Case Summary
When the charity economy shrank and other philanthropic causes dominated headlines, Sydney Children’s Hospitals Foundation (SCHF) needed a new source of revenue. They found it with a new energising cause: to cure the homesickness suffered by all kids in hospital. With a campaign that got brands to join us, the response was huge, including an entirely new brand: Coles Mum’s Sause.
Four years since launch, and with no additional investment the campaign is still generating revenue to help children’s hospital charities around Australia get kids back where they belong: home.