Barnes, Catmur & Friends has maintained the top spot again this year on the 2014 Effie Effectiveness Index to be the Most Effective Independent Agency in Asia Pacific. In a short interview with Daniel Barnes, Managing Partner of Barnes, Catmur & Friends, he shares his views on the key challenges in achieving marketing effectiveness; and how the creative-led advertising culture in New Zealand can be a boost for effectiveness.

In the most recent release of the 2014 Effie Effectiveness Index, Lowe Lintas Mumbai has been ranked the top Agency Office in Asia Pacific and the second in the world. But this agency ain’t always leading the effectiveness chart. Lowe Lintas has undoubtedly been doing something so right in reaching higher and further through the years in the feat to deliver results to its clients. In a chat with S. Subramanyeswar, National Planning Director of Lowe Lintas, he shares his thoughts on this remarkable achievement and the current advertising climate in India.

The 2014 Effie Effectiveness Index rankings have been released. On the regional level, Unilever, McDonald’s, Omnicom, BBDO Worldwide, Lowe Lintas Mumbai and Barnes, Catmur & Friends top the chart for the Asia Pacific region this year.

With the upcoming release of the 2014 Effie Effectiveness Index in June 2014 by Effie Worldwide, there will be no better time than now that we take a look back at the year’s Effie Programmes in the Asia Pacific region. We did a recap on the top winners from the 10 programmes - who will top the Effie Index chart this year?