Interview with Simon Wood, OCBC Bank, Singapore
Aug 05, 2014
Well-roundedness in strategy and execution are the key elements for a winning campaign, said Simon Wood - Head of Branding & Advertising, Global Consumer Financial Services, OCBC Bank, who served as a judge for the 2014 APAC Effie Awards.
In this interview, he shares his views from a client's perspective, what it means to win an Effie and what he is looking for in a winning entry.