Resources

Tips

Whether a great campaign ultimately becomes a winning entry lies a great deal on how the case is written to prove the effectiveness of the campaign. Review the Guide to Effective Entries to writing a successful entry and gain insights from Jury's Advice! 

Case Studies

Review these winning case studies and learn what it takes to earn an Effie Award. For additional Effie winning cases, visit www.effie.org/cases.

APAC Effies 2022 - Gold Not Just A Cadbury Ad 2.0 Category: Seasonal Marketing / Crisis Response/Critical Pivot - Products / Engaged Community Client: Mondelez India Lead Agency: ​Ogilvy India View Written Case & Creative Video		APAC Effies 20​20 - Bronze When It Feels Like Home Category: ​Retail Client: ​Fantastic Furniture Lead Agency: Connecting Plots   View Written Case & Creative Video
APAC Effies 2020 - Gold The "Mensus" Category: Government/Institutional Client: Movember Lead Agency: ​BC&F Dentsu View Written Case & Creative Video		APAC Effies 20​20 - Gold Studs Category: ​Retail Client: ​Levi's Lead Agency: GIGIL View Written Case & Creative Video
APAC Effies 2018 - Gold  Valentine's Joy for the Heartbroke Category: Social Media Marketing Client: Jollibee Foods Corporation Lead Agency: McCann Worldgroup Philippines  View Written Case & Creative Video		APAC Effie 2018 - Gold Electrolux - Fashion Care Category: Brand Revitalisation Client: Electrolux S.E.A. Lead  Lead Agency: Ogilvy Singapore  View Written Case & Creative Video
United States Effies 2019 - Gold  Dundee: The Son of a Legend Returns Home Category: Media Idea Client: Tourism Australia Lead Agency: UM Australia View Written Case & Creative Video		United States Effies 2019 - Bronze The Blank Page Category: ​Carpe Diem - Products Client: Chicago Sun-Times Lead Agency: Ogilvy View Written Case & Creative Video