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Project AgroBanking
Project AgroBanking
United Commercial Bank
ACI Logistics
Grey Advertising Bangladesh

Case Summary

Over 33% of Bangladesh’s population are financial outcasts and most of them are farmers. They live off the land, without the ability to access credit or savings and are stuck in a vicious cycle of poverty due to the unfairness caused by middlemen. Now, inequality and poverty are often accepted as age-old parts of society—impossible to change, but Project AgroBanking challenged that and paved the way to break this cycle by disrupting the typical banking model and turning fresh produce and vegetables into bank accounts.