APAC Effie Forum 2017
21ST APRIL 2017 • FOUR SEASONS HOTEL, CRESCENT BALLROOM • SINGAPORE
As marketing becomes increasingly driven by data and technology, brands and businesses are jumping onto multiple platforms in a bid to create engaging experiences and meaningful, lasting relationships with their customers. The ubiquitous technology and ongoing digital transformation present new opportunities for experimentation and innovation that may be more powerful and effective than before.
But how do marketers navigate through the complexities of the external environment to find what works for them? How can senior marketers build a culture of excellence within the organisation to achieve effectiveness that drives sales, profitability and ROI? What can we take away from successful examples in Asia Pacific as well as across the world?
Held in conjunction with the 2017 APAC Effie Awards, the APAC Effie Forum is a flagship event conceived to further champion marketing effectiveness as well as to help promote and inculcate the effectiveness culture within clients and agencies.