106 effective cases were awarded at Effie Greater China’s 2014 Gala, which took place on Sunday, October 26
th at the Guiyang International Eco-conference Center as part of the 2014 annual Festival. The event attracted over 600 marketing and advertising professionals from across the region.
Winners of 22 products and services categories and 8 specialty categories were awarded.
Gold Effies were presented to: Cheil Pentai and Samsung for their case, “Samsung UHD TV-Discover True Detail”; Baidu and Charm for “Baidu App— ‘Let every score has meaning’ entrance marketing project”; Harbour City Estates Limited for “Rubber Duck Joy to the World Campaign”; Publicis and Tencent for “The Voice Donor”; BBDO and Starbucks for “Look Up Movement”; BBH and WWF for “The Digital Earth Hour: Reaching Millions of People in One Hour”; Ogilvy and Volkswagen for “Eyes on Road”; Verawom and Avon for “ Avon ‘Over natural collection, the critical moment’ ”, and 19 other entries.
There was no Grand Effie winner this year.
View:
Winners List (Chinese) | Winners List (English)
For more information on Effie Greater China’s 2014 Festival, please visit Effie Greater China’s website.