JAKARTA – Jan. 26, 2026 – The APAC Effie Awards held the second stop of their 2026 Roadshow in Jakarta, bringing exclusive competition insights and an analysis of award-winning marketing campaigns from Asia Pacific to Indonesia’s front door.
Known globally as the gold standard in marketing effectiveness excellence, the Effies honour and award only the most outstanding works that have produced results in meeting strategic objectives. The Roadshow by Effie Asia Pacific expands into the mission to boost effectiveness regionally, and provide support for those intending to enter the competition.
Hosted by Stagwell and Leverate Group, the event featured a showcase of past APAC Effie Award winners, imparting lessons in effectiveness from Australia, India, New Zealand, Singapore, and the local market Indonesia.
Featured campaigns included:
- Winner’s presentation of ‘Food Feud’ by VML Indonesia’s CEO Samir Gupte and General Manager Pranab Kumar, which won a Silver and Bronze in 2025
- Winner’s presentation of ‘Singapore’s Favourite Side Trip’ by Forsman & Bodenfors Singapore’s Head of Strategy Siddhant Lahiri, which won a Silver and Bronze in 2024
- Jury presentation of ‘Til It’s Done’ by 2026 Awards Chairperson Danielle Jin, SVP and Chief Marketing Officer of Visa APAC, which won the Grand Effie, 3 Golds and a Silver in 2024
- Jury presentation of ‘Teaching Kids the Good and Bad Tings about First Phones’ by APAC Effie juror Connie Chan, Chief Growth Officer of Stagwell APAC, which won a Gold in 2025
- Jury presentation of Getting Indians to Pay for Music’ by APAC Effie juror Siddhant Lahiri, Head of Strategy at Forsman & Bodenfors Singapore, which won 2 Golds in 2025.
Danielle Jin, Senior Vice President, Chief Marketing Officer at Visa Asia Pacific and 2026 Awards Chairperson for the APAC Effies, said “Today, marketing effectiveness goes beyond reach. It's about forging authentic connections between brands and consumers that deliver measurable outcomes and create lasting relevance. Asia Pacific’s marketing community reflects the region’s diversity and dynamism and I am thrilled to see the Roadshows celebrate award‑winning campaigns, spotlight bold ideas that drive results, and inspire more incredible work across the region."
The session also gave exclusive insight behind the judging process of the prestigious award show with a Meet the Judges Q&A session and a guide on entering the APAC Effie Awards presented by Connie Chan who holds over 10 years of experience in the Effie judging room.
Bee Hong Chua, Managing Director of the APAC Effie Awards said, "Into its 13th year, the APAC Effie Awards continues to champion the outstanding achievements of marketers in the Asia Pacific region. By providing a platform to recognise talents and to share practical learnings from these winning cases, we aim to inspire and elevate the industry, using the Effie framework to build the effectiveness culture within organisations”.
The Roadshow in Jakarta was hosted by Stagwell, the global marketing communications network, and their affiliate partner independent full-service Agency Leverate Group.
“Across our network, we believe that creativity and effectiveness are inseparable. It moves culture and it moves the numbers. Our commitment to marketing effectiveness aligns with APAC Effie and we are delighted to partner them for the Jakarta Roadshow. Our teams in Indonesia and APAC will continue to create work that is insight driven, technology-enabled, and accountable.”, said Connie Chan, Chief Growth Officer of Stagwell APAC.
The APAC Effie Awards Roadshow will make a final stop in Ho Chi Minh City on 5 February. Register here, or view more about the award show at www.apaceffie.com.