Imperia Oktabrinda began her career as a Travel Manager in the Maldives before transitioning into the advertising industry in Indonesia as a Strategic Planner. She later showcased her entrepreneurial expertise by co-founding a boutique research firm with her colleagues, specializing in qualitative research, workshops, and shopper & branded environmental design research. This experience deepened her commercial acumen and ability to analyze and evaluate people, shaping her into a versatile, channel-agnostic brand, marketing, and communication strategist.
• Categories handled:
FMCG (including F&B/RTD, Beauty & Personal Care, Milk, etc.), Cigarettes, Pharmaceuticals, Automotive, Banks, Insurance & Financial Institutions, Retail, Telco Providers, and Gadgets (Mobile Phones), among others.
• Brands handled (current & past experiences):
Wiprounza, Beiersdorf, Merck, Chevrolet, Renault, Shell, Perfetti Van Melle, Philip Morris, Garudafood, Suntory, Unilever (LUX, Close Up, Dove, etc.), P&G (Olay, Gillette, Rejoice), Softex Indonesia, Indofood, Nestlé, Frisian Flag, Kraft Mondelez, Mayora, TPS Food, Danone, Ford, Daihatsu, Tempo Scan, Carrefour, Metro Department Store, BNP Paribas, Sinar Mas Insurance, BCA, Telco Providers (Indosat, XL), and Huawei (Mobile Phones), among others.