol of marketing excellence – the gold-standard. The competition and the awards gala tonight is a steadfast reminder of the power incredible insights, ideas and strategy have in delivering phenomenal results for people, brands, and communities. I’m honoured to announce the results chosen by our judges; it is an amazing achievement to be recognised by peers all around the region. Congratulations!”
The Special Awards are given out based on the total calculation of points accumulated by each winner and finalist. This year’s Special Awards winners are:
|
Brand
of the Year
|
Marketer
of the year
|
Independent Agency
of the Year
|
Agency
of the Year
|
Agency Network
of the Year
|
1ST PLACE
|
|
St. Jude ChildCare Centres
|
St. Jude ChildCare Centres
|
The Womb
|
Ogilvy Mumbai
|
Ogilvy
|
2ND PLACE
|
|
VinFast VF3
|
Unilever
|
Pitchblack Partners
|
Leo Mumbai
|
Leo Burnett Worldwide
|
3RD PLACE
|
|
Vaseline
|
VinFast
|
Fenton
|
The Womb
|
DDB Worldwide
|
The full list of winners can be accessed
here. All winners and finalists will be accorded points towards the 2025 Effie Index, which will be announced in 2026. The Index ranks the most effective agencies, marketers, and brands globally, the results for the 2024 index can be found
here