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Made Possible by Melbourne
Government / Institutional
University of Melbourne
McCann Melbourne

Case Summary

The University of Melbourne conducts world-changing research but the people of Melbourne didn't know about it because research is typically published in journals. In order to increase research investment, we had to publish this research in a new and interactive way.

We turned an entire city into an exhibition by featuring world-changing research re-imagined in 14 traditional outdoor media panels and brought to life with a mobile audio guide. This allowed people to see what has been Made Possible by Melbourne, leading to an increase in research enquiries.

 

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