2017 Winners

Grand   /   Gold   /   Silver   /   Bronze   

Brewtroleum
Brewtroleum
Brand Experience - Products
DB Breweries
Colenso BBDO

Case Summary
To promote DB Export, we gave Kiwi men a brilliant reason to drink more beer. Brewtroleum is a biofuel made from leftover brewing yeast. It cuts carbon emissions by 8%, meaning every time a man drank DB Export, he was helping to save the world. Suddenly every sip made a difference, every party was for the planet. We turned 58,000 tonnes of yeast slurry into 300,000 litres of biofuel – enough to supply 62 service stations around the country and to open our own flagship Brewtroleum station.

  • CAAAA Member Associations

    logo-AAAAHK logo-AAAI logo-PPPI logo-KAA
     
    logo-AAAAS



     
  • Media Partners
    acnnewswire MediaBUZZ logo adobomagazine Brand Buffet campaignbriefasia
     
    Digital ING digitalmarket mumbrella Branding in Asia Print Logo  
  • Partners

    Bloomberg
         
  • Supporters

    alice_logo