In the most recent release of the 2014 Effie Effectiveness Index, Lowe Lintas Mumbai has been ranked the top Agency Office in Asia Pacific and the second in the world. But this agency ain’t always leading the effectiveness chart. Lowe Lintas has undoubtedly been doing something so right in reaching higher and further through the years in the feat to deliver results to its clients. In a chat with S. Subramanyeswar, National Planning Director of Lowe Lintas, he shares his thoughts on this remarkable achievement and the current advertising climate in India.

The Japanese are getting a head start in the next edition of APAC Effie Awards, with a seminar conducted by the Japan Advertising Agencies Association (JAAA) on 4th July and well attended by representatives from the major agencies in Japan.

With the upcoming 2014 Malaysia Effie Awards well on its way, things kicked off with The Effie Bootcamp 2014, a full-day workshop held on May 28, 2014, Wednesday in Kuala Lumpur. Led by Malaysia Effie Awards 2013 jury chairman Judd Labarthe, the event attracted over 80 participants including representatives from advertisers, creative agencies and media specialists.

The 2014 Effie Effectiveness Index rankings have been released. On the regional level, Unilever, McDonald’s, Omnicom, BBDO Worldwide, Lowe Lintas Mumbai and Barnes, Catmur & Friends top the chart for the Asia Pacific region this year.

With the upcoming release of the 2014 Effie Effectiveness Index in June 2014 by Effie Worldwide, there will be no better time than now that we take a look back at the year’s Effie Programmes in the Asia Pacific region. We did a recap on the top winners from the 10 programmes - who will top the Effie Index chart this year?