Chief Digital Officer
Dentsu Asia Pacific
CEO, Asia Pacific
Regional Creative Director
Regional Strategy and Insights Lead
Head of Strategy & Innovation
DDB Group Hong Kong
Executive Creative Director
Head of Strategy, Asia for BBDO and Proximity
BBDO and Proximity Asia
National Planning Head, India
Regional Strategy Director (APAC)
Head of Strategy Integration & Effectiveness
Ogilvy & Mather, APAC
Brian Charles Capel
Group Chief Creative Officer
Publicis ONE Indonesia
Chief Strategy Officer
Regional Executive Creative Director
Chief Operating Officer
Executive Planning Director
Executive Creative Director
Sapient Nitro, Southeast Asia
Regional Director - Business Development
TBWA\ Asia Pacific
Managing Partner, CEO
Barnes, Catmur and Friends Dentsu
Principal & Chief Strategic Officer
CEO, Asia-Pacific, Middle East and Turkey
Group Chief Marketing Officer
Ogilvy & Mather, APAC
Do Kyoon Kim
Vice President, Asia Pacific & Managing Director, Taiwan
Chief Executive Officer
Publicis Media Asia Pacific
Executive Creative Director APAC
Guan Hin Tay
Global Executive Creative Director, SE Asia
JWT South East Asia
Gunn Ho Park
Innocean Worldwide Korea
Chief Strategy Officer, Asia
Practice Lead - APAC, Analytics & Insight
Publicis Media Asia Pacific
Hirohaya J Yamauchi
Strategic Planning Director
Oak Lawn Marketing
Director, Strategy & Insights
Tribal Worldwide Asia
Regional Head of Planning
Red Fuse Y&R
J. Walter Thompson
Cofounder & Creative
Managing Director, Asia Pacific
Co-Founder and Chief Executive Officer
Khee Jin Ng
Founder / Creative Director
Wild Advertising & Marketing
Executive Planning Director
Strategic Planning Supervisor
Hakuhodo Inc. (Tokyo)
CEO Asia Pacific
Publicis One, Vietnam
The Gate Worldwide
Chief Creative Officer Asia
Y&R Asia Pacific
Head of Strategy
Regional Planning Director
CEO, Asia Pacific
Executive Creative Director
Jack Morton, China
Senior Planning Director
Senior Communication Director / Head of Communication Architect Division
National Planning Director
J Walter Thompson, Delhi
Managing Director & Head of Planning
Ogilvy & Mather Vietnam
Confederation of Asian Advertising Agency Associations
Chief Strategy Officer
Grey Group Singapore
Executive Creative Director
Isobar, Hong Kong
President and Managing Director
Founder / Creative Partner
APAC Regional Planning Director
GTB Asia Pacific
Paul Rees Jones
Executive Planning Director
Clemenger BBDO, Melbourne
Director of Marketing Strategy Analytics (Australia)
Phong Tran Thanh
Strategic & Business Development Director
Pieter-Paul von Weiler
Group Chief Operating Officer
Cheil Greater China
Chief Strategy Officer
New Business & Planning Director
Publicis One, Philippines
Executive Creative Director
Jack Morton Worldwide, Singapore
Regional Strategic Planning Director
McCann Worldgroup Asia Pacific
Chief Strategy Officer: Singapore & SEA
Managing Director Asia
Vice Chairman, Asia-Pacific, Middle East and Africa
Chief Strategy Officer
DDB New Zealand
Head of Planning
Geometry Global Japan
Strategy Planning Director
Chief Digital Officer - APAC
Chief Strategy Officer
Isobar Asia Pacific
Head of Strategy & Insights - Global Solutions APAC
Chief Executive Officer
McCann Worldgroup Malaysia
Group Planning Director
Executive Planning Director
Beacon Communications Tokyo
Grey Group Singapore
PHD Asia Pacific
Thanh Nguyen Thi Thien
Digital Arts Network
Tze Kiat Tan
BBDO Greater China
Senior VP Strategic Planning
Chief Executive Officer
Havas Media Group, Asia Pacific
Executive Planning Director
Chief Executive Officer
McCann Worldgroup Thailand
VP, Consumer Marketing, Asia Pacific
TVS Motor Company
Marketing Director – Biscuits Equity, Oreo, Asia Pacific, Middle East & Africa
Vice President of Sales Divisions
LUXGEN Motor Company
Vice President, Marketing
ASEAN & EMEA Marketing Director
Treasure Wine Estates
Senior Director, Marketing & Communications
Singapore University of Technology & Design
Head of Media
Assistant Director for Consumer Business Marketing
Digital Lead, ASEAN Pacific
Gita de Beer
Former Global Business Development Director
Regional Marketing Director, Consumer Healthcare ASIA JAPAN PACIFIC
Regional Director, Marketing and Communications, SEA
Vacheron Constantin, Richemon Luxury
Former Head of Marketing, Greater China
Levi Strauss & Co
Jeung Yeun Yoo
Chief Marketing Officer
Macquarie University, Australia
Head, Regional Brand Development (Dairies)
Fraser & Neave Limited
Executive Director & Chief Marketing Officer
Dabur India Limited
Head of Marketing
Melbourne International Film Festival
Global General Manager of Johnnie Walker House
Moet Hennessy Diageo
Regional Business Dev Manager, HP Digital Press Solutions
Vice President, Communications
Marina Bay Sands
Senior Vice President & Head - Marketing
ICICI Prudential Life Insurance Company
SVP Head Strategic Marketing & Communications
Maria Yolanda Crisanto
Chief Sustainability Officer & SVP, Corporate Communications
Director Personal Care North Asia
Head of Marketing
Samsung New Zealand
Phee Chat Chow
Manager, Regional Marketing Communications
Head of Consumer Healthcare-Asia, Middle East, Africa, Latin America
Brand Communication Director
Senior Vice President- Marketing
Senior Dir Chocolate, APAC and MEA
Mondelez India Food
Senior Director, Global Media Lead
Senior Manager, Marketing Consultation
American Express Australia
Sock Hwee Tan
Marketing & Communications Director, APAC
Vice President for Marketing
Head of Marketing Services
Regional Category Director
Uyen Pham Nha
Regional Marketing Manager
Vice President Laundry South Asia
Executive Director, Head of Group Retail Marketing
Yen Le Thi Hoang
Communication and Marketing Support Director
Adam is a pioneering executive in digital media working at the intersection between content creation, technology, business strategy and advertising for the past twenty-five years working in Asia Pacific and North America. Adam is currently the Chief Digitial Office of Dentsu Brand Agencies in Asia Pacific part of the Dentsu Aegis Network. The executive role is to lead the agencies digitalisation efforts with a focus on the digital economy and digital transformation client strategies.
Prior to this role, Adam was client side as a member of the Telstra Corporation Senior Leadership Executive group responsible for shaping and setting the overall strategic direction and execution of the company’s digital media solutions, content services and advertising sales managing all of Telstra Corporation's end-to-end media capabilities. As Director of Digital Media he established a suite of Digital Content Services in sport, music, entertainment, news, lifestyle and personalisation that are delivered across four digital screen platforms, mobile, web, tablet and IPTV. The average monthly unique audience grew to over 4.6 million Australians per month.
Prior to Telstra, Adam was a former digital advertising executive spending thirteen years at Omnicom Group agencies working in the United States, China, Australia, and New Zealand. Roles including founder and President Asia Pacific for Tribal DDB Worldwide based in Hong Kong, Executive Director of Digital Innovation Clemenger BBDO Group Australasia and Vice President with the BBDO Proximity Networks in San Francisco.
Adam has a proven background and passion in establishing and leading teams to create new innovative consumer digital media services, applications, programs and platforms that find audience, build engagement and deliver market share. Adam's professional goal is to be always looking to break new ground and develop brilliant interactive connected experience programs that delight customers.
Media enthusiast, strong believer of organizational culture and rallying teams to deliver results, like to challenge norms and create a difference in media product. Believes future of media is in content and delivery in multiple platforms. Values integrity and creativity from others. Also a sports enthusiast and values the occasional break by pursing fitness.
With almost 20 years of experience in Media, Ajit moved to Singapore as Asia Pacific head of Maxus since Jan 2014. He leads a team of 1200+ team in Asia Pacific and is key member is making Maxus the fastest growing agency within groupm and in the market. He is part of Maxus Global Exco since 2008 and now part of Groupm APAC ExCo since 2014. Key architect is shaping the Maxus product including launch of Maxus Mesh in APAC (a marekting command centre), Maxus Intelligence (an ecosystem for planners/ clients), beta testing of technology and new products/ thinking in pursuit to deliver impact in a seamless way to the clients consumers.
1. Maxus Asia Pacific, Jan 2014 onwards..
2. Maxus South Asia, Managing Director, 2006-Till date (7th yr). India MD from 2006, South Asia mandate from mid 2010. Motivator Mandate from 2011
3. Madison World, Mumbai, COO of Madison Infinity, 2005- 2006. Total Stint of 7.5years in Madison
4. Initiative Media (Lowe), Mumbai, Unilever Planning, 1996-1999
5. IMRB, Kolkotta, ITC Research Team, 1995-1996
Ali Rez - ranked amongst the top 15 creative directors and top 10 art directors in the world by the 2015 Advertising Big Won report - is one of the most awarded creative directors in Asia. He has won more than 100 advertising awards in his career which include Cannes Gold Lions, D&AD pencils, Clios, Effies, One Show, LIA, Dubai Lynx and Asian AdStars, amongst many others.
Ali’s creative experience has contributed to BBDO being named Network of the Year by Campaign MENA, while his work led BBDO Pakistan to be named Agency of the Year at the 2015 Asian Marketing Effectiveness show and by Campaign Brief Asia in 2016. Ali’s campaign brought home the first Gold Lion and the first Gold Effie for Pakistan, won the only Gold Outdoor 2015 Clio in all of Asia, and led the agency to its first Grand Prix wins at Dubai Lynx, Cristals, AdStars and MENA digital awards.
His work has been celebrated beyond advertising shows, and has been displayed in museums around the world, including the Tate UK and the Museum Boijmans Van Beuningen in the Netherlands. Ali is also a recipient of a peace award by the United Nations, and has been selected as a member of the jury at Clios 2016, Spikes 2015 and AdStars 2016. His recent artistic work against drone warfare - the 6th most awarded outdoor in the world in 2015 - was met with great acclaim globally, and has led Ali to speak at TedX and several prestigious universities, including Oxford University.
A truly global citizen, Ali grew up in Beijing, and since then has lived and worked in San Francisco, London, New York, Lagos, Lahore and Dubai; while traveling to 108 countries. In his spare time, he teaches Communication Design at an art university and volunteers to fight for women’s rights and promote peace in the Indian subcontinent.
Alvin Lim is a multi-award winning creative generalist hailing from Singapore. He has represented China and Hong Kong as a juror at the Cannes Lions International Festival of Creativity, Young Cannes Lions, the Spikes Asia and the New York Festival.
Over 16 years, Alvin has delivered 4 global brand campaigns and multiple award-winning ad campaigns across Asia. His creative leadership and work have often been recognized and reflected on the Directory Big Won Ranking and the Gunn Report.
In 2013, Alvin brought fame to Ogilvy Hong Kong with their first Gold Cannes Lion with his first entry to the Cannes Lions Festival followed by over 150 top statuettes and merits in multiple categories across every notable advertising award show there is, including the CLIO, Spikes Asia, London International and One Show.
In 2014, his work for "Old Parts for New" was named WARC World's Top 10 Smartest Marketing Campaigns of the Year. And at the same year, he was invited by the Cannes Lions International Festival of Creativity to join the Jury for Press Advertising.
Since then, the China Advertising Association also enlisted his expertise to help the country place the best Chinese teams forward to compete at the Young Cannes Lions for 2014, 2015 and 2016, in which team China won 2 Gold, a Silver and Bronze.
In 2015, he added more Cannes Lions, Spikes and other accolades to Grey Beijing’s award cabinet, placing the agency as the 4th most award-winning agency in China by the Directory Big Won Ranking.
A hugely passionate and strategically focused creative, Alvin has brought his relentless energy to Ogilvy & Mather Advertising and OgilvyOne Worldwide, JWT, FCB and GREY.
He’s currently the Executive Creative Director for Cheil Greater China, Shanghai.
Amy is strategy and insights lead for Mindshare in Asia Pacific, responsible for driving a culture of insight, creativity and agility across the region. She leads a number of strategic planning initiatives designed to bring Mindshare's ethos of Adaptive Marketing to life in each and every APAC market.
Amy has worked in media for almost 12 years, following a degree in the University of Bath in sociology and psychology. She moved into the media industry via the Internet Advertising Bureau where she launched the events, marketing and PR team, then established Europe’s first council dedicated to best practice in social media. She then worked at the Havas Media Group, first as social media director setting up the social media teams in each of the Havas Media agencies across media, creative and PR and then worked as a media strategy director for international and national brands such as Sony, AXA, Nando’s, Domino’s, Clarks Shoes, PUIG fragrances and beauty, Pernod Ricard and the BBC, Nationwide and Paypal. To satisfy her love of problem-solving and technology she was then promoted to head of innovation for the Havas Media Group, providing business consultancy and tech solutions to key clients, launching Havas Media Labs in 2014 as a separate business unit, very quickly clocking up awards nominations and media recognition.
Amy's passion for innovation has been recognised within the industry: before moving to APAC she was named one of the most influential people in UK digital media by City AM, BIMA and the Drum. She is also a keen writer, having featured professionally many times in the Guardian, Marketing Magazine, The Drum, Tech in Asia and Shots, as well as personally as a fiction author in Disclaimer magazine. Amy has also worked in education for a number of years, including 6 months as a lecturer at Bournemouth University in 2014.
Half Korean, half Austrian and an entirely new breed of planner, Andreas combines a deep understanding of digital technology and innovation with the essentials of brand, business and communications planning.
These skills, turbocharged with a passion for cultural anthropology, have led him to win dozens of prestigious effectiveness awards such as the Grand Effie in 2014, two gold Effies for McDonald's and Volkswagen in 2015, and silver and bronze at the recent WARC Prize for Asian Strategy 2015.
Andreas was previously Lead Planner at DDB Group Korea, where he was crowned winner of Campaign Asia's prestigious North Asia Planner of the Year award. He is also a published author in the field of cross-cultural consumer research, and writes a bi-monthly column for the digital marketing publication ClickZ.
Andreas is fluent in German, English and Korean. And, he also claims to know how to get in trouble in Russian.
In his free time, he enjoys to illustrate comics, snowboard, and beatbox for his little daughter.
Andy has laid asphalt, cleaned hotplates, pulled pints, mown lawns, sold art (his own), modeled on a catwalk (before the beer belly) and has performed extensive fieldwork in elementary nutrition (he lived on baked beans and canned tomatoes for 2 years while at Bath Lane Art College). He eventually stumbled into the direct marketing business at age 19 as a junior art director. In 1991, he moved to Asia where he had stints in Singapore, Hong Kong, Malaysia and Thailand. In 1999, he propelled Ogilvy Singapore to the top of the creative rankings and kept them there for the following 4 years. Andy joined Saatchi & Saatchi as Regional Creative Director at the end of 2004. He took them to the top of the Creative Rankings, too (to the annoyance of Ogilvy). In 2013, Andy was lured to the pure digital side of the business. He joined Sapient Nitro as Chief Creative Officer, Asia/Pac. In 2016, he jumped back into the advertising business to join Dentsu Singapore as ECD, where he has been steering the agency for the last 8 months. Andy has won metal in every major award show including 10 Golds and over 150 other bits of metal at Cannes. And has also won a bag load at other shows: D&AD, One Show and Clio, to name a few. He has recently had a series of children's picture books published in collaboration with Bruce Machett. Despite the fact he's over 50, he's still learning new things every single day.
Andy Wilson is the Head of Strategy for BBDO and Proximity Asia, leading planners across the region and developing innovative and effective communications strategies. Under his leadership, BBDO and Proximity was the most awarded network at the 2012, 2013 and 2014 Asian Marketing Effectiveness Awards as well as Network of the Year at the inaugural APAC Effies in 2014.
Andy leads strategy from the front and is personally heavily engaged with campaign development on a selection of accounts, including Visa, Fonterra, Guinness, FedEx, and J&J. His track record of success on accounts has seen him extend his remit from an Asia-Pacific role to a global role.
Andy has won countless effectiveness awards for his clients and was named Asia-Pacific account person of the year in 2011, and Asia-Pacific planner of the year in 2012 and 2015. No one has done that before. Andy is a graduate of Oxford University where he studied philosophy, psychology, and anthropology.
Prior to joining BBDO and Proximity Andy worked at Ogilvy for six years, in Jakarta, Tokyo and Singapore.
Before Andy moved to Asia he worked for a number of brand consultancy and research houses in London during the 1990’s.
Andy is a graduate of Oxford University where he studied philosophy, psychology, and anthropology.
Spearheading the Strategy department at GREYgroup India Arun is tasked with leading all initiatives for client brands across all the Indian offices. Working in close tandem with each Office Head and Key client resources as well as forging a strong partnership with The Chief Creative Officer of GREYgroup India are his key mandates.
He is playing the leadership role in new business development, enhancing GREY's offering to current clients as well as undertaking a repositioning exercise for Brand GREY in India.
Reporting in to the Chairman, as part of the India Leadership Team Arun is accountable for topline growths, resource management and revamping the organisation brand over and above the regular duties as Client Brand improvement.
Arun has over two decades of experience in brand-consumer planning in various agencies such as Lowe Lintas, Ambience Publicis, Grey Worldwide and DDB Mudra.
He has experienced working in India, Uganda and Kenya and for projects in Cambodia and Sri Lanka.
A staunch proponent of EntrePlanning, a school of thought that makes Strategy at the heart of every business, Arun is a keen advocate of Brand Purpose that are larger than mere Brand Promises.
Arun also teaches in many management institutes in India on the subject ‘Brands for Business’. An active mentor to 3 start-ups in India, Arun is discovering how technology is transforming businesses, brands and culture
Ben Cunnington has spent the last 18 years developing a diverse portfolio by focusing on a combination of strategy, innovation and client-side roles.
Ben has always tried to look to work with category innovators, from being part of Naked Communications, working for Telstra when it was redefining its customer experience to helping launch Jumptank (an innovation division of Dentsu Aegis) in Australia.
Moving to the region in December 2014, Ben quickly assimilated to, and has embraced the speed and scale of the APAC market. The market has presented Ben with some exciting challenges and also opportunities including for him to focus on his passion of always delivering realistic, insight-led business solutions built on simple yet powerful ideas. To do this, he has often had to counteract the unnecessary and over-complicated approach taken by other 'strategic types'.
Ben's proudest career highlights include the two Cannes Media Lions awarded to him for Masterfoods and Golf Punk. He looks forward to sitting on the Effie Awards judging panel to review the no doubt high calibre of work from this years entries.
French-born, London-trained and Asia-wise, Benoit is Head of Strategy Integration & Effectiveness for Ogilvy Asia-Pacific, leading multi-disciplinary teams across client and market challenges.
With a background in insight, brand planning and innovation, he joined Ogilvy in 2003 in Bangkok as regional planner on Dove for Unilever, where he helped activate the award-winning Campaign for Real Beauty across the region's diverse cultural and commercial contexts.
As regional planner on fabric conditioner Comfort, he also helped Unilever Asia win its first-ever IPA Effectiveness Award in 2010.Since then he has been based in Hong Kong and Singapore, leading strategy across a variety of major regional and global briefs in FMCG, B2B and technology.
Benoit has been Ogilvy AP’s Head of Strategy Integration & Effectiveness since 2013, helping shape best practice and develop skill-sets that bring Ogilvy's specialists together as innovative problem-solving teams.
He is a winner and regular judge at local and regional effectiveness competitions, and was nominated Campaign Magazine’s Asia-Pacific Planner of the Year in December 2014.
25 years of advertising, from a Xerox boy in the creative department, to trainee FA Artist by day and working in the Pizza Hut kitchen by night till today leading multiple creative departments. Brian has seen much change in how people stories are told from when he began this journey- which thrills him as it allows him to continuously learn and innovate himself in the art of story telling.
Heading into Leo Burnett Indonesia 8 years ago from Ogilvy Kuala Lumpur, Brian started out the creative department with 9 creatives. After winning and growing our clients businesses, giving Leo Burnett Indonesia’s work the recognition it deserves, internationally, regionally and locally, Brian now leads a total of about 70 creatives to assist him in taking the agency to the next level. In the team, 3 skilled creative groups were formed- Shopper, Digital and Branded Experiential Design- Completing the creative engine which proved its capabilities in 2011 by winning Indonesia’s first Gold CLIO’s and Gold in Adfest in the Integrated Campaign category for McDonald’s Ramadan Campaign ‘Wrapped’ which lead Brian to be ranked Top 20 Executive Creative Director in 2012 by CampaignAsia.
In Indonesia, consistently claiming the ‘Best of’ for Print, Integrated, Radio and in 2013 ‘Best of TV’ and in 2014, ‘Digital Agency of the Year’ as well as ‘Media Agency of the Year’. In 2015, Leo Burnett Indonesia was awarded ‘Digital Agency of the Year’ yet again. In 2016 the agency continuously shows its presence with a Gold in Adfest, Gold in Andy’s and a recent metal in Cannes- As Brian tied the knot last July, the Cannes metal was a perfect wedding gift. Thank you Cannes. To wrap 2016 up, Leo Burnett Indonesia was ranked Agency of the Year in Campaign Brief Asia.
Brian enjoys bringing to life ideas that powerfully connects with people. Involving people with stories of people through brand, the right way at the right time in the right place. A keen observer of people- which is his ‘steroids’ for telling human stories in his work.
Born and bred MEC, Charlie has been with the company for 18 years and has been a core part of its international planning community for the past 12. Starting out as a TV buyer, she learned the trade in the UK for 5 years before gradually moving through planning and account management into strategy. She joined the MEC Global Solutions strategy team in 2003, working her way across Europe and eventually the world.
Charlie is currently Chief Strategy Officer for China, after moving in 2015 from Singapore where she was Head of Planning for Global Solutions across Asia Pacific. In her new role she is responsible for strategy and the overall quality of our output in China as well as building the agencies profile. She is constantly engaged on new business and key clients, as well as working internally to drive integration of MEC’s offer across our expanding business.
Charlie has a vast breadth of market experience, having worked extensively across all 4 continents – consulting on communications planning across markets as diverse as Ecuador, Poland and Malaysia. Charlie has a rare 360 understanding of the whole picture, never over-focusing on the “product” or “strategy” itself, but integrating all strategies with broader business and marketing issues to ensure highly impactful, effective and seamless delivery.
Chris started his design career in Australia in the late 90’s and love took him to Tokyo in the early millennium.
In 2006 he joined Ogilvy Tokyo as Design Director and later transitioned to Group Creative Director overseeing and working across some of the agencies biggest accounts including B.A.T (Kent, KOOL), Unilever (Ponds, Sunsilk, Dove) and Coca-Cola (Sokenbicha, Coca-Cola Vending).
After 8 years in Japan, he moved to Singapore as ECD for Ogilvy Action (Geometry Global) developing Shopper/Activation and retail campaigns for GSK, Coca-Cola, Lenovo, Philips and Unilever throughout the APAC Region.
After 10 years of service with the Ogilvy Group, Chris joined ADK Global as Regional ECD in January 2016.
In his advertising career, Chris has collaborated with artists and designers from around the world on award winning digital/innovation projects, judged international award shows and won accolades across multiple advertising and design shows globally and locally.
He has exhibited award winning furniture in Japan and Europe, designed the worlds first ‘single image’ fat sneaker lace and played to sold-out crowds in an Indy rock band.
A passion for sneakers, Gibson guitars, handcrafted furniture and above all his family.
Chris Iki has more than 25 years of experience as a marketing professional, working on managing global brands in the U.S. and overseas.
After joining TBWA\ in 2004, Chris was assigned to work on the Nissan global account based in Tokyo out of TBWA\Hakuhodo International, formerly called G1 Worldwide. Over the course of 8 years, as the Global Account Director, Chris led the Nissan global account team in Japan and worked closely with TBWA\ agencies across 14 countries, including the US and Europe.
Chris started his career at Wunderman in New York working on the American Express Platinum and Optima Cards. During this time he also served as a key member of the team that launched the Optima Card in Japan. Since then, Chris has worked on clients such as VISA International / USA, National Football League, Apple, Gore-Tex, United States Postal Service, Harrah’s Casinos, and AT&T, all of which has provided for his unique combination of management, branding and holistic communications credentials.
Born and raised in Tokyo with an international educational background, Chris’s bilingual and bicultural background, together with his experience managing major brands enabled him to seek success in an ever-growing international environment. He looks to lead TBWA\Hakuhodo in its path of continued success as its Chief Operating Officer.
Christina Aventi is young-old veteran of Aust Adland with a career spanning over 20 years, 2 children and 4 agencies (plus an early stint client side at Unilever). Currently she is part of a 4 strong leadership team at BMF, having helped to bring it back to positive growth in its 20th year after a few adolescent growing pains during its teens. With the leadership team, she helped reboot BMF around its position of being the home of the long idea, with an uncompromising belief in the power of enduring brand ideas and relationships that future them. Timely it would seem. She looks after planning there as Executive Planning Director, a Noah's ark of talented specialist planners who are passionate, restless, brilliant and paranoid in equal parts. They all want to be experts at pure brand planning whilst having a crazy itch to keep learning and expanding their skills... from behavioural science to sensiotics to experience design to performance. It keeps her on her toes and the the agency in fine form. Christina has been fortunate enough to work on a wide array of categories from grocery to banking, from sports marketing to ice cream, from health and wellness to bread. In her time, she has been fortunate enough to be awarded 6 APG Strategy Awards, 4 Australasian Effies (and a finalist more times over) and been part of work lauded at Canne, Spikes and The One Show. She has spoken at industry conferences about embracing flexibility and diversity and appeared on Gruen, a show about advertising on the ABC, our national broadcaster, a couple of times. But what she really loves is being close to the work, baking and making, and believes strategy is just empty powerpoint (or keynote or whatever takes your fancy) without stimulating solutions .. and more often that not, solving them.
Claire has spent her career taking brands well beyond the interruption model. She is passionate about digital, fluent in advertising and focused on powerful creative ideas.
From beginnings as a “new media” designer in Australia, Claire’s 20 years of experience have spanned London, Amsterdam, Hong Kong and Singapore. She has held creative leadership roles at Havas (EuroRSCG), TBWA\Digital Arts Network, Saatchi & Saatchi and is now a key figure in Sapient Razorfish's leadership team in her role as Executive Creative Director of South East Asia.
Her work has been recognized by the likes of Cannes, One Show, Caples, Clio, ADMA and AWARD to name a few.
Today, Claire lives in Singapore with her husband, kids, cavoodle, constant wanderlust and complete obsession with cheese.
Dan heads business development for the TBWA\ Group Asia Pacific agencies across the region. Based in Singapore for over 14 years with the network, Dan’s experience spans agency leadership, network client leadership and leading the TBWA\ Groups key specialist integrated disciplines. Strategic by nature, his 25 years agency experience has covered many key industries including FMCG, Drinks, Retail, Property, Automotive, Education, Healthcare, Financial Services, Airline & Travel, Leisure and Business-to-Business and has been responsible for developing award winning disruptive marketing strategies in all core disciplines for many of the blue chip clients he has worked with in the UK, Europe and Asia Pacific. Dan is a regular keynote presenter and an awards judge and also contributes regularly to industry activities including regular support to the Institute of Advertising Singapore.
Daniel Barnes is Managing Partner & CEO of Barnes, Catmur & Friends Dentsu. As an independent, BC&FD has been the #1 Most Effective Independent Agency in Asia-Pacific for the past three years and Top 5 Worldwide, as well as being #1 in their hometown of New Zealand. In 2017 after being acquired by the Dentsu Aegis Network, BC&FD is now the #2 network agency in New Zealand.
Currently based in Bangkok Dave has spent the last three decades working across the Asia Pacific leading strategy planning and in senior management roles with McCann ,one of the world’s largest advertising and communication companies before starting his own consultancy, Bibliosexual in 2015 and becoming a partner in a business, the AI.Agency launching in August 2016.
Dave joined McCann in 1986 in his native Sydney where he built the Strategic Planning function and subsequently since 1995 has been based in Bangkok, Hong Kong, Tokyo and then Hong Kong again leading regional strategy and communication campaign development for clients including Coca-Cola , General Motors, L’Oreal, Hawley&Hazel, MasterCard, Nestle, Cathay Pacific, Sunstar, Hitachi, Johnson&Johnson and many others.
He has an extensive history of working on the implications of media changes, how society is influenced by and influences them. Amazingly still seen as an Asian thought leader on youth marketing ( despite the hair) he is also leading key initiatives into understanding the aging markets of Asia.
Dave has talked at over 500 conferences globally and has been a regular columnist for journals like Advertising Age, Japan Close-Up, Campaign Asia. He is a board member and contributor for ESOMAR’s Research World.
In 2015 Dave initiated BIBLIOSEXUAL , a consultancy that brings together his long term passion for understanding the interaction of people and media with brands and stories. He describes a bibliosexual as “someone who understands the relationship between form and content and that for different people one may be more relevant than the other”.
In August 2016 he joins two partners in launching the Ai.agency which will use various Artifical intelligence platforms and other virtual tools to provide insight/content/people solutions to marketers. This includes using significancesystems.com with whom he is currently undertaking international research studies with Shiseido, the Australian Wool Corporation and Lixil among others.
David Brain is president and CEO of Edelman’s Asia Pacific, Middle East & Africa business of 24 offices across 13 countries and over 1,500 employees.
Prior to this, from 2011-2013 David ran Edelman’s standalone Asia-Pacific business, doubling its size. From 2003-2010 he ran the firm’s London-based EMEA business, leading its transformation from traditional PR agency to the region’s social digital communication leader, also more than doubling its size. During this time he acquired Edelman’s first digital agencies (Spook in London and Go Sub in Berlin), led global client work on Shell, HP, InBev, and Mubadala, and ran high profile campaigns for the Mayor of London, London Organising Committee of the Olympic and Paralympic Games (LOCOG), and the acquisition of Manchester City Football Club (he is also a life-long fan).
He studied at Redlands University in California and graduated from the University of East Anglia in the UK, after which he trained as a journalist and worked at Visa International (where he ran corporate and public affairs), legendary Singapore-based advertising firm Batey Ads (where he headed strategic planning), and PR agencies Burson-Marsteller and Weber Shandwick.
David has directed award-winning campaigns for Unilever, Heineken and Jim Beam. His first book, “Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment,” is published by Bloomsbury in the UK and re-published in Korean and Chinese.
He is married with two children and lives in Auckland, New Zealand.
David is one of Asia’s most established agency leaders with a strong track record in building business, teams, skills, brands and driving creativity with wins in every creative show at every level since 1999.
David came to Asia in 1994 from London to join Bates in Hong Kong. He was then hired by Ogilvy & Mather in 1997 principally to run their signature Guinness business. In the time since, he founded creative boutique, RedCard and after 2006 went on to hold several key senior roles at Ogilvy, including the Presidency of Ogilvy & Mather Advertising and Ogilvy & Mather ASEAN.
In 2012, he established Bates CHI & Partners which by 2015 was one of the fastest growing Advertising Agencies in Asia. At the start of 2016, David was invited back to Ogilvy & Mather as CMO, to lead the resurgence of the Ogilvy & Mather Brand in Asia Pacific.
David is a Fellow of the Royal Geographical Society and of the Royal Society of the Arts and he has been a member of D&AD since 2003.
David Rittenhouse is representative director of Neo@Ogilvy, the global performance media network of Ogilvy & Mather.
David also serves as an EXCO member of Ogilvy & Mather Japan.
His role is to manage and grow the digital media discipline within Ogilvy & Mather Japan.
He is a founding member of Neo@Ogilvy, joining as one of the original employees when the organization was formed in 2006 in New York.
David has a performance media orientation, which he developed working across numerous categories including consumer and business technology, automotive, finance, luxury and mobile telecommunications services.
David has worked in San Francisco, London, New York and now Tokyo.
David's favorite Ogilvy-ism is "Never stop testing, and your advertising will never stop improving."
Do Kim started his career as a Brand Specialist. Based on his cross continental experiences, he has managed and developed marketing communication strategies for globally renowned companies including LG Electronics, Samsung Electronics, Korean Air, etc. He effectively held a proactive role within each project, carrying on the responsibility of developing brand strategies and brand marketing communications for global advertising campaigns.
Do Kim is well known for his emphasis on the importance of being conversant with new rising trends in the global marketing industry. Realizing that technology has emerged as an essential source of new trends in modern day advertising, he has focused his efforts into examining new media and related technological techniques. This in turn creates the basis of new strategic approaches that engages consumers and motivates positive consumer behaviors.
As the head of the marketing strategy center, Do Kim focused on what a brand should pursue and how a brand establishes an identity with a strategic emphasis that exceeded the conventional methods of corporate strategy. His main focus lies on what a brand should pursue and how a brand establishes an identity. Do Kim’s passion empowers him to constantly explore and discover insightful consumer trends and behaviors – this, he believes, is his main role as well as the secret to creating a successful connection between the consumers and a brand.
For the past 25 years, Eric Chang has specialized in marketing, direct marketing, Customer Relationship Management (CRM), and digital marketing.
An expert in the theory and application of integrated marketing and digital marketing, he is one of the few people in experienced at practically executing CRM from marketing and digital perspectives. He has advised clients in a wide array of industries such as finance, communications, high-tech, telecom, automotive, and fast-moving consumer goods.
Eric joined the Ogilvy & Mather Group Taiwan in 1996. He currently serves as Vice President, Business Development for OgilvyOne Asia Pacific, helping promote the development of digital business throughout the Asia Pacific region. He is concurrently Managing Director of OgilvyOne Taiwan and neo@Ogilvy Taiwan, providing clients such services as digital marketing strategy and digital media planning, CRM strategy consultation, and direct marketing and communications planning.
Eric earned a master’s degree from the University of Wisconsin in Madison.
Gerry’s roots within media are in strategy, starting at Leo Burnett’s media department in the days of full service.
In 1997, he joined the strategy company, Michaelides & Bednash, which was in the vanguard of new breed of media communications agencies in the United Kingdom.
His time there cast a lifelong belief in the importance of great communications strategy in determining profitable client outcomes.
Gerry joined Zenith Media in August 1999 as Communications Director with responsibility for bringing a greater level of consumer insight and qualitative understanding to clients’ business, and building the strategic planning proposition. Gerry was promoted to Managing Director in 2003 and then to Chief Executive in 2006, following a stint at London Business School. In August 2013, Gerry took on the role of Global Managing Partner and Chairman of ZenithOptimedia Asia Pacific, before he embarked on his current journey as Chief Executive Officer of Publicis Media Asia Pacific.
Gerry graduated in 1994 with a first class honours degree in Marketing from the University of Strathclyde. Outside of work, Gerry enjoys time with his family and friends. He is married with two children.
With more than 20 years worth of marketing communications experience under her belt, Golda has managed a comprehensive array of multinational and local brands such as Pepsi, Unilever, Shell, Bayer, Nestle, URC, San Miguel, McDonald’s, Johnson & Johnson, Globe Telecom. Throughout her career, she has honed her client management skills by working with the best creative hothouses and strategic shops like JWT, BBDO, TBWA and Leo Burnett.
Her career started in PAC/BBDO as an account manager. She then went to J.Romero, then back to BBDO Guerrero where she eventually rose to become a Group Account Director. She then played key account management roles in TBWA/Santiago Mangada Puno, JWT Manila, Blackpencil Manila, Leo Burnett Manila, then back to J. Walter Thompson Philippines where she is currently the General Manager.
Golda also plays an active role in the local industry by occupying key positions in the 4As, the country’s advertising association. Her personal mantra is “make things happen.” Wherever she goes, she aims to make things happen – by transforming innovative and creative ideas through immediate action. Throughout her career, she helped the agencies she’s in to win numerous awards and accolades both locally and internationally, including the Philippines’s first and second Gold Cannes Lion during her stay at J. Walter Thompson Philippines.
Grant is the Executive Creative Director, APAC and Partner at iris Worldwide. He is responsible for iris’ creative output across Singapore, Australia, Indonesia, Korea and India. He’s been based in Singapore for 6 years before which he was the Creative Director of iris’ London office for 4 years. He co-authored ‘Newsjacking – The Urgent Genius of real-time advertising’ ‘published by Thames and Hudson. During his time at iris Grant has led the design team for the London 2012 Olympic mascots and has created award-winning ideas for iris’ global clients including adidas, Diageo and Samsung. He has spoken/judged at SXSWi, Spikes Asia, Social Media Week:Singapore, Dubai Lynx, Adstars & Brandfest.
Gunny was born in Seoul, South Korea, grew up in Korea, Netherlands, Canada, and USA, and has worked in Korea, Singapore and China. His career has taken him through Oricom, JWT Korea, Ogilvy Korea, Enfatico Singapore, Y&R Beijing, and since 2011 has been a creative director at Innocean Worldwide Seoul.
Harpreet leads the Data and Analytics practice, across APAC region.
Previously Harpreet has led regional and global business teams out of Singapore and San Francisco. His 20 years+ experience spans roles across account management, regional strategy lead and P&L management.
Harpreet led P&G to its first Cannes award in APAC and was part of best business development team across APAC at latest edition of Agency of the Year Awards.
Harpreet is an engineering graduate and completed his second Masters in Business Analytics from Stern School of Business (New York University) in 2015.
Strategic Planning Department 2, Planning Division 3, Hakuhodo Inc.
Mr. Yamauchi completed Master’s degree program in sociology research at Hitotsubashi University’s graduate school. He joined Hakuhodo after working at a U.S. ad agency in Japan. As a strategic planner, he has been involved in integrated marketing, from upstream to downstream and from corporate business strategies, branding, ad communication strategy planning, and product development to sales promotion. The brands Mr. Yamauchi has overseen span many fields, including food products, financing, automobiles, distribution, pharmaceuticals, airlines, and toiletries.
He has assisted many Japanese corporations entering overseas markets (financing, airlines, etc.) and many foreign-owned corporations in Japan (automobiles, distribution, luxury brands, medical devices, pharmaceuticals, etc.). As such, he has in-depth knowledge of the marketing necessary for corporations to transcend cultures.
Mr. Yamauchi also serves as a lecturer at various Universities in Japan as well as abroad.
CIO, Business Intelligence responsible for Market Intelligence, Omnichannel Attribution, Financial Reporting, and Datawise, Consulting Optimization and predictive analytics for deep learning human behaviour insights.
Marketing, intelligence and strategic business transformation, leading teams for top global firms such as American Express, Bertelsmann, Samsung, and Docomo's Oak Lawn Marketing.
Originally from Barcelona, I have worked globally based in New York, London, Hong Kong, Singapore, and Tokyo. Educated in creativity with an MA from the University of Barcelona, in Business with an MBA from the London Business School; and a PhD in tech innovation.
James is one of leading media investment company MEC's team of strategists and is based in Sydney, Australia.
James has been with MEC for five years. For three of those years, James was based in the Global Solutions team in London working with a wide range of clients including Michelin, SABMiller, Bacardi, Johnson&Johnson and BlackRock.
In 2014 James moved to MEC Sydney to coordinate strategy and planning across a number of clients including Colgate-Palmolive and Nestle.
James completed the IPA Excellence Diploma in the UK in 2014 and in 2015 won a WPP Atticus Award for thought leadership
John Gamvros was most recently Head of Strategy for Red Fuse Communications, a WPP full-service integrated agency dedicated to serving all of Colgate-Palmolive’s brands worldwide.
Previously he led the Global Communications Planning unit at PHD Singapore on Unilever brands including Lux, Lifebuoy, Ponds and Close Up. Prior to PHD, he worked at Saatchi & Saatchi Singapore as Regional Planning Director.
Originally from Australia, Gamvros started his career at OMD Sydney where he co-founded OMD Fuse, winning multiple awards including the Media Federation Grand Prix.
He is currently working freelance across APAC.
James is CEO, Managing Director at MinerLabs Group, a regional agency designing and delivering TV Everywhere, Over-The-Top Video, Social Media, and Mobile Application solutions for leading media and technology companies.
James is a 20 year digital and broadcast industry veteran working across Asia, Silicon Valley, and Silicon Alley. He has led digital businesses for Fox Sports Asia, ESPN STAR Sports, WPP GroupM, Possible Worldwide, Scient Consulting, WPP Young & Rubicam, About.com, and Prodigy Internet.
By internet age, Jeff is considered old.
He has been creating Internet toys for the world since 1996.Prior to that, the trained Graphic Designer served as Art Director in various agencies.
Jeff transformed DDB Group Singapore into an innovation powerhouse – most significantly growing Tribal from a 4-person crew to 105 and putting the agency in pole position since he took over leadership. Most recently the local office took top honours in Effie and Marketing Magazine Agency of the Year awards.
He is driven by an insatiably restless curiosity, a passion to do good work and a determination to do what is right for the business and the community.
As the new President of Tribal Worldwide Asia, he continues to drive the business and innovation agenda for the region through various centres of excellence.
Besides work, Jeff is also the creator of www.singaporeanofthday.com, a social documentary that brings out the untold stories of Singaporeans.
Joji Jacob is the cofounder of independent agency BLK J. Within two weeks of launching the agency in January 2017, BLK J has already secured Singapore Tourism Board's Hospitality account as a client.
Before founding BLK J, Joji was the Group Executive Creative Director of DDB and oversaw an integrated creative department of 140 creative directors, copywriters, art directors, digital designers and technologists. Under his watch, DDB Group Singapore became the most awarded Singaporean agency at numerous award shows including D&AD. DDB Group was also Agency of the Year at the Marketing Awards, At the Singapore Hall of Fame Awards and by Campaign Magazine.
Joji himself has been named Singapore’s Most Influential Creative Director by the Institute of Advertising Singapore and South East Asia’s Creative Person of the Year by Campaign two years in a row. He was the Chairman of Award School in 2012 and chaired the Singapore Creative Circle Awards in 2013.
Kevin is Managing Director for Carat Asia Pacific and has over 20 years of experience in the media industry – of which 15 were specialised in digital. In his role, Kevin is responsible for driving and ensuring excellence in client service and product delivery for all clients including Mondelez International, MasterCard and Diageo. He was previously Chief Digital Officer at Carat Asia Pacific, where he spearheaded successful integrated and innovative digital solutions that helped clients achieve their business objectives.
Kevin’s extensive performance marketing experience has won him several effectiveness awards including an International Echo Award. Some of the prestigious clients that he has worked with include Visa International, MasterCard, Warner Bros, L’Oreal, P&G, IBM, Subaru, Nissan and Frieslandcampina.
In his career, Kevin has held various senior leadership roles such as Executive Media Director NetX in Australia, during his tenure the agency won Interactive Agency of the Year on no fewer than four occasions; Managing Director at Neo@Ogilvy in both Sydney and Melbourne as well as Managing Director at iProspect Australia and subsequently, Asia Pacific.
NG KHEE JIN is Founder and Creative Director of Wild, a leading independent creative agency based in Singapore.
A creative exile like many of his ilk, he has hopped, skipped and jumped from J. Walter Thompson to BBDO, McCann Erickson and Saatchi & Saatchi in a career spanning 25 years.
In the late 90s, he co-founded the creative hot shop Monsoon Ads. He thought he had found creative nirvana. 3 years later, however, Monsoon became part of The Lowe Group’s foray into Singapore.
In 2006, he tried his hand at a different kind of audience impact. Khee Jin wrote, produced and directed Feet Unbound, the documentary feature about China’s female soldiers of the Long March. It premiered in competition at the International Documentary Festival in Amsterdam and has since travelled to over 20 film festivals around the world.
He is an ardent believer that advertising is only as creative as it is effective. His first crack at judging the Effies seems to be in alignment with his convictions.
Koichi heads strategic planning at Dentsu, overseeing projects at the intersection of strategy, design and technology. With a diverse background in domains ranging from advertising and brand management to new product and systems design, business consulting and futurecasting, and extensive experience working with clients in the technology sector, he is constantly creating new experiences for brands.
With a cross cultural background he has also been involved in the brand management of many multinational brands in Japan and also of the management of Japanese brands outside of Japan throughout his 30 years with Dentsu. Additionally he currently leads network wide innovation in pioneering new approaches to communication leveraging new technology platforms.
He has been a speaker at many international conferences including Cannes Lions, Spikes Asia, Ad Asia, ARF, SXSW, IAA, jury at Cannes, Spikes, AMES, and is a native speaker in English and Japanese. He holds a MBA from Columbia University and a BS in Architecture from the University of Tokyo.
Since joining Hakuhodo in 2007, Suzuki has been responsible for solving the marketing challenges of Japanese and international clients across a wide spectrum of industries, including automotive (Nissan and Audi), beverages (Suntory), food products (Ajinomoto), toiletries (Kao), electronics (Samsung, Huawei, Mitsubishi Electric), pharmaceuticals (Otsuka Pharmaceutical), education (Benesse), dining (KFC), distribution (Family Mart), fashion (Adastria), and entertainment (Avex).
His skill lies in proposing integrated solutions tailored to each client’s specific issues, ranging from consulting on management issues to marketing strategy planning, television commercials, web development, corporate message conception, and product development.
His milestones on the global stage include:
Constructing an overseas expansion strategy (for the U.S., U.K., and France) for Suntory Whisky while conducting local field research. Based on this strategy, he helped boost the reputation of Japanese whisky abroad by implementing communications in partnership with local PR firms.
Formulating an original strategy for KFC in Japan that was consistent with the American head office’s fundamental strategies, and developing products and building campaigns founded on this strategy. This knowledge was widely shared at the client’s global internal meetings so that this approach could be applied in other Asian countries with similar cultural values and practices.
Pitching and implementing a large-scale research study and analysis program for Ajinomoto’s Japanese headquarters to determine food cultures in several Asian countries (including Thailand, Indonesia, and India) and to construct strategies. Under this unified program, he was able to develop a system that delivered a rich understanding of each Asian country and provided side-by-side comparisons of differences among the countries.
Kristian Barnes has over 20 years’ of experience working in the Communications industry across various sectors, specialising in marketing, start-ups, branding, digital and technology.
Over his career he has built and led businesses, developed and delivered successful communications business solutions for a range of local and global brands. He has invaluable international exposure having worked in various regions including the UK and Australia, which has proven advantageous in his current role as CEO of Vizeum APAC.
Kristian regularly contributes thought leadership articles on controversial topics around the themes of digital, AR, VR and robotics, to top-tier industry publications. In addition, he has on various occasions been invited to share his insights at several key industry events such as Asia Pacific Marketing Effectiveness & Strategy (AMES) 2016 and Spikes Asia 2016.
Prior to his current role, Kristian founded Jumptank Australia – a Business Transformation Agency designed to drive innovation based on technology, as well as YoungGuns – the only global award platform for young talent in the fields of creative, digital, design, media and PR.
Lukasz has over 15 years of marketing and management experience in emerging markets, developing and transforming businesses in Poland, Kazakhstan & Central Asia, China and currently Vietnam. He is a graduate of MBA Hult International Business School in San Francisco. For last 5 years in Vietnam, he has led Leo Burnett Vietnam to become one of the leading integrated communication Agencies. He has won over 40 recognitions, some of the key ones are Creative Agency of the year in Vietnam 2013, 2014, 2015, 2016; Digital Agency of the year 2015; Agency of the Year in Mobile in APAC & Vietnam, Asian Marketing Effectiveness. Since 2016 his role was extended to CEO and Board Member of PublicisOne Vietnam. He has extensive experience in business acceleration across categories, he has been developing brands for companies such as Samsung, McDonalds, Philip Morris, Procter&Gamble, Heineken, General Motors, Red Bull and many others. He also advises Investments Funds and partners with Start-up on the growth strategies in Vietnam.
Maggie has chosen advertising since day one in university. She has spent over 15 years in the branding and advertising industry and worked with numerous brands in HK, China and the Asia Pacific region. She has all-rounded experience from agency and client side, adept at multi-communication disciplines.
In 2015 Y&R was the first ever agency from Asia to win an Award at SXSW, the only network in Asia to win the Bill & Melinda Gates Foundation Cannes Chimera twice, won their first ever Cannes Lion, a Gold, for Myanmar with Red Fuse, became the No.2 Network Of The Year in Asia Pacific at Cannes 2014, was the most awarded mobile agency at Spikes Asia, and was crowned S.E.Asia Network of the Year by Campaign Magazine. Plus Marcus Rebeschini continued as Chief Creative Officer of Asia for Y&R.
Mark heads up the strategic output of iris in Singapore and across the APAC region.
He has worked in digital, traditional and integrated agencies as well as being an Associate Lecturer at University of the Arts London, working with entrepreneurial students on the MA Applied Imagination course.
He has worked across a broad range of categories and clients in global, regional and local capacities.
He believes in simplicity from complexity, and the power of Participation Brands to drive extraordinarily effective work.
Mark Bowling is a senior marketer and strategist with over 20 years experience, and a passion for creative insights and delivering successful campaigns. He has conceived award-winning work for top international brands in the U.K., the U.S. and Asia and has been praised for his insightful business sense and approach to ‘creative pragmatism’ in solving client problems.
Armed with a post-grad in Advertising, Mark started out his career in London’s full service agencies (Ogilvy, Lintas, DDB), as a strategist and comms planner for Ford, Amex, Guinness, Cisco and Nestle, and earned a Cannes Media Lion for his work on Unilever, followed by a move into the digital and media agency world during the dotcom boom (at Hyperlink and Initiative).
Following this, Mark then became a regional then a global strategy director at Starcom MediaVest Group, moving to Singapore then New York then back to Singapore, and worked on a range of clients, including Samsung, Wendy’s, Kraft Foods, General Motors and Diageo. In 2012, he switched to a general management role for APAC at IPG Mediabrands, focusing on Microsoft, J&J, Coca-Cola, Exxon Mobil, MasterCard, and Sony before becoming an independent marketing consultant for global MNCs and an Asia role with well renowned TrinityP3 marketing management consulting.
In 2016, Mark moved to Shanghai to lead strategy for PHD China - one of the most exciting media and communications markets in the world.
Since 2013, Mark has been the Asia Pacific CEO for MediaCom, one of the world's leading media agencies and part of the WPP Group. He has responsibility for 13 countries and over 1,500 colleagues and sits on the global MediaCom board and regional GroupM board.
Prior to this, he was the CEO for PHD in China for 6 years and held various roles with MindShare over a 12 year period in China, Australia and the UK.
A Bachelor of Commerce graduate from The University of Edinburgh, this is now his 17th year living and working in the APAC region and he's still relishing the variety, opportunity and challenges that this part of the world presents every day.
Mark Masterson’s life is about journeys: those of brands, cultures, creative and himself. His boundless energy and creativity feeding whatever project or lofty idea that burns beneath his red hair. But his conceptual proliferation and abstract angles on life make him stand out. Actually, Mark knows consumerland so well that he invented a, outdoor retail concept called Porcupine in Boston, Boulder and Seattle. He’s exercised miles of pixels on the Torch Relay for Coca-Cola at Olympic Games. He’s distilled himself into new liquor brands and packaging for AB/Inbev. He’s fine-tuned all-star events in New York’s Central Park for AOL and Amex. And produced ground-breaking work for Electrolux, GM, Sony Pictures, Princess Cruises, SAB Miller, Nestlé Nordic, Ramlösa, Disney and Justin Timberlake. After heading up creative for the Coca-Cola Companies and Brown-Forman for Momentum Worldwide, Mark seized the opportunity to help create the boutique agency white_space, where his knack as a creative sponge/fountain transformed him from brand builder to brand creator. Mark’s studied with Soviet-era design and illustration legends, Roman Duszek, Cedomir Kostovic and Eric Pervukhin. He’s lived in Sweden and worked his way from Barcelona to Beijing, proving his brand of thinking has no borders. And it was this wanderlust that’s lead to Mark’s coming full circle rejoining Momentum as Executive Creative Director/Country Head, Greater China and eventually being tasked with a global creative head for GumboLive, a millennial think-tank partnership between IPG MediaBrands and Momentum Worldwide. Having a thirst for new ideas and the world’s most exciting markets, Mark’s recently returned to APAC as Executive Creative Director for Jack Morton Worldwide, Greater China.
Masashi Ariizumi began his advertising career at ADK Japan in 1990. Initially assigned to International Account Services, he worked with well-known global brands and clients, including CHANEL, Schick, Levi’s, Universal Studio, Domino’s Pizza, Singapore Airlines, Nike Golf and Starbucks Coffee. In the course of handling brand communications including strategic planning, PR, media, creative, and activations, he became very good at coming up with unconventional ideas, including new channel proposals and creative approaches for maximizing existing channels. Several of his ground-breaking and edgy projects have been spotlighted, including Levi’s, Singapore Airlines, and Starbucks Coffees.
Later, Masashi channeled his energies into strategic and overall communication planning. As a planning director, his philosophy for achieving client objectives is to focus on presenting new “discoveries” based on consumer insights and developing creative ideas to maximize the best possible touchpoints, always maintaining a neutral approach to media and methodology. He has worked on a wide range of experiential communication activities for Unilever, Hormel Foods, Tokyo Gas, Osaka Gas, Sushiro, Hisamitsu Pharmaceutical and many more.
His team has won several international advertising awards, including ADFEST and London International for Domino’s Pizza Japan, and One Show, Spikes Asia and London International for Levi’s Japan. Masashi also served on the jury of APAC Effie Awards 2014, 2015, the jury of Asian Marketing Effectiveness & Strategy Awards 2014, 2015 and the media jury of Spikes Asia 2013.
In today’s rapidly evolving media climate, characterized by the emergence of new media and the evolution of the Internet, he takes up each new challenge with enthusiasm, developing breakthrough proposals characterized by a creative, unconventional and interactive approach.
Minoru Yashima has long career in strategic planning at ADK. Starting from strategy development to total communication integration, his working scope is very broad. For him, in order to achieve a goal, there is no boundary in communication approaches including media development, digital, activation, direct marketing, contents marketing, visual identity, internal branding etc.
He has a wide range of achievements in Japan: revitalizing “travel to Hakone from Tokyo by a super express train” for Odakyu Railways, creating a mobile brand “au” for KDDI, producing story-telling original character creation for Sumitomo Forestry’s corporate branding, writing strategic scenarios of digitally personifying home appliances for SHARP Electronics, developing campaign strategy of IKEA’s Japan launch, designing unprecedented product concept of a single-lens reflex camera for Pentax, and more and more. He always leaves fruitful outcomes.
Presently, Minoru heads up the Communication Architect division where creators, digital planners, activation planners, and strategic planners are working closely and boundlessly to innovate, design and build ideal communications.
He served as a judge for Adfest 2010 Direct Lotus, for Marketing Effectiveness Award of All Japan Radio & Television Commercial Confederation in 2010 and 2011, for Cannes Direct Lions in 2012, for Spikes Asia Branded Contents & Entertainment in 2015, and for Adfest, again, 2016 Interactive & Mobile Lotus.
Currently National Planning Director, J Walter Thompson, India.
Spent many years in Creative before moving to Strategic Planning. Work spans Chennai, Kolkata, Bangalore, Hyderabad, Mumbai and Delhi, and categories ranging from talcum powder, deodorants and shampoos, through pesticides, sanitary ware and education to foods, beverages, telecom and cars.
* 16 year Career in Strategic Planning includes Ford, ITC, Unilever, Hero Motocorp and PepsiCo among many others. Currently head Strategy on the PepsiCo portfolio, created thinking frameworks, models and brainstorming tools in a variety of verticals: foods, education, technology, automotive; and strategic areas: new product development, premiumisation, portfolio planning and integrated planning.
* Created over 50 hours of training material. Been lead Planning trainer for J Walter Thompson India and part of the Global Trainers Council and on the faculty of JWT and WPP APAC training programmes; created Building Blox, an Online Planning Tutorial; taught a 10-classes elective course at Indian Institute of Management on Integrated Marketing Communication.
* Initiated and steered Coffee and Donuts with JWT Planning (www.coffeeanddonuts.blogspot.com), and Food for Thought ( a curation of perspectives on Foods and Beverages), knowledge sharing initiatives that reached out to colleagues and clients.
* Published over 75 articles in leading Indian, US and UK media (www.povfromindia.blogspot.com ) * Created Brand Chakras ™ a proprietary toolkit based on the seven energy centers in the human body (www.chakrawatch.blogspot.com )
* Speaker at Indian and APAC industry fora * Judge at Indian Effies for many years, and AME 2016.* Many times Campaign India A Lister* Runner up, Campaign South Asia Planner of the Year 2015.
* Won Patricia Mann Award for Women Marketers, UK, 2008, winning a bursary to the Executive Marketing Programme, in Stanford University, USA.
*Coauthored "Voices Within"(with two leading south Indian musicians) a coffee table book on the maestroes of carnatic (south Indian) music
Specialties: Brand strategy, integrated marketing communication, insight mining, socio-cultural and ethnography research, new product development, designing and conducting workshops, knowledge and content creation, writing, teaching.
Nadia Katsiouli serves as the Managing Director and Head of Planning at Ogilvy & Mather Vietnam.
Nadia is Greek, born in Germany, but went to university in the UK (BA in Mathematics and Statistics at Kent University followed by a Master’s degree in International Business and Management at Westminster University in London).
Nadia has worked for over 12 years in London and across Europe. She has spent 7 years at Saatchi's in London leading international clients such as P&G, 2 years as a planner at JWT, followed by 4 years as an agency head and planning head in Athens.
Since Nadia joined Ogilvy Vietnam, she has lead the business across categories, helping her clients to achieve best-selling launches and to transform their business locally. Moreover, she has helped the agency to transcend the local boarders and become an ASEAN Hub for Ogilvy and has successfully lead regional business out of the Vietnamese office.
Being a dreamer and a doer, Nadia believes in the power of the collective and the magic of creativity and ideas in today’s world. Some of the brands she has lead and helped to grow include Kimberly Clark, Coke, Nestle, but also local leading brands such as Vinamilk.
Nagesh Alai is a finance and legal professional having 4 decades of experience in diverse fields. He has a Bachelors in Commerce, a Masters in Commerce, is a Bachelor of Law, a Chartered Company Secretary, a Cost & Management Accountant.
After running his own Accountancy, Finance and Tax practice for eight years & a couple of years’ stint with a management accountancy firm, Nagesh joined the Health Care Pharmaceutical major, Boots India (now Abbott) and worked there as a Management Accountant for 6 years before moving to Wyeth, an American Pharmaceutical giant, to head up its finance and corporate law functions. After managing finances, taxes and corporate law matters at Wyeth, he moved to FCBUlka Group, one of the top 5 advertising agencies then and now a top 3 company in the industry. He has been with FCBUlka Group for 26 years and was a key force behind the Group’s sound fundamentals & success. Between 2006 and 2011, FCB Worldwide handed over to Nagesh the finance and operational responsibilities of APAC & Africa region. In the course of a successful stint in that role, Nagesh got an insight into cross border cultures, people behavior and diverse perspectives. Over the last few years, as Group Chairman, he has been helming the FCBUlka Group in India.
Beginning of 2016, Nagesh relinquished his responsibilities in India and moved on to take up a new assignment with FCB Worldwide, as Vice Chairman, Global. He retired in June 2016 on attaining the age of 58, but continues as an advisor to the company.
From 2010 to 2012, he has been the President of the Advertising Agencies Association of India (AAAI), and has been very active in other industry bodies like Ad Club, Mumbai and Advertising Standards Council of India (ASCI).
Nagesh has been a member of the Executive Council of the Confederation of Advertising Agencies Association of Asia for the past over 6 years and is currently its Chairperson.He has been been very active in industry awards like DMAi and Asia Pacific Effies, where he has served on various juries including as Head of Jury.
Neil over 25 years experience in the marketing communications business - spending the bulk of it as a creative strategist. He has lived and worked in London, New York, Hong Kong, Shanghai and Singapore - ten years in NYC, twelve in Asia and a handful in London. After years in big communications networks, he struck out to start his own consultancy in early 2007 and has mostly been doing that ever since. In late 2011 he evolved the consultancy (Liberty Networks) to take into account the need for a more nimble, flexible and adaptive way of working with clients and brands.
Over the years, he has worked in most categories and on many blue chip clients in North America. Since moving to Asia, he has worked extensively in almost every market in the region and his portfolio of brand experience is extensive, including; APB, Audi, Bank of Singapore, BlackRock, BPW, Channel NewsAsia, Coca-Cola, Danone, Dell, Double Helix, Electrolux, Evian, Ferrero, FRANK, Garuda Indonesia, GSK, Heineken, HKTB, HSBC, HTC, Infiniti Motors, Johnson & Johnson, LG, Li & Fung, Mars, MasterCard, Neopost, Nokia, OCBC, Shangri-La Hotels & Resorts, Sun Life Financial and various Unilever brands.
He has been a regular speaker at INSEAD in Singapore, a frequent blogger/commentator for Campaign Magazine and is the President of the Account Planning Group (APG) in Singapore.
Nicoletta is an Executive Creative Director with more than 20 years of experience developing digital and traditional campaigns for some of the world’s biggest and most successful brands.
Since Joining Isobar last year, Nicoletta is responsible for the creative leadership of the Hong Kong agency with focus on delivering creative excellence for brands such as Estee Lauder, Disney, Audi, Marriott, Huawei and Uniqlo.
Nicoletta has a genuine passion for ideas and with never-ending curiosity she solves creative problems with charm and ingenuity.
Prior to Isobar Nicoletta served as Group Creative Director at Publicis Hong Kong for the agency’s global clients: Cadillac, Marriott and UBS. For Cadillac Nicoletta oversaw the global market brand rollout of the new “Dare Greatly” positioning and was instrumental in creating successful integrated campaigns for Nestlé, Axa and Cartier.
Before Publicis Nicoletta worked as Digital Creative Director at OgilvyOne in HK, leading the strategic creative input for on- and off-line campaigns. Her work for clients such as Pizza Hut, Faber Castell and Shangri-La has been awarded in major industry award shows such as Cannes, Art Directors Club, D&AD, Clios and more. Nicoletta is a regular judge on the international creative awards scene, most recently judging at the Cannes Lions 2016.
Norman has over 25 years of experience in marketing communications, with expertise in the disciplines of Advertising, Public Relations and Digital Marketing. Prior to running the full-service independent agency Grupo Agatep, Norman was managing director of Havas Worldwide Manila.
In 2015, Norman was president of the Internet and Mobile Marketing Association of the Philippines. The following year, he was elected chairman of the Association of Accredited Advertising Agencies of the Philippines (4AsP), and chairman of the Ad Standards Council. This year, he reprises his role as chairman of the 4AsP and is concurrently chairman of Ad Summit Pilipinas, the country's largest learning event for professionals of marketing communication, to be mounted in 2018.
He is a frequent speaker on such topics as Digital PR, Creating Brand Stories, and Music Marketing. Outside his agency work, Norman teaches Strategic Planning at the Ateneo de Manila University, and is an award-winning record producer.
Pathamawan, or more familiar as Linda with clients and colleagues, joined Mindshare in 2006 as Insights Director and became Managing Director in April, 2014. Her career started at Lintas (now Lowe) in 1990 as AE trainee where she was Account Director until joining Bates Thailand in 1995. After two years, she returned to Lowe as Associate Director, promoted to VP, and then moved to being a strategic planner. Through the years, she has wide experiences with a wide variety of brands ranging from consumer goods to luxury brands.
Pathamawan will focus on driving Mindshare’s philosophy of original thinking driven by speed, provocation and teamwork to help clients grow their business and drive profitability.
She enjoys travelling, cycling, scuba diving and helping out in non-profit work during her free time.
Patrick’s advertising career began in 1978 at Fortune Advertising, then Singapore’s largest local ad agency. In 1981, he joined Ogilvy and Mather where he won his first major international award. 1987 saw him move to Y&R where he became its longest serving Executive Creative Director.
In 1995, Pat became the first Singaporean to chair the local Creative Circle Awards, setting the stage for many other Singaporeans to follow.
In 1998, he co-wrote the short film ‘OOPS’, which featured in the Sundance Film Festival.
In 2005 he was one of 4 advertising veterans awarded Champion of the Creative Circle for his contribution to the industry. In the same year, he was also featured in IDEAS, a book on Singapore’s hottest creative directors.
To date, his work has won awards in every major international competition, notably the One Show, D&AD, Clio, New York Festival, London International, Communication Arts and Cannes. Besides winning awards, he has also judged many, including the Cannes Advertising Festival.
Also in 2007, Pat was voted Singapore’s Creative Director of the Year at the Advertising Hall of Fame Awards.
Pat has also been an Advisory Council member of the Temasek Polytechnic School of Design since 1999.
In 2009, he left Y&R after 22 years and founded Goodfellas where he worked on many notable and successful public service initiatives like encouraging drinkers not to drive to drink, highlighting the perils of gambling addiction and the plight of people with disabilities.
A strategist with 20 years obsessing about what people do and why they do it, to help businesses and brands create commercially valuable initiatives.
I’ve been fortunate to work with brands all over the world (Europe, Americas, Middle East, Asia, Oceania) in most major categories: Automotive; Consumer Electronics; Fashion & Sportswear; FMCG; Government; Media & Entertainment; Telcos; Travel; Utilities.
My core experience comes from deep experience in the fields of data / analytics / CRM; digital & social; communications planning; and brand / account planning.
I'm now heading strategy across APAC for GTB - the agency partner for the Ford Motor Company.
Paul is a big believer in the power of change. Having worked with a wide range of local and international C-suite clients throughout his 17 years of experience in the digital industry, he continues to be driven by the passion to progress and transform brands and organisations – both inside and out.
After a successful tenure as CEO of XM Asia Pacific (now Mirum) where he thrived at the strategic helm of Singapore Tourism Board‘s all-encompassing transformation into one of the most progressive National Tourism Boards in the world, Paul brings his acute sense of leadership and hands-on determination to steer POSSIBLE Singapore towards his vision of success. Currently, he also serves as a board member of National Gallery Singapore and a member of the e-commerce sub-committee in Singapore’s Economic Development Board.
From big-picture thinking to finding the devil in the details, Paul is a team player who stops at nothing to make a difference and change the game. Whether it is leveraging on the latest technology and trends, or diving deep into the human mind to affect behaviours, he constantly strives to deliver results that are as dynamic as they are effective.
Paul Rees-Jones is Executive Planning Director of Clemenger BBDO, Melbourne, Australia’s most awarded agency for creativity and effectiveness over the past decade, winning more than 500 creative awards and 100 effective awards over this time.
With a career starting in London and spanning Europe, Asia and Australia, Paul has always believed it is planning’s fundamental responsibility to make the work better, and ultimately more effective, through a truthful understanding of the human condition.
Paul joined Clemenger BBDO in 2007 and focused on re-engineering the agency’s strategic thinking to be truly problem-centric through genuine behavioural understanding. Over this time the agency has been named Agency of the Year in Australia a record 7 times, the Asian Marketing Effectiveness (AME) Awards Agency of the Year twice as well as the AME’s inaugural Digital Strategy Agency of the Year. This global recognition has come from creating work such as NAB’s ‘Break Up’ (Cannes PR Grand Prix, Spikes Asia Creative Effectives Grand Prix and AME Awards Grand Prix winner), Yellow Pages ‘Hidden Pizza Restaurant’ (Gold at Cannes and AME Awards Grand Pix) and Tourism Victoria’s ‘Remote Control Tourist’ (Gold at Cannes and two Grand Prix at Spikes Asia). Such work has seen the agency ranked 3rd best digital agency and 8th best creative agency in the world by the Gunn Report.
Clemenger BBDO Melbourne is currently the top ranked Australian agency in the Global Effie Index for the third time, the most awarded Australian agency at the APAC Effie Awards for the second time, and ranked in WARC’s Top 10 Most Effective Agencies in the World.
Philip Sheldon was Executive Planning Director of four of Australia's largest agencies DDB, DMBB, Clemenger BBDO and Leo Burnett Australasia. He served on the Worldwide Planning Board of both DMBB and Leo Burnett. During his time working in agencies he was fortunate to serve as the brand planner for the Sydney Olympic Games, was worldwide planner for the Australian Tourism Authority and has worked across just about every product category over a thirty year period.
In 2003 he established his own consultancy "Storymining" based on the premise that "the brand with the best story wins". For more than a decade he has worked with clients both big and small to uncover the story that is both integral and unique to a brand be that a product, service, or increasingly a corporate organisation. The complexity of multiple digital channels makes it more imperative than ever that brands speak with one voice, telling their story internally to sustain a strong culture and externally to drive consumer loyalty and endorsement.
Philip was a final round judge for the AFA Effectiveness Awards 2000-2008, and has served on the Executive Judging Panel of the Australian Effies since their inception in 2009. In this capacity he has headed panels across numerous categories and sat on the third round panel distributing the final Effie awards.
After planning stints in Amsterdam and London, Pieter-Paul is now strategy director at AJF Partnership Melbourne, overseeing the planning team. He is passionate about helping Australian companies think more human centric and have a more meaningful role in customer's lives. Pieter-Paul has worked on global and local clients and has won numerous Effies (including the Grand Effie) and APG awards (including the Grand Prix). He is a lecturer on effectiveness at the Miami Ad School and has been a judge for the Effies and Warc Prize for Social Strategy.
Pully Chau is Group Chief Operating Officer for Cheil Greater China. As one of the most influential advertising executives in Greater China, she has been in the advertising scene for 30 years. She has numerous awards to her name, including the Top 10 China Chief Executive; the Most Influential People in China Brand Building; China Adman of the Year; and Outstanding Contribution in Three Decades of China Advertising conferred by the China Advertising Association, to name a few. In 2014, she was honoured by the Internationalist USA as one of the “21 Global Innovators”.
Pully is also a seasoned Effie judge, having been involved in the judging of Effie China, Effie Hong Kong, Effie India, Effie North America and APAC Effie. She served as Head of Jury for APAC Effie in 2014, and in China Effie from 2013 to 2014. She also served as jury for the Creative Effectiveness Lions in 2013 and was invited as speaker at Cannes Lions for two consecutive years.
Pully Chau has proven her success in agency evolutions by changing norms and introduced new capabilities in different times. She stands by her vision and is both a dreamer and a doer. She was most recently Chairman and CEO of FCB Greater China, leading the agency to become a performance-driven organization and prior to FCB, she was CEO of Saatchi & Saatchi China for 10 years where she tripled the agency's revenue and aggressively expanded its shopper marketing, digital and CRM capabilities.
As Chief Strategy Officer, Ranjit is responsible for the management, development and capability building of the Planning function across Lowe Singapore. He also holds the role of Global Planning Director for the multi-award-winning Unilever brand, Lifebuoy.
Of his 16+ year career, Ranjit has spent over a decade with the Mullen Lowe Group network, holding senior positions in Lowe Bangkok, Lowe China, Lowe Dubai, Lowe India and Lowe Singapore. Prior to taking up his current role in Singapore, he was Chief Client Officer for Unilever at Lowe China, Shanghai. Ranjit’s work has helped to position brands as leaders in their markets around the world, and has been recognised by the top global and regional effectiveness and creative awards.
Rapeepun started her career at LINTAS as a media planner and later on, she moved to client service. Later at TBWA, she has changed to Planning & New Business department until present.
Rapeepun has an extensive experience in account management especially regional accounts. In charge of Johnson & Johnson products in Thailand for 16 years. Appointed to Regional Director of Women’s health, Oral Care & Wound Care Franchise (Carefree, ob, Modess, Reach) during J&J ASEAN setup. Involved closely with all development & production of regional campaign and materials (TVC, print, POP).
At TBWA, Rapeepun has taken care of a variety of brands from corporate branding to consumer products. She is also looking after all new business.
Raymond Arrastia has almost three decades of experience in advertising, working on several local and multinational clients across different categories.
In 2003, Raymond was tasked to set-up Blackpencil Advertising, the Leo Burnett group’s second advertising agency.
In 2006, Raymond was appointed as Managing Director of Leo Burnett Group Manila to oversee Leo Burnett, Arc and Blackpencil.
In 2016, Raymond became CEO of Publicis One Philippines. Under his wing are the country’s top creative and media agencies such as -- Leo Burnett, Arc, Blackpencil, Starcom Mediavest Group, Zenith Optimedia, Publicis Manila and Publicis Jimenez Basic.
As a respected figure in the industry, he has been elected as the Chairman of the 4As-Philippines, Public Relations Officer of the AdBoard, Chairman for the 4As-Agency of the Year Awards committee, Board of Trustee of the PANAF, among others.
Richard Bradley – Executive Creative Director
With over 20 years experience spanning advertising, design, brand experience and digital, Richard brings a unique combination of creative, strategy and execution to his work. Able to bridge the gap between disciplines, he focuses on developing strategic creative that spans the breadth of traditional and non-traditional channels in its scope and effectiveness. Harnessing technology to bring together diverse technical and cultural insights with sound communications strategy, he has a passion for new ideas, beautifully realised.
Originally from London he has worked with award winning agencies that include DeWynters, DMB&B and Amnesia Razorfish. Clients he has worked with include: Google, Porsche, Volkswagen, Unilever, Ray-Ban, Nespresso, Piper-Heidsieck, MTV and ESPN. His awarded work includes two D&AD yellow pencils, the 2009 Media Federation Awards Grand Prix winner and Stevie, Shorty, SMA, Promax, ASTRA and Mobie award wins.
Richard’s marketing career spans Global Financial, FMCG, Lifestyle, Youth, Luxury, and Travel and Tourism Brands.
He has spent the past 19 years based in Asia working on local, regional and global strategic initiatives across the US, European, Middle Eastern and Asian markets.
He has worked with agencies including: Publicis, DDB, Bates/XM, M&C Saatchi, The Filter Group, Batey Red Cell, FIN International(UK), Strawberry Frog(NL) and Ion Global on brands such as ABN AMRO, Nokia, GE, Dubai Tourism, ESPN, Credit Suisse, HP, Kotex, Volkswagen, Kleenex, Tiger Beer, Emirates Airlines, Burger King, Mini, XBOX & Heineken amongst others.
Awards include One Show, Effies, Spikes, Creative Circle Awards, Hong Kong Design Awards, Cannes Cyberlions, Digital Media Awards, Appies, Asian Marketing Effectiveness Awards
Past and Present Global/Regional clients include: Coca Cola, BMW, MasterCard, Nestle, P&G Oral Care (Oral B), P&G Health Care (Vicks), JJVC, Subway, Cigna,& Microsoft
Outside of work Richard’s passion for music, art, design and pop culture manifest as a founding member of a Singapore based creative music &art collective, POOL, and owner of MITTE – a Berlin inspired restaurant/bar In Hong Kongs up and coming Shueng Wan which functions as a platform and space for DJs, singers and visual artists. A triathlete, he regularly swims, cycles, and runs wherever he travels
Robin leads strategic planning for TBWA across South East Asia. An award-winning strategist, he has over 25 years of experience in developing brand, marketing and creative communications strategies for many of the world’s leading corporations
He has been the global strategic leader for both Standard Chartered Bank and Singapore Airlines for over ten years.
Over the years, Robin has been responsible for nurturing some of the finest disruptive thinkers to emerge in the region. He also leads the group’s consulting unit, is a member of the agency’s management team, has been leading the evolution of Disruption across the region while raising the quality of strategic planning across the network’s Asian offices.
Robin has been with TBWA for 18 years and has been based in Asia since moving from the UK in 1991.
Rosemary Lising is the Managing Director of Columbus Asia, a leading search and performance agency within Dentsu Aegis Network.
Ms. Lising has been a leading Digital and Search Marketing expert since the early days of this field. Recognized as a digital industry leader, she speaks at industry conferences and produces globally recognized digital solutions and best practices in marketing.
Prior to joining Columbus, Ms. Lising was the Regional Managing Director on key accounts at iProspect and spearheaded the General Motors search and performance business across Asia Pacific, Middle East, Africa and Russia.
Before joining iProsepct Ms. Lising was the Managing Director of GroupM Search where she was responsible for developing and growing the Search business practice across Asia Pacific. This included business planning and operations, business development, agency integration and training development.
At Blue Interactive Marketing (now a WPP company, Possible), Ms. Lising expanded the company’s business offering by creating their Search and Media arm.
Ms. Lising was General Manager of DoubleClick Media in South East Asia launching the Singapore office and satellite operations in South East Asia in the late 1990s.
Her career started in strategic media planning where she worked for notable agencies including Ogilvy & Mather, Zenith Media and FCB.
Global business development professional with 15 years experience in the advertising industry.
Recently voted 40 under 40 to watch as well as winning New Business Person of the Year in 2012, and picking up Agency Network New Business Team of the Year 2014, Richard was previously responsible for driving collaboration for McCann Worldgroup companies across Asia Pacific. Currently Richard is at Cheil Worldwide developing the growth agenda for 'The Network Built for Now' across Asia Pacific based out of Singapore.
Connecting people with brands is Richard's passion. In an age of atomised audiences, multi channel fragmentation, coupled with technology enablement through mobile, now more than ever we are able to create useful, relevant and entertaining moments on a pier to pier basis for consumers to build deep relationships with brands.
With a proven track record for leading and embedding strategic and operational change, whilst managing a global sales team and delivering positive business results, Richard thrives on growing businesses.
Rupen Desai is the Executive Vice Chairman for Edelman across Asia-Pacific, Middle East and Africa.
He is excited about building & partnering brands that are social at heart, earned centric and intelligently promoted; as he believes that brands with such an earned core are essential to generate differentiation & growth, eventually becoming part of everyday culture & colloquial.
He has over 20 years of advertising experience spanning several locations including Mumbai, Dubai, Beirut, London, Bangkok and Singapore; all of which were spent at Lowe + Partners. Before Edelman, he led the Lowe network across Asia-Pacific for 6 years as well as led communications on the Unilever laundry business; ‘Dirt is Good’ for the network, globally.
Rupen is a strong advocate of the transformational impact creativity & purpose have on society & businesses. He is proud of having led teams on work that has been awarded in numerous global & regional shows like Cannes, New York Advertising Festival, Effie’s, LIA Festival, Clio, AME’s, Spikes and Dubai Lynx amongst others.
His passions, apart from his love for his family and dog, are books, movies and the beach. He continues, to try and learn to sail.
Rupert’s career in advertising spans eighteen years in London’s most pre-eminent agencies and now nearly five years in New Zealand.
In the UK, Rupert worked on brand and advertising strategy with Y&R, AMV BBDO, JWT, Saatchi&Saatchi and Ogilvy. Beginning with local projects for companies including Kellogg’s, Unilever, The Army, Burberry and Sainsbury’s. Rupert broadened his skill set to take on global strategic roles for BP, SAB Miller, Unilever and American Express amongst others.
In 2010, Rupert relocated with his young family to New Zealand. Now Chief Strategy Officer with DDB and Interbrand, Rupert has delivered strategic projects for Westpac, Lion, The Warehouse and Auckland Council. Rupert has won numerous IPA Effectiveness Awards, Effies and APG Awards and has been involved in highly awarded advertising campaigns including Persil ‘Dirt is Good’ and Dove ‘Campaign for Real Beauty’.
Said developed brand and communication strategies in Europe and APAC for numerous local and international clients in several categories such as automotive, food, beverages, tobacco, personal care, OTC, banking and insurance with deep experience in brand planning, consumer activation and the development of total commerce strategies. Currently he is applying the concepts of purchase decision journeys and pivotal ideas to drive always on campaign development and inspire creative excellence with the team of geometry global in Tokyo, Japan.
Besides his job Said enjoyed lecturing marketing communication in Hamburg and at the University of Dusseldorf.
Sanchit’s professional journey started in investment banking working out of languid Laos. Banking roles predictability and monotony didn’t keep Sanchit hooked for long. He moved back to India within a couple of years to join the excitement of the dot-com era.
Persistence & resolve to establish digital media during the dot-com bust helped him play a pivotal role in shaping the digital marketing industry in Asian Markets
Sanchit is the Chief Digital Officer for Mindshare in Asia Pacific & consults world’s top marketers on establishing their digital businesses for future ready business models
His passion is using digital data streams & tracking consumers’ trails, to inform marketing strategies of the world’s top brands. Sanchit is a self-professed stalker of Google’s business & loves fast moving data.
Ever since he discovered that he wasn't good enough to either break into Bollywood or the Indian cricket team, he has gone on to pursue his passion for developing big business transformational ideas.
He is currently the APAC head of strategy for Isobar, overseeing strategy development for regional businesses as well as 12 markets. He is leading global initiatives in developing Isobar’s first consumer study in scoring businesses on disruption and a global business transformation strategy framework. He is also working closely with the global CEO and the leadership team to shape the agency’s global vision. He is a member of the global creative council.
Prior to Isobar, he has been very fortunate to have held senior strategy and P&L leadership roles in Y&R/Wunderman, OgilvyOne and DDB/RAPP. These experiences have enabled him to incubate and develop disruptive solutions that sit at the intersection of culture, technology and story-telling. He has played a leading role with a range of global, regional and local clients such as Citibank, Intel, McDonalds, Chevron Texaco, P&G, Kellogg’s, Land Rover, Samsung, Unilever, American Express and Singapore Tourism Board.
He is a judge in several award shows and loves speaking, training and mentoring young professionals.
Sarah oversees Strategic development and insight mining for MEC's Global Solutions and Singapore Teams. Her clients include Friesland Campina, The Dairy Farms International Portfolio, Tiffany & Co., Singapore's Health Promotion Board and Caltex.
An advertising planner since 1998, Sarah was initially on the creative side of the industry with the likes of Saatchi & Saatchi and Publicis before switching to media with GroupM in 2010.
Initially drawn to the business through an obsession with epidemiology in pop culture, she worked as a ‘coolhunter’ / youth strategist in Canada and the US. Moving to the UK in 2001, she carved out a specialty on Fashion, Beauty, Luxury brands and FMCG and developed a brand positioning tool called 'Desire' which carves out distinct territories for brands/labels according to primal need states like Love, Sex, Respect and Drama.
After 12 years on the creative side, she was lured over to media by Mindshare and MEC at Group M with their progressive approach to communications planning and has been combining her skills from both disciplines for clients like Campbell's Arnott’s, Unilever, Kellogg’s, KCA, AMEX, J&J, Novartis, Beiersdorf, Singapore Tourism Board, Bacardi, Mulberry and Chanel.
With GroupM in Asia since 2013, first Sydney then Singapore in 2015, her responsibilities include the development of business and communication strategies across the MEC client base and taking them through to innovative and effective paid, owned and earned plans with the teams and markets.
Sean has over 25 years experience in the industry. Despite that, he’s remarkably un-cynical. And still of sound mind. He’s been around the proverbial block, with stints in advertising, digital, direct and retail marketing under his belt. Until recently, he was overseas wearing a few regional leadership hats before settling back in Malaysia to helm McCann Worldgroup as CEO. During his free time, Sean likes to collect bugs. With his teeth. On his motorbike.
Sean has also snagged a few gongs along the way. That included Cannes Lions, D&AD Pencils and Spikes. He also had a number of effectiveness awards under his belt –multiple Asian Marketing Effectiveness gold medals, twice Best of Country for PMAA and Best in Asia, double winner at the international MAA Globes, twice at the Chicago Diamond Awards for Best Event Marketing and a multiple winner at the Caples direct marketing awards
Having joined McCann Worldgroup in 2014, Simon is responsible for ensuring the quality of Momentum Worldwide’s strategic product offer in Japan. Prior, he was Regional Planning Director at McCann based in Singapore, leading accounts across Asia-Pacific and South East Asia.
Well into his second decade, Simon has traversed various sectors; from advertising, brand consulting, creative services through to shopper-marketing, has lived in Australia, Japan, China and Singapore, executing global and regional campaigns across Asia-Pacific.
During this time, he has worked at Saatchi & Saatchi, Interbrand, Spark44 and Hakuhodo, across a breadth of clients including; Proctor & Gamble, Johnnie Walker, Coca-Cola, Microsoft, MasterCard, Johnson & Johnson, and Jaguar-Land Rover.
Simon is fluent in Japanese and French and spends his down-time in the great outdoors.
A Strategic Planner for over 20 years, Sosuke has worked in multiple countries, cultures and agencies including Japan, the United States, China and Singapore. His past clients include BMW, adidas, Purina, Sony, Unilever (Axe), Citibank, Diageo, Starbucks, Coca Cola, Nikon, Volkswagen, PayPal, Hilton, HP and Nestle at agencies such as W+K, Fallon, BBH and TBWA. He joined beacon as Executive Planning Director in August 2014.
Stephen Mangham is one of the partners in manghamgaxiola mcgarrybowen, Singapore’s biggest ever advertising agency start up.
Now four years old, in 2014 manghamgaxiola was voted the most desirable independent creative agency in a poll of over 1000 Singapore based marketers. It sold a minority stake to Dentsu owned mcgarrybowen in July 2015.
Prior to setting up his own shop he was the Chairman of the Ogilvy Singapore Group.
Under his leadership, Ogilvy grew from 240 to 600 people, and was the most creatively awarded agency in the global network.
Stephen graduated with a degree in law from Oxford University. He is married with four boys and devours English Literature in his spare time.
With over 26 years of experience in the industry, as the CEO of Grey Group Singapore, Raju is responsible for running all facets of the agency’s business operations.
Raju began his career in advertising as a management trainee in DDB Chennai. After stints at JWT and Rapp Collins, he joined Grey Indonesia where was instrumental in expanding the workforce and clinching big name accounts such as BMW, Indosat, Daihatsu and Wyeth.
His leadership qualities and stellar performance prompted a move to head Grey Group Singapore’s local operations in 2005, transforming Grey Group Singapore into the country’s fastest-growing creative outfit within a year. He boosted the agency’s profitability by leading the team to win major accounts, such as Sentosa, Ministry of Manpower, Contact Singapore, LASALLE College of the Arts, GlaxoSmithKline, Norton, Vitagen, Wyeth, British Council, Al-Maha Airways (Regional) and global account, Qatar Airways.
In 2013 & 2014, Raju led the Grey Group Singapore to win a number of accolades including Creative Agency of the Year at the link Awards, wins at Cannes, Lions Health, D&AD Wards, Spikes Asia, AdFest.and more.
On top of winning awards, Raju also lent his expertise to judging at local, regional and International shows on like Singapore Effies, Hall of Fame and the Regional Adfest.
Apart from work, Raju’s life revolves around his family, photography and keeping abreast on the latest lifestyle trends.
Susana is the CEO of PHD Asia Pacific, a global communications planning and media buying network, built on a culture of smart strategic thinking and creative innovation. In her capacity as CEO, Susana leads 19 PHD offices in the region with a focus on building the agency's client portfolio and the overall investment in developing of PHD’s product, culture and people.
Under Susana’s leadership since 2013, PHD recorded an era of phenomenal growth, by landing epic regional wins such as Unilever, GSK, SAP, Ferrero and in 2016, the VWG.
PHD APAC is also the only media agency in Asia that consistently wins at key global advertising award shows namely Cannes Lion: Festival of Creativity and Advertising & Marketing Effectiveness Awards. This reflects on PHD’s passion to deliver the best quality of work for our clients at internationally recognized levels.
Prior to PHD, Susana was the COO of OgilvyOne Asia Pacific. Her 12 years at Ogilvy was predominately spent launching and growing Neo@Ogilvy (Ogilvy’s digital media division) in APAC for 7 years. Susana has also held leadership positions in XM Asia Pacific and Modem Media after starting her advertising journey at Space Asia Media, the first ad network startup based in HK in the 90's.
In the course of her career, Susana has always been at the forefront of progressive change and her biggest strength has always been to hold a strong vision of how technology is changing our future, a trait that resonates very closely with the PHD brand. To drive change in the industry, Susana participates actively on the Advisory Boards of IAB, Effies, AMEs, Digital Matters, Asia Sponsorship Association, etc. She is also a big advocate of Young Women in Advertising, Marine Conservation and Save the Sharks initiatives.
Susana has a Bachelor of Science from the University of British Columbia in Vancouver, Canada and a post grad diploma in eCommerce from AGSM. At work, she tries hard to keep her head above water. Outside work, she tries harder to stay underwater by scuba diving.
Thien Thanh has 18 years of experience working for JWT & Publicis Group. Before joining Edelman, TT was the MD of Publicis Vietnam for 7 years. She is known for her Strategic Leadership on corporate and brand building for FMCG, Financial, Automobile and Luxury brands such as Heineken, Lux, Nescafe, Maggi, Nan, Lactogen, L’Oreal, Diana, Prudential, AIA, Ford Automobile.
Thien Thanh is a thorough market explorer with deep insights into consumer and stakeholder behavior. She is a big believer in authentic conversations and content, which when delivered in a creative and engaging way, will provoke and generate conversations across relevant touch-points and effect behavior change.
With more than 17 years in digital marketing, Tuomas has worked in the intersection of technology, strategy, creative and business since the late 1990’s.
As President, Asia and Innovation Director, Tuomas oversees Digital Arts Network and drives innovation, technology, and digital capabilities for TBWA\ across Asia.
Previously, Tuomas was the Head of Digital Arts Network in Singapore. During his leadership, DAN Singapore has been consecutively recognized as one of the leading and most innovative digital agencies in South East Asia.
Tuomas was featured by Campaign Asia-Pacific as 40 under 40 to watch, awarded as Digital Specialist of the Year at the Hall of Fame awards in 2015, and the Stars of Martech – Digital Ace award in the Marketing & Tech Innovation Awards in 2016.
He is also a regular speaker at digital industry events, and he has been involved in awards juries across multiple continents. Tuomas is also a startup advisor, mentor, and angel investor for innovative early stage technology startups.
s a student, Guan was called into the principal’s office many times because he drew comic characters all over his textbooks. One day, a teacher realized his potential and encouraged his parents, both doctors, to allow Guan to abandon their dream of medical school and pursue his real passion. That turn of events sparked a successful career. Right after he graduated from Art Center College of Design in Pasadena, he surprised himself by winning the Best of Show in the LA Creative Student Competition. That win helped him land a job as one of the most successful independent west coast agency, Kresser/Craig.
Guan later returned to Singapore and worked in several creative hot shops, including Saatchi & Saatchi and Leo Burnett, before taking a regional role at Grey Worldwide. In 2005, Guan joined JWT as Regional ECD of SEA and took on additional roles as Global ECD for several blue-chip clients.
In 2010, he became the first Singaporean to serve as a Cannes Outdoor jury president. He was also the first Asian to serve as a D&AD jury foreman in the poster category, and was the second Asian to ever chair a CLIO jury, when he led the jury for print, poster, innovative media and integrated campaigns. He has been a member of JWT’s Global Creative Council. In 2012, Guan’s team brought home numerous awards for their work on Lux, including a Grand Prix in radio from Spikes.
Guan devotes the same passion and energy that goes into his work into mentoring young talent in Asia. Guan was instrumental in setting up the Singapore Crowbar Awards, AdFest’s Young Lotus, and the Award School Asia, which foster budding talent in this region. He organized Portfolio Night and leads JWT Asia Pacific’s on-the-ground effort as part of the agency’s annual sponsorship of Young Spikes. In 2012, he chaired the Singapore’s Young Cannes Creative Competition and for the first time, the young team brought home a gold, Singapore’s first ever Young Cannes Lion.
Guan continues to hunt for his high school teacher on Facebook in order to thank her.
Vishnu took up the responsibility of setting up the media network from scratch for Havas Group in Asia in 2005. The youngest international network has continued to grow aggressively under his watch and has emerged as a challenger brand well recognised for its unique positioning.
As the CEO of Havas Media Group Asia Pacific, he oversees offices in 18 countries in the region, spanning across 25 cities under the brand names of Havas Media, Arena Media, Havas Sports& Entertainment and specialist brands Mobext and Ecselis.
Having spent 20 years in the industry, Vishnu has worked across account management, strategic planning and agency management roles at creative and media agencies in India, China, Singapore and United Kingdom. Starting his advertising career with Y&R in India, where he looked after the Colgate Palmolive business, he moved to Euro RSCG (now Havas Singapore) in 1995. Under his stewardship, Euro RSCG grew to be one of the most successfully integrated 360 agencies, winning the Agency of the Year at the very first Effies in Singapore.
Vishnu is a regular participant in regional and global industry event and has been invited on the jury of top festivals around the world. He is also on the board of the Asia Chapter of Mobile Marketing Forum and regularly speaks at industry events like Ad Tech, Festival of Media, Mobile Marketing Forum, and Asia Pacific Media Forum. He is a passionate champion of the group’s global approach- Meaningful Brands - which outlines a huge opportunity for brands to reconnect with consumers.
He holds an MBA from the Indian Institute of Management, Ahmadabad. Based out of Singapore, Vishnu likes to spend his free time with his wife and two young daughters.
Zambian by birth and upbringing, Warwick worked for Unilever International in Europe, the Middle East and Far East for 11 years before moving agency side. A founder partner of Havas Riverorchid, he lives in Vietnam with responsibilities for the group's account planning, research and insight functions.
Yoshi Matsuura is an experienced planner, responsible for leading the planning division, handling transnational projects at McCANN ERICKSON Japan. He has lived, studied and worked around the world, including the US, China and Japan. Yoshi joined the advertising industry as a planner, later moving to Shanghai as head of strategic planning for Shanghai Hakuhodo. Throughout his career, Yoshi has been involved in planning for prominent international brands, ranging from toiletry to automotive brands.
He is also a well-known Chinese market specialist with an academic background, has written numbers of published books, and has contributed to numerous articles in business magazines in Japan. His speech regarding globalization at Adfest, Spikes, and Effies in 2014, met favorable reception.
His love towards China has also led to judging the 2012 & 2014 Chinese International Advertising Festival, appeared on TV debate program "Brainstorm", and taught advertising planning as a Visiting Professor at Shanghai Tongji University.
Yoshi is passionate about the forces that are driving our industry, and has a fascination for Asian culture. He holds a Master’s degree in International Affairs (East Asian Studies) from The George Washington University in Washington DC.
Yupin has 20 years in communication industry, with multi platform communication experience working with a portfolio of clients consisting of both local and multi-national. – from ATL, BTL, digital marketing, shopper marketing, experiential and event activation. Prior to joining McCANN Worldgroup as Chief Execution Officer, Yupin worked as the Managing Director of her own agency Muntzing as well as the Managing Director for Geometry Global Thailand - shopper marketing and activation agency. Yupin had worked with Ogilvy & Mather Thailand as strategic planner for 7 years and prior to joining Ogilvy & Mather, Yupin worked in Hong Kong for a digital agency for 3 years.
Andrew started his career in advertising, in London, spending time at various agencies before moving to Singapore in 1996 while with Saatchi & Saatchi.
He joined Visa in 2000 and currently leads the regional Consumer Marketing team based in Singapore. In his time at Visa he has held various hub roles in the AP and APCEMEA marketing teams, with responsibilities covering brand management, advertising, sponsorship, digital strategy and research, as well as a period leading the country marketing team for SE Asia.
Over 15 years of B2B experience in Marketing Communications, with a strong visual sense and the ability to translate marketing ideas and concepts across multi-country teams and internal experts. Prior to Epson, I was Marketing Communications Manager overseeing Asia Pacific at Sony Electronics and Moog Singapore.
My current role as Dept Head for Regional Brand & Communications at Epson is to drive the team to enhance Epson brand awareness through integrated marketing campaigns. One of the key objectives is to align regional communications, drive effective community engagement and constantly seek out innovative new ways to raise awareness of the Epson brand.
I’ve grown the regional team that comprises of PR/Marcom/Web to a fully integrated and functional department that now delivers 360-degree integrated campaigns, which includes content-driven campaigns across all social media platforms.
Led the team to grow Epson’s brand ranking, which climbed up 15 places in Asia’s Top 1,000 Brands in 2014 (by Campaign Asia). We delivered an integrated brand campaign to launch and successfully implement a 360-integrated Brand Campaign the world’s first original Ink Tank System Printer from Epson. The campaign, “THINK Outside the Printer” for SOHO/SME won the Marketing Excellence Awards 2014, organized by Marketing Magazine (http://www.marketing-interactive.com/mea-awards/sg-2014/winners/).* Gold award for Excellence in Marketing Communications. * Silver award for Excellence in Integrated Marketing (B2B)
The campaign was also a Finalist at APAC Effie Awards 2015 and this campaign has also won recognition for Brand & Communications Dept. by achieving Managing Director’s Award in 2015 for Epson SEA and Epson Chief Operating officer’s Theme Award from Seiko Epson HQ for achieving excellent sales growth for the printer business unit, even overtaking market share of other leading inkjet printer brands to be No. 1 in Philippines.
With this successful regional implementation, the regional team has been gearing up to roll out several new regional campaigns to drive further growth for its B2B segment. This also led us to win Silver award for Excellence in Integrated Marketing (B2B) Marketing Excellence Awards 2015 that recognises the success of Epson’s brand campaign for interactive projectors and achieving business objectives within Southeast Asia (http://www.marketing-interactive.com/mea-awards/sg/winners/)
In his over 20-years career in the automotive industry, Mr. Lee has been responsible for successfully positioning and differentiating leading brands in the competitive Asian and global automotive market. In 2006, Mr. Lee was honored to be selected by CommonWealth Magazine as the Top 10 Manager of the Year.
From 2003 to 2006 Mr. Lee served as General Manager of Mazda Taiwan where he set new sales records and gained the largest market share amongst all of Mazda’s Asian markets with the market share increased from 0.7% to 6%. The successful marketing campaigns brought three Times Advertising Awards and two International Advertising Awards by New York Festival to Mazda Taiwan during Mr. Lee’s term.
In 2006 Mr. Lee became the Director of the Marketing and Sales Division for Ford Taiwan where his creative advertising and marketing strategies contributed to a great leap forward in sales and opened new avenues in brand marketing, a Golden Award by Times Advertising Award is the best proof of Ford’s successful differentiation in the market.
From 2008, as the Vice President of LUXGEN, Mr. Lee is responsible for leading the innovative marketing campaigns and driving the development of the LUXGEN brand in the Taiwanese and international markets. LUXGEN was nominated for the Times Advertising Awards twice, and the models of LUXGEN were selected as Car of the Year for four times in Taiwan. The market share of the new automotive brand LUXGEN increased largely from 0% to an average figure of 4%, and LUXGEN successfully wrote down a new record for Taiwan’s independent brand.
Cheryl Goh is the vice-president of marketing at Grab. In her role, she shapes the strategy behind the company’s user growth, country expansion and service diversification. She also oversees Grab’s marketing efforts across the region.
Ms Goh has spent a decade in leadership roles in the digital space, mostly in technology companies such as MOL Global and Friendster. She also headed the New Straits Times Press Group’s digital arm and served as group digital general manager at Nissan Malaysia. Throughout her career, Ms Goh has developed a profound understanding of digital audiences and how to build businesses around them.
Over the years, she has been invited to speak and serve as a panellist at various technology, start-up and digital marketing conferences and forums. Ms Goh holds a bachelor of commerce (economics and marketing) from Curtin University.
Corinna has 25 years of experience, spanning Consumer Marketing, Branding, Communications, and B2B Marketing. She worked for Procter and Gamble, and two leading Government-linked companies, progressing to Senior Vice President. She built brands to leadership positions and won several Advertising awards both internationally and locally. She re-branded two leading companies, improving their brand identity and reputation. Corinna developed the SUTD brand and has won various design, advertising and marketing awards for the university. SUTD was awarded Institution of the Year for promoting gender equality. Corinna graduated with Bachelor of Business Administration (Honors) from National University of Singapore.
David has 15 years business experience in an FMCG environment in Australasia and across Asia-Pacific. Beginning his career in market research, he has a diverse work history including leadership roles in brand marketing, category management and sales and he has worked in general management roles across Australia and New Zealand.
David is currently the Marketing Director for Asia Pacific Developed Markets at Energizer.
David is passionate about building tangible brand value through developing long term, consumer and shopper-centric business plans and leads business strategy at Energizer, successfully developing and executing local and global new product innovation, brand repositioning, and new communication campaigns (both consumer and shopper).
Some campaigns David has worked on include the development of the Energizer High Performance "World's Longest Lasting" campaign in Australia, the launch of the Banana Boat brand in New Zealand, and numerous in-store category marketing innovations across leading retailers in Australia and New Zealand. Most recently David has led the launch of new Energizer EcoAdvanced range of batteries across Asia, the World's first AA battery made with 4% recycled batteries.
Outside of work David is a regular runner and tennis player, is involved in junior sport and the Smith Family iTrack mentor program.
Anthony Ho is Marketing Director – Biscuits Equity, Oreo, Asia Pacific, Middle East & Africa at Mondelēz International, where he leads Oreo base business and brand equity across Asia Pacific, Middle East and Africa. A seasoned and accomplished marketer with significant international experience leading global and regional marketing and commercial teams from bases in London, Mumbai, Shanghai and Melbourne. Anthony has architected strategies for some of the world’s most recognised and loved brands.
Anthony’s focus is on driving innovation, and he has been celebrated for driving many award winning campaigns across markets including Oreo’s artiste collaboration content series, Chips Ahoy’s partnership with Tencent, the relaunch of TUC through interactive mobile & OOH, as well as his leadership of the successful Mobile Futures Australia program.
Anthony links his passion for innovation and a drive for business results by focusing on driving business growth through integrated communications approaches grounded in data driven insights. He cites his passion for digital and emerging media along with an openness and desire to collaborate with forward looking partners as a key enabler in transforming business results.
With fifteen years of marketing experience across a number of countries in APAC, Dennis currently holds the Country Media Head position in Unilever Philippines, the country's biggest advertiser. In this role, Dennis leads the creation and execution of local media strategies for some of the world’s biggest brands in Personal Care, Home Care, Foods and Refreshments. A number of his media works were recognized in local and regional awards, including Festival of Media APAC (FOMA) and Asian Marketing & Effectiveness and Strategy Awards (AMES).
Aside from his role in Unilever, Dennis is also an active member of key industry associations in the Philippines. He is currently the Chairman of the Digital Measurement Board of the Philippines (DMB) and a board member of the Internet & Mobile Marketing Association of the Philippines (IMMAP).
Prior to his Media post, Dennis was the Global Brand Manager for Clear Shampoo where he created a number of the brand’s iconic innovations and campaigns. He started his marketing career in Unilever with Dove and Vaseline.
Whilst enjoying the marketing and creative profession, Dennis is actually a licensed Chemical Engineer. Thus he believes in the craft of building brands with the right balance of magic and logic.
Edwin Teoh is an Assistant Director of Consumer Business Marketing at Canon Singapore Private Limited. He has been in Canon for 15 years and has extensive marketing experience. He is responsible for the marketing strategies and campaigns for the company and has been instrumental in creating and executing signature events and award winning initiatives for Canon. Having served on both domestic Singapore as well as South/South East Asia regional roles, he is keenly aware of the challenges facing marketers in the region. He had also served on the judging panels of several marketing/creative competitions in the past and was awarded Marketer of the Year at the Singapore Media Awards in 2014. A hobbyist photographer, he blends his personal passion with the requirements of his job.
Elaine Chum, currently the Digital Lead for Philips ASEAN Pacific, has been with Philips for the past decade. She spent 7 years at Philips headquarters in Amsterdam on Digital Strategy & Enablement and Digital Marketing Communication roles for the consumer business focusing on Europe and China, 1 year as the Digital Lead for South Korea, and 2 years in the current ASEAN Pacific role. Prior to Philips, Elaine spent 4.5 years with Carlson Marketing Worldwide Singapore, a digital loyalty agency, managing clients with heavy digital portfolio, such as ExxonMobil, SK-II and Guinness for Southeast Asia.
In her role for Philips Korea and ASEAN Pacific, she led the setup of the Philips Asia Digital Command Centre (PADCC) and the digital acceleration and transformation within the countries in the region.
The concept of PADCC and some of the work produced by the Digital Command Centre won a few industry awards in the region at 2015’s Campaign Asia, Singapore Creative Circle Awards and Singapore Advertising Hall of Fame Awards.
Gary Ho is the Senior Director, Global Brand Management at Johnson & Johnson Vision Care. As Head of Marketing for Asia Pacific Region, he looks after the ACUVUE® Global Brand Portfolio strategy and the brand integrated communications plans.
Prior to this role Gary was General Manager for J & J Vision Care Hong Kong, where he was responsible for Hong Kong Vision Care P&L and oversees the Hong Kong Vision Care operations. Gary also held various Regional or Country marketing roles in Asia Pacific. Before J & J he worked in different industries, started in FMCG with Procter & Gamble, founded an Online Advertising and Research agency, and later a few years with Maxxium on Cognac marketing and distribution in Mainland China.
He holds an MBA from Leicester University and a BA in Economics from the University of Toronto, Canada.
Gita de Beer is the Global Business Development Director for Diageo Reserve. She has worked for Diageo since 2007 in a variety of roles including Innovation and Marketing. Prior to joining Diageo she worked at Unilever in various Marketing roles in Holland and Vietnam.
Gita's passion at work includes using creativity as a critical tool for competitive advantage and ensuring that a focus on marketing and big Ideas is central to all business activity. She believes that working in partnership with agencies is critical to create magic for the people she works with, the business and its brands.
Outside work her interests include music, geo politics, and the arts.
Gladys Peters is currently Regional Marketing Director for Sanofi Consumer Healthcare - Asia JPac. Prior to this, she was Multichannel Marketing Director at GSK for Asia Pacific.
She spent half of her marketing career with Johnson & Johnson Consumer, joining their Australia/New Zealand business in 2007, and progressing to lead the APAC Women's Health business out of the regional office in Singapore. In this role, she was part of the Global Leadership team that led the worldwide strategy for the Feminine Care franchise.
Gladys’s 15+year marketing experience covers a wide range of categories – from beverages, during her time at The Coca-Cola Company; beauty and medical aesthetics during her time with BOTOX™-maker Allergan; to telecommunications during her time with a fast-growing SingTel joint venture in the Philippines. The clear red thread in her career has always been the pursuit of cracking the code with insights and delivering elegant marketing solutions to hairy business challenges.
Gladys holds a joint-MBA degree from University of Sydney and University of New South Wales, Australia, and a Bachelor’s degree in Business Administration from the University of the Philippines, with magna cum laude honours.
The Group CEO of Fairway Holdings, Imal has previously been the CEO of Ceylon Biscuits Ltd and Managing Director of Hemas Manufacturing Sri Lanka and Hemas Consumer Brands, Bangladesh.
Imal has worked with multi nationals such as JWT, Unilever, Glaxo-Smithkline, Coca-Cola and Chevron in the Middle East, in South East Asia and in the Indian sub-continent.
He served on the Boards of the Sri Lanka Insurance Corporation, Sri Lanka Investment Holdings, Chevron Lubricants (Lanka) PLC and Eureka Technology Partners.
He was also appointed to the Jury of the Asia-Pacific Effie Awards (2016) and was subsequently Invited as a Juror for the Global Effies Program as well as the Middle East North Africa Program.
He is a graduate of the Charted Institute of Marketing (UK) and a Certified Management Accountant of Australia. He completed his post graduate education at the Indian School of Business which included terms at The Kellogg School of Management (Northwestern University), University of Pennsylvania’s Wharton School and Fundação Dom Cabral (Brazil).
Jae has over a decade of experience in the marketing, advertising and communication industry. He started his career as an art director in 2003 at Saatchi & Saatchi, followed by stints at TBWA and Leo Burnett where he honed his integrated marketing skills with a focus on brand marketing, digital, social media, e-commerce and communications.
For 10 years, Jae’s work extend across a range of industries such FMCG, financial products and services, premium and luxury categories. He was also consistently awarded globally for both effectiveness and creativity. Some of these key recognitions include Cannes Lions, World Luxury Awards, D&AD, John Caples International Awards, Clio Awards, EFFIE, AME Awards, Digital Media Awards Asia, Spikes Asia and Ad Fest.
With an impressive track record and strong business acumen, Jae took a leadership role as the general manager of Publicis 133 for Publicis Singapore where he set up Southeast Asia’s first specialist agency that focuses on luxury brand marketing for premium and luxury brands. During his tenure, the agency won one of the largest global digital and social media AOR for Accor Luxury and Upscale brands - noted as one of the Top 10 Asia Pacific creative wins in 2014. In the same year, the agency also won the Campaign Asia - AOTY Gold award for Southeast Asia New Business Development Team of the Year amongst other new business wins. Jae’s leadership and vision are also evident in the impressive new business growth rate of Publicis 133.
In the field of luxury marketing, Jae has demonstrated an innate knowledge and understanding – from the mass affluent to the UHNWI segments in Asia Pacific. He believes that to truly understand the luxury sector and speak its language, one has to approach the complexities with a global mind-set. Jae firmly believes that it’s the richness, layers and depth that make luxury so alluring and fascinating. He holds an MBA in International Luxury Brand Management from ESSEC Business School (Paris) under the mentorships of Burberry London and L’Oreal Luxe Paris.
Jeremy is a marketing and retail veteran of just under 20 years in Greater China and has enjoyed every bit of his career. He has worked with well-known international brand such as Levi’s, Puma, Reebok, Geox, Giordano and Caterpillar and has strong retail background working for retail giants such as Watsons, Belle International and Marathon Sports.
With a strong digital and brand experience, he has lead his team into winning multiple Chinese and International creative and integrated marketing awards such as Effie, Internationalists, MMA Smarties, Great Wall, Media 360, Golden Mouse, etc.
He has also been a panel judge for the past 3 years with the ROI festival creative awards in China.
A marketing leader with twenty years of experience gained from some of the worlds most respected consumer goods organisations including Cadbury’s, Nestle, Pepsico, Campbell’s, Arnott’s, Heinz and Goodman Fielder. Currently Chief Marketing Officer at Macquarie University, leading the centralisation of marketing resources to create a category leading services marketing team.
Currently with Fraser & Neave, Limited’s f&b business as Head, Regional Brand Development (Dairies), responsible for developing and driving our Dairies brand portfolio strategy, positioning architecture, new product and packaging development across markets in ASEAN. Marketing experience spans across markets in Asia as well as FMCG categories in dairy, beverages, personal care, household care and OTC healthcare.
Mr. Krishan Kumar Chutani is the Executive Director of the Consumer Care Business at Dabur India Ltd, a leading consumer goods manufacturer in India. He leads the entire Sales, Marketing and Commercial business for Dabur in India and has been developing products that not only meet the ever-changing needs of the modern day consumer but also drive profitable growth for the Company.
A seasoned and passionate marketing professional with over 20 years of experience of working in Health care & Foods business, Mr. Chutani has been part of many successful new product developments and brand launches at Dabur, like Real Fruit Juices, Dabur Glucose & Dabur Vatika Hair Oil. An IIM Ahmedabad and Kellog School of Management alumni, Mr Chutani is known to be a turnaround specialist & has successfully steered businesses like Foods & Health Care into profitability for Dabur.
With high creative skills, Mr. Chutani has interest in writing, photography and reading.
Lauren Zoric is a marketing and communications leader delivering business results for culture industries. Her background includes radio broadcasting, internationally published arts and music journalism, working at independent UK record labels Warp Records and The Leaf Label and co-founding a successful entertainment publicity agency in London, UK, with an international roster of diverse, award-winning artists.
In Melbourne, Australia, Lauren has been involved in publicity, media management and marketing communications for a wide range of cultural organisations across film, festivals, music and arts industries. Specialities include brand and audience development, campaigns that create cut through and sell-in, loyalty and membership programs, partnerships and breaking ticketing sales records. Passionate about community and excited by new and challenging artistic expression and ideas.
Customer Success & Business Development Team Lead, HP Inc, Asia Pacific & Japan
Chairman, Direct Marketing Association of Singapore
In Asia since 1991, Lisa Watson is an expert business and marketing specialist with agency, technology and consulting experience. She is an active advocate of the Direct Marketing industry and has served as Chairman of the Direct Marketing Association of Singapore since 2002. She also sits on the board of the Global Alliance of Data-Driven Marketing Associations (GDMA) and the Advertising Standards Authority of Singapore.
Ms Watson joined HP in 2010 after more than 20 years of helping clients increase their returns on marketing investment by leveraging the power of data and insight. She founded her own company, Ibis Intelligence Services, in Singapore in 2001, and one of her key assignments was as a senior director with Oracle Corporation. Prior to this she spent over 15 years in advertising and direct marketing agencies including Leo Burnett, Young & Rubicam, Wunderman and OgilvyOne.
Ms Watson has worked with clients across industries and geographies having worked with companies such as Microsoft, Procter & Gamble, American Express, Apple, AT&T, BMW, Hewlett-Packard, Mercedes Benz, MasterCard, Nestle, Philips, SingTel, Standard Chartered Bank, The Economist and Xerox/Fuji Xerox.
Ms Watson is a regular author, trainer and conference speaker on four continents, and in Singapore she has lectured for Cornell Nanyang Institute of Hospitality Management, Singapore Management University and Helsinki School of Economics Executive Education program. She graduated from Lawrence University with an honors degree in Mathematics.
Lisa Williamson is the Vice President of Communications for Marina Bay Sands. She is part of the founding team of the Integrated Resort, joining the company in March 2009. In her role, she directs the company’s Communications functions, including Media Relations, Social Media, Visual Media, Internal Communications for over 9,500 team members, Executive Communications as well as Corporate Social Responsibility (CSR) and Civic outreach.
Under Ms. Williamson’s leadership, the integrated resort has developed its CSR programme, Sands for Singapore. Her priorities for the programme include building a culture of volunteerism among Team Members and identifying and helping portions of the local community that are underserved. She spearheaded Marina Bay Sands’ signature charity event – the Sands for Singapore Festival, which raised over S$5.4million for over 300,000 beneficiaries in 2015. She also drives many high-profile media and celebrity activities in Marina Bay Sands, including red carpets, international movie premieres and media trips, helping the integrated resort attain its iconic status all over the world through press and social media coverage.
Prior to joining Marina Bay Sands, Ms. Williamson was the Managing Director of Bryant Williamson Communications, a Singapore-based integrated marketing firm with a special focus in energy, commodities and financial technology. She was responsible for developing a global client base by providing marketing, messaging and communications architecture for the diverse Asian region. Ms. Williamson moved to Singapore with GlobalView Software Inc. in 1998 to direct Marketing and Communications functions for the US-based energy trading software company in Asia. After joining Thomson Financial as Director Marketing APAC, she later returned to GlobalView as Vice President of Marketing Globally.
Ms. Williamson began her career in the hospitality sector in the USA before moving to London, England to perform Marketing and PR functions for the opening of the Conrad at Chelsea Harbour and The Halcyon Hotel, Holland Park.
Ms. Williamson attended Pine Manor College, Chestnut Hill, MA.
Personal Circumstance:Senior Vice President for Corporate Communications of Globe Telecom and Company Spokesperson.
Masteral Degree in Business Administration, Ateneo Graduate School of Business;
Bachelor’s Degree in Communication Arts, University of Santo Tomas.
Awardee, UST Gantimpala Award, Most Outstanding Alumni for College of Arts and Letters, 2012
May Ling is an extremely energetic communications person that believes that brands needs to be consistently engaging to consumers with relevant content in today’s extremely highly saturated market place.
With a total of 17 years’ experience in branding, marketing, communications and advertising, May Ling has spent the last 8 years in telecommunications and the first part of her career in multinational advertising agencies.
Her expertise spans across traditional and digital marketing, content generation, media management and optimization, channel and segment based marketing, sponsorships and partnerships.
May Ling currently oversee a group of wildly energetic people in a yellow internet service provider in Malaysia.
She his also the Vice President of the Malaysian Advertisers Association (2014 – 2016) and the organizing chairman for the 2015 Malaysian EFFIE awards.
She has also been a jury member for several local and regional marketing effectiveness awards, panelist and speaker in a few conferences.
Joined Unilever as a management trainee in Germany. 15+ years of experience in a variety of local, regional and global marketing roles and across most of Unilever categories – Spreads, Foods, Beverages, Personal Care. Enjoyed assignments in Hamburg, Paris and London and now fascinated about life in Shanghai.
Currently looking after Unilever’s strategy for Personal Care in North Asia – which covers Hair Care, Oral Care, Personal Wash, Deodorants and Face Care. Previous roles include Global Brand Director for Lipton and Regional Brand Director for the Skin Cleansing / Personal Wash business in Greater China (Dove, Lux, Lynx, Dove men, Lifebuoy, Hazeline).
Still excited about Unilever – about our ambition to being the ‘World’s Best Marketing Company’, about the ‘Unilever Sustainable Living Plan’ that puts sustainability at the heart of business, about the unique brand portfolio with leading brands as diverse as Dove and Axe, as Magnum and Lifebuoy etc
And excited about the pivotal role that Marketing plays in a volatile, uncertain, complex and ambiguous world – there’s never been a better time to be a marketer.
Mike Cornwell is the Executive Marketing Director for Samsung in New Zealand and has experience working in Canada and New Zealand for companies including Hewlett-Packard, Lion Nathan, Red Bull and Samsung.
Sameer is the Head of Consumer Healthcare for Mundipharma-Asia, Latin America, Middle East and Africa. With over 20 years of experience and proven leadership in pharmaceutical, Fast-Moving Consumer Goods (FMCG) and Consumer Healthcare, Sameer has a proven track record for growing brands into dominant market positions across different categories.
Prior to joining Mundipharma, Sameer spent 12 years in various regional and global roles in GlaxoSmithKline (GSK) (both Pharmaceutical and Consumer Healthcare), including that of Commercial Head of Dermatology for Asia, Global Innovation Director (also responsible for developing entry strategies for Emerging markets), and Marketing Head of Middle East. He has also worked with P&G (India) from 1995-98, Kellogg’s (India) from 1998-99 and Friesland Campina (Middle East) from 1999-2001.
He is passionate about Innovation in Emerging Markets, digital marketing and in driving Access at the bottom of the pyramid and has been invited as a speaker to various international conferences.
Sameer was also a judge for WARC Awards for Asian Strategy 2015 and Clio Health Awards 2016.
Siddharth Banerjee is an experienced consumer business leader & is currently the Senior Vice President (SVP) - Marketing and Head of Brands, Insights, Activation & Digital at Vodafone India.
In his 16 years of FMCG / CPG experience, including the last ~13 years in Unilever, Siddharth has worked across Country P&L roles and Global / Regional Brand Marketing roles, with rich exposure across Developing & Emerging Markets. His last role in Unilever was as the Country Marketing Director / CMO & a member of the Management Committee at Unilever Sri Lanka. He has lived & worked across India, Singapore, the UK & Sri Lanka.
Siddharth is an alumnus of La Martiniere College, Lucknow & holds B.A. Economics (Honours) and M.B.A degrees from the University of Delhi. He is a National Talent Scholar, the highly competitive scholarship under the aegis of NCERT - Government of India. Siddharth has also been awarded the Chevening-Rolls Royce Innovation Scholarship to study at Oxford, under the prestigious UK Government Chevening Scholarship Scheme.
Siddharth is a published author and a top-ranked speaker on Business Innovation and Consumer Marketing at industry conferences across the Asia Pacific Region.
Siddhartha Mukherjee has worked in Sales and marketing for 20 years. He currently heads innovation for the chocolate category for Asia Pacific for Mondelez and recently launched Bubbly in India which has been amongst the most successful launches in the recent years. Marketing is his passion and he has worked in Global, Regional and local roles in India, USA, Zurich and Singapore. He loves to read and travel and is fortunate to be able to do both in his new role as regional head of innovation for Mondelez's largest category in Asia Pacific.
I’m the McDonald’s Global Media Lead, based in Singapore. I started in this role in January of 2017. As this is a role new to McDonald’s, a great deal of the time I have spent to date is on leading the creation and articulation of my team’s mission and priorities, the ways we should work and aligning with new internal stakeholders
Prior to this role, I was the Global Engagement Team Lead for the London and Singapore teams. In this role, I managed subject matter experts in the primary digital connection points including Media, Social, CRM, Marketing and Merchandising. Prior to that, I was the digital media lead within the McDonald’s Singapore CoE, joining in February of 2015. In this role, I was primarily focused on driving systemic improvements in media through the application of data-backed media solutions, innovation, partnerships and local market upskilling.
Previous to that I worked at OMD Singapore managing the McDonald’s regional media business. During my 4 years at OMD Singapore, I lead the business to considerable digital media change including a more than 300% increase in digital media investment, rollout and institutionalization of data-backed media practices such as programmatic, a focus on the leveraging modelling to more closely link media to the McDonald’s business as well as partnerships with key media companies such as Google and Facebook.
My time before Singapore was also in the agency world at a variety of shops (MindShare, UM, Ogilvy) in London and New York, where I started both my career and where I am from originally.
Simone Tan is a Marketing specialist with over ten years’ experience leading profitable brand, marketing and communications initiatives across diverse industries.
After graduating from Sydney University with a Bachelor of Arts (Media and Communications), Simone joined Johnson & Johnson’s graduate program and subsequently led a number of brand marketing initiatives for iconic brands including Johnson’s Skincare, Codral, Sudafed, Zyrtec, Benadryl and Clean & Clear.
For the past 6 years Simone has been working in financial services for American Express and has held strategic partnership marketing roles across both proprietary and network businesses. She is currently a Marketing Manager for the Global Network Partnerships team and consults with Australia’s “Big 4 Banks” on marketing best practise.
Outside of corporate roles, Simone has unique production experience working as a commercial model in advertising campaigns for brands like CommBank, Cannon, Tourism Australia and Proctor & Gamble’s Ariel.
As Director of Marketing and Communications for UPS Asia Pacific Region, Sock Hwee leads and co-ordinates the strategic implementation of communications activities across the region managing a team of communications specialists and agencies. She has responsibilities for integrated marketing communications such as brand advertising, public relations, event marketing and customer communications. Her team ensures that all Asia Pacific Region communications are aligned with the marketing organization and business priorities.
Prior to her current appointment, Sock Hwee was based at UPS Corporate Headquarters in Atlanta, Georgia, USA where she held positions in various communications disciplines, including PR, Employee Communications and International Communications. During her stint at UPS Corporate, Sock Hwee oversaw implementation of communications programs for UPS International.
Sock Hwee began her UPS career in 1994 in Public Relations, and quickly progressed through several management positions over the next decade. She was credited with building the communications infrastructure and overseeing expansion projects across Asia. In 2004, she relocated to Shanghai as part of a team instrumental in implementing UPS’s China strategy. Among the projects she worked on in China, she counts the sponsorship of the 2008 Beijing Olympics as one of her most rewarding.
Sock Hwee holds a Bachelor of Arts degree with honors in Psychology and Sociology from the Victoria University of Wellington, New Zealand. She began her career in Singapore in Corporate Communications with IFS International, a specialist in SME financing.
Stephan Czypionka is the Marketing Director (ext. VP for Marketing) for the Philippines – leading the innovation and execution of marketing strategies across the entire portfolio of the company. His objective is to drive sustainable growth for the
Company´s core sparkling beverage brands and accelerate Coca-Cola´s still beverage business.
Before moving to the Philippines, Mr. Czypionka successfully led the first country worldwide launch of Coca-Cola® Life in Argentina when he served as Marketing Director of Coca-Cola for Argentina, Paraguay, and Uruguay. During that assignment he successfully managed a portfolio of 25 sparkling and still beverage brands for 6 bottler operations in the South Latin Business Unit of Coca-Cola.
Mr. Czypionka joined the Company in 2005 in Vienna, Austria as Brand Manager of Coca-Cola for the Alpine Region. He held a
number of different Brand Management and Brand Director positions within Coca-Cola in Europe and Latin America.
Prior joining The Coca-Cola Company, Stephan held several Marketing roles within the Telecommunications and FMCG industries.
He is a graduate of the University of Vienna, Austria and holds an MBA from the Polytechnic University of Madrid, Spain.
Sulin currently oversees brand, media, digital, social and customer insights for Maxis, Malaysia's leading internet service provider.
Before Maxis, she spent 15+ years poking around brand planning, marketing and digital: 10 years as a planner with agencies Leo Burnett, DDB and BBDO, and then 4 years at DiGi Telecommunications – overseeing different portfolios in brand, ecommerce, marketing, and customer experience. A long-time advocate of EFFIE, Maxis was recently awarded back-to-back EFFIE Brand of the Year honours in 2015 and 2016, 2 APAC EFFIEs and 12 Malaysia EFFIEs last year.
She joined Maxis most recently from Ogilvy & Mather, where she was the Managing Director for both Ogilvy's advertising and digital divisions in Malaysia.
Sulin has a BSc in Government and Economics from the London School of Economics and Political Science and is the author of ThinkThings, about big idea marketing techniques for small budgets.
Sumeet Mathur has 20 years experience in Marketing and Sales roles between FrieslandCampina (6 years) and Nestlé (14 years). Sumeet joined FrieslandCampina’s regional head-quarters in Singapore in mid-2014. FrieslandCampina, a Dutch company, has been a key dairy player in Asia for decades with its “Dutch Lady” family of brands. In this role, he is responsible for Mainstream Dairy in Asia, Middle East and Africa. In the past, he has previously worked in India, Switzerland, Indonesia and Middle East.
Previously, Sumeet was Regional Marketing Director for FrieslandCampina Middle East where he was responsible for driving the growth of RAINBOW® milk business across the Middle East region.
In his career with Nestlé, Sumeet established a wealth of operational and strategic experience across Asia and Europe, including Marketing & Sales Director in Indonesia and Marketing Advisor at the Food Strategic Business Unit in Switzerland. His width of experience spans innovation management, cross-media communication development to managing key distributors and customers. In his role in Indonesia, Sumeet was instrumental in setting up a JV between Nestle and Indofood and driving rapid growth for the new company.
Sumeet holds an MBA in Marketing from the University of Delhi and a Bachelors degree in Engineering from the Delhi College of Engineering.
Pham Nha Uyen - Regional Marketing Manager of Coca-Cola Southeast Asia, Inc, in charge of Cambodia & Vietnam – be instrumental in developing strategy to expand business, leading marketing team to build strong marketing plan to growth current brands and capture business opportunity with new brand launch. Broad and intensive experience in marketing communication & brand management for 16 years.
In the past 11 years with Coca-Cola, she has driven different successful campaigns to build Coca-Cola, Sprite, Fanta and led new launch of new product like Nutriboost, Samurai, Aquarius... She is one of the pioneers to deploy the concept of integrated marketing communication into different campaigns like Taste The Feeling launch, Coca-Cola Khong Thu Sao Biet, Coca-Cola Tet, Coca-Cola Soundfest.
Vikas Gupta works at Unilever Indonesia as Vice President, running its Home Care business. In this capacity, he also serves on the board of the company as a Director.
Over the last 18 years with Unilever, Vikas has done a variety of leadership roles across beauty, home and personal care categories primarily serving D&E consumers across the markets of South Asia, South East Asia, Africa, Middle East and Latin America.
Currently based in Jakarta, he has lived and worked in Delhi, Mumbai, London, Singapore and Sao Paulo in the past.
Yen Le is one of very first marketers in Vietnam. She has been trained by different companies but mostly by Nestle where she worked for more than 20 years and till now. By destiny her diversified experiences in different roles at Nestle made her natural fit into current role of Communication and Marketing Support Director. Holding quite a number of failure records as well as successful ones across core brands such as NESCAFE, MILO, MAGGI and NESTLE she's known as the marketing lady at Nestle Vietnam! Her no-nonsense approach has made her a reputation as a result getter for Nestle Vietnam. Today Yen Le's purpose and passion lies in helping Nestle brands innovate themselves into digital world and make Nestle brands uplift to a new level.
Alan has lived in Asia for almost 30 years, most of which were with JWT. He managed the Malaysia, Hong Kong and Taiwan offices, and was President Asia-Pacific and a member of the JWT Worldwide Board and Executive Committee for over a decade.
He established Duxton Consulting Group in partnership with Laurenz Koehler in 2009. Duxton uses unique psychological principles to help companies create business opportunity.
Duxton works with a broad range of Government Ministries, banks, telcos, Insurance companies, and other blue chip companies across Asia. Duxton also works closely with ad agencies to create communication strategies for mutual clients.
Alan is the author of ‘The Age of Selfish Altruism’ published by Wiley & Co in April 2010.
He graduated from Durham University with an Honours Degree in Psychology.
- Edel Horgan , APAC Agency lead at Facebook
Advertising, Marketing and Sales leader who is passionate about putting people first and delivering on business results. Strong commercial and team leadership skills.
More than a decade spent in strategy, marketing and sales across Ireland, Canada, London and Asia Pacific. Edel has been on all sides of the advertising spectrum from Brand Management for Ireland’s most loved coffee brand to Commercial Director for a Start-Up and then on to Digital Strategy lead at Leo Burnett before joining Facebook almost five years ago. Edel currently leads the Asia Pacific Agency business on WPP for Facebook. The Agency team works closely with the ad community – media, creative and digital agencies to ensure the successful use of the Facebook platform to drive scalable and transformational business success.
Edel has a Masters in Entrepreneurship and Management and her entrepreneurial flair and creative mind always ensure a freshness to her approach. She is a resilient and highly motivated individual who relishes new challenges and thrives in vibrant and people centric work environments.
Joe Nguyen is Senior Vice President, Asia Pacific at comScore, Inc., a leading cross-platform measurement company that precisely measures audiences, brands and consumer behaviour everywhere.
With more than 20 years in the online analytics industry in Asia Pacific, Joe has experience in panel-based audience measurement on the user and vendor sides, as well as in site-side analytics. He actively contributes to key digital, media and technology conferences and publications across the region. In addition, he is the co-founder of iamWednesday Singapore, and is currently on the Interactive Advertising Bureau Singapore leadership council and Mobile Marketing Association Asia Pacific board of directors.
Prior to comScore, Joe was the Southeast Asia regional manager for Omniture where he successfully delivered its product suites across diverse industries. He previously served as the director of global e-commerce at Millennium & Copthorne Hotels where he grew global online sales by 50 percent.
Joe holds a BSE degree in Mechanical Engineering from Princeton University. He was born in Vietnam and emigrated to the United States after spending a year in a Malaysian refugee camp.
- Known media maverick with almost 30 years of advertising, media and marketing experience;
- Responsible for leading GMA Network with the most number of marketing awards in the Philippines, with awards from both local and regional award giving bodies since 2010;
- Responsible for making Starcom Mediavest Philippines the #1 media agency in the market, during her tenure as Managing Director, with the most number of Media AOR pitch wins (2000- Jan.2010);
Paul Head is Chief Executive at Communication Agencies Association of New Zealand (CAANZ), the industry association representing the interests of marketing communication agencies. He has held this position since May 2011.
By background, a classically trained marketer he has 20+ years marketing and senior management experience across a range of industries including Automotive, Consumer Goods, Insurance, Financial Services, Retail, Export and Telecommunications.
Has held senior roles in the NZ operations of some of the world's leading organisations, including Ford Motor Company, Unilever and General Electric, as well as a number of high profile New Zealand businesses in the financial services and telecommunications sectors and has spent the much of his career championing customer focused and brand led organisational change.
Paul lives in Auckland with his wife Dianne.
Mr. Peter F. Smit, based in Singapore, is an independent expert and advisor, specialized in Executive and General Management, Marketing and Sales, with focus on fast-moving consumer goods (FMCG). He is on the Board of Directors of the Softex Company in Indonesia (paper products) since 2016, an advisor on FMCG projects in Iran and in South East Asia, and an Investor and Advisor at Spinn Coffee, since November 2015.
From 2007 to March 2014, Peter was the Senior Vice President at the Hershey Company in Singapore, overseeing the Asia, Europe, Middle East, and Africa Regions, as part of the Global Management Team of the Company. His focus was opening markets across the AEMEA region, and establishing Hershey as a major player in the confectionary market throughout China, India, and other markets in Asia. He was responsible for five business units across the region, and over 750 employees (excluding manufacturing).
From October 2005 to August 2007 Peter was President of Asia Pacific & Middle East at Chiquita Brands International Inc, based in Singapore. In this role, he was responsible for acquisition growth and innovative ideas to reorient and grow this major global banana grower and trader in the region.
1977 to 2002 Peter was with the Procter & Gamble Company for 25 years, evolving through the Marketing function, to positions of increasing responsibilities in General Management, in Eastern Europe, Middle East and in Asia, living in 8 different countries (Switzerland, UK, Germany, Turkey, Russia, Egypt, Indonesia, Singapore). He was General Manager and Vice President during the last 13 years of his career at P&G and his last function was Vice President and General manager of Baby Care and Fem Care in the Asean, Australasia and India region, based in Singapore.
Born in Haarlem, the Netherlands, Mr. Smit was raised in Indonesia and moved back to his native the Netherlands in 1958 where he completed his MBA studies in 1977 before joining the International Division of the Procter & Gamble Company (P&G E&SO) in Geneva, Switzerland.
John Gutteridge began his career with J. Walter Thompson in the UK and rose rapidly through the management ranks. In 2004, at the age of 30, he became Managing Director of J. Walter Thompson New Zealand. He went on to be Managing Director of J. Walter Thompson Melbourne, then CEO of Australia and New Zealand, and in mid-2016, was appointed APAC CEO.
Under his watch, J. Walter Thompson ANZ evolved into a diversified, integrated business, with digital and commercial at the core. John is now bringing that drive and entrepreneurialism to the rest of the APAC region.
The J. Walter Thompson Company set up the industry’s first strategic planning department, and has pioneered effective creative strategy for clients for over 150 years. John aims to build on that legacy in Asia, powering our network to deliver effective creative work to help clients grow their brands and meet their business goals.
Rowena Millward is a marketing, communication and digital specialist, with deep brand, business and operational experience across emerging and developed markets globally, and a passion for consumer centric innovation.
With a career spanning 20+ years in leadership roles for top 500 companies, Rowena worked for Procter & Gamble, Berri, and Coca Cola followed by 16 years with Johnson & Johnson in Australian, U.S, and Asia Pacific; where she was responsible for some of J&J’s most loved & iconic brands. Rowena left J&J as Vice President, Asia Pacific Vision Care to join MORGAN as a Partner in 2015.
At J&J Rowena led next generation global IMC (Integrated Marketing Communications), integrating the value of digital and data into broader communications, as well as restructuring the Agency ecosystem. She personally led IMC brand building across Asia Pacific, leveraging global scale with local insights across the emerging markets of China, India, Indonesia, Vietnam, and developed markets of Australia, Japan, Korea, Taiwan, Hong Kong and Singapore.
As a MORGAN consultant, Rowena is part of the Seven West Media leadership team - Director of Client Partnerships - leading the development of next generation marketing approaches for 7WM and their key clients which include; McDonalds, Suncorp, and Glaxo Smith Kline.
Next generation marketing is a real passion for Rowena, and she is regularly invited to share her thought leadership on the speaking circuit, speaking at ADMA global forum (2013), ADMA Connect (2014), Mumbrella (2015), and a key contributor to Google’s publication “Winning the Zero Moment of Truth”.