Eligibility
Any and all marketing communications efforts, whether full campaigns or specific activities within a campaign are eligible to enter. You must detail the “why” behind the strategy and provide proof that your work achieved the results you were hired to produce.
Only campaigns that have run in one or more of the qualifying markets in Asia Pacific may enter in the competition:
Afghanistan, Australia, Azerbaijan, Bangladesh, Bhutan, Brunei Darussalam, Cambodia, China, Cook Islands, Fiji, French Polynesia, Hong Kong, India, Indonesia, Japan, Kiribati, Korea, Laos, Malaysia, Maldives, Marshall Islands, Micronesia, Mongolia, Myanmar, Nauru, Nepal, New Caledonia, New Zealand, Niue, Pakistan, Palau, Philippines, Samoa, Singapore, Solomon Islands, Sri Lanka, Taiwan, Thailand, Timor-Leste, Tonga, Tuvalu, Vanuatu and Vietnam.
Qualifying period - 1 October 2023 to 31 December 2024
Your case must have made an impact during this time period and the results you provide must be within this time frame.
Refer to the Entry Kit for the complete information.
Deadlines & Fees
2025 APAC Effie Competition:
|
Entry Deadlines |
Material Submission Deadlines |
Entry Fees (SGD) |
| 1st Deadline |
24 Jan 2025 |
10 Feb 2025 |
$ 1,090 |
| 2nd Deadline |
7 Feb 2025 |
24 Feb 2025 |
$ 1,490 |
| 3rd Deadline |
21 Feb 2025 |
10 Mar 2025 |
$ 1,890 |
| 4th Deadline |
7 Mar 2025 |
24 Mar 2025 |
$ 2,290 |
| Last Chance Deadline |
14 Mar 2025 |
28 Mar 2025 |
$ 2,690
|
Cut-off time on all deadlines is at Singapore Time 2100 hrs.
Categories
Entrants may select to enter their cases into Single Market or Multi-Market categories or both.
Single Market Categories - choose one market with the strongest results to submit.
Multi-market Categories - for cases that have run across two or more markets in Asia Pacific.
Entrants may enter a case into a maximum of 4 categories with no more than 1 Industry category.
Examples: 1 Industry category + 3 Specialty Categories, or 4 Specialty Categories
Note: Refer to the Entry Kit for detailed Category Definitions.
Single Market Categories
| Industry Categories |
Specialty Categories |
| Automotive |
Asia Pacific Brands |
| Beauty & Wellness |
Experiential Marketing - Products |
| Beverages - Alcohol |
Experiential Marketing - Services
|
| Beverages Non-Alcohol |
Brand Revitalisation |
| Consumer Electronics and Durables |
Branded Content |
| Delivery Services |
Branded Utility |
| Finance |
Business-to-Business
|
| Food |
Carpe Diem - Products
|
| Government / Institutional |
Carpe Diem - Services
|
| Healthcare |
Corporate Reputation
|
| Household / Home Products & Services |
Crisis Response / Critical Pivot - Products |
| Insurance |
Crisis Response / Critical Pivot - Services
|
IT / Telco
|
Data-Driven
|
Media, Entertainment & Leisure
|
David vs Goliath - Traditional
|
| Restaurants |
David vs Goliath - Situational |
| Retail |
Engaged Community |
| Travel / Tourism |
Events |
| Other Products & Services |
Influencer
|
| New Products & Services - Introduction |
Marketing Disruptors
|
| New Products & Services - Line Extension |
Media Ideas
|
|
Media Innovation
|
|
Media Content Partnership
|
|
Seasonal Marketing
|
|
Shopper & e-Commerce Marketing
|
| |
Short Video Marketing
|
|
Small Budget - Products
|
| |
Small Budget - Services
|
| |
Social Media Marketing
|
| |
Sustained Success |
| |
Youth Marketing |
| |
|
| |
Positive Change |
| |
Positive Change: Environmental - Brands
|
| |
Positive Change: Environmental - Non-Profit |
| |
Positive Change: Social Good - Brands - Products |
| |
Positive Change: Social Good - Brands - Services |
| |
Positive Change: Social Good - Non-Profit
|
Multi-market Categories
| Multi-Market Products |
| Multi-Market Services |
Judging Criteria
The Jury is made up of some of the brightest and most experienced business leaders - CEOs, marketers, strategists, creative directors, media and research professionals. Entries are judged in two phases. The highest scoring cases from Round One will go to the Final Round. In both rounds, all elements of an entry – written case and creative elements – are judged and scoring is done anonymously and confidentially.
Scoring Criteria
Judges evaluate a case's effectiveness using the following scoring system:
| Challenge, Context & Objectives |
23.33% |
| Insights & Strategic Idea |
23.33% |
| Bringing the Idea to Life |
23.33% |
| Results |
30% |
| |
100% |
The judges' scores determine the finalists and winners. A minimum score is required to be eligible for finalist status or for an award (gold, silver, bronze).
It is possible that a category may produce one, two, three or four winners at any level or perhaps no winners at all.
Grand Effie Award
The Grand Effie is determined from among the top winning cases based on a consensus vote by the Grand Jury. It represents the best case entered in a given year. The Grand Effie may or may not be awarded.
Special Awards
Special Awards cannot be entered and are awarded based on summation of points obtained from the Grand Effie, Gold, Silver, Bronze Awards won and finalist entries at the APAC Effie Awards 2025 only.
Agency of the Year Award
An agency is considered a single agency office located in a specific city. Each office is recognised as an individual agency.
Independent Agency of the Year Award
Agencies that are not majority-owned by a holding company are categorised as “Independent
Agency Network of the Year Award
Agency network and holding company affiliations have been provided by the entrant, supplied by the official worldwide Effie partner or identified through research of key industry resources.
Brand of the Year Award
The Brand refers to the product or service the campaign is promoting.
Marketer of the Year Award
Client network and company affiliations have been provided by the entrant, supplied by the official worldwide Effie partner or identified through research of key industry resources.
Points System
Lead Agencies, Brands & Marketers receive:
Grand Effie - 48 points
Gold - 24 points
Silver – 12 points
Bronze – 6 points
Finalist – 2 points |
Contributing Agencies receive:
Grand Effie - 24 points
Gold - 12 points
Silver – 6 points
Bronze – 3 points
Finalist – 1 point
|
If a gold winner becomes the Grand Effie, the higher point will be awarded. (i.e. It will only be awarded 48 points.
The Gold points will not be counted.)
When multiple agency offices are credited on a single winner/finalist record, agency networks will receive only one set of points towards their respective network ranking.
Note: Winners of the Special Awards do not receive points for the Effie Index.
All decisions on winning results made by the Jury and the Organiser are final.